휴대용 파워 스테이션 시장 규모, 점유율, 성장 분석 : 전원별, 용량별, 기술별, 용도별, 판매채널별, 지역별 - 산업 예측(2024-2031년)

Global Portable Power Station Market size was valued at USD 620 million in 2022 and is poised to grow from USD 674.06 million in 2023 to USD 1315.76 million by 2031, growing at a CAGR of 8.7% during the forecast period (2024-2031).

The portable power station market is expanding due to heightened demand for cleaner energy sources and increased environmental awareness among consumers. This trend aligns with the global push for sustainable living, driving the popularity of portable power solutions. Additionally, the need for reliable power during natural disasters further propels market growth. As outdoor activities gain traction, campers and adventurers seek portable, lightweight power sources for their devices away from the grid. Furthermore, the burgeoning electric vehicle (EV) industry presents significant opportunities, as consumers look for portable power stations that can extend vehicle range and provide emergency charging in remote areas. This evolving market landscape allows companies to innovate and integrate their power solutions with the growing EV ecosystem, enhancing overall consumer experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Portable Power Station market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Portable Power Station Market Segmental Analysis

Global Portable Power Station Market is segmented by power source, capacity, technology, application, sales channel and region. Based on power source, the market is segmented into solar power, battery power and hybrid power. Based on capacity, the market is segmented into 0-100 Wh, 101-200 Wh, 201-400 Wh, 401-1,000 Wh, 1,001-1,500 Wh, Above 1,500 Wh. Based on technology, the market is segmented into lithium-ion and sealed lead acid. Based on application, the market is segmented into emergency power, off-grid power, automotive and others. Based on sales channel, the market is segmented into online and offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Portable Power Station Market

The global market for portable power stations is being significantly driven by the rising demand for sustainable energy sources. As consumers become more environmentally conscious, they are increasingly turning to portable power stations as eco-friendly alternatives to conventional generators. This shift aligns with the global trend towards greener energy solutions, particularly as many portable power stations harness renewable sources like solar energy. As a result, environmentally aware customers are more inclined to adopt these innovative technologies. Additionally, regions that actively promote greener practices are experiencing a growing acceptance of portable power stations, further enhancing their market presence in a world prioritizing sustainability.

Restraints in the Global Portable Power Station Market

The Global Portable Power Station market faces significant restraints primarily due to the limited functionality of these products. Unlike traditional small diesel generators that provide a diverse range of operational capabilities, portable power stations are fundamentally battery-driven and primarily designed for charging small devices. While gas-powered generators can effortlessly operate energy-intensive equipment such as refrigerators, water heaters, and microwaves, portable power stations fall short in meeting the demands of high-load applications. Their inability to consistently power multiple devices or equipment that require substantial energy limits their appeal to consumers looking for comprehensive solutions for outdoor activities or emergencies.

Market Trends of the Global Portable Power Station Market

The Global Portable Power Station market is witnessing a significant trend towards multifunctionality, driven by consumer demand for versatile energy solutions. Users are increasingly seeking portable power stations equipped with advanced features such as built-in USB connections, multiple AC and DC outlets, and wireless charging capabilities. This adaptation caters to diverse needs, notably among campers, outdoor enthusiasts, and emergency preparedness users, allowing for simultaneous powering of multiple devices. As manufacturers innovate to enhance product functionality, the competitive landscape is evolving, positioning multifunctional power stations as essential tools for modern lifestyles, thus driving growth and appeal in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies

Global Portable Power Station Market Size by Power Source & CAGR (2024-2031)

• Market Overview
• Solar Power
• Battery Power
• Hybrid Power

Global Portable Power Station Market Size by Capacity & CAGR (2024-2031)

• Market Overview
• 0-100 Wh
• 101-200 Wh
• 201-400 Wh
• 401-1,000 Wh
• 1,001-1,500 Wh
• Above 1,500 Wh

Global Portable Power Station Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Lithium-ion
• Sealed Lead Acid

Global Portable Power Station Market Size by Application & CAGR (2024-2031)

• Market Overview
• Emergency Power
• Off-Grid Power
• Automotive
• Others

Global Portable Power Station Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Portable Power Station Market Size & CAGR (2024-2031)

• North America, (Power Source, Capacity, Technology, Application, Sales Channel)
  • US
  • Canada
• Europe, (Power Source, Capacity, Technology, Application, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Power Source, Capacity, Technology, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Power Source, Capacity, Technology, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Power Source, Capacity, Technology, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Goal Zero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackery Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EcoFlow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluetti
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Energy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duracell
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suaoki
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockpals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renogy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westinghouse Electric Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AIMTOM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEXPOW
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FlashFish
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paxcess
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enginstar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aeiusny
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAXOAK
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BALDR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TogoPower
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation