기업 비디오 시장 보고서 : 동향, 예측, 경쟁 분석(-2031년)

The future of the global enterprise video market looks promising with opportunities in the telecom, BFSI, healthcare & life sciences, media & entertainment, education, IT and ITeS, and retail & consumer goods markets. The global enterprise video market is expected to reach an estimated $45.7 billion by 2031 with a CAGR of 10.8% from 2025 to 2031. The major drivers for this market are enhancing operational efficiency and boosting employee productivity, addressing the requirement to establish connectivity with a remote workforce, and the rising global internet user population.

• Lucintel forecasts that, within the solution category, video content management is expected to witness the highest growth over the forecast period due to the growing acceptance of remote working modes and geographically dispersed company activities are driving an increasing need for video communication.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to network infrastructure growth and the existence of numerous small and medium-sized businesses in China and India.

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Emerging Trends in the Enterprise Video Market

Emerging trends in the enterprise video market are redefining businesses' communications and collaboration strategies. Since businesses are interested in integrated, more intelligent solutions, these trends reflect the growth phases in technology, user expectations, and market forces.

• AI and Machine Learning Integration: AI and machine learning render platforms more intelligent by adding features related to automated meeting summaries, real-time translations, and advanced analytics. These technologies improve user experience because users gain intelligent insights and automation of routine activities, thereby increasing productivity and helping users arrive at decisions faster.
• Increased Focus on Cybersecurity: With the growing concern for data security and privacy leaks, every enterprise video solution is integrating multi-factor authentication, advanced encryption, and secure access controls. Since security requirements continue to evolve, enhanced cybersecurity will be utilized to protect sensitive business communications while ensuring compliance with regulatory standards.
• Growth of Cloud-Based Solutions: Cloud video solutions have become popular due to their scalability, affordability, and ease of deployment. Companies apply such solutions to enable seamless remote or hybrid work models. Because of this, businesses can save on infrastructure costs and enjoy greater flexibility.
• Integration with Other Business Tools: Conventional project management tools and CRM systems are integrating with video conferencing platforms. This makes workflow easier while allowing for greater collaboration since the field is represented in a much broader perspective of the business ecosystem.
• High-Quality Video and Audio Demand: Increasing demands for high-definition video and high-fidelity audio facilitate effective communication and collaboration. As more businesses are willing to invest in modern solutions that include hardware and software elements, interactions are guaranteed to be clear, professional in quality, and help maintain engagement and productivity in virtual meetings.

These emerging trends are reshaping the enterprise video market by driving innovation, enhancing security, and improving user experience. Businesses are adapting to these changes to optimize communication strategies and support evolving work environments.

Recent Developments in the Enterprise Video Market

The recent developments in the enterprise video market reflect technological advancements, shifting business needs, and evolved user expectations. These factors are changing how enterprises use video solutions for communication and collaboration.

• Adoption of AI-Enhanced Features: One significant development involves the integration of AI technologies into video conferencing platforms. Real-time language translation, automated transcription, and intelligent meeting summaries are becoming standard features. These improvements enhance user experiences and streamline communication processes, making meetings more productive and accessible.
• Hybrid Work Solutions on the Rise: The demand for hybrid work solutions has increased with the shift toward new working models. Video conferencing tools now offer more advanced functionality to support seamless collaboration between employees in the office and those working remotely. This includes higher-quality video, shared whiteboards, and real-time document sharing.
• Enhanced Security Measures: There has been a rapid increase in concern regarding data breach incidents; thus, most enterprise video solutions focus on enhanced security features, including end-to-end encryption, secure access controls, and compliance with global data protection regulations. These features are in high demand to protect sensitive information and maintain user trust.
• Expansion of Cloud-Based Platforms: Cloud-based video solutions are gaining momentum in various industries due to their flexibility, scalability, and affordability. More enterprises are adopting cloud platforms to manage their video communication needs because the cloud reduces infrastructure costs and allows for scaling services as required.
• Emergence of Localized Solutions: There is a growing trend towards localized video solutions that precisely meet the needs of different regions and their regulatory demands. Companies are developing and deploying video tools for local markets, addressing language preferences, connectivity issues, and adherence to regional data protection laws.

These developments are changing the face of the enterprise video market with innovative features, increased security, and support for various work environments. Businesses are leveraging these advancements to enhance communication and grow within the ever-evolving digital world.

Strategic Growth Opportunities for Enterprise Video Market

The enterprise video market presents various growth opportunities across numerous applications. As businesses continue to evolve and adopt new technologies, several principal applications demonstrate strategic potential for growth and innovation.

• Remote Work Solutions: The rising trend of remote and hybrid work models provides significant growth opportunities for enterprise video solutions. Organizations are increasingly investing in powerful video conferencing and collaboration solutions that help manage remote teams effectively by ensuring productivity and uninterrupted communication. This includes virtual meeting rooms and integration with project management tools.
• AI-Driven Analytics and Insights: AI analytics unlock valuable insights on user behavior and meeting effectiveness. More enterprises are integrating these solutions to inform practical data, enhancing meeting outcomes and driving closer to ideal collaboration strategies. AI can analyze trends, measure engagement, and provide recommendations for improving communication practices.
• Integrated Communication Platforms: Emerging requests include an integrated communication platform that unites video conferencing with business tools such as CRM systems and project management software. This creates an ecosystem that can streamline workflows, improve information sharing, and generally enhance productivity through a unified means of communication.
• Healthcare and Education Applications: Other emerging areas where video solutions are applied include healthcare and education, enabling telemedicine and remote learning. Applications such as virtual consultations, online training, and distance education drive growth in these fields, making it easier to reach and engage with clients and students across different locations.
• Localized and Customized Solutions: Providing localized and customized video solutions to meet specific regional needs represents a strategic growth opportunity. This includes feature customizations that adhere to local regulations, satisfy language preferences, and address unique connectivity challenges. Localized solutions enable companies to better meet the needs of target markets and comply with regional standards.

These strategic growth opportunities reveal the ever-evolving needs of the enterprise video market, thus unleashing numerous possibilities for innovation and expansion. Addressing remote work requirements, adopting AI, integrating communication tools, and exploring new use cases have opened emerging trends that will foster business growth within this market.

Enterprise Video Market Driver and Challenges

A set of drivers and challenges governs the growth and development of the enterprise video market. Technological advancements, economic factors, and regulatory considerations significantly impact market dynamics. A few important drivers and challenges are discussed briefly in the context below.

The factors driving the enterprise video market include:

• Technological Advancements: The enterprise video market is driven by continuous technological advances in AI, machine learning, and high-definition video. These technologies enhance user experience, improve video quality, and provide relevant insights, making video solutions more effective and appealing to businesses.
• Trends in Remote Work: The rise of remote and hybrid working models is a major driver for enterprise video solutions. Businesses are investing in video conferencing and collaboration tools that help manage and engage remote teams, hold virtual meetings, and maintain productivity across organizations with distributed workforces.
• Increased Focus on Security: The growing demand for secure video solutions stems from increased concerns about data privacy and cybersecurity. Enhanced encryption, secure access controls, and compliance with data protection regulations are critical for safeguarding sensitive information and fostering confidence in video communication tools.
• Cloud Adoption: Cloud-based video solutions greatly drive the market. Cloud platforms offer scalability, cost-effectiveness, and flexibility, allowing companies to maintain and scale their video communication needs with ease, rather than relying on on-premises infrastructures.
• Business Tool Integration: The integration of video solutions with other business applications, such as CRM systems and project management tools, fuels the market. This leads to smoother workflows, effective collaboration, and a surge in overall productivity due to a unified communication experience.

Challenges in the enterprise video market include:

• Regulatory Compliance: Compliance with various regional and international regulations presents challenges for the enterprise video market. Organizations must balance business operations with complex data protection laws and ensure that video solutions remain compliant with standards, which can be resource-intensive and complicated.
• Connectivity Issues: Connectivity problems, especially in regions with weak internet infrastructure, hinder the effectiveness of video solutions. Poor or low-quality internet can disrupt the functionality of video conferencing tools and result in a poor user experience.
• Market Saturation: The market has become saturated with an increasing number of video conferencing and collaboration tools. Companies find it challenging to differentiate their products and capture market share while maintaining innovation and competitive pricing strategies.

Both the drivers and challenges affecting the enterprise video market highlight the necessity to navigate this growing landscape carefully. The main drivers are technology, usage, and security concerns, while significant challenges include compliance, connectivity, and market saturation. Addressing these factors is essential for businesses to remain competitive in this dynamic video market.

List of Enterprise Video Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies enterprise video companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the enterprise video companies profiled in this report include-

• IBM
• Microsoft
• Google
• Avaya
• AWS
• Cisco
• Poly
• Adobe
• Zoom Video Communications
• LogMeIn

Enterprise Video by Segment

The study includes a forecast for the global enterprise video market by solution, services, application, end use industry, and region.

Enterprise Video Market by Solution [Analysis by Value from 2019 to 2031]:

• Video Conferencing
• Video Content Management
• Webcasting

Enterprise Video Market by Services [Analysis by Value from 2019 to 2031]:

• Integration & Deployment
• Managed Service
• Professional Service

Enterprise Video Market by Application [Analysis by Value from 2019 to 2031]:

• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Enterprise Video Market by End Use Industry [Analysis by Value from 2019 to 2031]:

• Telecom
• BFSI
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• IT and ITeS
• Retail & Consumer Goods
• Others

Enterprise Video Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Enterprise Video Market

In response to continuous technological advancements, changes in user requirements, and the evolution of the regulatory landscape, the enterprise video market has rapidly evolved across key global regions. This includes video conferencing and enterprise video platforms necessary for business communication and collaboration applications. Recent trends observed in this category have emerged across markets such as the United States, China, Germany, India, and Japan.

• United States: The US enterprise video market has seen increased adoption of AI-driven features in video conferencing platforms, including real-time translation and enhanced security protocols. Key players like Zoom and Microsoft Teams focus on integrating advanced analytics and machine learning into their platforms to offer a seamless user experience and administrative ease. Thus, the focus is on seamless, secure, integrated solutions that can support hybrid and remote work environments.
• China: The enterprise video market in China has experienced rapid growth, driven by local tech giants like Tencent and Alibaba. They further develop video conferencing and collaboration through the use of AI and big data analytics. Government regulations for enhanced cybersecurity will drive the demand for secure and compliant enterprise video solutions. Additionally, the market is witnessing a growth spurt in adoptions from small and medium enterprises.
• Germany: The German market is very aware of data privacy and thus complies with stringent GDPR. German companies increasingly use video solutions that provide strong encryption and data protection features. There is also growing demand for high-definition video conferencing solutions that meet the needs of large enterprises for seamless collaboration over international teams.
• India: Increased efforts toward digital transformation and a growing need for remote collaboration solutions have triggered the rapid growth of India's enterprise video market. The increased adoption of cloud-based video solutions is significantly visible in Indian enterprises due to cost-effectiveness and scalability. Local startups are also developing innovative video solutions for the Indian market, addressing specific needs, such as low-bandwidth connectivity.
• Japan: This can be seen in the development of the integration of video conferencing with other business-oriented applications, such as project management and CRM systems in Japan. Furthermore, Japanese companies integrate their business-class video with advanced AI features that enhance productivity and improve collaboration. All these factors create a demand for high-quality video services with user-friendly interfaces that meet both domestic and international business demands.

Features of the Global Enterprise Video Market

Market Size Estimates: Enterprise video market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Enterprise video market by various segments, such as by solution, services, application, end use industry, and region in terms of($B).

Regional Analysis: Enterprise video market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different solution, services, application, end use industry, and regions for the enterprise video market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the enterprise video market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the enterprise video market by solution (video conferencing, video content management, and webcasting), services (integration & deployment, managed service, and professional service), application (corporate communications, training & development, and marketing & client engagement), end use industry (telecom, BFSI, healthcare & life sciences, media & entertainment, education, IT and ITeS, retail & consumer goods, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Enterprise Video Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Enterprise Video Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Enterprise Video Market by Solution
  • 3.3.1: Video Conferencing
  • 3.3.2: Video Content Management
  • 3.3.3: Webcasting
• 3.4: Global Enterprise Video Market by Services
  • 3.4.1: Integration & Deployment
  • 3.4.2: Managed Service
  • 3.4.3: Professional Service
• 3.5: Global Enterprise Video Market by Application
  • 3.5.1: Corporate Communications
  • 3.5.2: Training & Development
  • 3.5.3: Marketing & Client Engagement
• 3.6: Global Enterprise Video Market by End Use Industry
  • 3.6.1: Telecom
  • 3.6.2: BFSI
  • 3.6.3: Healthcare & Life Sciences
  • 3.6.4: Media & Entertainment
  • 3.6.5: Education
  • 3.6.6: IT and ITeS
  • 3.6.7: Retail & Consumer Goods
  • 3.6.8: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Enterprise Video Market by Region
• 4.2: North American Enterprise Video Market
  • 4.2.1: North American Market by Solution: Video Conferencing, Video Content Management, and Webcasting
  • 4.2.2: North American Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others
• 4.3: European Enterprise Video Market
  • 4.3.1: European Market by Solution: Video Conferencing, Video Content Management, and Webcasting
  • 4.3.2: European Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others
• 4.4: APAC Enterprise Video Market
  • 4.4.1: APAC Market by Solution: Video Conferencing, Video Content Management, and Webcasting
  • 4.4.2: APAC Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others
• 4.5: ROW Enterprise Video Market
  • 4.5.1: ROW Market by Solution : Video Conferencing, Video Content Management, and Webcasting
  • 4.5.2: ROW Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Enterprise Video Market by Solution
  • 6.1.2: Growth Opportunities for the Global Enterprise Video Market by Services
  • 6.1.3: Growth Opportunities for the Global Enterprise Video Market by Application
  • 6.1.4: Growth Opportunities for the Global Enterprise Video Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global Enterprise Video Market by Region
• 6.2: Emerging Trends in the Global Enterprise Video Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Enterprise Video Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Enterprise Video Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: IBM
• 7.2: Microsoft
• 7.3: Google
• 7.4: Avaya
• 7.5: AWS
• 7.6: Cisco
• 7.7: Poly
• 7.8: Adobe
• 7.9: Zoom Video Communications
• 7.10: LogMeIn