세계의 엔터프라이즈 비디오 시장 - 시장 규모 : 솔루션별, 서비스별, 전개 형태별, 용도별, 제공 방법별, 최종사용자별, 지역별, 예측

Enterprise Video Market Size And Forecast

Enterprise Video Market size was valued at USD 19.82 Billion in 2024 and is projected to reach USD 37.86 Billion by 2032, growing at a CAGR of 9.30% from 2026 to 2032.

Enterprise video is the use of video technology within a business to improve communication, collaboration, training, and marketing. This includes live streaming events, video conferencing, recorded training sessions, and the production of video material for both internal and external audiences.

The primary application of enterprise video is corporate training and development. Companies use video tutorials and webinars to deliver regular training experiences allowing employees to access content when it is convenient for them. This strategy not only saves time and costs but it also helps people retain information more efficiently than traditional training methods.

Enterprise video's future looks bright, thanks to technological developments like artificial intelligence and cloud computing. AI can improve video material by allowing features such as automatic transcription, topic recommendations, and even virtual avatars for interactive learning.

Global Enterprise Video Market Dynamics

The key market dynamics that are shaping the global enterprise video market include:

Key Market Drivers:

Globalization of Businesses: As businesses expand their operations abroad, the need for language services has increased. Businesses must efficiently interact with a wide range of consumers, suppliers, and partners, thus translation and localization services are vital. This tendency is visible in a variety of industries including e-commerce, where websites and product descriptions must be customized to accommodate local languages and cultural subtleties.

Technological Advancements: The incorporation of artificial intelligence and machine learning into language services has greatly increased efficiency and accuracy. Automated translation technologies and AI-powered applications enable faster and more reliable translations promoting real-time collaboration across language barriers. This technology transition not only improves service delivery but also lowers operational costs, hence driving market development.

Regulatory Compliance: Many businesses like healthcare and banking have stringent regulatory standards that demand accurate translation of documents and conversations. For example, medical documentation must be translated to guarantee patient safety and adherence to local legislation. As regulations evolve, the demand for language services that satisfy these criteria will increase.

Key Challenges:

Protection Concerns: One of the most serious issues for workplace video solutions is data protection and privacy. Organizations must safeguard critical data shared during video conferences, training sessions, and webinars from unauthorized access and cyber-attacks. As remote work becomes more prevalent, the potential of data breaches and leaks rises demanding sophisticated security measures that can be costly and difficult to deploy.

Integration with Existing Systems: Many businesses struggle to incorporate new video solutions into their current IT architecture. When attempting to integrate video platforms with other communication tools, customer relationship management (CRM) systems, or content management systems (CMS), compatibility challenges may develop. This lack of seamless integration can lead to inefficiencies necessitating further investments in technology and training.

Bandwidth and Connectivity Issues: Reliable internet access is essential for effective video communication. In areas with limited broadband access or shaky networks, video call quality might worsen resulting in disruptions and lower productivity. Organizations must ensure they have enough bandwidth to enable high-quality video streaming which may necessitate significant infrastructure investments.

Key Trends:

Increased Adoption of Video Conferencing Solutions: The transition to remote work and hybrid models has resulted in an increase in the use of video conferencing solutions. Companies are increasingly using systems such as Zoom, Microsoft Teams, and Google Meet to facilitate meetings and training sessions. This tendency has increased the demand for integrated solutions that improve the user experience such as virtual backgrounds, real-time collaboration capabilities, and interactive tools.

Integration of Artificial Intelligence (AI): AI is playing an important role in improving enterprise video applications. Automated transcription, real-time translation, and sophisticated video analytics are increasingly common. These technologies boost accessibility while also providing vital insights regarding viewer engagement allowing firms to fine-tune their content and strategy.

Growing Demand for Video Learning and Training: Organizations are increasingly using video to train and develop employees. The success of video-based learning which accommodates multiple learning styles and provides on-demand access is boosting its use in corporate training programs. As organizations realize the value of engaging employees through video, there is an increase in the production of instructional and educational content.

Global Enterprise Video Market Regional Analysis

Here is a more detailed regional analysis of the global enterprise video market:

North America:

The North American enterprise video market is primarily driven by the extensive use of remote work solutions and the growing need for video-based corporate communications. This supremacy is largely attributable to the region's advanced technological infrastructure and the presence of significant tech businesses that drive innovation in enterprise video solutions. The transition to remote and hybrid work styles is a key driver of the North American enterprise video industry.

According to the United States Bureau of Labor Statistics, 27.6% of employed people would telework in 2023 because to the COVID-19 epidemic, and this trend is projected to continue. According to a Stanford University research, 20% of complete workdays will be conducted from home when the pandemic ends, up from 5% previously. This shift has caused a spike.

According to the Association for Talent Development, 71% of North American firms plan to increase their usage of video-based learning in 2023 with video platforms presently accounting for 60% of employee training. The demand for increased security in video communications is also driving market expansion. The Canadian Centre for Cyber Security estimated a 300% increase in cyber-attacks on video conferencing systems in 2023, increasing need for more secure workplace video solutions.

Asia Pacific:

The Asia Pacific region is experiencing the fastest growth in the enterprise video market, primarily driven by rapid digital transformation and the increasing adoption of remote work solutions. This accelerated growth is fueled by the region's large workforce, technological advancements, and government initiatives supporting digital infrastructure development.

According to the International Telecommunication Union (ITU), internet penetration in the Asia Pacific region reached 64.1% in 2023 with over 2.7 billion users, representing a significant increase from 45.3% in 2018. The COVID-19 pandemic has further accelerated this trend with a survey by the Asian Development Bank (ADB) revealing that 70% of organizations in the region accelerated their digital transformation initiatives in 2023 with 52% specifically investing in video communication tools.

Another big contributor is the education sector with UNESCO reporting that 89% of nations in the region used remote learning during the epidemic, necessitating sophisticated video solutions. The enterprise video market is also benefiting from the region's demographic dividend, as the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) reports that Asia Pacific is home to 60% of the world's youth population, driving demand for modern, video-centric workplace technologies.

Global Enterprise Video Market: Segmentation Analysis

The Global Enterprise Video Market is segmented based on the Solution, Services, Deployment, Application, Delivery Technique, End-User, and Geography.

Enterprise Video Market, By Solution

• Video Conferencing
• Video Content Management
• Webcasting

Based on the Solution, the Global Enterprise Video Market is bifurcated into Video Conferencing, Video Content Management, and Webcasting. In the global enterprise video market, video conferencing is the dominant solution driven by the rising demand for remote collaboration and communication tools. The shift toward hybrid work environments has made video conferencing essential for businesses to maintain connectivity and productivity among distributed teams. Solutions like Zoom, Microsoft Teams, and Google Meet have gained immense popularity due to their user-friendly interfaces and advanced features such as screen sharing, breakout rooms, and virtual backgrounds. Additionally, organizations are increasingly adopting video conferencing for training, webinars, and client interactions which further enhances its market share.

Enterprise Video Market, By Services

• Integration & Deployment
• Managed Service
• Professional Service

Based on the Services, the Global Enterprise Video Market is bifurcated into Integration & Deployment, Managed Service, and Professional Service. In the global enterprise video market, integration & deployment services hold the dominant position. This is primarily due to the growing need for businesses to effectively implement video solutions that integrate seamlessly with their existing IT infrastructure and workflows. Companies prioritize these services to ensure that video communication tools are tailored to their specific requirements facilitating better user adoption and maximizing the return on investment.

Enterprise Video Market, By Deployment

• Cloud
• On-premises

Based on the Deployment, the Global Enterprise Video Market is bifurcated into Cloud, and On-premises. In the global enterprise video market, the cloud deployment model is dominant due to its scalability, cost-effectiveness, and ease of use. Organizations increasingly prefer cloud solutions because they eliminate the need for extensive on-premises infrastructure and reduce upfront capital expenditures. Cloud-based platforms allow for seamless updates, integration with other cloud services, and remote accessibility which is particularly beneficial in the current trend of hybrid and remote work environments. Furthermore, cloud solutions typically offer advanced analytics and security features enhancing user experience and ensuring data protection. As businesses continue to embrace digital transformation, the demand for cloud-based enterprise video solutions is expected to grow reinforcing its dominance in the market.

Enterprise Video Market, By Application

• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Based on the Application, the Global Enterprise Video Market is bifurcated into Corporate Communications, Training & Development, and Marketing & Client Engagement. In the global enterprise video market, corporate communications is the dominant application segment. This dominance is primarily due to the increasing need for effective internal communication strategies as organizations adapt to remote and hybrid work environments. Video conferencing and corporate messaging platforms facilitate seamless communication across global teams enhancing collaboration and productivity.

Enterprise Video Market, By Delivery Technique

• Downloading/ Traditional Streaming
• Adaptive Streaming
• Progressive Downloading

Based on the Delivery Technique, the Global Enterprise Video Market is bifurcated into Downloading/ Traditional Streaming, Adaptive Streaming, and Progressive Downloading. In the global enterprise video market, adaptive streaming is expected to dominate due to its ability to optimize video quality based on the viewer's internet speed and device capabilities. This technology enhances user experience by reducing buffering and improving playback making it particularly valuable for businesses that rely on seamless communication and collaboration across diverse environments. Adaptive streaming is also conducive to remote work setups where bandwidth availability can vary significantly among users.

Enterprise Video Market, By End-User

• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods

Based on the End-User, the Global Enterprise Video Market is bifurcated into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods. The IT & Telecom sector is the dominant end-user in the enterprise video market primarily due to its continuous demand for effective communication and collaboration tools. This industry leverages video conferencing and collaboration platforms to facilitate remote work enhance team collaboration, and support customer interactions. The need for reliable video communication solutions is critical for IT and telecom companies as they navigate complex projects and client relationships.

Enterprise Video Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Enterprise Video Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North America region dominates the global enterprise video market primarily due to the presence of key technology players and a high adoption rate of advanced communication solutions. The increasing demand for video conferencing tools and virtual collaboration platforms, especially during and after the pandemic has significantly boosted market growth in this region. Furthermore, robust investments in IT infrastructure and cloud-based solutions enable organizations to leverage enterprise video technologies effectively.

Key Players

The "Global Enterprise Video Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Brightcove, Adobe, Cisco Systems, Inc., IBM, Microsoft, Kaltura, Polycom, Avaya, Vidyo, and VBrick Systems, Avaya Inc., Microsoft, Polycom, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Enterprise Video Market Recent Developments
• In February 2024, IBM and Wipro announced the development of the Wipro Enterprise Ready Platform. This service lets businesses to create fully integrated and customized AI environments at a corporate level.
• In January 2024, Zoom's application for Apple Vision Pro was unveiled combining video conferencing with users' physical environments to blur the distinction between in-person and virtual meetings. The large canvas of Apple Vision Pro allows faraway teams to feel more connected and inclusive during meetings. Zoom on Apple Vision Pro creates an immersive (spatial) experience at scale.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ENTERPRISE VIDEO MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ENTERPRISE VIDEO MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ENTERPRISE VIDEO MARKET, BY SOLUTION

• 5.1 Overview
• 5.2 Video Conferencing
• 5.3 Video Content Management
• 5.4 Webcasting

6 GLOBAL ENTERPRISE VIDEO MARKET, BY SERVICES

• 6.1 Overview
• 6.2 Integration & Deployment
• 6.3 Managed Service
• 6.4 Professional Service

7 GLOBAL ENTERPRISE VIDEO MARKET, BY DEPLOYMENT

• 7.1 Overview
• 7.2 Cloud
• 7.3 On-premises

8 GLOBAL ENTERPRISE VIDEO MARKET, BY APPLICATION

• 8.1 Overview
• 8.2 Corporate Communications
• 8.3 Training & Development
• 8.4 Marketing & Client Engagement

9 GLOBAL ENTERPRISE VIDEO MARKET, BY DELIVERY TECHNIQUE

• 9.1 Overview
• 9.2 Downloading/ Traditional Streaming
• 9.3 Adaptive Streaming
• 9.4 Progressive Downloading

10. ENTERPRISE VIDEO MARKET, BY END-USER

• 10.1 Overview
• 10.2 IT & Telecom
• 10.3 Banking, Financial Services, and Insurance (BFSI)
• 10.4 Healthcare & Life Sciences
• 10.5 Media & Entertainment
• 10.6 Education
• 10.7 Retail & Consumer Goods

11 GLOBAL ENTERPRISE VIDEO MARKET, BY GEOGRAPHY

• 11.1 Overview
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 U.K.
  • 11.3.3 France
  • 11.3.4 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 Japan
  • 11.4.3 India
  • 11.4.4 Rest of Asia Pacific
• 11.5 Rest of the World
  • 11.5.1 Latin America
  • 11.5.2 Middle East & Africa

12 GLOBAL ENTERPRISE VIDEO MARKET COMPETITIVE LANDSCAPE

• 12.1 Overview
• 12.2 Company Market Ranking
• 12.3 Key Development Strategies

13 COMPANY PROFILES

• 13.1 Brightcove
  • 13.1.1 Overview
  • 13.1.2 Financial Performance
  • 13.1.3 Product Outlook
  • 13.1.4 Key Developments
• 13.2 Adobe
  • 13.2.1 Overview
  • 13.2.2 Financial Performance
  • 13.2.3 Product Outlook
  • 13.2.4 Key Developments
• 13.3 Cisco Systems
  • 13.3.1 Overview
  • 13.3.2 Financial Performance
  • 13.3.3 Product Outlook
  • 13.3.4 Key Developments
• 13.4 IBM
  • 13.4.1 Overview
  • 13.4.2 Financial Performance
  • 13.4.3 Product Outlook
  • 13.4.4 Key Developments
• 13.5 Microsoft
  • 13.5.1 Overview
  • 13.5.2 Financial Performance
  • 13.5.3 Product Outlook
  • 13.5.4 Key Developments
• 13.6 Kaltura
  • 13.6.1 Overview
  • 13.6.2 Financial Performance
  • 13.6.3 Product Outlook
  • 13.6.4 Key Developments
• 13.7 Polycom
  • 13.7.1 Overview
  • 13.7.2 Financial Performance
  • 13.7.3 Product Outlook
  • 13.7.4 Key Developments
• 13.8 Avaya
  • 13.8.1 Overview
  • 13.8.2 Financial Performance
  • 13.8.3 Product Outlook
  • 13.8.4 Key Developments
• 13.9 Vidyo
  • 13.9.1 Overview
  • 13.9.2 Financial Performance
  • 13.9.3 Product Outlook
  • 13.9.4 Key Developments
• 13.10 VBrick Systems
  • 13.10.1 Overview
  • 13.10.2 Financial Performance
  • 13.10.3 Product Outlook
  • 13.10.4 Key Developments

14 Appendix

• 14.1 Related Research