세계의 오프로드 오토바이 시장 : 유형, 추진 구분, 스트로크, 엔진 배기량, 용도, 최종사용자, 지역별 예측(-2032년)

Global Off-Road Motorcycle Market Research Report By Type (Trail Dirt Bike, Dual Sport Bike, Enduro Bike, Motocross Dirt Bike, Adventure Bike, Trails Bike, and Others), by Propulsion (ICE Motorcycle, Electric Motorcycle), by Stroke (2-stroke, and 4-stroke), by Engine Displacement (Up to 125 cc, 126-250 cc, 251-500 cc, 501 cc and Above), by Application (Racing Drivers/Professionals, Motorcycle Enthusiast/Amateur), By End Use (Adults, and Kids & Youth) By Region (North America, Europe, Asia-Pacific, Middle East and Africa, South America) Forecast to 2032

Overview of the Market

In 2023, the off-road motorcycle market was estimated to be worth USD 8,172.80 million. With a compound annual growth rate (CAGR) of 4.6% from 2024 to 2032, the off-road motorcycle market is expected to increase from USD 8,751.2 million in 2024 to USD 12,510.2 million by 2032. The off-road motorcycle market is expanding rapidly due to a number of important factors. The market has advanced because to the growing popularity of adventure and off-road activities. The market is growing as a result of the expansion of infrastructure for off-road racing competitions and trails.

Perspectives on Market Segments

Trail Dirt Bike, Dual Sport Bike, Enduro Bike, Motocross Dirt Bike, Adventure Bike, Trails Bike, and Others are the several types of off-road motorcycles that make up the market.

The market for off-road motorcycles has been divided into two segments based on propulsion: ICE motorcycles and electric motorcycles.

The off-road motorcycle market has been divided into two-stroke and four-stroke segments based on stroke.

The market for off-road motorcycles has been divided into four segments based on engine displacement: up to 125 cc, 126-250 cc, 251-500 cc, 501 cc, and above.

The off-road motorcycle market has been divided into two segments based on application: racing drivers/professionals and motorcycle enthusiasts/amateurs.

The off-road motorcycle market has been divided into two segments based on end use: adults and kids and youth.

Regional Perspectives

North America, Europe, Asia-Pacific, the Middle East and Africa, and South and Central America are the regions for which the study offers market information. While Europe is anticipated to grow at the fastest CAGR over the projected period, Asia Pacific held the greatest market share in 2023.

Off-road motorcycles are currently growing quickly in the Asia-Pacific region, which includes China, India, and Australia. Growing disposable money per capita and a growing desire for outdoor activities are the primary motivators. Off-road riding is more popular in Australia, a more developed market, whereas motorsport and leisure biking are becoming more popular in emerging economies like China and India. Young riders in poorer nations are increasingly choosing the less expensive off-road motorcycles. Additionally, there is push for adventure and dual sport motorcycles due to the region's growing interest in adventure tourism. Due to its enormous population and growing middle class, the Asia-Pacific area is expected to experience significant growth.

Off-road motorcycles are widely consumed in the European market, which includes the UK, Germany, and Italy, among other countries. The nation's strong motorsports culture and motocross and enduro competitions create a high demand for these bikes. Off-road motorcycle riding is popular in Europe among both professional riders and motorcycling sportsmen and women. The push for green mobility and environmental rules and regulations are also contributing to the region's growing interest in electric motorcycles. Adventure tourism is another factor driving up demand, particularly for long-distance touring bikes that can be ridden on roads and terrain.

Key Players

Honda Motor Co., Ltd., KTM, Kawasaki Heavy Industries Ltd., Yamaha Corporation, Husqvarna Group, Suzuki Motor Corporation, Ducati, Sherco, GasGas Motorcycles, Betamotor S.p.A., Triumph Motorcycle Ltd., and Stark Future are important players in the off-road motorcycle market.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

• 1.1 MARKET ATTRACTIVENESS ANALYSIS

2 MARKET INTRODUCTION

• 2.1 DEFINITION
• 2.2 SCOPE OF THE STUDY
• 2.3 RESEARCH OBJECTIVE
• 2.4 MARKET STRUCTURE
• 2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

• 3.1 OVERVIEW
• 3.2 DATA FLOW
  • 3.2.1 Data Mining Process
• 3.3 PURCHASED DATABASE:
• 3.4 SECONDARY SOURCES:
  • 3.4.1 Secondary Research data flow:
• 3.5 PRIMARY RESEARCH:
  • 3.5.1 Primary Research DATA FLOW:
  • 3.5.2 Primary Research: Number of Interviews conducted
  • 3.5.3 Primary Research: Regional Coverage
• 3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
  • 3.6.1 Consumption & Net Trade Approach
  • 3.6.2 Revenue Analysis Approach
• 3.7 DATA FORECASTING
  • 3.7.1 Data forecasting Technique
• 3.8 DATA MODELING
  • 3.8.1 microeconomic factor analysis:
  • 3.8.2 Data modeling:
• 3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

• 4.1 INTRODUCTION
• 4.2 DRIVERS
  • 4.2.1 Increasing popularity of adventure and off-road sports
  • 4.2.2 Expanding infrastructure for off-road racing events and trails
• 4.3 RESTRAINTS
  • 4.3.1 High initial purchase and maintenance costs
  • 4.3.2 Stringent environmental regulations and emissions standards
• 4.4 OPPORTUNITY
  • 4.4.1 Technological advancements in motorcycle safety and performance
  • 4.4.2 Growing trend of customization and aftermarket modifications
• 4.5 CHALLENGES
  • 4.5.1 Limited availability of advanced off-road motorcycle infrastructure
  • 4.5.2 Lack of skilled riders for competitive and adventure sports
• 4.6 MARKET AND TECHNOLOGICAL TREND
  • 4.6.1 Growth of electric dirt bikes with longer battery life
  • 4.6.2 Advanced suspension systems for improved off-road performance
  • 4.6.3 Use of lightweight materials for increased agility and speed
• 4.7 IMPACT ANALYSIS OF COVID-19
  • 4.7.1 Impact on global Off-road Motorcycle Industry
  • 4.7.2 Impact on Supply Chain of Off-road Motorcycle Industry
  • 4.7.3 Price Variation of Key Raw Materials
  • 4.7.4 Impact on Market Demand of Off-road Motorcycle
  • 4.7.5 Impact on Pricing of Off-road Motorcycle

5 MARKET FACTOR ANALYSIS

• 5.1 VALUE CHAIN ANALYSIS
  • 5.1.1 Raw Material Procurement
  • 5.1.2 Manufacturing and Assembly
  • 5.1.3 Distribution and Logistics
  • 5.1.4 Sales and After-Sales Services
• 5.2 PORTER'S FIVE FORCES MODEL
  • 5.2.1 Threat of New Entrants
  • 5.2.2 Bargaining Power of Suppliers
  • 5.2.3 Threat of Substitutes
  • 5.2.4 Bargaining Power of Buyers
  • 5.2.5 Intensity of Rivalry
• 5.3 PATENT TRENDS ANALYSIS
• 5.4 REGULATORY OUTLOOK

6 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY TYPE

• 6.1 OVERVIEW
• 6.2 TRAIL DIRT BIKE
• 6.3 DUAL SPORT BIKE
• 6.4 ENDURO BIKE
• 6.5 MOTOCROSS DIRT BIKE
• 6.6 ADVENTURE BIKE
• 6.7 TRAILS BIKE
• 6.8 OTHERS

7 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY PROPULSION

• 7.1 OVERVIEW
• 7.2 ICE MOTORCYCLE
• 7.3 ELECTRIC MOTORCYCLE

8 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY STROKE

• 8.1 OVERVIEW
• 8.2 2-STROKE
• 8.3 4-STROKE

9 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY ENGINE DISPLACEMENT

• 9.1 OVERVIEW
• 9.2 UP TO 125 CC
• 9.3 126-250 CC
• 9.4 251-500 CC
• 9.5 501 CC AND ABOVE

10 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY APPLICATION

• 10.1 OVERVIEW
• 10.2 RACING DRIVERS/PROFESSIONALS
• 10.3 MOTORCYCLE ENTHUSIAST/AMATEUR

11 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY END USE

• 11.1 OVERVIEW
• 11.2 ADULTS
• 11.3 KIDS & YOUTHS

12 GLOBAL OFF-ROAD MOTORCYCLE MARKET, BY REGION

• 12.1 OVERVIEW
  • 12.1.1 Global Off-Road Motorcycle market, by Region, 2023 VS 2032 (USD MILLION)
  • 12.1.2 Global Off-Road Motorcycle market, BY Region, 2018-2032 (USD mILLION)
• 12.2 NORTH AMERICA
  • 12.2.1 US
  • 12.2.2 Canada
  • 12.2.3 Mexico
• 12.3 EUROPE
  • 12.3.1 UK
  • 12.3.2 GERMANY
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Austria
  • 12.3.7 Switzerland
  • 12.3.8 Netherlands
  • 12.3.9 Belgium
  • 12.3.10 Luxembourg
  • 12.3.11 Sweden
  • 12.3.12 Denmark
  • 12.3.13 Norway
  • 12.3.14 Poland
  • 12.3.15 Greece
  • 12.3.16 UKRAINE
  • 12.3.17 Romania
  • 12.3.18 Czech Republic
  • 12.3.19 Rest of Europe
• 12.4 ASIA-PACIFIC
  • 12.4.1 China
  • 12.4.2 Japan
  • 12.4.3 India
  • 12.4.4 Australia
  • 12.4.5 South Korea
  • 12.4.6 Indonesia
  • 12.4.7 Rest of Asia-Pacific
• 12.5 MIDDLE EAST & AFRICA
  • 12.5.1 Saudi Arabia
  • 12.5.2 UAE
  • 12.5.3 South Africa
  • 12.5.4 Rest of Middle East & Africa
• 12.6 SOUTH & CENTRAL AMERICA
  • 12.6.1 Brazil
  • 12.6.2 Argentina
  • 12.6.3 Chile
  • 12.6.4 Rest of South & Central America

13 COMPETITIVE LANDSCAPE

• 13.1 COMPETITIVE OVERVIEW
• 13.2 GLOBAL VENDOR SHARE ANALYSIS (2023)
• 13.3 MAJOR PLAYERS IN THE GLOBAL OFF-ROAD MOTORCYCLE MARKET
• 13.4 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS
• 13.5 COMPETITIVE BENCHMARKING
• 13.6 STRATEGIES OF MARKET LEADERS IN THE GLOBAL OFF-ROAD MOTORCYCLE MARKET
• 13.7 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN GLOBAL OFF-ROAD MOTORCYCLE MARKET
• 13.8 KEY DEVELOPMENTS & GROWTH STRATEGIES
  • 13.8.1 Product Launch/Product Development

14 COMPANY PROFILES

• 14.1 YAMAHA MOTOR CO., LTD.
  • 14.1.1 Company Overview
  • 14.1.2 Financial Overview
  • 14.1.3 Products/Services Offered
  • 14.1.4 KEY DEVELOPMENTS
  • 14.1.5 SWOT Analysis
  • 14.1.6 Key Strategies
• 14.2 HONDA MOTOR CO., LTD.
  • 14.2.1 COMPANY OVERVIEW
  • 14.2.2 Financial Overview
  • 14.2.3 PRODUCTS OFFERED
  • 14.2.4 KEY DEVELOPMENTS
  • 14.2.5 SWOT ANALYSIS
  • 14.2.6 KEY STRATEGIES
• 14.3 KTM
  • 14.3.1 COMPANY OVERVIEW
  • 14.3.2 FINANCIAL OVERVIEW
  • 14.3.3 PRODUCTS OFFERED
  • 14.3.4 KEY DEVELOPMENTS
  • 14.3.5 SWOT ANALYSIS
  • 14.3.6 KEY STRATEGIES
• 14.4 DUCATI
  • 14.4.1 COMPANY OVERVIEW
  • 14.4.2 FINANCIAL OVERVIEW
  • 14.4.3 PRODUCTS OFFERED
  • 14.4.4 KEY DEVELOPMENTS
  • 14.4.5 SWOT ANALYSIS
  • 14.4.6 KEY STRATEGIES
• 14.5 KAWASAKI HEAVY INDUSTRIES LTD.
  • 14.5.1 COMPANY OVERVIEW
  • 14.5.2 Financial Overview
  • 14.5.3 PRODUCTS OFFERED
  • 14.5.4 KEY DEVELOPMENTS
  • 14.5.5 SWOT ANALYSIS
  • 14.5.6 KEY STRATEGIES
• 14.6 HUSQVARNA GROUP
  • 14.6.1 COMPANY OVERVIEW
  • 14.6.2 FINANCIAL OVERVIEW
  • 14.6.3 PRODUCTS OFFERED
  • 14.6.4 KEY DEVELOPMENTS
  • 14.6.5 SWOT ANALYSIS
  • 14.6.6 KEY STRATEGIES
• 14.7 SUZUKI MOTOR CORPORATION
  • 14.7.1 Company Overview
  • 14.7.2 Financial Overview
  • 14.7.3 Products/Services Offered
  • 14.7.4 KEY DEVELOPMENTS
  • 14.7.5 SWOT Analysis
  • 14.7.6 Key Strategies
• 14.8 BMW MOTORRAD
  • 14.8.1 COMPANY OVERVIEW
  • 14.8.2 Financial Overview
  • 14.8.3 PRODUCTS OFFERED
  • 14.8.4 KEY DEVELOPMENTS
  • 14.8.5 SWOT ANALYSIS
  • 14.8.6 KEY STRATEGIES
• 14.9 APRILIA
  • 14.9.1 COMPANY OVERVIEW
  • 14.9.2 FINANCIAL OVERVIEW
  • 14.9.3 PRODUCTS OFFERED
  • 14.9.4 KEY DEVELOPMENTS
  • 14.9.5 SWOT ANALYSIS
  • 14.9.6 KEY STRATEGIES
• 14.10 TRIUMPH MOTORCYCLES LTD
  • 14.10.1 COMPANY OVERVIEW
  • 14.10.2 FINANCIAL OVERVIEW
  • 14.10.3 PRODUCTS OFFERED
  • 14.10.4 Key Developments
  • 14.10.5 SWOT ANALYSIS
  • 14.10.6 KEY STRATEGIES
• 14.11
  • 14.11.1 COMPANY OVERVIEW
  • 14.11.2 FINANCIAL OVERVIEW
  • 14.11.3 PRODUCTS OFFERED
  • 14.11.4 KEY DEVELOPMENTS
  • 14.11.5 SWOT ANALYSIS
  • 14.11.6 KEY STRATEGIES
• 14.12 BETAMOTOR S.P.A.
  • 14.12.1 COMPANY OVERVIEW
  • 14.12.2 FINANCIAL OVERVIEW
  • 14.12.3 PRODUCTS OFFERED
  • 14.12.4 KEY DEVELOPMENTS
  • 14.12.5 SWOT ANALYSIS
  • 14.12.6 KEY STRATEGIES
• 14.13 SHERCO
  • 14.13.1 COMPANY OVERVIEW
  • 14.13.2 FINANCIAL OVERVIEW
  • 14.13.3 PRODUCTS OFFERED
  • 14.13.4 KEY DEVELOPMENTS
  • 14.13.5 SWOT ANALYSIS
  • 14.13.6 KEY STRATEGIES
• 14.14 TM RACING SPA
  • 14.14.1 COMPANY OVERVIEW
  • 14.14.2 FINANCIAL OVERVIEW
  • 14.14.3 PRODUCTS OFFERED
  • 14.14.4 KEY DEVELOPMENTS
  • 14.14.5 SWOT ANALYSIS
  • 14.14.6 KEY STRATEGIES
• 14.15 SCORPA
  • 14.15.1 COMPANY OVERVIEW
  • 14.15.2 FINANCIAL OVERVIEW
  • 14.15.3 PRODUCTS OFFERED
  • 14.15.4 KEY DEVELOPMENTS
  • 14.15.5 SWOT ANALYSIS
  • 14.15.6 KEY STRATEGIES
• 14.16 COBRA MOTORCYCLE
  • 14.16.1 Company Overview
  • 14.16.2 FINANCIAL OVERVIEW
  • 14.16.3 Products/Services Offered
  • 14.16.4 KEY DEVELOPMENTS
  • 14.16.5 SWOT Analysis
  • 14.16.6 Key Strategies
• 14.17 ZERO MOTORCYCLES, INC
  • 14.17.1 COMPANY OVERVIEW
  • 14.17.2 FINANCIAL OVERVIEW
  • 14.17.3 PRODUCTS OFFERED
  • 14.17.4 KEY DEVELOPMENTS
  • 14.17.5 SWOT ANALYSIS
  • 14.17.6 KEY STRATEGIES
• 14.18 SSR MOTORSPORTS
  • 14.18.1 COMPANY OVERVIEW
  • 14.18.2 FINANCIAL OVERVIEW
  • 14.18.3 PRODUCTS OFFERED
  • 14.18.4 KEY DEVELOPMENTS
  • 14.18.5 SWOT ANALYSIS
  • 14.18.6 KEY STRATEGIES
• 14.19 KUBERG
  • 14.19.1 COMPANY OVERVIEW
  • 14.19.2 FINANCIAL OVERVIEW
  • 14.19.3 PRODUCTS OFFERED
  • 14.19.4 KEY DEVELOPMENTS
  • 14.19.5 SWOT ANALYSIS
  • 14.19.6 KEY STRATEGIES
• 14.20 SURRON
  • 14.20.1 COMPANY OVERVIEW
  • 14.20.2 FINANCIAL OVERVIEW
  • 14.20.3 PRODUCTS OFFERED
  • 14.20.4 KEY DEVELOPMENTS
  • 14.20.5 SWOT ANALYSIS
  • 14.20.6 KEY STRATEGIES
• 14.21 STARK FUTURE.
  • 14.21.1 COMPANY OVERVIEW
  • 14.21.2 FINANCIAL OVERVIEW
  • 14.21.3 PRODUCTS OFFERED
  • 14.21.4 KEY DEVELOPMENTS
  • 14.21.5 SWOT ANALYSIS
  • 14.21.6 KEY STRATEGIES