이탈리아의 전기자전거 시장 : 점유율 분석, 산업 동향 및 통계, 성장 예측(2025-2029년)

The Italy E-bike Market size is estimated at 0.95 billion USD in 2025, and is expected to reach 1.25 billion USD by 2029, growing at a CAGR of 6.96% during the forecast period (2025-2029).

PROPULSION SEGMENT MARKET OVERVIEW

• Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
• Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
• The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.

Italy E-bike Market Trends

Italy demonstrates a consistent and robust growth in E-Bike adoption rates, indicating an expanding market and consumer base.

• The increase in interest in bicycles as an ideal mode of exercise, high traffic congestion on the roads of Italy during peak hours, and increasing government practices to promote e-bicycles due to environmental concerns are improving the adoption of e-bicycles in the country. Fewer fuel and maintenance costs increased the e-bicycle adoption rate by 1.70% in 2019.
• The growth in COVID-19 cases in 2020 positively impacted the Italian e-bike market. People feared taking public transport and rental services due to the fear of contracting the virus, which hiked the demand for personal vehicles such as e-bicycles. An increase in the sales of e-bikes among the people of Italy further accelerated the adoption rate of e-bikes by around 2.40% in 2020.
• Declining COVID-19 cases led to the relaxation of restrictions and lockdowns and the resumption of business operations and offices, which increased the adoption of e-bikes at the end of 2021, by 14.90%, compared to 13.90% in 2020. The introduction of new e-bikes with advanced features such as a long battery range, good speed limits, and fast charging features have highly encouraged consumers to invest in e-bikes. As a result, the country is expected to witness a growth in the adoption rate of e-bikes, by more than 30%, during the forecast period.

Italy shows a gradual increase in the population commuting 5-15 km daily, reflecting a slow but consistent change in travel distances.

• Italy is witnessing a significant demand for bicycles every year as more individuals opt to travel by bicycle. The increase in the demand for bicycles is also increasing the number of commuters who travel 5-15 km per day. Approximately more than 18% of bicycle users commute daily for work and other places at shorter distances in various cities across Italy.
• Due to the lockdown, transportation systems were halted, and gyms were closed, which led people to take up cycling and increased the demand for bicycles in 2020 and 2021. People with the habit of cycling opted for bicycles as the daily mode of commuting to offices, businesses, and other nearby places in Italy. The trend of cycling has increased the number of commuters traveling 5-15 km by 0.4% in 2021 over 2020.
• The relaxation of COVID-19 restrictions encouraged many people to travel by bicycle to workplaces, businesses, and nearby markets within a range of 5-15 km. Around 16% of the working population commuted by bicycle in 2022. Developments in the bicycle infrastructure and growth in bicycle lanes have also encouraged more people to opt for bicycles for commute, thus increasing the share of bicycle users by 0.4% in 2022 over 2021.

Italy E-bike Industry Overview

The Italy E-bike Market is fragmented, with the top five companies occupying 26.58%. The major players in this market are Atala SpA, Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi), Giant Manufacturing Co. Ltd., Merida Industry Co. Ltd. and Trek Bicycle Corporation (sorted alphabetically).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

• 3.1 Study Assumptions & Market Definition
• 3.2 Scope of the Study
• 3.3 Research Methodology

4 KEY INDUSTRY TRENDS

• 4.1 Bicycle Sales
• 4.2 GDP Per Capita
• 4.3 Inflation Rate
• 4.4 Adoption Rate Of E-bikes
• 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
• 4.6 Bicycle Rental
• 4.7 E-bike Battery Price
• 4.8 Price Chart Of Different Battery Chemistry
• 4.9 Hyper-local Delivery
• 4.10 Dedicated Bicycle Lanes
• 4.11 Number Of Trekkers
• 4.12 Battery Charging Capacity
• 4.13 Traffic Congestion Index
• 4.14 Regulatory Framework
• 4.15 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

• 5.1 Propulsion Type
  • 5.1.1 Pedal Assisted
  • 5.1.2 Speed Pedelec
  • 5.1.3 Throttle Assisted
• 5.2 Application Type
  • 5.2.1 Cargo/Utility
  • 5.2.2 City/Urban
  • 5.2.3 Trekking
• 5.3 Battery Type
  • 5.3.1 Lead Acid Battery
  • 5.3.2 Lithium-ion Battery
  • 5.3.3 Others

6 COMPETITIVE LANDSCAPE

• 6.1 Key Strategic Moves
• 6.2 Market Share Analysis
• 6.3 Company Landscape
• 6.4 Company Profiles
  • 6.4.1 Askoll EVA SpA
  • 6.4.2 Atala SpA
  • 6.4.3 BOTTECCHIA CICLI SRL
  • 6.4.4 Campagnolo S.r.l.
  • 6.4.5 CICLI LOMBARDO SpA
  • 6.4.6 Colnago Ernesto & C SRL
  • 6.4.7 Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi)
  • 6.4.8 Giant Manufacturing Co. Ltd.
  • 6.4.9 Merida Industry Co. Ltd.
  • 6.4.10 Trek Bicycle Corporation

7 KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8 APPENDIX

• 8.1 Global Overview
  • 8.1.1 Overview
  • 8.1.2 Porter's Five Forces Framework
  • 8.1.3 Global Value Chain Analysis
  • 8.1.4 Market Dynamics (DROs)
• 8.2 Sources & References
• 8.3 List of Tables & Figures
• 8.4 Primary Insights
• 8.5 Data Pack
• 8.6 Glossary of Terms