세계의 업무용 오디오 비주얼 시스템 시장 : 점유율 분석, 산업 동향 및 통계, 성장 예측(2025-2030년)

The Professional Audio Visual Systems Market size is estimated at USD 295.18 billion in 2025, and is expected to reach USD 370.49 billion by 2030, at a CAGR of 4.65% during the forecast period (2025-2030).

The demand for audio-visual systems is fueled by several factors, such as advancements in audio and display technologies, the adoption of cloud solutions, rising usage of the Internet of Things (IoT) in smart buildings, and the expanding reach of artificial intelligence (AI).

Professional audio-visual (pro-AV) systems can be installed for commercial sharing, advertising, and marketing. In private and public complexes, they are used in electronic systems to display videos, web content, graphics, and texts. The demand for lighting and sound devices, digital signage, video conferencing systems, companion whiteboard recording equipment, and projector systems is directly proportional to the rising adoption of audio-video-based communications for better audience interactions.

The market has been witnessing a significant growth trend supported by partnerships, acquisitions, and product innovations to strengthen its supply side and address the increasing demand. In April 2024, Project Audio Visual was acquired by AVPM Group, which joined as a sister company of the audio-visual retailer AV Partsmaster, creating a new market-leading integration and retail powerhouse. Combining resources, specialisms, and unrivaled technical experience, this alliance will offer a complete turnkey solution for AV services, ranging from project inception to completion, for SMBs and enterprise customers.

Enterprises leverage cloud computing and video conferencing to maintain a competitive edge. Adopting technology infrastructure and advanced audio-visual systems is driving the growth of the market. Cloud computing offers enhanced reliability in real-time communication and empowers staff to promptly share diverse media with their peers. Moreover, with the appropriate software, teams can seamlessly exchange images and videos, ensuring they are equipped with the latest and highest-quality information.

Connectivity issues can be equally detrimental. If an AV system isn't user-friendly, it hampers productivity and damages reputations. An effective AV system enhances job performance, not just impresses with tech. Key factors in selecting an AV system include audience size, user count, and space layout, which affect acoustics and display visibility. Flexibility and presenter mobility are also crucial. These factors determine the professional AV solution's complexity and sophistication.

After the pandemic, corporations have been increasingly adopting audio-visual services and video conferencing systems to enhance the quality of their tools and guarantee clear communication. In September 2023, Lumens Digital Optics Inc., a prominent global provider of pro-AV solutions, appointed Sonic Electronics as the exclusive distributor for its Lumens product lines in Qatar. Its products include Lumens CamConnect Pro, PTZ Cameras, Auto-Tracking Cameras, NDI Cameras, Box Cameras, Media Processors, Document Cameras, and AV over IP Systems. This decision highlights the growing market demand in Qatar and underscores the global shift toward digital communication strategies.

Professional Audio Visual Systems Market Trends

Growth in the Construction Sector Boosting the Demand for Furniture Products

• The increasing popularity of streaming services over traditional cable and satellite TV is driving the demand for professional content creation solutions. As high-quality content production attracts more viewers and subscribers, leading to increased revenue for streaming services, the demand for audio-visual systems to deliver high-quality content is increasing. Advancements in professional audio-visual technology are making it more affordable and accessible, fueling the growth of the market.
• The widespread usage of live video streaming services for educational purposes is being favorably influenced by factors like the ease with which educational video content might be accessed, the rising demand for mobile devices, and the expansion of internet accessibility.
• The growing adoption of cloud-based solutions boosts the growth of the market studied. Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the critical challenges content distributors face today. To solve this problem, recently, Salesforce and Amazon Web Services (AWS) announced an offering combining high-quality video streaming technology with viewer data and feedback analysis tools to help content distributors deliver more scalable, personalized viewer experiences.
• According to Flexera 2024 State of the Cloud Report, a large number of enterprises around the globe have already implemented or are in the process of implementing public cloud, running significant or some workloads. In addition, many enterprises are either experimenting with the features of public cloud for their businesses or plan to use the same in the forthcoming years.
• A paradigm shift across data storage owing to enormous volumes of digital content produced along with the increasing demand for creation, distribution, and conversion of video content is advancing storage demand across media and entertainment, propelling the growth of media and entertainment storage solutions. A rapid shift from physical to digital platforms and the growing popularity of 4K UHD content are significant factors driving the increasing adoption of storage media.
• Overall, the demand for professional audio-visual systems in the streaming media, storage, and distribution segment is expected to continue its upward trajectory. As the streaming industry grows, the need for professional content creation tools and efficient content management systems is expected to grow continuously during the forecast period.

Asia-Pacific is Expected to Hold Significant Market Share

• Asia-Pacific is expected to dominate the market's share over the coming years due to the increasing advancements in the various industries across APAC countries like India and China. The region is significantly investing in professional AV systems, and various companies are increasingly establishing collaborations, which is expected to increase the market's growth.
• For instance, China, Japan, India, and Singapore are becoming prominent choices for hosting events. The region's market is experiencing growth due to factors such as higher disposable incomes, urbanization, and a growing interest in experiential events. Moreover, the market expansion is fueled by the rising demand for corporate events, trade shows, and technology conferences in countries like China and India. Furthermore, the significant investments and increasing popularity of AV systems in the media and entertainment sector regionally are expected to substantially impact the market.
• China is expected to contribute a significant portion of the region's share in the market. The increasing adoption of professional AV systems across the region's industries is expected to drive the segment's growth. The significant market share of China can be attributed to the country's flourishing venues and events, as well as its extensive entertainment sector. Furthermore, the increasing partnerships across different parts of the country fueled the market growth rate. Moreover, several companies and organizations are actively working in the region's AV industry, which is expected to drive the market forward.
• For instance, in May 2024, the successful conclusion of Beijing InfoComm China 2024 at the China National Convention Centre (CNCC) was marked by strong exhibitor participation and engaging conversations, highlighting the significant impact of the show on the industry. Serving as a conference platform, Beijing InfoComm China Summit 2024 showcased the dynamic and transformative power of Pro AV and integrated experience technology, providing a valuable masterclass. The event's primary objective is to promote growth, collaboration, and limitless innovation within the Pro AV industry.
• In Hefei, China, the 2024 Soundking Audio-Video Technology Achievements National Exhibition Tour was launched in March 2024 as a response to the appeal made by seven national ministries to foster the high-quality development of the audio-visual electronics industry. Soundking, the organizing company, extended invitations to CADAC, a prominent British mixing console brand, and KLING & FREITAG (K&F), a renowned German sound brand, to present their notable progress in the field of audio-video integration. Such developments in AV technology within the region are expected to drive the market.

Professional Audio Visual Systems Market Overview

The professional audio-visual systems market is highly fragmented due to the presence of global players and small and medium-sized enterprises. Some of the major players in the market are AVI-SPL Inc., Diversified, AVI Systems Inc., Ford Audio-Video LLC, and CCS Presentation Systems Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

June 2024 - AVI Systems, a global AV/UC systems integrator, recently completed the acquisition of Sound Pro's commercial audio-visual business. Sound Pro is an audio-visual technology provider that primarily caters to residential and commercial AV requirements.

January 2024 - AVI-SPL, a global provider of digital enablement solutions, unveiled its Enterprise Managed Services solution. This innovative offering spans audio-visual (AV), digital signage, and unified communications (UC) technologies, catering to the needs of today's modern workplace, whether in physical meeting rooms or the digital cloud.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Impact of COVID-19 on The Market
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Bargaining Power of Suppliers
  • 4.4.2 Bargaining Power of Consumers
  • 4.4.3 Threat of New Entrants
  • 4.4.4 Intensity of Competitive Rivalry
  • 4.4.5 Threat of Substitute Products

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Rapid Adoption of Cloud Platforms
• 5.2 Market Restraints
  • 5.2.1 High Operating and Legal Costs of Audio-Visual Systems

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Capture and Production Equipment
  • 6.1.2 Video Projection
  • 6.1.3 Streaming Media, Storage, and Distribution
  • 6.1.4 Services
  • 6.1.5 Other Types
• 6.2 By End-user Vertical
  • 6.2.1 Corporate
  • 6.2.2 Venues and Events
  • 6.2.3 Retail
  • 6.2.4 Media and Entertainment
  • 6.2.5 Other End-user Verticals
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia
  • 6.3.4 Australia and New Zealand
  • 6.3.5 Latin America
  • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 AVI-SPL Inc.
  • 7.1.2 Diversified
  • 7.1.3 AVI Systems Inc.
  • 7.1.4 Ford Audio-Video LLC
  • 7.1.5 CCS Presentation Systems Inc.
  • 7.1.6 Solutionz Inc.
  • 7.1.7 Electrosonic Group
  • 7.1.8 Solotech Inc.
  • 7.1.9 Conference Technologies Inc.
  • 7.1.10 CTI (Vistacom Inc.)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITY AND FUTURE GROWTH