유럽의 밴 시장 : 시장 점유율 분석, 산업 동향 및 통계, 성장 예측(2025-2030년)

The Europe Van Market size is estimated at USD 63.33 billion in 2025, and is expected to reach USD 79.53 billion by 2030, at a CAGR of 4.66% during the forecast period (2025-2030).

The European van market is significant, with steady growth driven by increasing demand for commercial vehicles in urban and rural areas. Vans are essential for various industries, including logistics, construction, and retail, where they serve as versatile workhorses for transporting goods and services.

Technology is pivotal in transforming the European van market. Integrating advanced telematics, GPS tracking, and IoT (Internet of Things) in modern vans enhances fleet management and operational efficiency. These technologies provide real-time data on vehicle performance, fuel consumption, and route optimization, which is crucial for businesses aiming to reduce operational costs and improve productivity.

Electric vans are gaining traction as a sustainable alternative to conventional diesel vans. Major manufacturers like Mercedes-Benz, Renault, and Ford are investing heavily in developing and producing electric vans, addressing the growing demand for eco-friendly transportation solutions. Introducing models, like the Mercedes-Benz eSprinter and Renault Kangoo ZE, signify the market's move toward electrification.

The regulatory landscape in Europe is a significant factor influencing the van market. The European Union has implemented stringent emission standards, such as the Euro 6 regulations, which mandate lower emissions for all new vehicles. These regulations are pushing manufacturers to innovate and adopt cleaner technologies. Additionally, European cities have introduced low-emission zones, where only cars meeting specific emission criteria can operate. This has accelerated the adoption of electric and hybrid vans as businesses seek to comply with these regulations and avoid penalties.

The surge in e-commerce is a primary driver, with online shopping becoming increasingly popular. This has led to a rise in demand for efficient last-mile delivery solutions, where vans are the preferred mode of transportation. Companies like Amazon, DHL, and UPS are expanding their van fleets to meet the increasing demand for quick and reliable delivery services.

Urbanization is another key driver. As more people move to cities, a higher demand for goods and services necessitates efficient urban logistics. Vans are ideal because they can navigate narrow city streets and deliver directly to consumers.

Despite the positive growth trajectory, the European van market faces several challenges. One significant challenge is the high cost associated with electric vans. Although the total cost of ownership for electric vans can be lower in the long run due to savings on fuel and maintenance, the initial purchase price remains a barrier for many small and medium-sized enterprises (SMEs).

Infrastructure is another challenge. The availability of charging stations for electric vans is still limited in many parts of Europe, posing a hurdle to widespread adoption. Additionally, the range anxiety associated with electric vehicles, where users fear running out of charge before reaching their destination, continues to be a concern.

The European van market is poised for substantial growth, driven by the surge in e-commerce, urbanization, and technological advancements. As the market evolves, businesses can adapt to changing consumer demands and regulatory requirements and are expected to be well-positioned to thrive in this dynamic environment.

Europe Van Market Trends

The Electric Van Segment is Growing at a Faster Rate in the European Van Market

The electric van segment is experiencing rapid growth in the European van market, driven by regulatory, economic, and technological factors. The European Union's Green Deal and the stringent CO2 emission targets for commercial vehicles are compelling automakers to invest in electric vehicle (EV) technology. Additionally, many European cities have implemented low-emission zones (LEZs), where access is restricted to vehicles meeting specific emission standards. This regulatory push is making electric vans an attractive option for businesses operating in urban areas.

Government incentives and subsidies are also playing a crucial role in boosting the adoption of electric vans. Various European countries offer financial incentives such as grants, tax rebates, and reduced registration fees for electric vehicles. For instance, the UK's Plug-in Van Grant significantly discounts eligible electric vans' purchase prices. These economic incentives lower the total cost of ownership, making electric vans more affordable for businesses, particularly small and medium-sized enterprises (SMEs).

Technological advancements in battery technology and electric drivetrains have significantly improved the performance and range of electric vans. Modern electric vans offer competitive driving ranges, faster charging times, and robust performance comparable to their diesel counterparts. The development of a comprehensive charging infrastructure across Europe also alleviates range anxiety, making it more feasible for businesses to operate electric vans over longer distances.

The rising consumer demand for sustainable and eco-friendly transportation options is another key driver of the growth of electric vans. As environmental awareness increases, businesses are under pressure to adopt greener practices, including the use of electric vehicles. The surge in e-commerce and the corresponding need for efficient last-mile delivery solutions have further fueled demand for electric vans. Companies like Amazon and DHL are expanding their fleets with electric vans to meet their sustainability goals and comply with emission regulations.

The competitive landscape of the European van market is evolving rapidly, with major automakers launching new electric van models to capture market share. Companies like Mercedes-Benz, Renault, and Volkswagen have introduced electric versions of their popular van models, such as the eSprinter, Kangoo ZE, and e-Crafter. These models cater to a wide range of commercial applications, from urban deliveries to intercity transport, enhancing their appeal to a broader customer base.

The rapid growth of electric vans in the European van market is a testament to the evolving landscape of commercial transportation. By embracing electrification, businesses and automakers can achieve significant economic and environmental benefits, paving the way for a sustainable future in the mobility sector.

France is the Leading Country in the European Van Market

France has a significant market size in the European van market. The country's robust economy, diverse industrial base, and extensive commercial activities contribute to a high demand for vans across various sectors. From logistics and transportation to construction and service industries, vans are crucial in facilitating business operations and urban mobility in France.

France benefits from a well-developed infrastructure network that supports efficient transportation and logistics operations. The country's extensive road network, including highways and urban roads, facilitates the movement of goods and services using vans. This infrastructure advantage makes France an attractive market for van manufacturers and fleet operators seeking reliable transportation solutions.

Vans are essential tools for businesses of all sizes in France, ranging from small enterprises to large corporations. They serve diverse purposes, including last-mile delivery, passenger transport, mobile services, and utility applications. The versatility and adaptability of vans make them indispensable in sectors such as e-commerce, retail distribution, construction, and public services, contributing significantly to economic productivity and efficiency.

French automakers and technology firms are at the forefront of innovation in the van market. Companies are investing heavily in research and development to enhance vehicle efficiency, safety features, connectivity, and environmental performance. The integration of advanced technologies such as electric powertrains, autonomous driving systems, and digital connectivity is driving the evolution of vans in France, catering to evolving customer demands and regulatory requirements.

France hosts a competitive automotive industry with leading van manufacturers and suppliers operating within its borders. Companies like Renault, Peugeot, Citroen (Groupe PSA), and Mercedes-Benz have established strong market positions and brand recognition in the van segment. These companies leverage their technological expertise, manufacturing capabilities, and extensive distribution networks to maintain market leadership and meet diverse customer needs.

France is expected to maintain its leadership in the European van market through continued innovation, sustainable practices, and strategic partnerships. However, challenges such as evolving consumer preferences, regulatory changes, and technological disruptions require proactive responses from industry stakeholders. By embracing digital transformation, investing in sustainable mobility solutions, and fostering industry collaboration, France can sustain its competitive edge and drive future growth in the European van market.

Europe Van Industry Overview

The European van market is highly competitive. The presence of major original equipment manufacturers (OEMs) across the region is likely to drive the growth of the market. Major key players in the market include Mercedes Benz, Volkswagen Group, Ford Motor Company, and Vauxhall, along with new entrants like Arrival Electric Group Limited, catering to the region's electric van needs.

• June 2023: Punch Powertrain established a strategic agreement with Cubonic to develop and manufacture sustainable automated and autonomous electric light commercial vehicles (eLCVs), specifically the PeopleMover and CargoMover eLCVs from Cubonic.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
  • 4.1.1 Rise in Sale of Electric Vans is Driving the Market's Growth
• 4.2 Market Restraints
  • 4.2.1 High Cost of Electric Vehicle Battery is Anticipated to Restrain the Market's Growth
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Cargo Space
  • 5.1.1 More than 5 Cubic Meter
  • 5.1.2 Less than 5 Cubic Meter
• 5.2 By End User
  • 5.2.1 Commercial
  • 5.2.2 Government
• 5.3 By Drive Type
  • 5.3.1 IC Engine
  • 5.3.2 Electric
  • 5.3.3 Alternative Fuel
• 5.4 By Geography
  • 5.4.1 Germany
  • 5.4.2 United Kingdom
  • 5.4.3 Italy
  • 5.4.4 France
  • 5.4.5 Spain
  • 5.4.6 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles
  • 6.2.1 Stellantis NV
  • 6.2.2 Daimler AG
  • 6.2.3 Volkswagen AG
  • 6.2.4 Ford Motor Company
  • 6.2.5 Groupe Renault
  • 6.2.6 Vauxhall Motors Limited
  • 6.2.7 Hyundai Motors
  • 6.2.8 Toyota Motor Corporation
  • 6.2.9 Nissan Motors Co. Ltd
  • 6.2.10 BYD Co. Ltd
  • 6.2.11 IVECO Group NV
  • 6.2.12 Arrival Electric Group Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS