환자 포털 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

The patient portal market was valued at USD 6.56 billion in 2025 and estimated to grow from USD 7.77 billion in 2026 to reach USD 18.18 billion by 2031, at a CAGR of 18.52% during the forecast period (2026-2031).

That steep climb signals how federal FHIR-based data-sharing mandates, rapid cloud migration, and strong consumer appetite for self-service access have converged to make the patient portal market an essential pillar of digital health strategy. Integrated portals remain the default choice for large health systems because they synchronize seamlessly with enterprise electronic health records (EHRs), while cloud delivery unlocks elastic computing and embedded AI that both providers and payers increasingly demand. Heightened venture funding in Asia-Pacific, the rise of FHIR plug-in marketplaces, and mounting value-based reimbursement incentives further accelerate adoption. On the downside, headline-grabbing cyberattacks, persistent gaps in older-adult digital literacy, and soaring clinician inbox workloads pose real obstacles that technology suppliers must mitigate if the patient portal market is to sustain momentum.

Global Patient Portal Market Trends and Insights

Federal Interoperability & Meaningful-Use Mandates

Certified API developers were required to publish base FHIR URLs by 31 December 2024, granting patients direct electronic access to their data without special effort. The 2025 Medicare Physician Fee Schedule ties incentive payments to measurable portal engagement, turning compliance into a revenue lever for providers. Meanwhile, federal agencies have committed to a unified FHIR ecosystem by 2026 that will streamline cross-system data exchange and heighten user expectations. Although 90% of U.S. health information exchanges transmit CDA files, fewer than 40% align with USCDI requirements, leaving ample room for standardization gains. As penalties tighten and bonus pools expand, hospitals are prioritizing integrated solutions that satisfy auditors and unlock quality bonuses, reinforcing growth in the patient portal market.

Rising Consumer Demand for Digital Front-Door Access

A national survey showed that 61.3% of adults accessed a portal in 2022, up sharply from pre-pandemic levels. Three-quarters of patients now believe digital tools improve their care experience, prompting providers to embed chatbots, self-scheduling, and personalized content into their platforms. Pharmacy research found 81% of customers use digital channels and 90% feel connected experiences raise care quality. In 2025, inability to match these expectations threatens patient loyalty, placing advanced portals at the center of competitive positioning within the patient portal market.

Cyber-Security & Privacy Breaches

The 2024 Change Healthcare cyberattack compromised 100 million individuals and forced a USD 22 million ransom payment, exposing vulnerabilities in third-party billing platforms. A CMS data leak affecting nearly 950,000 records via MOVEit software underscored supply-chain risk. Forty percent of providers are deploying AI-based threat intelligence by 2025, but any fresh breach can chill adoption among privacy-conscious users. Securing data endpoints remains a gating factor for sustained expansion of the patient portal market.

Other drivers and restraints analyzed in the detailed report include:

1. Rapid Shift to Cloud-Hosted EHR Ecosystems
2. Reimbursement Incentives for Value-Based Care Models
3. Low Digital/Health Literacy in Elderly Cohorts

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Integrated offerings captured a 62.78% slice of the patient portal market size in 2025 as health systems gravitated toward single-vendor ecosystems that minimize interface headaches. Epic's expansion by 176 facilities and 29,399 beds during the year exemplifies that gravitational pull. Stand-alone portals, while smaller in footprint, post a robust 19.63% CAGR by filling specialized needs such as behavioral-health workflows and direct-to-consumer tele-consult hubs. Over the next five years, integrated incumbents will deepen AI functionality, whereas stand-alones will emphasize nimble deployments and niche modules, sustaining parallel demand streams inside the patient portal market.

Large academic medical centers lean on integrated portals to satisfy stringent interoperability audits, whereas community clinics often adopt modular stand-alone solutions to avoid costly migrations. That bifurcation encourages healthy competition, pushing both tiers to iterate quickly and ensuring that feature velocity remains high across the patient portal market.

The Patient Portal Market Report is Segmented by Portal Type (Integrated Portals, Stand-Alone Portals), Deployment Mode (Web/On-premise, Cloud-Based), End User (Providers, Payers, Pharmacies & Retail Health, Individuals/Others), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America's dominance springs from mandatory interoperability rules, high smartphone usage, and robust cloud connectivity, supporting 45.87% patient portal market share in 2025. The United States specifically turbocharges adoption through Medicare's Advanced Primary Care payments that financially reward documented portal engagement. Canada and Mexico complement regional growth with national e-health strategies and cross-border vendor partnerships that expand integrated deployments. Competitive rivalry stays intense as Epic strengthens voice-assistant functions and Oracle bundles cloud credits to lure health systems, yet niche players still win specialist clinics by offering lightweight, focused portals.

Asia-Pacific is the fastest climber with a forecast 20.08% CAGR, underpinned by government digitization grants, climbing middle-class expectations, and aggressive mobile-network expansion. Indonesia, Thailand, and Vietnam secure notable private funding-Halodoc attracted USD 100 million and Doctor Anywhere raised USD 40.8 million in 2024-to build region-specific front-door apps. China's national health-information platform links provincial hospitals to AI chat triage, while India's Ayushman Bharat Digital Mission issues personal health IDs that integrate seamlessly with private-sector portals. These initiatives feed a robust development funnel that elevates the patient portal market across the continent despite infrastructure gaps in rural pockets.

Europe records steady growth bolstered by GDPR-aligned consent mechanisms that enhance patient trust in digital data exchange. Germany's electronic patient record, the UK's NHS App expansion, and France's Mon Espace Sante all funnel budget allocations toward portal upgrades featuring multilingual content and integrated pharmacy services. South American markets trail but benefit from expanding telehealth legislation in Brazil and Argentina, while the Middle East-particularly GCC states-allocates sovereign funds to cloud-ready hospital campuses with bilingual portals. Collectively, the global mosaic ensures that no single policy disruption can derail the broader patient portal market trajectory.

1. Epic Systems Corp.
2. Oracle Health (Cerner)
3. Athenahealth
4. Allscripts
5. Meditech
6. NextGen Healthcare
7. eClinicalWorks
8. Greenway Health
9. InteliChart
10. McKesson Corp.
11. GE Healthcare
12. Koninklijke Philips
13. Teladoc Health
14. Luma Health
15. GetWellNetwork
16. Phreesia
17. Cedar
18. Weave Communications
19. Omada Health
20. MyHealthONE (HCA Healthcare)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Federal interoperability & Meaningful-Use mandates
  • 4.2.2 Rising consumer demand for digital front-door access
  • 4.2.3 Rapid shift to cloud-hosted EHR ecosystems
  • 4.2.4 Reimbursement incentives for value-based care models
  • 4.2.5 AI-driven hyper-personalized education modules
  • 4.2.6 FHIR-enabled "plug-in" app marketplace momentum
• 4.3 Market Restraints
  • 4.3.1 Cyber-security & privacy breaches
  • 4.3.2 Low digital/health literacy in elderly cohorts
  • 4.3.3 Clinician message-overload burnout
  • 4.3.4 Misaligned reimbursement for asynchronous visits
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value, USD bn)

• 5.1 By Portal Type
  • 5.1.1 Integrated Portals
  • 5.1.2 Stand-Alone Portals
• 5.2 By Deployment Mode
  • 5.2.1 Web / On-premise
  • 5.2.2 Cloud-based
• 5.3 By End User
  • 5.3.1 Providers (Hospitals, Clinics, IDNs)
  • 5.3.2 Payers
  • 5.3.3 Pharmacies & Retail Health
  • 5.3.4 Individuals / Others
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 South Korea
    • 5.4.3.5 Australia
    • 5.4.3.6 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle East and Africa
    • 5.4.5.1 GCC
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Market Share Analysis
• 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
  • 6.3.1 Epic Systems Corp.
  • 6.3.2 Oracle Health (Cerner)
  • 6.3.3 athenahealth Inc.
  • 6.3.4 Allscripts Healthcare Solutions
  • 6.3.5 MEDITECH
  • 6.3.6 NextGen Healthcare
  • 6.3.7 eClinicalWorks
  • 6.3.8 Greenway Health
  • 6.3.9 InteliChart
  • 6.3.10 McKesson Corp.
  • 6.3.11 GE HealthCare
  • 6.3.12 Philips Healthcare
  • 6.3.13 Teladoc Health
  • 6.3.14 Luma Health
  • 6.3.15 GetWellNetwork
  • 6.3.16 Phreesia
  • 6.3.17 Cedar
  • 6.3.18 Weave Communications
  • 6.3.19 Omada Health
  • 6.3.20 MyHealthONE (HCA Healthcare)

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-Need Assessment