전기 자전거 시장 : 시장 점유율 분석, 산업 동향 및 통계, 성장 예측(2026-2031년)

e-bike market size in 2026 is estimated at USD 39.42 billion, growing from 2025 value of USD 38.08 billion with 2031 projections showing USD 46.86 billion, growing at 3.52% CAGR over 2026-2031.

The measured expansion reflects the transition from early adoption to mainstream use as corporate leasing schemes now give employees access to salary-sacrifice bikes. Demand is tilting toward premium models priced USD 3,500-5,999, the fastest-growing band, while targeted subsidies-France's EUR 4,000 (~USD 4,622) incentive and Poland's PLN 300 million (~USD 81 million) program-continue to widen the addressable base. Battery technology remains a cornerstone; lithium-ion captures a major share, yet sodium-ion and solid-state chemistries are lining up to ease China-centric raw-material risk.

Global E-Bike Market Trends and Insights

Urban Congestion Driving Micro-Mobility

Parking spaces in tier-1 cities cost as high as USD 30,000, making e-bikes a cost-efficient commute tool over 5-15 km trips-the distance that accounts for 40% of urban journeys. London's ULEZ expansion, plus GBP 7,000 (~USD 9,319) scrappage grants, has accelerated uptake among couriers, while companies such as Amazon and Google subsidize monthly e-bike subscriptions to ease parking stress and hit sustainability targets .

Li-ion Battery Energy-Density and Cost Declines

Lithium-ion pack prices have declined significantly since 2010, moving 100+ km range bikes under the USD 2,000 mark. Fast-charge designs now reach 80% in 30 minutes, opening doors for high-utilization commercial fleets. Sodium-ion prototypes promise similar cycle life at 30% reduced cost, while solid-state roadmaps target 2X energy density by 2028.

Battery-Fire Incidents and Stricter Safety Norms

NYC recorded 187 e-mobility fires in 2023, lifting four-year costs to USD 518.6 million. California's SB 1271 and the UL 2849 standard now require certified packs, adding USD 200-500 per unit. Manufacturers are investing in thermal management and remote diagnostics to keep pace.

Other drivers and restraints analyzed in the detailed report include:

1. Government Incentives and Purchase Subsidies
2. Corporate Employee E-Bike Benefit Programs
3. High Upfront Cost vs. Conventional Bikes

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The market size for pedal-assist models reached a commanding 78.90% share in 2025, benefiting from favorable EU regulations that classify them as bicycles. Speed-pedelec variants, offering assistance up to 45 km/h, are charting a 4.02% CAGR as commuters seek car-like travel times in dense cities.

Manufacturers are layering AI algorithms onto motor controllers to optimize output by terrain and rider habits. Shimano's forthcoming automatic-shift drivetrain illustrates how suppliers bundle smart gearboxes with high-torque motors, strengthening their appeal among urban professionals.

City/urban bikes generated 76.05% of the market share in 2025 as urban riders opted for sweat-free commuting. Trekking/mountain models, however, are advancing at 3.65% CAGR, spurred by tour operators that now default to e-assisted fleets.

Operators see expanded demographics, older cyclists and mixed-fitness groups, as key growth levers. As trail access rules evolve, the segment is poised for further penetration into national parks and resort destinations.

Lithium-ion cells controlled 98.41% of the e-bike market share in 2025, underlining cost leadership and energy density. The "Others" bucket, housing sodium-ion and early solid-state prototypes, is growing at 4.32% CAGR as brands hedge raw-material exposure.

OEMs are dual-sourcing prismatic and cylindrical formats to mitigate China-centric processing. Should sodium-ion hit expected price parity by 2027, the chemistry could siphon double-digit share from legacy packs.

The Global E-Bike Market Report is Segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, and More), Application Type (Cargo/Utility, City/Urban, and More), Battery Type (Lead Acid Battery, Lithium-Ion Battery, and More), Motor Placement (Hub (Front/Rear), Mid-Drive), Drive Systems, Motor Power, Price Band, Sales Channel, End Use, and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Geography Analysis

Europe retained 54.80% of the 2025 e-bike market revenue. Germany alone has 15.7 million units in circulation and sold 2.1 million in 2024, helped by salary-sacrifice programs covering several workers . The Netherlands shows saturation traits, with e-bikes normalized across age groups, while France's EUR 4,000 (~USD 4,622) low-income grant keeps funneling new buyers. Continuous path networks and bicycle-first urban planning remain Europe's durable competitive edge.

North America, though smaller today, is the quickest-growing region at 7.19% CAGR. State rebates of up to USD 1,750 in California and New York, alongside corporate stipends, are unlocking latent demand. Canada's CAD 400 million (~USD 286 million) infrastructure rollout links e-bike lanes to charging nodes, creating end-to-end fleets for commuters and delivery riders alike.

Asia-Pacific reflects a tapestry of conditions. China supplies a major share of e-bike imports in the United States and posted notable export receipts in 2024. India crossed a significant electric two-wheeler mark in 2024, though mopeds still outweigh pedal-assist formats. Japan and South Korea cater to premium, tech-heavy niches, while Australia leans on eco-tourism routes to lift trekking sales. Localized regulation and income profiles dictate tailored channel, price, and specification strategies.

1. Aima Technology Group Co., Ltd.
2. Canyon Bicycles GmbH
3. Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)
4. Giant Manufacturing Co., Ltd.
5. Jiangsu Xinri E-Vehicle Co., Ltd.
6. Luyuan Electric Vehicle Co., Ltd.
7. Merida Industry Co., Ltd.
8. Myvelo Co., Ltd.
9. Rad Power Bikes Inc.
10. Riese & Muller GmbH
11. Pon Holdings B.V.
12. Samchuly Bicycle
13. Specialized Bicycle Components, Inc.
14. Dongguan Tailing Electric Vehicle Co., Ltd
15. Tianjin Fuji-Ta Bicycle Co., Ltd.
16. Trek Bicycle Corporation
17. VanMoof BV
18. Yadea Group Holdings Ltd.
19. Yamaha Motor Co., Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Key Industry Trends

• 4.1 Annual Bicycle Sales
• 4.2 Average Selling Price & Price-Band Mix
• 4.3 Cross-Border Trade in E-Bikes & Parts (Imports/Exports)
• 4.4 E-Bike Share of Total Bicycle Sales
• 4.5 Commuters with 5-15 km One-Way Trips (%)
• 4.6 Bicycle/E-Bike Rental Market Size
• 4.7 E-Bike Battery Pack Price
• 4.8 Battery Chemistry Price Comparison
• 4.9 Last-Mile (Hyper-Local) Delivery Volume
• 4.10 Protected Bicycle Lanes (km)
• 4.11 Trekking/Outdoor Activity Participation
• 4.12 E-Bike Battery Capacity (Wh)
• 4.13 Urban Traffic Congestion Index
• 4.14 Regulatory Framework
  • 4.14.1 Homologation and Certification of E-Bicycles
  • 4.14.2 Export-Import and Trade Regulation
  • 4.14.3 Classification, Road Access and User Rules
  • 4.14.4 Battery, Charger and Charging Safety

5 Market Landscape

• 5.1 Market Overview
• 5.2 Market Drivers
  • 5.2.1 Urban Congestion Driving Micro-Mobility
  • 5.2.2 Li-ion Battery Energy-Density and Cost Declines
  • 5.2.3 Government Incentives and Purchase Subsidies
  • 5.2.4 Corporate Employee E-Bike Benefit Programs
  • 5.2.5 Insurance Discounts for Cargo E-Bikes
  • 5.2.6 Growth of E-Bike Tourism Routes
• 5.3 Market Restraints
  • 5.3.1 Battery-Fire Incidents and Stricter Safety Norms
  • 5.3.2 High Upfront Cost vs. Conventional Bikes
  • 5.3.3 Limited Charging Infra in Developing Regions
  • 5.3.4 Critical-Mineral Supply Volatility
• 5.4 Value / Supply-Chain Analysis
• 5.5 Regulatory Landscape
• 5.6 Technological Outlook
• 5.7 Porter's Five Forces
  • 5.7.1 Threat of New Entrants
  • 5.7.2 Bargaining Power of Suppliers
  • 5.7.3 Bargaining Power of Buyers
  • 5.7.4 Threat of Substitutes
  • 5.7.5 Competitive Rivalry

6 Market Size & Growth Forecasts (Value (USD) and Volume (Units))

• 6.1 By Propulsion Type
  • 6.1.1 Pedal Assisted
  • 6.1.2 Speed Pedelec
  • 6.1.3 Throttle Assisted
• 6.2 By Application Type
  • 6.2.1 Cargo/Utility
  • 6.2.2 City/Urban
  • 6.2.3 Trekking/Mountain
• 6.3 By Battery Type
  • 6.3.1 Lead Acid Battery
  • 6.3.2 Lithium-ion Battery
  • 6.3.3 Others
• 6.4 By Motor Placement
  • 6.4.1 Hub (Front/Rear)
  • 6.4.2 Mid-Drive
• 6.5 By Drive Systems
  • 6.5.1 Chain Drive
  • 6.5.2 Belt Drive
• 6.6 By Motor Power
  • 6.6.1 Below 250 W
  • 6.6.2 251-350 W
  • 6.6.3 351-500 W
  • 6.6.4 501-600 W
  • 6.6.5 Above 600 W
• 6.7 By Price Band
  • 6.7.1 Up to USD 1,000
  • 6.7.2 USD 1,000-1,499
  • 6.7.3 USD 1,500-2,499
  • 6.7.4 USD 2,500-3,499
  • 6.7.5 USD 3,500-5,999
  • 6.7.6 Above USD 6,000
• 6.8 By Sales Channel
  • 6.8.1 Online
  • 6.8.2 Offline
• 6.9 By End Use
  • 6.9.1 Commercial Delivery
    • 6.9.1.1 Retail and Goods Delivery
    • 6.9.1.2 Food and Beverage Delivery
  • 6.9.2 Service Providers
  • 6.9.3 Personal and Family Use
  • 6.9.4 Institutional
  • 6.9.5 Others
• 6.10 By Geography
  • 6.10.1 North America
    • 6.10.1.1 United States
    • 6.10.1.2 Canada
    • 6.10.1.3 Rest of North America
  • 6.10.2 South America
    • 6.10.2.1 Argentina
    • 6.10.2.2 Brazil
    • 6.10.2.3 Rest of South America
  • 6.10.3 Europe
    • 6.10.3.1 Germany
    • 6.10.3.2 United Kingdom
    • 6.10.3.3 France
    • 6.10.3.4 Italy
    • 6.10.3.5 Spain
    • 6.10.3.6 Netherlands
    • 6.10.3.7 Austria
    • 6.10.3.8 Sweden
    • 6.10.3.9 Switzerland
    • 6.10.3.10 Rest of Europe
  • 6.10.4 Asia-Pacific
    • 6.10.4.1 China
    • 6.10.4.2 India
    • 6.10.4.3 Japan
    • 6.10.4.4 South Korea
    • 6.10.4.5 Australia
    • 6.10.4.6 New Zealand
    • 6.10.4.7 Rest of Asia-Pacific
  • 6.10.5 Middle East and Africa
    • 6.10.5.1 Saudi Arabia
    • 6.10.5.2 United Arab Emirates
    • 6.10.5.3 South Africa
    • 6.10.5.4 Rest of the Middle East and Africa

7 Competitive Landscape

• 7.1 Market Concentration
• 7.2 Strategic Moves
• 7.3 Market Share Analysis
• 7.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 7.4.1 Aima Technology Group Co., Ltd.
  • 7.4.2 Canyon Bicycles GmbH
  • 7.4.3 Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)
  • 7.4.4 Giant Manufacturing Co., Ltd.
  • 7.4.5 Jiangsu Xinri E-Vehicle Co., Ltd.
  • 7.4.6 Luyuan Electric Vehicle Co., Ltd.
  • 7.4.7 Merida Industry Co., Ltd.
  • 7.4.8 Myvelo Co., Ltd.
  • 7.4.9 Rad Power Bikes Inc.
  • 7.4.10 Riese & Muller GmbH
  • 7.4.11 Pon Holdings B.V.
  • 7.4.12 Samchuly Bicycle
  • 7.4.13 Specialized Bicycle Components, Inc.
  • 7.4.14 Dongguan Tailing Electric Vehicle Co., Ltd
  • 7.4.15 Tianjin Fuji-Ta Bicycle Co., Ltd.
  • 7.4.16 Trek Bicycle Corporation
  • 7.4.17 VanMoof BV
  • 7.4.18 Yadea Group Holdings Ltd.
  • 7.4.19 Yamaha Motor Co., Ltd.

8 Market Opportunities & Future Outlook

9 Key Strategic Questions for E-Bikes CEOs