로봇 반려동물 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the robotic pet market size is projected to be USD 402.33 million in 2025, USD 438.36 million in 2026, and reach USD 682.23 million by 2031, growing at a CAGR of 9.25% from 2026 to 2031.

This report is Segmented by Product Type (Legged Quadrupeds, and More), Application (Households, and More), Price Range (Less Than USD 200, and More), Distribution Channel (Retail/Toy Chains, and More), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, South America). The Market Forecasts are Provided in Terms of Value (USD).

Global Robotic Pet Market Trends and Insights

Aging Population and Loneliness Driving Companion Adoption

A sustained rise in the 65-plus population in large markets boosts institutional and at-home demand for companionship technologies that can mitigate social isolation and support routine engagement. Public discourse and national media coverage in China highlight the eldercare burden and the role of new robotic companions as part of a wider response to caregiver shortages and rising care needs. This demographic push elevates the robotic pet market beyond novelty and positions companions as a scalable, lower-cost supplement to human interaction in care settings. Policymakers and local health providers are piloting solutions that can reach residents at home and in facilities with consistent interaction patterns, which support longitudinal use. These initiatives help normalize procurement and accelerate learning curves for integration into daily routines, which sustains momentum in the robotic pet market.

Clinical Validation for Dementia and Autism Supports Therapeutic Use

Validated outcomes for non-pharmacological interventions guide hospitals and long-term care facilities to consider robotic companions for stress reduction, agitation management, and social engagement in dementia care. PARO, a therapeutic seal robot developed in Japan, has been positioned as a medical device in the United States, and program evaluations in national health systems in Europe signal growing confidence in the approach. The evidence context encourages consistent session design and staff training, which raises the standard for feature sets such as touch sensitivity, lifelike responses, and safe materials. As therapeutic claims enter procurement language, vendors differentiate with documentation, caregiver training materials, and integration support for multi-week engagement plans. The resulting clarity draws a line between toy-grade novelty and care-ready devices, and it positions the robotic pet market for deeper penetration in clinical and eldercare channels.

High Total Cost of Ownership (Device + Subscriptions)

Premium devices can require ongoing service plans to access full functionality, which raises multi-year ownership costs relative to the advertised base price. For example, Sony aibo owners can add a cloud plan that supports personality development and content features, which increases the effective spend over the lifetime of the product. Subscription renewals, accessories, and battery replacement cycles add to this burden, and this pushes buyers to favor transparent pricing and reliable warranty support. Device repair and logistics costs also impact international buyers, who may face shipping fees, customs charges, and delays during after-sales service. Companies in the robotic pet market that design for longevity, modular servicing, and clear subscription value see fewer objections in procurement and consumer channels. Pricing clarity, local repair networks, and predictable software roadmaps can mitigate hesitation in higher-value segments where return on engagement must be demonstrable.

Other drivers and restraints analyzed in the detailed report include:

1. AI, Sensors, and Actuator Cost Curve Lowers the Bill of Materials
2. Government Subsidies and Pilots for Care and Communication Robots
3. Child Data Privacy Constraints in Connected Companions

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Amid Industrial Crossover Legged quadrupeds captured 65.45% of the robotic pet market share in 2025 and are projected to expand at an 11.23% CAGR through 2031. This trajectory reflects how mobility and terrain handling attract prosumers and institutions that want inspection, patrol, or therapy-adjacent engagement, which raises visibility at the higher-performance end of the category.

The robotic pet market now benefits from stronger sensing stacks and motion control that reduce collisions and improve confidence in unattended operation. Institutions with mixed indoor and outdoor use favor platforms that navigate thresholds, ramps, and variable flooring, which keeps quadrupeds at the front of product discussions for more demanding settings. The robotic pet market also sees spillovers from service-robot ecosystems in Asia, where component suppliers and integrators accelerate iteration cycles and reduce time to market for legged designs.

As price-performance improves, quadrupeds that achieve quiet operation, safe torque limits, and recoverable falls see higher acceptance in homes and care facilities. Vendors who offer well-documented APIs and developer kits can extend use into education and research labs that treat quadrupeds as learning platforms. This creates a flywheel in the robotic pet market where education, hobbyist projects, and public pilots amplify awareness across the full product spectrum.

Households accounted for 45.90% share of the robotic pet market size in 2025, while eldercare and nursing facilities are projected to grow at a 10.65% CAGR through 2031. Families adopt companions for structured play, social presence, and allergy-safe alternatives to living pets, which provides a steady volume base for entry and mid-tier devices. The eldercare segment builds momentum as validated therapeutic companions help reduce agitation and support calming routines in dementia care. European health programs have evaluated robotic therapy with PARO in institutional settings, reinforcing confidence among clinicians and administrators who want non-pharmacological tools for behavior management. Government-backed pilots in Asia define scenarios around emotional companionship and early-warning systems, which align well with eldercare use cases and accelerate operational learning.

Household usage patterns emphasize intuitive setup and reliable autonomy within living spaces, which favors companions that combine simple navigation and responsive interaction. Care facilities look for easy-to-clean materials, repeatable session workflows, and consistent behavior, which pushes vendors to include staff training and documented protocols. The robotic pet market sees platform differentiation between devices that target playful daily companionship and those that prioritize measurable therapeutic goals. As adoption grows, cross-over use emerges where home-care agencies bring companions to client visits, which raises multi-setting familiarity and supports broader acceptance. These dynamics keep households as the largest segment while eldercare and nursing facilities set the pace for growth.

Geography Analysis

North America accounted for a significant 45.78% share of the market in 2025. This dominance is attributed to the increasing demand for therapeutic companionship solutions, particularly for seniors managing conditions such as dementia and Alzheimer's. The United States and Canada are the primary contributors to this trend, driven by high adoption rates of advanced technologies and elevated levels of disposable income. The robotic pets available in the market today are equipped with advanced features, including enhanced artificial intelligence (AI), machine learning capabilities, cloud-based learning systems, and multi-modal interaction functionalities such as voice recognition and tactile sensors. These technological advancements are enabling the development of more effective and interactive solutions, further driving market growth in the region.

Asia-Pacific is projected to grow at a 10.56% CAGR through 2031. Public pilots in China specify core scenarios for care robots and set minimum deployment thresholds, which build shared vocabulary across agencies, providers, and vendors. The region's manufacturing base and engineering talent pool shorten development cycles and increase the variety of form factors, which helps match devices to use cases across price points. Japan's clinical orientation and Europe's privacy-centered approach influence design blueprints that can be applied globally, especially in eldercare contexts.

Europe applies strict child-privacy principles and expects privacy by design in connected devices, which affects companion features that log or analyze children's voices and behavior. Therapeutic use in hospitals and care facilities in Europe supports interest in validated devices that demonstrate calming and social benefits, which strengthens the case for institutional procurement. North America's share reflects strong consumer electronics adoption and a growing awareness of therapy-ready companions for older adults. Over time, coverage policies and clinical protocols could shape household penetration, which keeps stakeholders attentive to outcomes data and device safety.

1. Ageless Innovation
2. Consequential Robotics
3. Elephant Robotics
4. GROOVE X
5. Hasbro / Just Play
6. Innvo Labs
7. Intelligent System Co.
8. KEYi Technology
9. Living.AI
10. Panasonic
11. Petoi
12. Silverlit
13. Sony
14. Spin Master
15. Tombot
16. Unitree Robotics
17. Vanguard Industries
18. WowWee
19. Yukai Engineering

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Aging Population and Loneliness Driving Companion Adoption
  • 4.2.2 Clinical Validation for Dementia/Autism Supports Therapeutic Use
  • 4.2.3 AI, Sensors, and Actuator Cost Curve Lowers the Bill of Materials
  • 4.2.4 E-commerce and Crowdfunding Accelerate Go-to-Market
  • 4.2.5 Government Subsidies and Pilots for Care/Communication Robots
  • 4.2.6 Quadruped Price Drops Unlock Prosumer "Pet" Use Cases
• 4.3 Market Restraints
  • 4.3.1 High Total Cost of Ownership (Device + Subscriptions)
  • 4.3.2 Limited Runtime and Maintenance/Repair Friction
  • 4.3.3 Vendor Longevity and Cloud-Dependency Risk
  • 4.3.4 Child Data Privacy Constraints in Connected Companions
• 4.4 Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value, USD)

• 5.1 By Product Type
  • 5.1.1 Legged quadrupeds (dog-like)
  • 5.1.2 Wheeled companions (pet-like)
  • 5.1.3 Stationary plush robotic companions (e.g., seal, cushion)
• 5.2 By Application
  • 5.2.1 Households
  • 5.2.2 Eldercare / nursing and long-term care
  • 5.2.3 Hospitals / healthcare and therapy
  • 5.2.4 Education & research
  • 5.2.5 Retail / experiential / visitor attractions
• 5.3 By Price Range
  • 5.3.1 Less than USD 200 (toy/entry)
  • 5.3.2 USD 200-USD 800 (mid-range)
  • 5.3.3 USD 800-USD 2,000 (premium)
  • 5.3.4 Greater than USD 2,000 (ultra-premium / prosumer)
• 5.4 By Distribution Channel
  • 5.4.1 Retail/Toy Chains
  • 5.4.2 Online Marketplaces
  • 5.4.3 Direct-to-Consumer Online
  • 5.4.4 Business-to-Business (B2B)
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
  • 5.5.4 Middle East and Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle East and Africa
  • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Market Share Analysis
• 6.3 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)}
  • 6.3.1 Ageless Innovation
  • 6.3.2 Consequential Robotics
  • 6.3.3 Elephant Robotics
  • 6.3.4 GROOVE X
  • 6.3.5 Hasbro / Just Play
  • 6.3.6 Innvo Labs
  • 6.3.7 Intelligent System Co.
  • 6.3.8 KEYi Technology
  • 6.3.9 Living.AI
  • 6.3.10 Panasonic
  • 6.3.11 Petoi
  • 6.3.12 Silverlit
  • 6.3.13 Sony
  • 6.3.14 Spin Master
  • 6.3.15 Tombot
  • 6.3.16 Unitree Robotics
  • 6.3.17 Vanguard Industries
  • 6.3.18 WowWee
  • 6.3.19 Yukai Engineering

7 Market Opportunities & Future Outlook

• 7.1 White-space & unmet-need assessment