추적 및 조회 솔루션용 AI 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the aI in track and trace solutions market size is projected to expand from USD 1.23 billion in 2025 and USD 1.53 billion in 2026 to USD 4.52 billion by 2031, registering a CAGR of 24.25% between 2026 to 2031.

This report is Segmented by Component (AI Software Platforms, Hardware, Services), Technology (2D Barcodes, RFID, AI Vision, Iot Sensors, EPCIS), Application (Serialization, Aggregation, Verification, Compliance, SC Visibility), End-Use (Pharma, Medical Devices, Consumer Goods, Others), and Geography (North America, Europe, Asia-Pacific, and More). Forecasts are Provided in Value (USD).

Global AI In Track And Trace Solutions Market Trends and Insights

Global Serialization and Traceability Mandates

The AI in track and trace solutions market is being pushed first by law, because federal and regional serialization rules directly trigger procurement cycles. DSCSA enforcement milestones covered manufacturers in May 2025, wholesale distributors in August 2025, and large dispensers in November 2025, which kept spending active across the supply chain during the year. In the AI in track and trace solutions market, data exchange success rates between manufacturers and distributors reached 90%-95% by mid-2025, but exception handling and master data problems still caused many of the remaining failures. This means the same regulatory burden that forced compliance is also creating the large event datasets needed for anomaly detection and more precise recalls. FDA surveillance activity stayed high in FY 2025, with more than 50 DSCSA inspections conducted alongside CGMP audits, which supports continued spending through the small-dispenser deadline in November 2026.

GS1 Sunrise 2027 and 2D Barcode Migration

The market is also being shaped by the move from 1D to 2D codes across retail and packaged goods. GS1 Sunrise 2027 requires compliant retail point-of-sale systems to be able to read 2D barcodes by December 31, 2027, and that requirement is already affecting packaging plans in 2026. In the AI in track and trace solutions market, brands in the dual-marking phase are finding that 2D codes can carry serial numbers, batch data, and expiry dates in one carrier, which turns each scan into a traceability event. That richer data structure creates direct demand for AI print verification and machine vision inspection at production-line speed. The same carrier logic also supports upcoming EU battery passport requirements from February 2027, so packaging investment can serve more than one mandate at the same time.

High Implementation and Validation Costs

The AI in track and trace solutions market still faces a hard cost barrier at the packaging line. Line-level retrofits cost USD 150,000 to USD 400,000 per line, and that remains difficult for small and mid-sized manufacturers that need several lines upgraded at once. In the AI in track and trace solutions market, the burden rises further because IQ, OQ, PQ, and computer system validation work can add 30%-50% to total project cost under regulated conditions. RFID chipset prices also rose 40%-60% in 2024, which made hardware planning more difficult just as new mandates were expanding the addressable base. Buyers are responding by reviewing supplier geography and near-shoring options, but those choices still add qualification time and delay deployment.

Other drivers and restraints analyzed in the detailed report include:

1. Counterfeit, Diversion, and Recall-Risk Pressure
2. Digital Product Passport Expansion Beyond Pharma
3. Fragmented Standards and Legacy-System Interoperability

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The market showed a clear tilt toward software in 2025, with AI Software Platforms holding 45.2% share. In the AI in track and trace solutions market, that mix reflects a reversal in enterprise buying behavior because orchestration layers are now often purchased before hardware rollouts are fully complete. Buyers are placing more value on multi-enterprise connectivity, workflow control, and data reuse than on stand-alone line equipment. This keeps the AI in track and trace solutions industry focused on software layers that can scale across partners without repeated site-level development.

The market is also seeing the Services segment grow fastest at 26.9% CAGR through 2031 as cloud delivery replaces older on-premise models. Managed subscriptions that bundle software, validation support, and partner onboarding are gaining ground because many users want continuous compliance support rather than one-time installation. Hardware and Edge Capture Systems still matter at the line for printing, inspection, and scanning, but their share is falling as downstream software captures more value from the event stream. TraceLink's OPUS platform showed how that value can extend beyond serialization, with 16 transaction types across 5 business orchestrations and 182 live transactions in 2025. The AI in track and trace solutions industry is therefore rewarding vendors that can monetize network activity after the compliance event is recorded.

The market remained anchored by 2D Barcodes and DataMatrix, which held 35.2% share in 2025. That position is being reinforced by GS1 Sunrise 2027, which is pushing retailers and brands to update packaging and scanning infrastructure across global supply chains. In the AI in track and trace solutions market, 2D codes matter because they let one label carry more identity data, more expiry data, and more event data without a full change in package format. This also supports the shift toward consumer-facing traceability where a single scan can serve compliance, product information, and authentication.

The market is expanding fastest in IoT Sensors and Environmental Monitoring, which is projected to grow at 28.1% CAGR through 2031. That growth is tied to cold-chain control in biologics, vaccines, and temperature-sensitive consumer goods, where condition monitoring matters as much as identity capture. The Identiv and Tag-N-Trac partnership launched in April 2025 combined BLE smart labels with the RELATIVITY SaaS platform for real-time cold-chain tracking and later won a 2025 IoT platform award. RFID and NFC are also progressing in regulated use cases, with a Michigan State pilot reporting full traceability across a simulated pharmaceutical supply chain using GS1 interoperability standards in June 2025. AI computer vision is scaling alongside these carriers, with Cognex positioning its In-Sight 8900 series for code inspection and audit-trail needs in regulated manufacturing.

Geography Analysis

The market was led by North America with 38.2% revenue share in 2025. The region's lead came from the most mature pharmaceutical serialization regime, where DSCSA created a long procurement cycle across manufacturers, distributors, and dispensers. In the AI in track and trace solutions market, North American buyers are now moving beyond basic compliance toward optimization uses such as predictive analytics, agentic orchestration, and broader enterprise visibility. FDA's Office of Compliance completed more than 50 DSCSA surveillance inspections in FY 2025 and kept enforcement pressure visible, which supports continued spending after go-live.

The market is expanding fastest in Asia-Pacific at 26.4% CAGR through 2031. The region benefits from staggered policy maturity across China, India, Japan, South Korea, Thailand, and Indonesia, because overlapping compliance cycles create repeated purchase windows rather than one single wave. India's February 2025 move to consolidate pharmaceutical export traceability under CDSCO simplified the compliance path and strengthened demand for GS1-aligned platforms. China's NMPA drug traceability system is also supporting demand for exception management and EPCIS-compatible deployments in a very large manufacturing base. In the AI in track and trace solutions market, greenfield pharmaceutical investment in Southeast Asia gives some suppliers a clean starting point without the legacy retrofit burden seen in older markets.

The market also holds a significant position in Europe, where EU FMD maturity remains high and compliance rates in major markets exceeded 95% in 2025. The more important next step is the Digital Product Passport under ESPR, which starts with batteries in February 2027 and then extends to other categories through delegated acts planned for 2026 and 2027. This creates a new buying cycle across consumer goods, electronics, and industrial manufacturers that did not previously need full serialization stacks. OPTEL's February 2026 partnership with Techno Service for Egyptian Drug Authority compliance also shows how the Middle East and Africa are building national traceability systems, while Brazil and Saudi Arabia remain active emerging pockets outside the main European core.

1. ACG Worldwide
2. Antares Vision Group
3. Avery Dennison
4. Axway
5. Cognex
6. Honeywell
7. Kezzler
8. Korber Pharma
9. Laetus
10. Mettler-Toledo
11. OPTEL Group
12. SAP
13. SATO Holdings
14. SEA Vision
15. Siemens Healthineers
16. Systech
17. TraceLink
18. Zebra Technologies

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Global Serialization and Traceability Mandates
  • 4.2.2 Counterfeit, Diversion, and Recall-Risk Pressure
  • 4.2.3 Shift From Compliance to Cloud Visibility and Analytics
  • 4.2.4 RFID, 2D Code, and Machine-Vision Upgrades
  • 4.2.5 GS1 Sunrise 2027 and 2D Barcode Migration
  • 4.2.6 Digital Product Passport Expansion Beyond Pharma
• 4.3 Market Restraints
  • 4.3.1 High Implementation and Validation Costs
  • 4.3.2 Fragmented Standards and Legacy-System Interoperability
  • 4.3.3 DSCSA and FSMA Data-Quality / Partner-Readiness Gaps
  • 4.3.4 Cybersecurity and Data-Governance Burden for Shared Event Networks
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of new entrants
  • 4.7.2 Bargaining power of suppliers
  • 4.7.3 Bargaining power of buyers
  • 4.7.4 Threat of substitutes
  • 4.7.5 Competitive rivalry

5 Market Size & Growth Forecasts (Value, USD)

• 5.1 By Component
  • 5.1.1 AI Software Platforms
  • 5.1.2 Hardware and Edge Capture Systems
  • 5.1.3 Services
• 5.2 By Technology / Data Carrier
  • 5.2.1 2D Barcodes and DataMatrix
  • 5.2.2 RFID and NFC
  • 5.2.3 AI Computer Vision, OCR, and OCV
  • 5.2.4 IoT Sensors and Environmental Monitoring
  • 5.2.5 EPCIS, Event Repositories, and Blockchain
• 5.3 By Application / Workflow
  • 5.3.1 Serialization
  • 5.3.2 Aggregation
  • 5.3.3 Verification and Authentication
  • 5.3.4 Compliance Reporting and Recall Management
  • 5.3.5 Supply-Chain Visibility and Exception Management
• 5.4 By End-use Industry
  • 5.4.1 Pharmaceuticals and Biopharmaceuticals
  • 5.4.2 Medical Devices
  • 5.4.3 Consumer Goods and Cosmetics
  • 5.4.4 Others
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 South Korea
    • 5.5.3.5 Australia
    • 5.5.3.6 Rest of Asia-Pacific
  • 5.5.4 Middle East and Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle East and Africa
  • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Market Share Analysis
• 6.3 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)}
  • 6.3.1 ACG
  • 6.3.2 Antares Vision Group
  • 6.3.3 Avery Dennison
  • 6.3.4 Axway
  • 6.3.5 Cognex
  • 6.3.6 Honeywell
  • 6.3.7 Kezzler
  • 6.3.8 Korber Pharma
  • 6.3.9 Laetus
  • 6.3.10 Mettler-Toledo
  • 6.3.11 OPTEL Group
  • 6.3.12 SAP
  • 6.3.13 SATO Holdings
  • 6.3.14 SEA Vision
  • 6.3.15 Siemens
  • 6.3.16 Systech
  • 6.3.17 TraceLink Inc.
  • 6.3.18 Zebra Technologies

7 Market Opportunities & Future Outlook

• 7.1 White-space & unmet-need assessment