자동 라벨링 기계 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the automatic labeling machine market size is projected to expand from USD 3.15 billion in 2025 and USD 3.24 billion in 2026 to USD 3.84 billion by 2031, registering a CAGR of 3.51% between 2026 to 2031.

This report is Segmented by Technology (Pressure-Sensitive, Shrink-Sleeve, and More), Machine Configuration (In-Line, Rotary, Print-And-Apply, and Modular / Hybrid), Labelling Speed (Less Than 60 BPM, 61-200 BPM, 201-400 BPM, and More Than 400 BPM), End User (Beverages, Pharmaceuticals, Personal Care and Cosmetics, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Automatic Labeling Machine Market Trends and Insights

Stricter Serialization and UDI Rules in Pharma and Med-Device

Pharmaceutical and medical-device producers must imprint unique identifiers on every saleable unit, case, and pallet to comply with the U.S. DSCSA, Europe's Falsified Medicines Directive, and China's 2024 Drug Administration Law. Companies that once relied on standalone mechanical labelers are retrofitting lines with 2D DataMatrix printers, vision verification, and database connectivity that synchronize serial numbers in real time. Contract manufacturers are fast-tracking these upgrades to retain export certifications, diverting procurement budgets toward integrated print-and-apply modules rather than general packaging assets. The shift rewards suppliers certified under ISO 9001 and FDA 21 CFR Part 11 because they can furnish validation protocols required during regulatory audits.

Surge in Craft Beverage Short-Run SKUs

Craft brewers and artisanal distilleries now average 75 distinct SKUs per plant, compared with 20 just five years ago, a proliferation that makes pre-printed label inventories uneconomical. Modular automatic labeling machine platforms that combine inkjet or thermal transfer printing with pressure-sensitive application enable producers to switch graphics in minutes, squeezing obsolescence out of seasonal or collaboration runs. Solutions such as the SwiftColor SCC-4000D deliver full-color, variable-data labels at up to 60 ft/min, letting limited-edition beverages reach shelves within days of concept approval. This trend is spilling into specialty foods and direct-to-consumer cosmetics, broadening the revenue base for mid-speed, quick-change applicators.

High CAPEX Versus Rental or Contract Packaging Options

Cash-constrained food and personal-care brands increasingly rent equipment or outsource production, delaying outright purchases. ProMach noted a 35% jump in rental inquiries during 2024 as marketers funneled capital toward digital campaigns instead of machinery. Subscription models such as Domino's Labeling-as-a-Service bundle hardware, consumables, and remote monitoring into monthly fees, shifting risk from brand owners to suppliers. While these offerings expand access, they compress up-front revenues, tempering automatic labeling machine market growth in the near term.

Other drivers and restraints analyzed in the detailed report include:

1. Growth of E-Commerce Fulfillment Centers
2. Sustainability-Driven Shift to Linerless Labels
3. Volatile Raw-Material (Label Stock) Prices

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Sleeve applicators expanded at a 4.24% CAGR between 2025 and 2031, the briskest pace among technologies in the automatic labeling machine market. Pressure-sensitive units still delivered 39.83% automatic labeling machine market share in 2025, favored for compliance text, variable data, and easy changeovers. Full-body shrink sleeves attract energy drink and ready-to-drink cocktail brands that seek tamper evidence and 360-degree graphics without bottle embossing. Stretch sleeves, promoted for mono-material recyclability, appeal to juice and dairy processors complying with European producer-responsibility rules. Although cold-glue stations dominate legacy beer lines for their low per-label cost, their rigid format lengthens downtime during SKU switches, nudging brewers toward modular sleeves or pressure-sensitive heads. Innovations such as servo-controlled seam overlap trimming reduce film waste by 15%, aligning cost and sustainability goals.

Print-on-demand integration is redefining technological boundaries. Domino's N610i inkjet head bolts onto existing pressure-sensitive applicators and supports 300 m/min variable-data streams, erasing the historical divide between printing and labeling. Suppliers embedding RFID inlays within pressure-sensitive webs let logistics users track parcels without manual scans, widening application breadth. Sustainability, decoration, and compliance thus coalesce to propel technology diversification within the automatic labeling machine market.

Modular and hybrid systems are projected to grow 4.52% from 2026-2031, outpacing in-line workhorses that owned 62.42% of market share in 2025. These frames accept pressure-sensitive, glue, or sleeve heads on a common chassis, allowing co-packers to amortize investment across multiple brands and products. KHS Innoket Neo Flex cuts footprint by 30% and delivers tool-free changeovers, translating into higher overall equipment effectiveness for midsized dairies and breweries. Rotary-servo machines exceeding 600 BPM remain indispensable in mega-plants but risk under-utilization as portfolio fragmentation shortens run lengths. Print-and-apply boxes proliferate in e-commerce distribution centers where variable-dimension parcels demand dynamic label sizing and shipping data.

The automatic labeling machine market size tied to modular systems is expanding as subscription pricing removes up-front barriers. Vendors guarantee uptime via IoT diagnostics, secure a consumable revenue stream, and sidestep procurement freezes that stalled capital expenditure during pandemic years. As a result, configuration choice is now a strategic lever that can future-proof packaging lines against SKU volatility.

Complete Report Scope:

• By Technology
  • Pressure-Sensitive / Self-Adhesive Labelers
  • Shrink-Sleeve Labelers
  • Glue-Based (Cold Glue, Hot-Melt) Labelers
  • Sleeve (Stretch, Heat) Labelers
  • In-Mold Labelers
  • Other Technologies
• By Machine Configuration
  • In-Line Labeling Machines
  • Rotary / Rotary-Servo Labelers
  • Print-and-Apply Systems
  • Modular / Hybrid Systems
• By Labelling Speed
  • Less Than 60 BPM
  • 61-200 BPM
  • 201-400 BPM
  • More Than 400 BPM
• By End User
  • Food
  • Beverages
  • Pharmaceuticals
  • Personal Care and Cosmetics
  • Chemicals and Industrial
  • Logistics and E-Commerce
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Kenya
      • Rest of Africa

Geography Analysis

Asia-Pacific contributed 40.37% of automatic labeling machine market share in 2025 and is forecast to advance at 4.78% CAGR. China's amended Drug Administration Law extends serialization to traditional Chinese medicine, compelling thousands of regional packagers to add vision and reject modules. India's contract manufacturers invest in high-speed lines to meet FDA-aligned export specs, reinforcing the region's volume dominance. Japan's extended producer-responsibility rules accelerate linerless adoption, while South Korea's battery supply chain demands traceability for EU compliance.

North America capitalizes on e-commerce logistics, with U.S. fulfillment centers embedding AI vision and print-and-apply cells that uplift automatic labeling machine market revenue despite beverage producers stretching replacement cycles. Pharmaceutical lines meeting the final 2026 DSCSA milestone continue to drive U.S. upgrades, especially among contract development and manufacturing organizations that require redundant, validated equipment.Europe balances sustainability and regulation. Germany, France, and Italy adopt mono-material films and modular heads to meet the 2030 Packaging and Packaging Waste Regulation recycle mandate. Beverage firms transition from multi-material sleeves to recyclable shrink films, sustaining mid-speed system sales. Contract packers in Spain and Poland lease in-line units to service multinational brand owners, reinforcing modest but steady growth.

South America leverages Brazil's beverage sector and Argentina's pharma exports to support incremental installations, though currency volatility encourages rental or used-equipment channels. Middle East and Africa concentrate on Saudi localization of generics and South African food exports, where mid-range machines with vision inspection satisfy both halal labeling and EU traceability requirements. Government incentives in Colombia and Chile now provide tax abatements for plants that adopt energy-efficient labeling lines, nudging hesitant packagers to revive automation plans. Across these regions, suppliers that bundle remote monitoring with subscription pricing gain traction because the approach shields converters from foreign-exchange swings and unexpected maintenance expenses.

1. Krones AG
2. Sidel Group (Tetra Laval)
3. KHS GmbH
4. SACMI Imola SC
5. Accutek Packaging Company, Inc.
6. ProMach Inc.
7. HERMA GmbH
8. Domino Printing Sciences PLC
9. Fuji Seal International
10. Avery Dennison Corporation
11. Weber Packaging Solutions
12. Markem-Imaje (Dover)
13. Videojet Technologies
14. P.E. Labellers S.p.A.
15. Nita Labeling Systems
16. Quadrel Labeling Systems
17. Pack Leader Machinery
18. World Pack Automation Systems
19. Arca Labeling and Marking
20. Bobst Group SA
21. Sato Holdings Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Smart Packaging Traceability
  • 4.2.2 Surge in Craft Beverage Short-Run SKUs
  • 4.2.3 Growth of E-Commerce Fulfillment Centers
  • 4.2.4 Stricter Serialization and UDI Rules in Pharma and Med-Device
  • 4.2.5 Digital Print-On-Demand Integration
  • 4.2.6 Sustainability-Driven Shift to Linerless Labels
• 4.3 Market Restraints
  • 4.3.1 High CAPEX Versus Rental or Contract Packaging Options
  • 4.3.2 Skill Shortage in Controls and Maintenance
  • 4.3.3 Volatile Raw-Material (Label Stock) Prices
  • 4.3.4 Interoperability Gaps Across Multi-Vendor Lines
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Impact of Macroeconomic Factors on the Market
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Technology
  • 5.1.1 Pressure-Sensitive / Self-Adhesive Labelers
  • 5.1.2 Shrink-Sleeve Labelers
  • 5.1.3 Glue-Based (Cold Glue, Hot-Melt) Labelers
  • 5.1.4 Sleeve (Stretch, Heat) Labelers
  • 5.1.5 In-Mold Labelers
  • 5.1.6 Other Technologies
• 5.2 By Machine Configuration
  • 5.2.1 In-Line Labeling Machines
  • 5.2.2 Rotary / Rotary-Servo Labelers
  • 5.2.3 Print-and-Apply Systems
  • 5.2.4 Modular / Hybrid Systems
• 5.3 By Labelling Speed
  • 5.3.1 Less Than 60 BPM
  • 5.3.2 61-200 BPM
  • 5.3.3 201-400 BPM
  • 5.3.4 More Than 400 BPM
• 5.4 By End User
  • 5.4.1 Food
  • 5.4.2 Beverages
  • 5.4.3 Pharmaceuticals
  • 5.4.4 Personal Care and Cosmetics
  • 5.4.5 Chemicals and Industrial
  • 5.4.6 Logistics and E-Commerce
  • 5.4.7 Other End Users
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 Australia
    • 5.5.4.5 South Korea
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Kenya
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share, Products and Services, and Recent Developments)
  • 6.4.1 Krones AG
  • 6.4.2 Sidel Group (Tetra Laval)
  • 6.4.3 KHS GmbH
  • 6.4.4 SACMI Imola SC
  • 6.4.5 Accutek Packaging Company, Inc.
  • 6.4.6 ProMach Inc.
  • 6.4.7 HERMA GmbH
  • 6.4.8 Domino Printing Sciences PLC
  • 6.4.9 Fuji Seal International
  • 6.4.10 Avery Dennison Corporation
  • 6.4.11 Weber Packaging Solutions
  • 6.4.12 Markem-Imaje (Dover)
  • 6.4.13 Videojet Technologies
  • 6.4.14 P.E. Labellers S.p.A.
  • 6.4.15 Nita Labeling Systems
  • 6.4.16 Quadrel Labeling Systems
  • 6.4.17 Pack Leader Machinery
  • 6.4.18 World Pack Automation Systems
  • 6.4.19 Arca Labeling and Marking
  • 6.4.20 Bobst Group SA
  • 6.4.21 Sato Holdings Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment