중동 및 아프리카의 IT 디바이스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2025-2030년)

According to Mordor Intelligence, the Middle East and Africa IT Device market size stands at USD 14.12 billion in 2025 and is projected to reach USD 19.36 billion by 2030, registering a 6.52% CAGR during the forecast period.

This report is Segmented by Device Type (Smartphones, Feature Phones, and More), End User (Consumer, Enterprise, Government and Defense, Education, Healthcare), Operating System (Android, IOS, Windows, Linux and ChromeOS, Harmonyos, and More), Distribution Channel (Offline Retail, Online Retail and Marketplaces, and More), The Market Forecasts are Provided in Terms of Value (USD).

Middle East and Africa IT Device Market Trends and Insights

Rising Smartphone Penetration Among Youth

Youth cohorts are rewriting adoption curves by using handsets as the default gateway to banking, entertainment, and education. Mobile-internet reach in sub-Saharan Africa hit 28% in 2024, yet a 16-point gender gap means tens of millions of first-time buyers are still untapped. Middle East shipments climbed 2% year-on-year in Q3 2024, propelled by brands such as HONOR that posted 66% regional growth by emphasizing AI photography and gaming. Software-centric differentiation is shortening upgrade cycles even when hardware advances are incremental. Apple's planned 2025 Saudi online store suggests premium youth demand can coexist with price sensitivity. Collectively, these dynamics funnel sustained volume into the Middle East and Africa IT Device market.

Expanding Fiber-To-The-Home Backbones Enabling Device Ecosystems

Gulf fiber penetration surpasses 70% in major cities, catalyzing demand for laptops, desktops, and smart TVs that benefit from low-latency fixed networks. Saudi 5G fixed-wireless access counted 1.4 million subscribers by mid-2024, driving sales of larger-screen devices for remote work and schooling. Kenya's backbone expansion has already triggered public-sector tenders for advanced workstations equipped with Intel Core Ultra processors. Cheaper, dependable broadband reduces the marginal cost of running multiple endpoints, shifting households toward diversified device portfolios. The halo effect raises average revenue per user, sustaining the Middle East and Africa IT Device market beyond smartphone refreshes.

Foreign-Exchange Volatility Inflating Import Costs

The naira lost 69.9% versus the dollar in 2024, lifting smartphone landing costs and pushing entry-level models beyond low-income reach. Egypt's pound devaluation sparked similar price jumps, encouraging smuggling to bypass VAT. Kenyan shilling swings added up to 15% to device tags, extending replacement cycles past three years. Vendors now hedge by localizing assembly. Lenovo's USD 2 billion Saudi plant will invoice in riyals, yet sub-Saharan markets lack comparable scale. Currency risk, therefore, tempers the Middle East and Africa IT Device market's near-term volume potential.

Other drivers and restraints analyzed in the detailed report include:

1. Government-Led Digital Transformation Initiatives
2. Rapid Growth of Fintech and Super-App Models Driving Mobile Device Upgrades
3. Sub-Optimal After-Sales Service Infrastructure Across Rural Areas

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The wearables slice of the Middle East and Africa IT Device market is forecast to post an 18.46% CAGR, outstripping every other category, even as smartphones retained 46.28% revenue in 2024. Saudi partnerships with Orion Health to link 5,000 institutions and Kenya's rollout of AliveCor ECG handsets exemplify clinical demand for continuous monitoring. As reimbursement models include remote-patient devices, hospitals procure at enterprise scale, embedding security and HL7 compliance requirements that favor medically certified brands.

Complementary upticks appear in laptops and tablets when telehealth portals and e-prescription systems require larger screens. Feature phones continue sliding as mobile-money platforms mandate Android or iOS, a trend that benefits vendors hawking sub-USD 50 4G smartphones. Desktops stay niche, serving CAD workloads in oil engineering or high-frequency trading in Gulf financial hubs. Fiber-enabled smart-TV adoption inches forward, though below 10% in most African homes. These dynamics illustrate how device growth now tracks vertical mandates more than discretionary refreshes, expanding the total Middle East and Africa IT Device market size linked to sector playbooks.

Consumers generated 68.46% of 2024 revenue, yet hospitals, clinics, and insurers are expected to deliver a 12.18% CAGR to 2030, the fastest among end users. Saudi digital health alone could unlock USD 15-27 billion in system savings, underpinning bulk orders for bedside tablets and connected wearables. Nigeria's digital-health arena reached USD 1.27 billion in 2024 and approaches USD 2 billion by 2029, pulling diagnostic hardware into rural wards.

Government and defense deal flows remain steady, anchored by e-service portals demanding secure endpoints. Enterprises refresh fleets as hybrid work normalizes, yet procurement cadence hinges on macro cycles. Education adoption is sporadic, constrained by public budgets, though pilots in Kenya and South Africa deploy tablets for curriculum apps. Ultimately, healthcare's shift from capex to subscription bundles stabilizes revenue, cementing its role as a lead driver of the Middle East and Africa IT Device market.

Complete Report Scope:

• By Device Type
  • Smartphones
  • Feature Phones
  • Tablets
  • Laptops and Notebooks
  • Desktops and Workstations
  • Wearables
  • Smart TVs and OTT Devices
• By End User
  • Consumer
  • Enterprise
  • Government and Defense
  • Education
  • Healthcare
• By Operating System
  • Android
  • iOS
  • Windows
  • Linux and ChromeOS
  • HarmonyOS and Others
• By Distribution Channel
  • Offline Retail
  • Online Retail and Marketplaces
  • Direct Enterprise Sales
  • Telco-Led Bundled Sales
• By Geography
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Kenya
    • Rest of Africa

List of Companies Covered in this Report:

1. Samsung Electronics Co., Ltd.
2. Apple Inc.
3. Huawei Technologies Co., Ltd.
4. Lenovo Group Limited
5. Dell Technologies Inc.
6. HP Inc.
7. AsusTek Computer Inc.
8. Acer Inc.
9. Xiaomi Corporation
10. Transsion Holdings
11. Oppo Mobile Telecommunications Corp., Ltd.
12. Vivo Communication Technology Co., Ltd.
13. Sony Group Corporation
14. LG Electronics Inc.
15. Microsoft Corporation
16. Realme
17. Tecno Mobile (Transsion Holdings)
18. HONOR
19. Hewlett Packard Enterprise Company

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Smartphone Penetration Among Youth
  • 4.2.2 Expanding Fiber-To-The-Home Backbones Enabling Device Ecosystems
  • 4.2.3 Government-Led Digital Transformation Initiatives (e.g., Saudi Vision 2030, Egypt Digital Strategy)
  • 4.2.4 Rapid Growth of Fintech and Super-App Models Driving Mobile Device Upgrades
  • 4.2.5 Uptake of Private 5G Networks in Oil and Gas Facilities
  • 4.2.6 Emergence of Home-Grown ODMs Serving Ultra-Low-Cost Segments
• 4.3 Market Restraints
  • 4.3.1 Foreign-Exchange Volatility Inflating Import Costs
  • 4.3.2 Sub-Optimal After-Sales Service Infrastructure Across Rural Areas
  • 4.3.3 Persistent Grey-Market and Counterfeit Device Influx
  • 4.3.4 Geopolitical Instability Dampening ICT Capital Expenditure
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Device Type
  • 5.1.1 Smartphones
  • 5.1.2 Feature Phones
  • 5.1.3 Tablets
  • 5.1.4 Laptops and Notebooks
  • 5.1.5 Desktops and Workstations
  • 5.1.6 Wearables
  • 5.1.7 Smart TVs and OTT Devices
• 5.2 By End User
  • 5.2.1 Consumer
  • 5.2.2 Enterprise
  • 5.2.3 Government and Defense
  • 5.2.4 Education
  • 5.2.5 Healthcare
• 5.3 By Operating System
  • 5.3.1 Android
  • 5.3.2 iOS
  • 5.3.3 Windows
  • 5.3.4 Linux and ChromeOS
  • 5.3.5 HarmonyOS and Others
• 5.4 By Distribution Channel
  • 5.4.1 Offline Retail
  • 5.4.2 Online Retail and Marketplaces
  • 5.4.3 Direct Enterprise Sales
  • 5.4.4 Telco-Led Bundled Sales
• 5.5 By Geography
  • 5.5.1 Middle East
    • 5.5.1.1 Saudi Arabia
    • 5.5.1.2 United Arab Emirates
    • 5.5.1.3 Turkey
    • 5.5.1.4 Rest of Middle East
  • 5.5.2 Africa
    • 5.5.2.1 South Africa
    • 5.5.2.2 Kenya
    • 5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Samsung Electronics Co., Ltd.
  • 6.4.2 Apple Inc.
  • 6.4.3 Huawei Technologies Co., Ltd.
  • 6.4.4 Lenovo Group Limited
  • 6.4.5 Dell Technologies Inc.
  • 6.4.6 HP Inc.
  • 6.4.7 AsusTek Computer Inc.
  • 6.4.8 Acer Inc.
  • 6.4.9 Xiaomi Corporation
  • 6.4.10 Transsion Holdings
  • 6.4.11 Oppo Mobile Telecommunications Corp., Ltd.
  • 6.4.12 Vivo Communication Technology Co., Ltd.
  • 6.4.13 Sony Group Corporation
  • 6.4.14 LG Electronics Inc.
  • 6.4.15 Microsoft Corporation
  • 6.4.16 Realme
  • 6.4.17 Tecno Mobile (Transsion Holdings)
  • 6.4.18 HONOR
  • 6.4.19 Hewlett Packard Enterprise Company

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment