AI 기반 이메일 보안 및 피싱 탐지 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the AI-Driven email security and Phishing Detection Market size is expected to grow from USD 6.23 billion in 2025 to USD 7.25 billion in 2026 and is forecast to reach USD 12.31 billion by 2031 at 16.68% CAGR over 2026-2031.

This report is Segmented by Component (Software and Services), Deployment (Cloud, On-Premises, and Hybrid), Enterprise Size (Large Enterprises, and Mor), Solution Type (AI Secure Email Gateway, and More), Application (Phishing Detection, and More), End-User Industry (BFSI, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global AI-Driven Email Security and Phishing Detection Market Trends and Insights

Rising Phishing and Business Email Compromise Attacks

The scale is pushing forward the AI-Driven Email Security and Phishing Detection Market, and the cost of phishing and business email compromise attacks across enterprise environments. The FBI recorded USD 3.05 billion in business email compromise losses from 24,768 complaints in 2025, demonstrating that a relatively limited number of incidents can still cause significant financial damage. Microsoft also showed that business email compromise accounted for only 2% of observed threats but 21% of attack outcomes, indicating that attack quality now matters as much as attack volume for enterprise defenses. In Q1 2026, Microsoft Threat Intelligence tracked 10.7 million business email compromise attacks, and March alone saw a 26% increase, pointing to a threat environment that is still intensifying. That pressure is changing buying behavior because security teams are moving away from tools that mainly filter known threats and toward platforms that can isolate suspicious behavior, detect impersonation, and automate triage across large mailbox populations. In the AI-Driven Email Security and Phishing Detection Market, this has widened the gap between AI-native vendors and older gateway providers that still depend too heavily on static rules and signature-led inspection.

Rapid Shift to Cloud Email and Hybrid Work Environments

The AI-Driven Email Security and Phishing Detection Market is also being shaped by the move from on-premises mail systems to cloud email and hybrid work models. Barracuda reported that 1 in 4 emails analyzed in February 2025 were malicious or unwanted spam, based on a sample of nearly 670 million emails, confirming that cloud-based business communication still carries a heavy threat load. Fortra found that 60% of phishing redirect pages in Q2 2025 pointed to legitimate login infrastructure, making basic reputation-based filtering much less effective in cloud-first environments. This matters because Microsoft 365 and Google Workspace have shifted email security from a perimeter-appliance issue to a platform issue that encompasses internal mail flows, file-sharing links, account misuse, and post-delivery activity. The AI-Driven Email Security and Phishing Detection Market is therefore favoring API-led and hybrid architectures that can inspect threats after delivery, without forcing a disruptive change to mail routing. Vendors that combine gateway controls with cloud-native inspection are better positioned, as buyers now want coverage across both pre-delivery filtering and inbox behavior that older perimeter products cannot fully observe.

High Total Cost of Ownership for Advanced Email Security Stacks

The AI-Driven Email Security and Phishing Detection Market still faces resistance from buyers who are already managing layered email security tools with overlapping functions. Advanced deployments often combine secure email gateways, integrated cloud email security, encryption, archiving, training, and threat response tools, which can push spending higher than many procurement teams initially expect. The burden is greater for midsize organizations because annual mailbox licensing can become difficult to justify when multiple products are stacked in the same environment. This also creates integration work, contract complexity, and operational friction for teams without large internal security staffs. In the AI-Driven Email Security and Phishing Detection Market, vendors that can consolidate capabilities into a single platform are better positioned to overcome this barrier and make budgets easier to defend. Buyers are still interested in stronger protection, but many want fewer tools, lower coordination cost, and a more predictable operating model before expanding adoption at scale.

Other drivers and restraints analyzed in the detailed report include:

1. Compliance Pressure from Data Protection and Cybersecurity Rules
2. AI-Enabled Threat Detection to Reduce False Positives
3. Security Team Skills Shortage for Tuning AI Detection Models

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software held 60.14% of the AI-Driven Email Security and Phishing Detection Market share in 2025, reflecting the move away from appliance-led email protection toward cloud-native detection engines delivered through subscription models. The software layer has become central because organizations want continuous model updates, faster deployment, and shared visibility across phishing detection, post-delivery remediation, and compliance controls in a single operating environment. That position is reinforced by the fact that software can be deployed via APIs and SaaS consoles rather than physical infrastructure, reducing implementation friction for enterprises that already run cloud productivity suites. Buyers are also favoring integrated platforms because separate tools for filtering, investigation, and policy control create duplication in both licensing and operations. Proofpoint's March 2026 plan to unify gateway and API-based protection reflected this market trend, as buyers increasingly want a single, coordinated platform rather than multiple disconnected controls.

Services are projected to grow at a 17.92% CAGR through 2031, indicating that demand is expanding beyond software licenses into support, managed detection, training, and specialist threat operations. This growth follows a clear operating reality, because many customers want stronger protection but do not want to build or expand their own security operations center for email monitoring. Managed service providers are using AI-native platforms to deliver continuous monitoring and remediation, enabling smaller organizations to access enterprise-grade capabilities without staffing large internal teams. The service opportunity is also strengthened by the need for ongoing tuning, policy updates, reporting, and exception management after deployment. In the AI-Driven Email Security and Phishing Detection Market, software remains the revenue anchor, but services are growing rapidly as buyers increasingly treat email security as an ongoing operational function rather than a standalone product purchase.

Cloud-only deployment accounted for 53.18% in 2025, underscoring the strong shift of enterprise email infrastructure to Microsoft 365 and Google Workspace. This part of the AI-Driven Email Security and Phishing Detection Market remained the largest because cloud deployment eliminates the operational burden of many on-premises mail systems and enables faster activation across distributed users. It also aligns with the current budget and staffing model, as organizations prefer solutions that can be activated without major infrastructure changes. Cloud-first deployment works especially well for standard phishing filtering, baseline threat monitoring, and centralized administration across large mailbox estates. Even so, buyers have recognized that cloud-only coverage does not solve every problem, especially when internal mail, account misuse, and post-delivery behavior become central parts of the attack path.

Hybrid deployment is projected to expand at an 18.03% CAGR through 2031, making it the fastest-growing model in this segment. Hybrid architecture matters because secure email gateways remain strong at stopping file-based payloads and bulk attacks before delivery, while API-based systems are better at spotting business email compromise, internal abuse, and lateral movement after delivery. That combination is becoming increasingly attractive as organizations seek to cover both external perimeter traffic and internal tenant traffic with a single, coordinated operating model. Mimecast's March 2026 API-compatible deployment push also showed that vendors are adapting to buyers who want faster rollout without abandoning deeper inspection capability. On-premises deployment still retains relevance in government, defense, and financial settings where data residency and sovereignty rules remain strict, but its role is becoming narrower as hybrid models offer a more practical bridge between legacy controls and cloud-native visibility.

Complete Report Scope:

• By Component
  • Software
  • Services
• By Deployment
  • Cloud
  • On-Premises
  • Hybrid
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Solution Type
  • AI Secure Email Gateway
  • Integrated Cloud Email Security
  • Business Email Compromise Protection
  • API-based Email Security
  • Email Encryption
  • Email Archiving and Compliance
• By Application
  • Phishing Detection
  • Business Email Compromise Detection
  • Spam and Malware Filtering
  • URL and Attachment Analysis
  • Insider Threat Detection
  • Brand Impersonation Detection
  • Email Fraud Prevention
  • Compliance Monitoring
• By End-user Industry
  • BFSI
  • Healthcare and Life Sciences
  • Information Technology and Telecom
  • Retail and E-commerce
  • Industrial Manufacturing
  • Government and Public Sector
  • Other End-user Industries
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Rest of Africa

Geography Analysis

North America held 31.14% of the AI-Driven Email Security and Phishing Detection Market share in 2025, making it the largest regional contributor. The region led because the United States combines very high reported cybercrime losses with deep enterprise security spending and a large installed base of cloud productivity tools. The FBI recorded 191,561 phishing and spoofing complaints in 2025, alongside USD 3.05 billion in business email compromise losses, which kept email fraud near the center of corporate security planning. North America also benefits from the presence of several well-known vendors, which supports faster product testing, earlier adoption of new architectures, and tighter feedback between buyers and providers. Canada and Mexico added to regional growth as cloud adoption and alignment with U.S. cybersecurity practices widened the addressable base.

Europe remained the second-largest regional contributor, with Germany, the United Kingdom, and France acting as major demand centers. Regional growth is being heavily shaped by regulation, especially with NIS2 requiring authenticated email controls and broader cyber hygiene as urgent operating requirements. Germany's move to transpose NIS2 into national law in December 2025 added immediate pressure on affected entities to strengthen email security, reporting discipline, and compliance documentation. DORA is reinforcing that pressure in financial services, which is raising spending on tools that support both threat detection and policy evidence. The United Kingdom is following its own path outside EU harmonization, but DMARC enforcement and stronger email controls remain central recommendations in national guidance.

Asia-Pacific is projected to expand at an 18.58% CAGR through 2031, making it the fastest-growing region in the AI-Driven Email Security and Phishing Detection Market. The region is moving quickly as cloud adoption accelerates across large and mid-sized enterprises, while regulatory frameworks are becoming more active in data protection and digital security. Enterprises in India, China, Japan, Australia, and Southeast Asia are building more cloud-based communication environments, which creates a stronger need for scalable SaaS-led email security controls. The Middle East and Africa remain early-stage contributors, but national digital transformation programs and developing privacy rules are supporting gradual adoption, especially in the Gulf markets.

1. Proofpoint, Inc.
2. Mimecast Limited
3. Barracuda Networks, Inc.
4. Abnormal Security Corporation
5. IRONSCALES Ltd.
6. SlashNext, Inc.
7. Cofense, Inc.
8. Hornetsecurity GmbH
9. Darktrace plc
10. Trend Micro Incorporated
11. Check Point Software Technologies Ltd.
12. Fortinet, Inc.
13. Sophos Ltd.
14. Fortra, LLC
15. Egress Software Technologies Ltd.
16. Vade SAS
17. KnowBe4, Inc.
18. GreatHorn, Inc.
19. Paubox, Inc.
20. ZeroFox Holdings, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Phishing and Business Email Compromise Attacks
  • 4.2.2 Rapid Shift to Cloud Email and Hybrid Work Environments
  • 4.2.3 Compliance Pressure From Data Protection and Cybersecurity Rules
  • 4.2.4 AI-Enabled Threat Detection To Reduce False Positives
  • 4.2.5 Identity-Centric Security Convergence With Zero-Trust Email Controls
  • 4.2.6 Deepfake and GenAI-Driven Impersonation of Executives and Suppliers
• 4.3 Market Restraints
  • 4.3.1 High Total Cost of Ownership for Advanced Email Security Stacks
  • 4.3.2 Security Team Skills Shortage For Tuning AI Detection Models
  • 4.3.3 User Privacy Concerns Over Deep Content and Behavioral Inspection
  • 4.3.4 Bundled Native Email Security Features From Major Productivity Suites
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Buyers
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Software
  • 5.1.2 Services
• 5.2 By Deployment
  • 5.2.1 Cloud
  • 5.2.2 On-Premises
  • 5.2.3 Hybrid
• 5.3 By Enterprise Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium Enterprises
• 5.4 By Solution Type
  • 5.4.1 AI Secure Email Gateway
  • 5.4.2 Integrated Cloud Email Security
  • 5.4.3 Business Email Compromise Protection
  • 5.4.4 API-based Email Security
  • 5.4.5 Email Encryption
  • 5.4.6 Email Archiving and Compliance
• 5.5 By Application
  • 5.5.1 Phishing Detection
  • 5.5.2 Business Email Compromise Detection
  • 5.5.3 Spam and Malware Filtering
  • 5.5.4 URL and Attachment Analysis
  • 5.5.5 Insider Threat Detection
  • 5.5.6 Brand Impersonation Detection
  • 5.5.7 Email Fraud Prevention
  • 5.5.8 Compliance Monitoring
• 5.6 By End-user Industry
  • 5.6.1 BFSI
  • 5.6.2 Healthcare and Life Sciences
  • 5.6.3 Information Technology and Telecom
  • 5.6.4 Retail and E-commerce
  • 5.6.5 Industrial Manufacturing
  • 5.6.6 Government and Public Sector
  • 5.6.7 Other End-user Industries
• 5.7 By Geography
  • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
  • 5.7.2 South America
    • 5.7.2.1 Brazil
    • 5.7.2.2 Argentina
    • 5.7.2.3 Rest of South America
  • 5.7.3 Europe
    • 5.7.3.1 Germany
    • 5.7.3.2 United Kingdom
    • 5.7.3.3 France
    • 5.7.3.4 Italy
    • 5.7.3.5 Spain
    • 5.7.3.6 Russia
    • 5.7.3.7 Rest of Europe
  • 5.7.4 Asia-Pacific
    • 5.7.4.1 China
    • 5.7.4.2 India
    • 5.7.4.3 Japan
    • 5.7.4.4 South Korea
    • 5.7.4.5 Australia
    • 5.7.4.6 Rest of Asia-Pacific
  • 5.7.5 Middle East and Africa
    • 5.7.5.1 Middle East
      • 5.7.5.1.1 Saudi Arabia
      • 5.7.5.1.2 United Arab Emirates
      • 5.7.5.1.3 Rest of Middle East
    • 5.7.5.2 Africa
      • 5.7.5.2.1 South Africa
      • 5.7.5.2.2 Nigeria
      • 5.7.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Proofpoint, Inc.
  • 6.4.2 Mimecast Limited
  • 6.4.3 Barracuda Networks, Inc.
  • 6.4.4 Abnormal Security Corporation
  • 6.4.5 IRONSCALES Ltd.
  • 6.4.6 SlashNext, Inc.
  • 6.4.7 Cofense, Inc.
  • 6.4.8 Hornetsecurity GmbH
  • 6.4.9 Darktrace plc
  • 6.4.10 Trend Micro Incorporated
  • 6.4.11 Check Point Software Technologies Ltd.
  • 6.4.12 Fortinet, Inc.
  • 6.4.13 Sophos Ltd.
  • 6.4.14 Fortra, LLC
  • 6.4.15 Egress Software Technologies Ltd.
  • 6.4.16 Vade SAS
  • 6.4.17 KnowBe4, Inc.
  • 6.4.18 GreatHorn, Inc.
  • 6.4.19 Paubox, Inc.
  • 6.4.20 ZeroFox Holdings, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment