모바일 뱅킹 시장 : 점유율 분석, 업계 동향 및 통계, 성장 예측(2022-2031년)

According to Mordor Intelligence, the mobile banking market size was valued at USD 28.73 trillion in 2025 and is estimated to grow from USD 32.11 trillion in 2026 to reach USD 58.02 trillion by 2031, at a CAGR of 12.56% during the forecast period (2026-2031).

This report is Segmented by Service Type (Fund Transfers, Bill Payments, and More), by Transaction Type (Consumer-To-Consumer, Consumer-To-Business, and More), by End-User (Retail Individuals / Consumers, Small and Medium Enterprises (SMEs), and More), and by Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Mobile Banking Market Trends and Insights

Mobile-First Primary Banking Becomes the Default Channel

Mobile is now the primary access point for routine banking activity across many large institutions. Bank of America reported 59 million verified digital users in 2025, along with 16.6 billion digital logins and digital engagement across 81% of its consumer and small business households. JPMorgan Chase said its mobile platform serves nearly 63 million active users, and its 2026 app redesign focused on faster access to Zelle, the digital wallet, and savings prompts for younger customers. This level of usage changes the app's role, making it the primary surface for customer service, payments, and product discovery. As a result, banks that make the mobile journey simpler and more reliable can deepen engagement and retain a greater share of the customer relationship in the mobile banking market.

Rising Demand for Real-Time P2P and Bill Payment Journeys

Real-time settlement has become a basic customer expectation in the mobile banking market. Bank of America said Zelle users completed 1.8 billion transactions worth USD 556 billion in 2025, while small business Zelle payments reached USD 126 billion and grew 23% year over year. GSMA also reported that mobile money transactions reached USD 2 trillion in 2025 and that active 30-day accounts rose 15% to 593 million, indicating that mobile-led transaction habits are widening across emerging markets. Frequent payment activity keeps users returning to the same app, thereby increasing the value of the mobile channel for banks and financial platforms. Once that payment behavior is established, customers are more likely to adopt adjacent features, such as savings, borrowing, and investment tools, within the same mobile banking environment.

Persistent Fraud Losses from Social Engineering and Account Takeover

Fraud remains a meaningful drag on confidence in the mobile banking market because the phone has become a central financial device for millions of users. The FBI reported more than 5,100 account takeover fraud complaints since January 2025, with losses exceeding USD 262 million, and it identified impersonation of financial institution support staff through calls, texts, and emails as the primary method. This makes the risk difficult to solve through interface design alone because customers can still be manipulated outside the app. Banks, therefore, have to invest in stronger authentication, clearer alerts, and tighter transaction monitoring while still keeping the experience usable. If trust weakens, some users delay higher-value transactions or limit their activity, slowing the pace of expansion in the mobile banking market.

Other drivers and restraints analyzed in the detailed report include:

1. Biometric and Passkey Authentication Reduces Friction
2. Embedded Finance Expands In-App Banking Frequency
3. Legacy Core Integration Slows Feature Rollout

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Fund Transfers held 29.8% of the mobile banking market share in 2025, keeping this category in the lead, as payment movement remains the most frequent banking task in a mobile session. Bill Payments and Lending followed as large use cases because users increasingly expect one-touch access to recurring obligations and fast credit decisions inside the same app. Investments and Wealth Management is the fastest-growing sub-segment, projected to expand at a 16.2% CAGR between 2026 and 2031. This shift shows that the mobile banking market is no longer defined solely by transaction utility, as banks are increasingly bringing more complex financial decisions into the mobile environment. Insurance and deposit-related services also remain part of the service mix as institutions build more complete financial journeys within a single application.

Investments and Wealth Management is gaining momentum as mobile users become more comfortable making higher-value financial decisions without leaving the banking app. TD Bank launched a fully redesigned mobile-first TD Easy Trade app in Q1 2026, which shows how established institutions are now treating investing as a core mobile experience rather than a separate digital add-on. That product direction matters because investment activity can deepen customer retention and raise the value of the relationship beyond payments alone. It also reflects a wider change in the mobile banking industry, where banks and digital players are expanding into advisory, self-directed trading, and broader personal finance management. Over time, this changes the service mix by making wealth activity a more regular part of mobile banking behavior instead of a niche extension.

Complete Report Scope:

• By Service Type
  • Fund Transfers
  • Bill Payments
  • Lending
  • Deposits and Withdrawals
  • Investments and Wealth Management
  • Insurance
  • Others
• By Transaction Type
  • Consumer-to-Consumer
  • Consumer-to-Business
  • Business-to-Business
• By End User
  • Retail Individuals / Consumers
  • Small and Medium Enterprises (SMEs)
  • Large Corporates and Businesses
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Australia
    • South Korea
    • South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • Rest of Asia-Pacific
  • Middle East and Africa
    • United Arab Emirates
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of Middle East and Africa

Geography Analysis

Asia-Pacific held 46.6% of the mobile banking market share in 2025, which made it the largest regional base by a wide margin. The region combines very large user populations with strong mobile-led payment behavior and a fast transition toward app-based account use. The World Bank reported that mobile-phone technology is supporting greater formal savings in developing economies, which helps explain why large parts of Asia continue to add depth and scale to mobile financial activity. This keeps Asia-Pacific at the center of the mobile banking market, as the region encompasses both mature digital behavior and large pools of newly engaged users. The result is a geography where daily transaction use, broader product adoption, and financial inclusion are advancing simultaneously.

North America and Europe remain the most mature parts of the mobile banking market, as many customers already rely on apps as their primary banking interface. Bank of America reported 59 million verified digital users in 2025, while JPMorgan Chase said its mobile platform serves nearly 63 million active users, which shows the scale now present among major United States institutions. Chime reached 10.2 million active members in Q1 2026 and raised its full-year revenue guidance, indicating that digital-first challengers still have room to expand in a mature market. In Europe, ING reported a mobile primary customer base of 15.4 million in FY2025, which confirms that mobile-led growth remains relevant even in established banking systems. Together, these conditions keep North America and Europe important to the mobile banking market as centers of app refinement, product depth, and competitive intensity.

The Middle East and Africa is the fastest-growing regional segment in the mobile banking market and is forecast to expand at 15.0% CAGR between 2026 and 2031. GSMA reported that mobile money transactions reached USD 2 trillion in 2025 and active 30-day accounts rose to 593 million, with much of the momentum coming from Sub-Saharan Africa. This region benefits from strong demand for mobile-first access because branch infrastructure is uneven and handset-based finance solves a real access gap. Growth is also supported by the fact that mobile channels can handle low-value, high-frequency activity at large scale, which fits many customer needs in the region. That makes the Middle East and Africa a key expansion zone for the mobile banking market over the forecast period.

1. JPMorgan Chase and Co.
2. Bank of America Corporation
3. Wells Fargo and Company
4. Citigroup Inc.
5. Banco Santander S.A.
6. HSBC Holdings plc
7. State Bank of India
8. BBVA Group
9. Barclays plc
10. PayPal Holdings Inc.
11. ING Group
12. HDFC Bank Limited
13. ICICI Bank Limited
14. Standard Chartered plc
15. DBS Bank Ltd
16. Nu Holdings Ltd
17. Revolut Ltd
18. Chime Financial Inc.
19. Monzo Bank Ltd
20. KakaoBank Corp.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Real-Time P2P and Bill Payment Journeys
  • 4.2.2 Mobile-First Primary Banking Becomes the Default Channel
  • 4.2.3 Biometric and Passkey Authentication Reduces Friction
  • 4.2.4 Embedded Finance Expands In-App Banking Frequency
  • 4.2.5 AI-Personalized Financial Guidance Improves Retention
  • 4.2.6 Rural and Underserved Access via Lightweight and USSD-Enabled Experiences
• 4.3 Market Restraints
  • 4.3.1 Persistent Fraud Losses from Social Engineering and Account Takeover
  • 4.3.2 Legacy Core Integration Slows Feature Rollout
  • 4.3.3 Fragmented Data-Residency and App Store Compliance Burdens
  • 4.3.4 Low-Trust User Segments Limit Migration to Full App Banking
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS

• 5.1 By Service Type
  • 5.1.1 Fund Transfers
  • 5.1.2 Bill Payments
  • 5.1.3 Lending
  • 5.1.4 Deposits and Withdrawals
  • 5.1.5 Investments and Wealth Management
  • 5.1.6 Insurance
  • 5.1.7 Others
• 5.2 By Transaction Type
  • 5.2.1 Consumer-to-Consumer
  • 5.2.2 Consumer-to-Business
  • 5.2.3 Business-to-Business
• 5.3 By End User
  • 5.3.1 Retail Individuals / Consumers
  • 5.3.2 Small and Medium Enterprises (SMEs)
  • 5.3.3 Large Corporates and Businesses
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Rest of South America
  • 5.4.3 Europe
    • 5.4.3.1 United Kingdom
    • 5.4.3.2 Germany
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Spain
    • 5.4.3.6 Rest of Europe
  • 5.4.4 Asia-Pacific
    • 5.4.4.1 India
    • 5.4.4.2 China
    • 5.4.4.3 Japan
    • 5.4.4.4 Australia
    • 5.4.4.5 South Korea
    • 5.4.4.6 South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • 5.4.4.7 Rest of Asia-Pacific
  • 5.4.5 Middle East and Africa
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 South Africa
    • 5.4.5.4 Nigeria
    • 5.4.5.5 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 JPMorgan Chase and Co.
  • 6.4.2 Bank of America Corporation
  • 6.4.3 Wells Fargo and Company
  • 6.4.4 Citigroup Inc.
  • 6.4.5 Banco Santander S.A.
  • 6.4.6 HSBC Holdings plc
  • 6.4.7 State Bank of India
  • 6.4.8 BBVA Group
  • 6.4.9 Barclays plc
  • 6.4.10 PayPal Holdings Inc.
  • 6.4.11 ING Group
  • 6.4.12 HDFC Bank Limited
  • 6.4.13 ICICI Bank Limited
  • 6.4.14 Standard Chartered plc
  • 6.4.15 DBS Bank Ltd
  • 6.4.16 Nu Holdings Ltd
  • 6.4.17 Revolut Ltd
  • 6.4.18 Chime Financial Inc.
  • 6.4.19 Monzo Bank Ltd
  • 6.4.20 KakaoBank Corp.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment