웹사이트 빌더 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, website builders market size in 2026 is estimated at USD 3.57 billion, growing from 2025 value of USD 3.06 billion with 2031 projections showing USD 7.67 billion, growing at 16.58% CAGR over 2026-2031.

This report is Segmented by Builder Type (PC Website Builders and Mobile Website Builders), Deployment (cloud and On-Premises), End User (Individuals and Businesses), Pricing Tier (Freemium, Subscription (Less Than USD (15 / Month)), and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Website Builders Market Trends and Insights

Surge in SMB-driven E-commerce Storefront Launches

India's GeM portal surpassed USD 24 billion in procurement value during FY 2023, signalling public-sector momentum that nudges SMBs online. Rising online grocery and fashion demand pushes regional merchants to seek turnkey stores, and website builders now package payment, shipping and tax modules to shorten setup time. B2B buyers also shift to self-service portals, expanding platform scope beyond pure retail. Tier-II and Tier-III cities contributed a sizeable 41.5% share of new sites in 2022, proving addressable demand extends well outside metros. Market leaders re-tool templates and partner presses to localize language, tax and logistics features for these growth pockets.

Mobile-first Internet Penetration

Mobile internet adoption transforms website builder architecture requirements, with the Asia-Pacific region hosting 1.8 billion mobile subscribers representing 63% of the population as of 2023. Mobile technologies contributed 5.3% to the region's GDP, amounting to USD 880 billion, while supporting approximately 13 million jobs, demonstrating the economic imperative for mobile-optimized web presence. The shift toward 5G technologies and Open Gateway APIs enhances connectivity solutions, enabling more sophisticated mobile website functionalities. Generative AI integration in mobile platforms improves customer service and operational efficiency, creating opportunities for AI-powered mobile website builders. The mobile ecosystem's role in economic growth and digital inclusion positions mobile-first website builders as critical infrastructure for emerging market businesses.

Data-privacy and cybersecurity concerns

GDPR and CCPA demand granular consent controls, driving builders to embed cookie banners, DPA templates and breach-alert flows. Platforms like Enzuzo now integrate legal policy generators directly into dashboards. Zero-Trust architecture adoption lifts baseline security spend just as SMB budgets tighten, making price points harder to defend. Malicious actors increasingly target SaaS site credentials, prompting vendors to add MFA and AI anomaly detection. Smaller entrants may struggle to fund these safeguards, amplifying consolidation forces inside the website builders market.

Other drivers and restraints analyzed in the detailed report include:

1. Low-/No-Code Adoption in Digital Transformation
2. AI-generated Site Design and Content Creation
3. Intense competition from open-source CMS

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

PC website builders retained 63.12% revenue in 2025, anchoring the website builders market through robust feature breadth, agency tools and multistore support. Yet mobile builders are carving share at an 17.43% CAGR through 2031 as smartphone usage eclipses desktop time in many regions. Responsive templates now open by default, and voice-led design wizards hasten launch for mobile-centric merchants. Wegic alone has created over 600,000 mobile-ready sites in 230 nations, highlighting crop growth among new entrants. Traditional PC platforms increasingly adopt adaptive canvases and one-tap layout swaps, foreshadowing a convergence where device labels fade and omnichannels remain.

Demand for seamless editing across phone, tablet and laptop steers vendors to cloud-hosted editors that save state continuously, a shift that reinforces the broader website builders market. Live preview on multiple breakpoints, auto-compress image handling, and lazy-load scripts help operators satisfy Google Core Web Vitals thresholds. Platform depth must now coexist with lean UIs to keep churn low among casual creators while satisfying agencies that demand granular CSS control, signaling product bifurcation ahead.

Cloud solutions held 81.08% of 2025 revenue, placing a commanding stamp on the website builders market. SaaS models bundle hosting, SSL, CDN and updates, relieving SMBs of upkeep tasks. Edge computing advances move assets closer to visitors, trimming latency and lifting SEO scores. Serverless back-ends unlock cost-efficient scaling during flash sales, a key draw for e-commerce users. On-premises installs linger in regulated sectors where data residency rules prevail, but roadmap investment tilts clearly toward cloud orchestration.

Composable web designs are gaining favor as Netlify's acquisition of Gatsby demonstrates, letting developers swap commerce, search and auth services on demand. This module approach accelerates feature delivery while curbing technical debt. Providers that streamline plug-in vetting and enforce security scans create trust advantages, especially for non-technical buyers wary of scope creep and hidden fees. Consequently, cloud remains the gravitational center of innovation, ensuring its share within the website builders market size continues to climb.

Complete Report Scope:

• By Builder Type
  • PC Website Builders
  • Mobile Website Builders
• By Deployment
  • Cloud
  • On-Premises
• By End User
  • Individuals
  • Businesses
• By Pricing Tier
  • Freemium
  • Subscription USD (50 / mo)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia and New Zealand
    • Southeast Asia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Kenya
      • Rest of Africa

Geography Analysis

North America generated 38.25% of 2025 revenue and remains a benchmark for feature launches and partner ecosystems. Mature credit-card penetration and fast broadband create fertile ground for premium upsells. AI rollouts debut in this region before global release, reinforcing its influence on roadmap direction. Yet saturation among micro-businesses leads vendors to pursue vertical niches and performance-linked pricing to sustain growth.

Asia-Pacific is the engine of future expansion, posting a projected 18.76% CAGR to 2031. Mobile-first behavior, a 51% mobile internet share, and supportive government digital agendas fuel uptake. Public programs such as Singapore's AI grants and India's ONDC network incentivize merchants to get online swiftly. Local payment gateways, multilingual checkout flows and low-bandwidth themes help international vendors adapt, while regional startups leverage cultural nuance to compete head-to-head. These dynamics position Asia-Pacific as the pivotal theatre where the website builders market proves its scalability.

Europe occupies a large, compliance-driven slice of demand. GDPR continues to shape feature priorities, and eco-hosting commitments gain weight as carbon accounting gains board-room visibility. Builders that deliver automated data-subject request tools and renewable-powered servers earn premium positioning. Latin America and the Middle East and Africa, although smaller, clock double-digit uptake thanks to rising internet penetration and social-commerce spill-overs. Strategic alliances with telecom operators and media houses facilitate trust and distribution in these regions, ensuring a geographically balanced trajectory for the website builders market.

1. Wix.com Inc.
2. Automattic Inc. (WordPress.com)
3. Squarespace, Inc.
4. Shopify Inc.
5. GoDaddy Inc.
6. Weebly (Block, Inc.)
7. Duda Inc.
8. Webflow, Inc.
9. Zyro (Hostinger)
10. Strikingly, Inc.
11. Jimdo GmbH
12. Site123 Ltd.
13. Webnode AG
14. Yola Inc.
15. IONOS SE (1and1)
16. Ecwid Inc.
17. BigCommerce Holdings Inc. (Page Builder)
18. PageCloud Inc.
19. HubSpot Inc. (CMS Hub)
20. Mono Solutions ApS

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surge in SMB-driven e-commerce storefront launches
  • 4.2.2 Mobile-first internet penetration
  • 4.2.3 Low-/no-code adoption in digital transformation
  • 4.2.4 AI-generated site design and content creation
  • 4.2.5 Google Core Web Vitals optimisation push
  • 4.2.6 Rise of headless/JAMstack builders
• 4.3 Market Restraints
  • 4.3.1 Data-privacy and cybersecurity concerns
  • 4.3.2 Intense competition from open-source CMS
  • 4.3.3 Rising total cost of ownership of SaaS add-ons
  • 4.3.4 Saturation of micro-business user base in mature economies
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Investment and Funding Trends

5 MARKET SIZE AND GROWTH FORECASTS (VALUE, 2020-2030)

• 5.1 By Builder Type
  • 5.1.1 PC Website Builders
  • 5.1.2 Mobile Website Builders
• 5.2 By Deployment
  • 5.2.1 Cloud
  • 5.2.2 On-Premises
• 5.3 By End User
  • 5.3.1 Individuals
  • 5.3.2 Businesses
• 5.4 By Pricing Tier
  • 5.4.1 Freemium
  • 5.4.2 Subscription <USD (15 / mo)
  • 5.4.3 Subscription USD (15-50 / mo)
  • 5.4.4 Enterprise >USD (50 / mo)
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 Southeast Asia
    • 5.5.4.7 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Kenya
      • 5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Wix.com Inc.
  • 6.4.2 Automattic Inc. (WordPress.com)
  • 6.4.3 Squarespace, Inc.
  • 6.4.4 Shopify Inc.
  • 6.4.5 GoDaddy Inc.
  • 6.4.6 Weebly (Block, Inc.)
  • 6.4.7 Duda Inc.
  • 6.4.8 Webflow, Inc.
  • 6.4.9 Zyro (Hostinger)
  • 6.4.10 Strikingly, Inc.
  • 6.4.11 Jimdo GmbH
  • 6.4.12 Site123 Ltd.
  • 6.4.13 Webnode AG
  • 6.4.14 Yola Inc.
  • 6.4.15 IONOS SE (1and1)
  • 6.4.16 Ecwid Inc.
  • 6.4.17 BigCommerce Holdings Inc. (Page Builder)
  • 6.4.18 PageCloud Inc.
  • 6.4.19 HubSpot Inc. (CMS Hub)
  • 6.4.20 Mono Solutions ApS

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment