스마트 홈 보안 서비스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the smart home security services market size is expected to grow from USD 37.54 billion in 2025 to USD 43.21 billion in 2026 and is forecast to reach USD 87.29 billion by 2031 at 15.11% CAGR over 2026-2031.

This report is Segmented by Product Type (Video Surveillance, Access Control, and More), Component (Hardware, Software, and Services), End-Use (Independent / Detached Homes, Apartments and Condominiums, and More), Installation Type (Professional Installation and Self Installation), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Smart Home Security Services Market Trends and Insights

AI-Powered Video Analytics Enabling Proactive Threat Response

Artificial intelligence elevates the smart home security services market from event-triggered alarms to predictive defence. In June 2025, Amazon's Ring introduced camera alerts that discern routine deliveries from suspicious loitering through models trained on millions of clips. Google's Gemini AI now processes Nest camera streams to evaluate facial expressions and movement patterns, lifting genuine threat detection accuracy while lowering false alarms. These advances cut nuisance notifications by 67% and enable systems to adapt to household routines for personalized protection. Early adopters also link analytics output with biometric access control, creating seamless identification without manual input. The same algorithms are increasingly run on device-level processors, reducing cloud bandwidth and strengthening user privacy.

Integration with Voice Assistants and IoT Ecosystems

Voice control has become a decisive convenience factor, with surveys indicating that 68% of smart home users prefer spoken commands for everyday security tasks. ADT's alignment with Google Nest and Amazon Alexa allows arming, disarming, and status queries through natural language. Field tests in multilingual households confirm 94% command accuracy and faster response when devices stay on home Wi-Fi rather than cellular networks. The forthcoming Matter standard extends these capabilities across brands, letting homeowners craft automation scenes where a security breach cues lights, HVAC, and door locks simultaneously. Vendors also bundle environmental sensors so that a single ecosystem monitors air quality, water leaks, and intrusion events.

High Upfront Device and Installation Costs

Entry packages for single-family homes range from USD 500 to USD 2,000 plus monthly monitoring fees, while large multifamily retrofits can exceed USD 45,000 for full building coverage. Semiconductor shortages and shifting tariff schedules have tightened hardware supply and lifted unit prices for cameras and smart locks. Manufacturers move assembly to Vietnam and the Philippines to diversify risks, yet new trade duties on those countries limit immediate relief. Promotional pricing eases pressure during peak shopping seasons, but sustained affordability remains a hurdle in developing economies, prompting interest in device-as-a-service contracts that spread costs over time.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Insurer-Backed Premium Discounts for Connected Security
2. Government Smart-City Programmes Boosting Residential Surveillance
3. Data-Privacy and Cybersecurity Concerns

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Video surveillance accounted for 45.70% of the smart home security services market in 2025, anchoring the category with networked cameras, recorders, and edge processors. Continuous price declines in 4K sensors and storage enable households to deploy multi-camera layouts once reserved for commercial sites. AI modules embedded in cameras now filter vehicles, pets, and human faces locally, curbing bandwidth use and protecting privacy. The security services market size for video surveillance equated to nearly USD 17.16 billion in 2025 and is projected to scale with double-digit gains as analytics subscriptions multiply.

Access control registers the fastest 16.34% CAGR through 2031 thanks to fingerprint, iris, and facial unlock solutions that link seamlessly with mobile credentials. Patent filings from leading handset and smart lock producers confirm efforts to blend voice, face, and touch proof points in under one second, addressing user expectations for convenience. Integrated door stations combine high-definition video and biometric readers so that authentication data enriches surveillance streams for stronger event context. As homes adopt parcel drop zones and shared entrances, combined video-access stacks should capture further share of the smart home security services market.

Hardware retained 64.30% share of the smart home security services market during 2025, driven by sustained demand for cameras, sensors, and control hubs. However, recurring cloud storage and professional monitoring subscriptions are expanding at a 16.05% CAGR, signalling a gradual pivot toward service-centric revenue. The security services market size tied to services reached close to USD 12.9 billion in 2025 and is set to double by the end of the forecast window. Consumers value 24/7 experts who triage alerts and dispatch first responders, and they appreciate automatic software updates that unlock new analytics without extra hardware.

Software layers sit between hardware and services, integrating AI inference engines and mobile dashboards that unify all devices. As interoperability improves under the Matter standard, platform providers intend to upsell cross-vertical services such as energy management and elder-care monitoring. Providers that seamlessly blend hardware, software, and services under one subscription stand to widen margins and strengthen retention in the smart home security services market.

Complete Report Scope:

• By Product Type
  • Video Surveillance
    • Security Cameras
    • Monitors
    • Storage Devices
    • Others
  • Access Control
    • Facial Recognition
    • Fingerprint Recognition
    • Iris Recognition
    • Smart Locks and Others
  • Intrusion Detection and Alarms
• By Component
  • Hardware
  • Software
  • Services (Monitoring and Cloud)
• By End-use
  • Independent / Detached Homes
  • Apartments and Condominiums
  • Other Residential (e.g., Assisted-living)
• By Installation Type
  • Professional Installation
  • Self-installation (DIY)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • South Africa
    • Rest of Middle East and Africa

Geography Analysis

North America is expected to maintain its leadership in the smart home security services market, with a 40.60% share in 2025. The United States dominates regional demand thanks to mature distribution channels, bundled insurance incentives, and consumer familiarity with voice-enabled control. Canada contributes steady unit growth through suburban expansion, whereas Mexico sees rapid gains in upper-middle-income neighbourhoods where rising crime prompts first-time purchases. Ongoing partnerships between security incumbents and insurers, such as ADT's alliance with State Farm that offers free starter kits, continue to expand the addressable base.

The Asia Pacific region records the fastest growth, with a 16.38% CAGR through 2031, driven by urban migration and public investments in digital infrastructure. China mandates smart readiness in new dwellings, driving large-scale deployments that integrate residential cameras into district safety clouds. India's Smart Cities Mission links building codes to connected security prerequisites, and local manufacturers supply cost-efficient kits tailored to regional power and network conditions. The region's expansive electronics supply chain underpins aggressive pricing, while homegrown AI talent accelerates the localisation of analytics software.

Europe follows a steady adoption path shaped by GDPR compliance and sustainability priorities. Germany, the United Kingdom, and France spearhead device-as-a-service models that offset upfront costs and guarantee data residency. Southern European nations integrate security with energy-management packages as part of building-retrofit incentives. South America and the Middle East and Africa, although smaller today, experience double-digit growth as telecom operators bundle security cameras with fibre upgrades and as Gulf megaprojects embed residential protection in master-planned cities. These emerging markets add volume and diversity to the global smart home security services market while requiring tailored solutions for variable power infrastructure and climate resilience.

1. ADT Inc.
2. Amazon (Ring)
3. Comcast (Xfinity Home)
4. Vivint Smart Home
5. SimpliSafe Inc.
6. AT&T Digital Life
7. Honeywell Home
8. Johnson Controls (Tyco/ADT Canada)
9. Google Nest
10. Arlo Technologies
11. Alarm.com
12. Axis Communications
13. Bosch Security Systems
14. Samsung SmartThings
15. Hikvision
16. Control4 (Snap-One)
17. Abode Systems
18. Brinks Home Security
19. Canary Connect
20. August Home

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Growing safety concerns amid rising burglary rates
  • 4.2.2 Falling sensor and connectivity costs
  • 4.2.3 Expansion of insurer-backed premium discounts for connected security
  • 4.2.4 Integration with voice assistants and IoT ecosystems
  • 4.2.5 AI-powered video analytics enabling proactive threat response
  • 4.2.6 Government smart-city programmes boosting residential surveillance
• 4.3 Market Restraints
  • 4.3.1 High upfront device and installation costs
  • 4.3.2 Data-privacy and cybersecurity concerns
  • 4.3.3 Patchy battery life of wireless outdoor cameras
  • 4.3.4 Emerging data-localisation mandates inflating cloud costs
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product Type
  • 5.1.1 Video Surveillance
    • 5.1.1.1 Security Cameras
    • 5.1.1.2 Monitors
    • 5.1.1.3 Storage Devices
    • 5.1.1.4 Others
  • 5.1.2 Access Control
    • 5.1.2.1 Facial Recognition
    • 5.1.2.2 Fingerprint Recognition
    • 5.1.2.3 Iris Recognition
    • 5.1.2.4 Smart Locks and Others
  • 5.1.3 Intrusion Detection and Alarms
• 5.2 By Component
  • 5.2.1 Hardware
  • 5.2.2 Software
  • 5.2.3 Services (Monitoring and Cloud)
• 5.3 By End-use
  • 5.3.1 Independent / Detached Homes
  • 5.3.2 Apartments and Condominiums
  • 5.3.3 Other Residential (e.g., Assisted-living)
• 5.4 By Installation Type
  • 5.4.1 Professional Installation
  • 5.4.2 Self-installation (DIY)
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 South Africa
    • 5.5.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 ADT Inc.
  • 6.4.2 Amazon (Ring)
  • 6.4.3 Comcast (Xfinity Home)
  • 6.4.4 Vivint Smart Home
  • 6.4.5 SimpliSafe Inc.
  • 6.4.6 AT&T Digital Life
  • 6.4.7 Honeywell Home
  • 6.4.8 Johnson Controls (Tyco/ADT Canada)
  • 6.4.9 Google Nest
  • 6.4.10 Arlo Technologies
  • 6.4.11 Alarm.com
  • 6.4.12 Axis Communications
  • 6.4.13 Bosch Security Systems
  • 6.4.14 Samsung SmartThings
  • 6.4.15 Hikvision
  • 6.4.16 Control4 (Snap-One)
  • 6.4.17 Abode Systems
  • 6.4.18 Brinks Home Security
  • 6.4.19 Canary Connect
  • 6.4.20 August Home

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need Assessment