스마트홈 보안 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the smart home security market size was valued at USD 36.94 billion in 2025 and estimated to grow from USD 41.95 billion in 2026 to reach USD 79.21 billion by 2031, at a CAGR of 13.55% during the forecast period (2026-2031).

This report is Segmented by Component (Hardware, Software, Services), Device Type (Smart Cameras and Monitoring Systems, Smart Locks, Smart Alarms, Smart Sensors and Detectors, and More), Communication Protocol (Wi-Fi, Zigbee, and More), End-User Dwelling Type (Independent Homes, Apartments, Condominiums/MDUs), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Smart Home Security Market Trends and Insights

AI-Enabled Edge Analytics Cut False Alarms

Smart cameras equipped with on-device neural processors now recognize pets, vehicles, and familiar faces, slashing nuisance alerts that once eroded user trust. Synaptics' 2025 SoCs demonstrate how edge inference trims latency and curbs cloud egress, improving response times while lowering bandwidth fees.Arlo layers this capability with custom detection modes that adapt to household routines, encouraging longer subscription tenure. Insurers observe fewer false dispatches and approve deeper discounts, reinforcing a virtuous cycle of adoption. The shift also raises barriers to entry because rivals must integrate sophisticated models and maintain frequent firmware updates, thereby escalating R&D outlays while producing sticky, recurring revenue once deployed.

Insurance-Linked Device Rebates Spur Installs

Homeowners can secure up to 10% premium reductions when they install qualified smart sensors, leak detectors, or monitored alarm packs under programs offered by carriers such as Nationwide and Amica. Similar incentives are also evident in Canada through Sonnet-TELUS tie-ups, signaling a North American blueprint for rapid scale. For insurers, connected hardware mitigates loss frequency by detecting perils at inception, improving loss-ratio economics. Vendors, in turn, leverage underwriting data to segment prospects and upsell service tiers. Regulatory clarity from the National Association of Insurance Commissioners on bundling removes compliance doubts, unlocking multiyear affinity deals that seed device shipments at scale

Surging Cyber-Breach Insurance Premiums on Insecure Devices

Underwriters have tightened their scoring models following high-profile IoT botnet events, requiring vendors to provide detailed penetration test results and SOC 2 attestations. The 2024 Betterley report notes double-digit rate hikes for manufacturers with porous firmware update pipelines, which elevates total product cost and elongates the time to profitability. Brands that embed secure boot, hardware root of trust, and coordinated vulnerability disclosure earn favorable terms and market their coverage status as a differentiator. Conversely, startups lacking mature security programs face capital constraints and retail pushback as distributors weigh liability exposure.

Other drivers and restraints analyzed in the detailed report include:

1. Matter-Thread Interoperability Lowers Vendor Lock-in
2. Crime-to-Solution Datasets Accelerate Predictive Policing Partnerships
3. IPv6 Multicast Instability in Thread-Matter 1.4 Networks

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Hardware retained 47.30% of the revenue in 2025, anchored by demand for cameras and sensors, but the Smart Home Security market anticipates a pronounced shift to cloud subscriptions as users adopt value-added AI alerts. Services are on track for a 13.66% CAGR, with platforms such as Arlo Secure 6 bundling forensic video search, object classification, and emergency response escalation into tiered plans. This trajectory boosts average revenue per user and mitigates seasonality, as recurring fees decouple cash flow from holiday device cycles. Software occupies a bridging layer, linking firmware, APIs, and mobile dashboards that orchestrate multisensor ecosystems. Vendors that master cross-sell journeys-device sale, trial, paid tier-optimize lifetime value while cultivating data moats that fortify churn barriers.

The growth of services also seeds channel diversification. Telecom operators bundle monitoring into broadband bills, whereas insurers co-sponsor installation vouchers. For hardware-centric incumbents, the task becomes embedding over-the-air upgradability, robust cloud pipelines, and multilingual AI models to sustain competitive positioning. Consequently, roadmap planning now intertwines silicon design with feature-as-a-service milestones, blurring the traditional delineations between product and service within the Smart Home Security market.

Smart cameras and monitoring units delivered 51.45% of 2025 revenue, underscoring consumer familiarity with visual deterrents and event verification. Growth, however, gravitates toward converged doorbell-lock cameras that deliver a 13.59% CAGR by collapsing entry control and surveillance into a single installation point. The Lockly Guard Vision exemplifies this shift, layering HD optics, fingerprint access, and RFID fallback in a form factor that streamlines both contractor labor and mobile app clutter. Standalone locks remain relevant for retrofit scenarios, while alarms gain new life when paired with multi-sensor rules that activate sirens, strobe lights, and automated door locks on authenticated threats.

Feature density brings thermal management, power efficiency, and antenna design challenges that reward vertically integrated players with in-house RF and ASIC teams. Furthermore, insurers are increasingly treating water-leak detectors and smoke sensors as loss-prevention extensions of security bundles, nudging camera-first brands to diversify. In the Smart Home Security market, the path to differentiation thus hinges on unified UX, battery endurance, and AI inference accuracy rather than isolated hardware specs.

Complete Report Scope:

• By Component
  • Hardware
  • Software
  • Services
• By Device Type
  • Smart Cameras and Monitoring Systems
  • Smart Locks
  • Smart Alarms
  • Smart Sensors and Detectors
  • Combined Doorbell-Lock Cameras
  • Other Device Types
• By Communication Protocol
  • Wi-Fi
  • Zigbee
  • Z-Wave / Z-Wave LR
  • Thread / Matter
  • Bluetooth LE / Mesh
• By End-User Dwelling Type
  • Independent Homes
  • Apartments
  • Condominiums / MDUs
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Singapore
    • South korea
    • Australia
    • Rest of Asia Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Rest of Africa

Geography Analysis

North America generated 61.40% revenue in 2025 by leveraging a mature insurance ecosystem, robust broadband penetration, and a culture of professional monitoring. Carriers such as American Family incentivize installations through premium discounts, while 5G fixed-wireless access ensures uplink headroom for multi-camera households. Strategic M&A, typified by Resideo's USD 1.4 billion acquisition of Snap One, signals a trend toward vertically integrated models that stitch distribution, hardware, and recurring services into a single stack.Tariff volatility and evolving state privacy statutes create cost and compliance uncertainties; however, high disposable income helps preserve baseline demand as the Smart Home Security market broadens beyond early adopters.

The Asia Pacific outpaces all regions at a 14.05% CAGR through 2031, driven by China's Ministry of Commerce trade-in vouchers, MIIT 5G initiatives, and Japan's leadership in IEC standardization, which shapes safety benchmarks. Rising middle-class awareness around burglary and elder care, alongside urban densification, pushes device penetration into condominiums. Partnerships like Zigbang and SK Shieldus demonstrate localized service models that integrate proptech platforms with AI-powered CCTV and emergency dispatch, unlocking scalability in high-rise complexes. Foreign entrants must tailor their firmware to regional languages, cloud sovereignty, and e-commerce logistics to capture a share.

Europe maintains steady expansion, underpinned by GDPR-driven trust in data stewardship and a regulatory push toward energy-aware electronics. Sustainability budgets support multifunction sensors that integrate security with HVAC optimization. Vendors differentiate through privacy-by-design engineering, earning certification badges that resonate with consumers wary of facial-recognition litigation. Latin America and the Middle East, and Africa remain nascent yet promising, provided improvements in broadband affordability and payment infrastructure keep pace with falling device ASPs.

1. ADT Inc.
2. Amazon Ring LLC
3. Arlo Technologies Inc.
4. August Home Inc.
5. Aqara (Lumi United Technology Co., Ltd.)
6. Blink Home Inc.
7. Canary Connect Inc.
8. Dahua Technology Co., Ltd.
9. Eufy Security (Anker Innovations)
10. EZVIZ Inc.
11. Frontpoint Security Solutions LLC
12. Hangzhou Hikvision Digital Technology Co., Ltd.
13. Kwikset Corporation
14. Lorex Technology Inc.
15. Nuki Home Solutions GmbH
16. Reolink Digital Technology Co., Ltd.
17. Schlage Lock Company LLC
18. SimpliSafe Inc.
19. Swann Communications Pty Ltd
20. U-tec Group Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDCSAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 AI-enabled edge analytics cut false alarms
  • 4.2.2 Insurance-linked device rebates spur installs
  • 4.2.3 Matter/Thread interoperability lowers vendor lock-in
  • 4.2.4 Crime-to-solution datasets accelerate predictive policing partnerships
  • 4.2.5 Energy-aware security devices tap rising sustainability budgets
  • 4.2.6 5G FWA roll-outs boost bandwidth for cloud-video plans
• 4.3 Market Restraints
  • 4.3.1 Surging cyber-breach insurance premiums on insecure devices
  • 4.3.2 IPv6 multicast instability in Thread Matter 1.4 networks
  • 4.3.3 Rare-earth and Li-Ion price spikes hit battery-camera BOM costs
  • 4.3.4 AI-bias litigation limits facial-recognition deployments
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Assessment of Macro-economic Trends on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Hardware
  • 5.1.2 Software
  • 5.1.3 Services
• 5.2 By Device Type
  • 5.2.1 Smart Cameras and Monitoring Systems
  • 5.2.2 Smart Locks
  • 5.2.3 Smart Alarms
  • 5.2.4 Smart Sensors and Detectors
  • 5.2.5 Combined Doorbell-Lock Cameras
  • 5.2.6 Other Device Types
• 5.3 By Communication Protocol
  • 5.3.1 Wi-Fi
  • 5.3.2 Zigbee
  • 5.3.3 Z-Wave / Z-Wave LR
  • 5.3.4 Thread / Matter
  • 5.3.5 Bluetooth LE / Mesh
• 5.4 By End-User Dwelling Type
  • 5.4.1 Independent Homes
  • 5.4.2 Apartments
  • 5.4.3 Condominiums / MDUs
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 Singapore
    • 5.5.4.5 South korea
    • 5.5.4.6 Australia
    • 5.5.4.7 Rest of Asia Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 ADT Inc.
  • 6.4.2 Amazon Ring LLC
  • 6.4.3 Arlo Technologies Inc.
  • 6.4.4 August Home Inc.
  • 6.4.5 Aqara (Lumi United Technology Co., Ltd.)
  • 6.4.6 Blink Home Inc.
  • 6.4.7 Canary Connect Inc.
  • 6.4.8 Dahua Technology Co., Ltd.
  • 6.4.9 Eufy Security (Anker Innovations)
  • 6.4.10 EZVIZ Inc.
  • 6.4.11 Frontpoint Security Solutions LLC
  • 6.4.12 Hangzhou Hikvision Digital Technology Co., Ltd.
  • 6.4.13 Kwikset Corporation
  • 6.4.14 Lorex Technology Inc.
  • 6.4.15 Nuki Home Solutions GmbH
  • 6.4.16 Reolink Digital Technology Co., Ltd.
  • 6.4.17 Schlage Lock Company LLC
  • 6.4.18 SimpliSafe Inc.
  • 6.4.19 Swann Communications Pty Ltd
  • 6.4.20 U-tec Group Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment