스트리밍 수익 관리 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the streaming revenue management market size was valued at USD 0.98 billion in 2025 and is estimated to grow from USD 1.15 billion in 2026 to reach USD 1.99 billion by 2031, at a CAGR of 11.59% during the forecast period 2026-2031.

This report is Segmented by Component (Software, Services [Implementation and Integration Services, and More]), Revenue Model (Recurring Subscription Billing (SVOD), and More), End User (Media and Entertainment, BFSI, Retail and E-Commerce, IT and Telecommunication, and More), Deployment Mode (Cloud, On-Premises, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Streaming Revenue Management Market Trends and Insights

Expansion of Ad-Supported and Hybrid Streaming Monetization

Advertising-supported viewing is changing the transactions that streaming billing systems must handle. Amagi reported 55% year-over-year growth in global FAST viewing hours in the April-June 2026 period. Platforms must reconcile ad-delivery shortfalls against commitments and issue make-good credits across several ad-serving systems. A service operating SVOD and AVOD tiers must manage subscriber records, content rights, and advertising inventory that settle with different counterparties and on different schedules. It therefore needs linked ledgers for recurring subscription revenue and advertising revenue. The Streaming revenue management market benefits when vendors can bring these settlement paths into one reporting and rights-distribution process.

Growth of Streaming Bundles and Partner-Led Distribution

Streaming bundles have made partner distribution more important to subscriber acquisition. Telecommunications operators, broadband providers, device platforms, and aggregators are increasingly involved in how subscribers purchase streaming services. Revenue systems still need to allocate payments among content owners, platform operators, telecommunications partners, device marketplaces, and other participants that may sit between the service and its subscriber. Each participant can apply a fee before the content owner receives its share of subscription revenue, creating a payment sequence that finance teams need to explain, validate, and report accurately. Platforms also lose some direct visibility into payment failures when an intermediary controls the customer billing relationship. The Streaming revenue management market has an opportunity for suppliers that offer established partner connections and automated revenue-share reconciliation.

Payment Fraud, Chargebacks, and Involuntary Churn

Payment failures can end a subscription even when the customer did not intend to cancel, which makes lost revenue harder to distinguish from an intentional decision to leave a service. Recurly stated that failed payments could cost subscription companies more than USD 129 billion in 2025.Billing providers must interpret different processor decline codes while avoiding retry activity that creates further fraud alerts, duplicate charges, or a poor customer experience when a legitimate payment problem occurs. Chargebacks add cost because payment networks monitor merchant dispute levels and can impose restrictions when ratios rise. Better retry logic can improve recovery, but it depends on timely data from payment gateways and subscriber systems. This constraint can slow adoption in the Streaming revenue management market when operators cannot integrate their payment data reliably.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing Demand for Global Payment Conversion and Local Payment Rails
2. Rights-Aware Revenue Allocation Across Territories and Content Windows
3. Legacy Integration and Fragmented Revenue Data

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software held 85.90% of the Streaming revenue management market share in 2025. Streaming operators favor configurable software because it can support subscriber management, payment processing, entitlement control, collections, reporting, and revenue recognition without building a full billing stack internally. Once deployed across these functions, a platform is difficult to replace because customer records, payment routing, promotional rules, financial processes, and internal operating procedures depend on it. Enterprise changes can require parallel operation of old and new systems for extended periods.

Services are projected to grow at a 12.05% CAGR through 2031. Implementation, integration, managed services, and advisory work become necessary as operators add revenue models, launch new offers, connect distribution partners, and expand into new countries with different payment and compliance requirements. Payment rail onboarding, advertising-revenue data pipelines, partner connections, migration of historic account data, and rights-allocation configurations often require work beyond standard software settings. Mid-sized platforms also use managed services when they lack teams to maintain billing operations continuously. Evergent introduced its Agentic Revenue Orchestration Platform in April 2026, adding AI agents for subscriber lifecycle workflows.

Recurring subscription billing, or SVOD, accounted for 45.50% of the Streaming revenue management market share in 2025. Its position reflects the installed base of subscription tools used by early streaming services, which were designed around direct recurring charges and standard access entitlements. The model remains important for predictable recurring revenue and direct subscriber relationships. It also provides the foundation for entitlement management and renewal processing.

Advertising-supported billing, including AVOD and FAST, is projected to grow at a 12.22% CAGR through 2031. Its growth requires platforms to reconcile impressions, delivery obligations, agency fees, advertiser commitments, campaign adjustments, and credits alongside subscription transactions. Hybrid offerings use SVOD, AVOD, and TVOD processes at the same time, rather than selecting one route to revenue. TVOD and pay-per-view remain relevant for live sports and premium film releases. The Streaming revenue management industry needs systems that can consolidate these transactions into one reporting period and one financial record.

Complete Report Scope:

• By Component
  • Software
  • Services
    • Implementation and Integration Services
    • Managed Services
    • Consulting and Advisory Services
• By Revenue Model
  • Recurring Subscription Billing (SVOD)
  • Transactional Billing (TVOD/PPV)
  • Advertising-Supported Billing (AVOD/FAST)
  • Hybrid Monetization Billing
• By End User
  • Media and Entertainment
  • E-Learning and Education
  • BFSI
  • Retail and E-commerce
  • IT and Telecommunication
  • Healthcare and Life Sciences
  • Government and Public Sector
  • Other End Users
• By Deployment Mode
  • Cloud
  • On-Premises
  • Hybrid Cloud
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Southeast Asia
    • Rest of Asia-Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Turkey
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Egypt
    • Rest of Africa

Geography Analysis

North America held 35.40% of the Streaming revenue management market share in 2025. The region has a mature set of premium streaming services, advertising technology providers, payment processors, device ecosystems, and partner distribution relationships that add layers to subscription and advertising settlement. Operators often manage subscriptions, advertising, transactions, wholesale arrangements, promotional pricing, and device or channel distribution agreements at the same time. This increases the need for systems that reconcile multiple revenue streams and support transparent customer cancellation processes.

Asia-Pacific is projected to grow at a 12.06% CAGR through 2031. India, Japan, Indonesia, and China each have different payment habits, local platforms, and data rules. Revenue recovery depends on using local payment methods where card use is less common. Providers must also support local settlement, language, currency, customer-service processes, and subscriber-management requirements while maintaining reliable group reporting across markets. These conditions make regional implementation capability important for the Streaming revenue management market, because a billing design that works in one country may not serve local payment, reporting, and data-handling needs in another.

Europe was the third-largest regional contributor in 2025, with the United Kingdom and Germany holding large pools of streaming subscriber revenue. The region has demanding rules for digital value-added tax, electronic invoicing, personal data handling, and cross-border transaction reporting, which can affect the configuration of billing and finance workflows. Payment providers offering standard SEPA transfers were required from October 2025 to offer SEPA Instant at the same price, which increased expectations for rapid payment confirmation. South America is gaining importance as local platform activity and Pix-based subscription payments expand. The Middle East benefits from investment in digital infrastructure, while Africa has a longer-term opportunity as mobile money services support subscription payments where card access is limited.

1. Zuora, Inc.
2. Evergent, Inc.
3. Cleeng B.V.
4. Aria Systems, Inc.
5. Chargebee, Inc.
6. Recurly, Inc.
7. Stripe, Inc.
8. Salesforce, Inc.
9. Oracle Corporation
10. SAP SE
11. Vindicia, Inc.
12. BillingPlatform, Inc.
13. Gotransverse, LLC
14. Brightcove Inc.
15. Kaltura, Inc.
16. JW Player
17. Amagi Media Labs Pvt. Ltd.
18. Rightsline, Inc.
19. Synamedia Limited
20. Harmonic Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Expansion of Ad-Supported and Hybrid Streaming Monetization
  • 4.2.2 Growth of Streaming Bundles and Partner-Led Distribution
  • 4.2.3 Increasing Demand for Global Payment Conversion and Local Payment Rails
  • 4.2.4 Rights-Aware Revenue Allocation Across Territories and Content Windows
  • 4.2.5 Live-Event Revenue Volatility and Burst Reconciliation Requirements
  • 4.2.6 Privacy-Safe First-Party Measurement Under Signal Loss
• 4.3 Market Restraints
  • 4.3.1 Payment Fraud, Chargebacks, and Involuntary Churn
  • 4.3.2 Legacy Integration and Fragmented Revenue Data
  • 4.3.3 Multi-Party Content-Rights Waterfall Disputes
  • 4.3.4 Real-Time Ad-Quality and Make-Good Reconciliation Burden
• 4.4 Industry Value-Chain Analysis
  • 4.4.1 Content Owner and Broadcaster Requirements
  • 4.4.2 OTT Platform and Video Service Layer
  • 4.4.3 Billing Platform and Subscriber Management Layer
  • 4.4.4 Payment Gateway, Wallet, and Carrier Billing Layer
  • 4.4.5 Tax, Identity, Fraud, and Revenue Recognition Partners
  • 4.4.6 Systems Integrators and Managed Service Providers
• 4.5 Regulatory Landscape
  • 4.5.1 Auto-Renewal Consent and Click-to-Cancel Requirements
  • 4.5.2 Digital Services Tax and Indirect Tax Compliance
  • 4.5.3 Payment Data Security and Privacy Requirements
  • 4.5.4 E-Invoicing and Revenue Recognition Requirements
• 4.6 Technological Outlook
  • 4.6.1 Cloud-Native and API-First Billing Architecture
  • 4.6.2 AI-Based Churn Prediction and Payment Retry Optimization
  • 4.6.3 Payment Orchestration and Network Tokenization
  • 4.6.4 Real-Time Entitlement and Access Control Synchronization
  • 4.6.5 Data Fabric, Event Streaming, and Revenue Analytics
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers Analysis
  • 4.7.2 Bargaining Power of Buyers Analysis
  • 4.7.3 Threat of New Entrants Analysis
  • 4.7.4 Threat of Substitutes Analysis
  • 4.7.5 Intensity of Competitive Rivalry Analysis
• 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Software
  • 5.1.2 Services
    • 5.1.2.1 Implementation and Integration Services
    • 5.1.2.2 Managed Services
    • 5.1.2.3 Consulting and Advisory Services
• 5.2 By Revenue Model
  • 5.2.1 Recurring Subscription Billing (SVOD)
  • 5.2.2 Transactional Billing (TVOD/PPV)
  • 5.2.3 Advertising-Supported Billing (AVOD/FAST)
  • 5.2.4 Hybrid Monetization Billing
• 5.3 By End User
  • 5.3.1 Media and Entertainment
  • 5.3.2 E-Learning and Education
  • 5.3.3 BFSI
  • 5.3.4 Retail and E-commerce
  • 5.3.5 IT and Telecommunication
  • 5.3.6 Healthcare and Life Sciences
  • 5.3.7 Government and Public Sector
  • 5.3.8 Other End Users
• 5.4 By Deployment Mode
  • 5.4.1 Cloud
  • 5.4.2 On-Premises
  • 5.4.3 Hybrid Cloud
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Southeast Asia
    • 5.5.4.7 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Turkey
    • 5.5.5.4 Israel
    • 5.5.5.5 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Nigeria
    • 5.5.6.3 Egypt
    • 5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Zuora, Inc.
  • 6.4.2 Evergent, Inc.
  • 6.4.3 Cleeng B.V.
  • 6.4.4 Aria Systems, Inc.
  • 6.4.5 Chargebee, Inc.
  • 6.4.6 Recurly, Inc.
  • 6.4.7 Stripe, Inc.
  • 6.4.8 Salesforce, Inc.
  • 6.4.9 Oracle Corporation
  • 6.4.10 SAP SE
  • 6.4.11 Vindicia, Inc.
  • 6.4.12 BillingPlatform, Inc.
  • 6.4.13 Gotransverse, LLC
  • 6.4.14 Brightcove Inc.
  • 6.4.15 Kaltura, Inc.
  • 6.4.16 JW Player
  • 6.4.17 Amagi Media Labs Pvt. Ltd.
  • 6.4.18 Rightsline, Inc.
  • 6.4.19 Synamedia Limited
  • 6.4.20 Harmonic Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment