장편 동영상 마케팅 서비스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the long-form video marketing services market size is expected to increase from USD 5.42 billion in 2025 to USD 5.93 billion in 2026 and reach USD 9.64 billion by 2031, expanding at a CAGR of 10.19% over 2026-2031.

This report is Segmented by Service Type (Video Strategy and Planning, Video Production, Post-Production, and Distribution and Promotion), End-Use Industry (Technology and Software, Financial Services, Healthcare and Life Sciences, Media and Entertainment, Consumer Brands and Retail, Travel and Hospitality, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Long-Form Video Marketing Services Market Trends and Insights

Rising B2B Investment in Video and Thought Leadership

B2B organizations are making video a core demand-generation investment instead of a discretionary content activity. LinkedIn's recent survey of B2B marketers found that most CMOs said video accelerated sales cycles and lead conversion. This makes the commercial case for video relevant to revenue leaders as well as marketing teams. Executive interviews, documentary case studies, and multi-episode educational programs require professional planning and production. The Long-form video marketing services market can benefit when providers link these programs to pipeline outcomes instead of treating them as isolated creative deliverables. This approach can also support longer client relationships built around a continuing program rather than a single assignment.

Strong Webinar and Educational Video Engagement

Webinars and structured educational programs are reinforcing the role of long-form content in B2B buying. ON24 recorded strong average session attendance in its benchmarks, with improved participation from the prior year, a healthy registration-to-attendee conversion rate, and sustained audience engagement. The report also found that webinar calls to action generated more demo bookings year over year. Meeting bookings during live sessions increased significantly, shortening the path from content engagement to a sales discussion. On-demand viewing extends the working life of a webinar beyond the live event. Providers that handle production, promotion, and replay management can position a single program as an asset that supports lead generation over a longer period.

Flat Content Budgets Despite Higher Video Demand

Budget pressure remains a constraint even when companies recognize the value of video. Wistia reported that 51% of companies had flat or declining video budgets in 2025, while video plays increased by 6%-7% among both small and large companies. This produces a split between well-funded enterprises that can increase spending and mid-market clients that must prioritize cost efficiency. AI-assisted production may reduce the cost of each deliverable, but it can also weaken the premium pricing model of specialist studios. The pressure is particularly relevant where cautious marketing budgets limit experimentation. Service providers can reduce this exposure by building expertise in sectors where content needs and compliance requirements support more durable spending.

Other drivers and restraints analyzed in the detailed report include:

1. Expanding Professional Video Discovery on LinkedIn and YouTube
2. AI-Assisted Production Lowers Unit Costs and Speeds Delivery
3. Weak Attribution Between Watch Behavior and Pipeline

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Video Production Services accounted for 34.66% of the Long-form video marketing services market size by service type in 2025. Original asset creation remains essential because most enterprise teams cannot internalize scriptwriting, filming, direction, animation, and motion-graphics work. This supports regular outsourcing by companies that need polished, brand-authored programs. Distribution and Promotion Services is projected to expand at a CAGR of 10.91% through 2031. Clients increasingly recognize that a production has limited value without planned amplification through LinkedIn, YouTube, and connected television. The service's expansion reflects a move from making individual assets to managing how content reaches a defined professional audience.

Video Strategy and Planning Services has become more important for companies that run multi-quarter programming. These clients need support to sequence formats, audiences, and distribution channels before production begins. Post-Production Services and other services, such as analytics, accessibility captioning, and content repurposing, support more systematic content operations. The Long-form video marketing services industry is moving toward retainer programs that combine planning, production, distribution, and measurement. Holding companies can provide these programs at scale, while independent providers compete through delivery speed, AI-enabled workflow efficiency, and sector-specific editorial depth.

Complete Report Scope:

• By Service Type
  • Video Strategy and Planning Services
  • Video Production Services (Scriptwriting, Filming, Direction, Animation, Motion graphics, among others)
  • Post-Production Services
  • Distribution and Promotion Services
  • Other Service Types
• By End-use Industry
  • Technology and Software
  • Financial Services
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Consumer Brands and Retail
  • Education
  • Travel and Hospitality
  • Government and Public Sector
  • Other End-use Industries
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Rest of Africa

Geography Analysis

North America held 41.53% of the Long-form video marketing services market share in 2025. A high concentration of B2B technology companies and mature measurement practices supports regional demand. Television-screen viewing on YouTube improves the commercial case for long-form series and connected television distribution. LinkedIn's professional audience also favors programs built on credibility and contextual relevance. Canada and Mexico offer mid-market opportunities, including locally produced Spanish-language B2B content in Mexico.

Europe's growth is supported by the United Kingdom, Germany, and France, with the United Kingdom maintaining an established creative production base. Germany's industrial mid-market is increasing its adoption of B2B video marketing. Asia-Pacific represents the next fastest-growing opportunity outside the Middle East, led by India and South Korea. China, Japan, South Korea, and other Asia-Pacific countries add volume, although localization and platform requirements can differentiate providers.

The Middle East is projected to expand at a CAGR of 10.96% through 2031, the fastest rate among geographic segments. IAB MENA reported that the regional digital advertising category expanded in 2025 compared to the previous year. The report also recorded strong growth in social video and connected television advertising during 2025. Vision 2030 programs, Turkey's connected population, and early demand in South Africa and Nigeria create opportunities, although infrastructure, measurement, and budget constraints remain.

1. WPP plc
2. Omnicom Group Inc.
3. Publicis Groupe S.A.
4. Dentsu Group Inc.
5. Media.Monks B.V.
6. Lemonlight Media LLC
7. Wyzowl Ltd.
8. Vidico
9. Epipheo Studios LLC
10. Mekanism
11. Sandwich Video Inc.
12. Signature Video Group, Inc.
13. Sparkhouse Inc.
14. webdew, Inc.
15. Storyhunter
16. Shootsta Holdings Pty Ltd
17. Thinkmojo
18. VeracityColab LLC
19. Bold Content Video Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising B2B Investment In Video and Thought Leadership
  • 4.2.2 Strong Webinar and Educational Video Engagement
  • 4.2.3 Expanding Professional Video Discovery On LinkedIn and YouTube
  • 4.2.4 AI-Assisted Production Lowers Unit Costs and Speeds Delivery
  • 4.2.5 TV-Screen YouTube Viewing Improves Long-Form Series Economics
  • 4.2.6 Hidden Buyer Influence Raises Demand For Credibility-Led Video
• 4.3 Market Restraints
  • 4.3.1 Flat Content Budgets Despite Higher Video Demand
  • 4.3.2 Weak Attribution Between Watch Behavior and Pipeline
  • 4.3.3 AI-Sameness and Authenticity Risk In Thought Leadership
  • 4.3.4 Platform Algorithm Volatility For Ultra-Long-Form Content
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Impact of Macroeconomic Factors on the Market
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 Video Strategy and Planning Services
  • 5.1.2 Video Production Services (Scriptwriting, Filming, Direction, Animation, Motion graphics, among others)
  • 5.1.3 Post-Production Services
  • 5.1.4 Distribution and Promotion Services
  • 5.1.5 Other Service Types
• 5.2 By End-use Industry
  • 5.2.1 Technology and Software
  • 5.2.2 Financial Services
  • 5.2.3 Healthcare and Life Sciences
  • 5.2.4 Media and Entertainment
  • 5.2.5 Consumer Brands and Retail
  • 5.2.6 Education
  • 5.2.7 Travel and Hospitality
  • 5.2.8 Government and Public Sector
  • 5.2.9 Other End-use Industries
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
  • 5.3.2 South America
    • 5.3.2.1 Brazil
    • 5.3.2.2 Argentina
    • 5.3.2.3 Chile
    • 5.3.2.4 Rest of South America
  • 5.3.3 Europe
    • 5.3.3.1 United Kingdom
    • 5.3.3.2 Germany
    • 5.3.3.3 France
    • 5.3.3.4 Russia
    • 5.3.3.5 Italy
    • 5.3.3.6 Spain
    • 5.3.3.7 Rest of Europe
  • 5.3.4 Asia-Pacific
    • 5.3.4.1 China
    • 5.3.4.2 Japan
    • 5.3.4.3 India
    • 5.3.4.4 South Korea
    • 5.3.4.5 Rest of Asia-Pacific
  • 5.3.5 Middle East
    • 5.3.5.1 Saudi Arabia
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Turkey
    • 5.3.5.4 Rest of Middle East
  • 5.3.6 Africa
    • 5.3.6.1 South Africa
    • 5.3.6.2 Nigeria
    • 5.3.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 WPP plc
  • 6.4.2 Omnicom Group Inc.
  • 6.4.3 Publicis Groupe S.A.
  • 6.4.4 Dentsu Group Inc.
  • 6.4.5 Media.Monks B.V.
  • 6.4.6 Lemonlight Media LLC
  • 6.4.7 Wyzowl Ltd.
  • 6.4.8 Vidico
  • 6.4.9 Epipheo Studios LLC
  • 6.4.10 Mekanism
  • 6.4.11 Sandwich Video Inc.
  • 6.4.12 Signature Video Group, Inc.
  • 6.4.13 Sparkhouse Inc.
  • 6.4.14 webdew, Inc.
  • 6.4.15 Storyhunter
  • 6.4.16 Shootsta Holdings Pty Ltd
  • 6.4.17 Thinkmojo
  • 6.4.18 VeracityColab LLC
  • 6.4.19 Bold Content Video Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment