커뮤니티 성장 서비스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the community growth services market size is projected to expand from USD 2.13 billion in 2025 to USD 2.46 billion in 2026, and to USD 5.22 billion by 2031, registering a CAGR of 16.17% between 2026 and 2031.

This report is Segmented by Service Type (Community Acquisition Services, Engagement Program Services, Moderation and Trust Services, and More), End User (Software and Technology, Media and Publishing, Professional Associations and Membership Organizations, Consumer Brands and Retail, Financial Services, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Community Growth Services Market Trends and Insights

Rising Enterprise Focus on Retention-Led Growth

Retention has become a central growth metric for many software and technology companies, creating sustained demand for community specialists who can connect program activity to customer outcomes. A community gives customers a place to learn from peers, resolve issues, and build closer ties to a vendor's products without relying solely on formal support channels. Gainsight reported that highly active members who contributed peer-to-peer solutions were less likely to churn than customers who did not participate. This pattern can make a community harder to replace because customer relationships, practical knowledge, and user confidence accumulate over time within a vendor-led environment. Zoom and Cognite used Gainsight Customer Communities and Skilljar to link peer access with structured learning, which strengthened the use of education and support during renewal decisions. The community growth services market, therefore, rewards providers that build retention measures into program design, align them with customer success teams, establish a common account of what member activity means, and report results before annual contract reviews, making the community program easier to position as part of the customer relationship instead of a separate communications activity.

Growing Preference for Peer Support and Case Deflection

Peer support can protect community budgets by reducing the volume of cases sent to formal support teams and making the resulting savings easier to discuss with finance leaders. Salesforce stated that peer-to-peer forums can deflect 20%-28% of support tickets when they operate at scale. Higher Logic's method measures direct savings through accepted answers and average ticket cost, while also considering the value of content page views that may prevent future cases. This approach gives finance teams a clearer way to assess a program that creates value across support, customer success, and product teams, rather than within a single department. FeverBee reported that a structured moderation and friction program increased the retrieval of community content by organizational AI systems by 55%. The community growth services market has room for providers that combine support savings with well-governed knowledge, clearer content structures, and evidence that can improve internal AI outputs, because the value depends on maintaining accurate answers, making useful content easy to find, and applying moderation practices that limit low-quality material before it affects the knowledge base as it develops through member participation and formal content review.

Proving Community ROI Under Flat Marketing Budgets

Community programs compete for funding with channels that offer direct and familiar performance measures, particularly when marketing budgets are flat. Their value can appear across support deflection, retention, advocacy, product feedback, and search visibility, which makes a single attribution model difficult for many organizations to establish. Higher Logic explains that direct ticket savings can be measured by accepted answers and the average ticket cost, while indirect savings require program-specific activity assumptions. Community networks often produce their strongest results after members and content reach sufficient scale, which can conflict with short budget cycles and quarterly planning expectations. Providers can reduce this issue by defining metrics, baselines, ownership, and attribution logic before inviting members into a program. The community growth services market remains exposed when providers present measurement as a later reporting task instead of a core service component that guides operational decisions, since without an agreed starting point and regular reporting process, teams can struggle to explain whether changes in participation, support activity, or retention are linked to the service program and whether reported results can be used in future budget decisions.

Other drivers and restraints analyzed in the detailed report include:

1. AI-Enabled Personalization and Community Operations
2. Expansion of Hybrid Events and Always-On Member Experiences
3. Data Privacy, Compliance, and Brand Safety Burdens

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Community Acquisition Services accounted for 38.27% of revenue in 2025 within the community growth services market. The leading position reflects the need to establish a member base before engagement, moderation, and advocacy services can deliver results. Acquisition programs cover onboarding journeys, member value propositions, and early activation triggers. Enterprises often seek external specialists because these activities require dedicated community planning that general marketing agencies may not provide.

Employee Advocacy Programs are projected to expand at a 17.28% CAGR within Engagement Program Services between 2026 and 2031. DSMN8 reported that 68% of advocates shared 3 or more times each week in 2026, an increase of 13 percentage points from the prior year. Sprinklr stated that L'Oreal's advocacy program generated more than 33 million organic impressions and a 4x return on investment across 18 months with more than 900 ambassadors. Moderation and Trust Services are gaining relevance as synthetic content and larger communities require more specialized oversight. Community Events and Experience Services are also extending beyond annual meetings, which supports ongoing work across event design, platform administration, and logistics. Across these services, the community growth services industry is moving toward continuous managed delivery that can support longer contracts and higher service value in the community growth services market.

Complete Report Scope:

• By Service Type
  • Community Acquisition Services
  • Engagement Program Services
  • Moderation and Trust Services
  • Community Events and Experience Services
• By End User
  • Software and Technology
  • Media and Publishing
  • Professional Associations and Membership Organizations
  • Consumer Brands and Retail
  • Financial Services
  • Healthcare and Life Sciences
  • Education
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
    • Nordics
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Singapore
    • Indonesia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Kenya
    • Egypt
    • Rest of Africa

Geography Analysis

North America held 48.04% of the community growth services market share in 2025. The region has a large concentration of SaaS businesses, enterprise buyers, and community platform vendors. Their proximity has supported shared professional practices, tools, and procurement approaches. The United States remains the main contributor, with Gainsight, Higher Logic, Bevy, Khoros, and Influitive serving buyers from growth-stage SaaS companies to Fortune 500 enterprises, while Canada is adding demand through its financial technology and SaaS sectors.

Europe is the second-largest regional market, led by the United Kingdom, Germany, France, and the Nordic countries. The Digital Services Act has affected community governance, moderation, and data handling requirements across Europe. Germany and the Nordic countries show demand for professional associations and B2B programs that support knowledge exchange and peer validation. France's software ecosystem is increasing community investment as organizations recognize community operations as a distinct business function within the community growth services market. South American demand is centered on Brazil, followed by Argentina and Colombia, where digital transformation is creating early enterprise programs in the community growth services market.

Asia-Pacific is projected to expand at a CAGR of 17.04% between 2026 and 2031, making it the fastest-growing region. India and Southeast Asia are increasing SaaS adoption, while professional association networks are expanding across the community growth services market in the region. SaaS companies in the region are building community programs that serve both local users and global customer bases. Regional differences in customer expectations and program maturity create demand for service models that can adapt to local market operating conditions. India benefits from SaaS startups and IT services firms serving global customers, while South Korea and Singapore are early adopters of enterprise platforms. The Middle East and Africa remain at earlier stages, with the UAE, Saudi Arabia, and South Africa acting as key demand centers under national digital transformation programs.

1. FeverBee Limited
2. Bevy Labs, Inc.
3. CMX Media, Inc.
4. Commsor, Inc.
5. Orbit Marketing Inc.
6. Common Room, Inc.
7. Higher Logic, LLC
8. Khoros, LLC
9. Hivebrite SAS
10. Gainsight, Inc.
11. Discourse Hosting, Inc.
12. Bettermode Inc.
13. Mighty Networks, Inc.
14. Mobilize Networks, Inc.
15. Influitive Corporation
16. Zapnito Ltd.
17. Disciple Media Ltd.
18. Standing On Giants Ltd
19. The Community Roundtable LLC
20. Clocktower Advisors LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Enterprise Focus on Retention-Led Growth
  • 4.2.2 Growing Preference for Peer Support and Case Deflection
  • 4.2.3 AI-Enabled Personalization and Community Operations
  • 4.2.4 Expansion of Hybrid Community Events and Always-On Member Experiences
  • 4.2.5 Owned Communities Becoming a Hedge Against Zero-Click Discovery and Algorithm Volatility
  • 4.2.6 First-Party Interaction Data Becoming Strategic Training Fuel for AI-Led Go-to-Market Systems
• 4.3 Market Restraints
  • 4.3.1 Proving Community ROI Under Flat Marketing Budgets
  • 4.3.2 Data Privacy, Compliance, and Brand Safety Burdens
  • 4.3.3 Higher Moderation Cost from Online Safety Rules and Synthetic Abuse Risk
  • 4.3.4 Fragmented Tool Stacks and Attribution Blind Spots Across Community, CRM, and Event Data
• 4.4 Industry Value Chain Analysis
• 4.5 Impact of Macroeconomic Factors on the Market
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 Community Acquisition Services
  • 5.1.2 Engagement Program Services
  • 5.1.3 Moderation and Trust Services
  • 5.1.4 Community Events and Experience Services
• 5.2 By End User
  • 5.2.1 Software and Technology
  • 5.2.2 Media and Publishing
  • 5.2.3 Professional Associations and Membership Organizations
  • 5.2.4 Consumer Brands and Retail
  • 5.2.5 Financial Services
  • 5.2.6 Healthcare and Life Sciences
  • 5.2.7 Education
  • 5.2.8 Other End Users
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
  • 5.3.2 South America
    • 5.3.2.1 Brazil
    • 5.3.2.2 Argentina
    • 5.3.2.3 Colombia
    • 5.3.2.4 Chile
    • 5.3.2.5 Rest of South America
  • 5.3.3 Europe
    • 5.3.3.1 Germany
    • 5.3.3.2 United Kingdom
    • 5.3.3.3 France
    • 5.3.3.4 Italy
    • 5.3.3.5 Spain
    • 5.3.3.6 Russia
    • 5.3.3.7 Netherlands
    • 5.3.3.8 Nordics
    • 5.3.3.9 Rest of Europe
  • 5.3.4 Asia-Pacific
    • 5.3.4.1 China
    • 5.3.4.2 Japan
    • 5.3.4.3 India
    • 5.3.4.4 South Korea
    • 5.3.4.5 Australia
    • 5.3.4.6 Singapore
    • 5.3.4.7 Indonesia
    • 5.3.4.8 Rest of Asia-Pacific
  • 5.3.5 Middle East
    • 5.3.5.1 Saudi Arabia
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Turkey
    • 5.3.5.4 Israel
    • 5.3.5.5 Rest of Middle East
  • 5.3.6 Africa
    • 5.3.6.1 South Africa
    • 5.3.6.2 Nigeria
    • 5.3.6.3 Kenya
    • 5.3.6.4 Egypt
    • 5.3.6.5 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 FeverBee Limited
  • 6.4.2 Bevy Labs, Inc.
  • 6.4.3 CMX Media, Inc.
  • 6.4.4 Commsor, Inc.
  • 6.4.5 Orbit Marketing Inc.
  • 6.4.6 Common Room, Inc.
  • 6.4.7 Higher Logic, LLC
  • 6.4.8 Khoros, LLC
  • 6.4.9 Hivebrite SAS
  • 6.4.10 Gainsight, Inc.
  • 6.4.11 Discourse Hosting, Inc.
  • 6.4.12 Bettermode Inc.
  • 6.4.13 Mighty Networks, Inc.
  • 6.4.14 Mobilize Networks, Inc.
  • 6.4.15 Influitive Corporation
  • 6.4.16 Zapnito Ltd.
  • 6.4.17 Disciple Media Ltd.
  • 6.4.18 Standing On Giants Ltd
  • 6.4.19 The Community Roundtable LLC
  • 6.4.20 Clocktower Advisors LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment