ANZ의 위치 기반 서비스 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the ANZ location-based services market size was valued at USD 2.47 billion in 2025 and estimated to grow from USD 2.93 billion in 2026 to reach USD 6.83 billion by 2031, at a CAGR of 18.46% during the forecast period (2026-2031).

This report is Segmented by Component (Hardware, Software, and Services), Location (Indoor, and Outdoor), Application (Mapping and Navigation, Business Intelligence and Analytics, Location-Based Advertising, Social Networking and Entertainment, and Other Applications), and End-User (Transportation and Logistics, IT and Telecom, Healthcare, Government, and More).

ANZ Location-based Services Market Trends and Insights

Pervasive 5G and private-LTE roll-outs boosting indoor precision

New Zealand's decision to grant each operator 80 MHz of 3.5 GHz spectrum creates the density needed for centimeter-level positioning in warehouses and terminals; Spark's private 5G at Auckland Airport already supports drone-based inventory audits every night instead of quarterly manual counts . Australia's allocation of 6 GHz for indoor Wi-Fi further complements UWB tags, giving factories an RF toolkit that fuses bandwidth and accuracy. Integrators report that combining UWB with 5G reduces indoor location error by 70% compared with legacy Wi-Fi alone. Vendors now package 5G small-cells with RTLS middleware, shrinking deployment time from months to days. As more enterprises shift from proof-of-concept to production roll-outs, capital outlays move from pilot budgets into mainstream IT planning.

Expansion of fleet-telematics across ANZ logistics

Fuel-price volatility and a chronic driver shortage are persuading fleet owners to digitize route planning, maintenance and compliance. EROAD's FY25 interim revenue climbed to NZD 95.9 million, up 8%, driven by demand for light-vehicle road-user-charging modules that automate tax collection. Transurban's automated-truck study on Melbourne's CityLink showed that real-time road geometry reduces lane-keeping errors by 42%, illustrating location data's safety dividend. With 91% of New Zealand's light-vehicle RUC still processed manually, the addressable pool for telematics remains sizeable, reinforcing double-digit growth prospects for the ANZ Location-based Services market.

Heightened privacy legislation (Consumer Data Right, NZ Privacy Act)

Explicit consent, data-holder accreditation and mandatory deletion protocols are adding as much as 12 weeks to project timelines for start-ups, raising cash-burn rates. The ACCC's 2024 inquiry found that 84% of Australians want granular control over location sharing, prompting firms to embed new UX flows that slow onboarding . Compliance spending now averages 4% of annual revenue among mid-size location SaaS providers. Larger incumbents are weathering the cost, but smaller entrants may exit or pivot, trimming new-entrant momentum within the ANZ Location-based Services market.

Other drivers and restraints analyzed in the detailed report include:

1. Retail push for hyper-local customer engagement / geomarketing
2. Government open-data geospatial initiatives
3. GNSS multipath errors in dense urban canyons

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Hardware accounted for 45.10% of 2025 revenue as enterprises raced to install 5G-ready small cells, UWB anchors and dense BLE beacons essential for sub-meter precision. Industrial buyers gravitated toward multimode gateways able to triangulate across Wi-Fi RTT, UWB and angle-of-arrival BLE, thereby prolonging asset lifecycles amid evolving standards. Demand for semiconductors optimized for low-power positioning-such as Qorvo's channel-sounding chips-helped fabless suppliers secure long-term design wins in healthcare and warehousing. In contrast, cloud-native software stacks delivered by Mapbox, Esri and GapMaps lowered entry barriers for analytic functions, letting non-GIS specialists consume advanced geofencing and isochrone APIs without heavy upfront licensing.

The services line is accelerating at a 23.55% CAGR as enterprises outsource design, calibration and life-cycle management. Managed-RTLS subscriptions include hardware swaps, firmware updates and machine-learning model retraining, converting one-off capex into predictable opex. movement's solar-powered livestock tags exemplify this pivot: ranchers pay a software-as-a-service fee that bundles connectivity, analytics and battery replacement, reducing total cost of ownership by 30% in large cattle stations. As compliance frameworks grow more intricate, consulting around Consumer Data Right audits and Spectrum-Emissions compliance is inflating the addressable pool for specialist integrators. The resulting mix positions services to overtake hardware spending midway through the forecast period, reinforcing a value-chain shift inside the ANZ Location-based Services market.

Outdoor positioning remained the mainstay with 59.85% of spending in 2025, buoyed by well-entrenched agriculture, mining and freight telematics use cases. SouthPAN's augmentation layer promises centimeter-grade accuracy across 10 million km2 of land and sea, widening adoption in variable-rate agriculture and haul-road automation. Yet the momentum is tilting indoors; UWB tag shipments into ANZ doubled during 2024, driven by hospital asset tracking and pick-to-light warehouse systems.

Indoor projects are projected to log a 19.45% CAGR through 2031, reflecting private-5G network growth and regulators' moves to harmonize 6 GHz unlicensed spectrum. In the first operational year at Sydney's Royal Prince Alfred Hospital, a Bluetooth-Angle-of-Arrival RTLS shaved 18 minutes off average asset location time, releasing 1,500 clinical hours back to patient care. Spark New Zealand's end-to-end indoor stack pairs 5G core slicing with a location middleware broker that standardizes coordinates across beacons, cameras and RFID. This multifactor approach is reducing infrastructure duplication, making ROIs attractive even in mid-sized facilities and bolstering the ANZ Location-based Services market.

Complete Report Scope:

• By Component
  • Hardware
  • Software
  • Services
• By Location Type
  • Indoor
  • Outdoor
• By Application
  • Mapping and Navigation
  • Business Intelligence and Analytics
  • Location-based Advertising
  • Social Networking and Entertainment
  • Other Applications
• By End-user Vertical
  • Transportation and Logistics
  • IT and Telecom
  • Healthcare
  • Government
  • BFSI
  • Hospitality
  • Manufacturing
  • Other End-users

List of Companies Covered in this Report:

1. Google LLC
2. Microsoft Corporation
3. Apple Inc.
4. HERE Technologies (HERE Global B.V.)
5. Cisco Systems, Inc.
6. Uber Technologies, Inc.
7. GapMaps Pty Ltd
8. Esri Australia Pty Ltd
9. TomTom International B.V.
10. Telstra Group Limited
11. Spark New Zealand Limited
12. Singtel Optus Pty Limited
13. TPG Telecom Limited
14. EROAD Limited
15. Trimble Inc.
16. Nearmap Ltd
17. Mapbox Inc.
18. Ubisense Ltd
19. BlueCats Pty Ltd
20. Hexagon AB (HxGN)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Pervasive 5G and private-LTE roll-outs boosting indoor precision
  • 4.2.2 Expansion of fleet-telematics across ANZ logistics
  • 4.2.3 Retail push for hyper-local customer engagement/geomarketing
  • 4.2.4 Government open-data geospatial initiatives
  • 4.2.5 Mining and agri-digital twins requiring sub-meter accuracy (under-reported)
  • 4.2.6 Smart-hospital way-finding and asset tracking pilots (under-reported)
• 4.3 Market Restraints
  • 4.3.1 Heightened privacy legislation (Consumer Data Right, NZ Privacy Act)
  • 4.3.2 GNSS multipath errors in dense urban canyons
  • 4.3.3 Fragmented spectrum policy for indoor UWB/BLE (under-reported)
  • 4.3.4 Skills shortage in geo-AI model development (under-reported)
• 4.4 Evaluation of Critical Regulatory Framework
• 4.5 Value Chain Analysis
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry
• 4.8 Key Use Cases and Case Studies
• 4.9 Impact on Macroeconomic Factors of the Market
• 4.10 Investment Analysis

5 MARKET SEGMENTATION

• 5.1 By Component
  • 5.1.1 Hardware
  • 5.1.2 Software
  • 5.1.3 Services
• 5.2 By Location Type
  • 5.2.1 Indoor
  • 5.2.2 Outdoor
• 5.3 By Application
  • 5.3.1 Mapping and Navigation
  • 5.3.2 Business Intelligence and Analytics
  • 5.3.3 Location-based Advertising
  • 5.3.4 Social Networking and Entertainment
  • 5.3.5 Other Applications
• 5.4 By End-user Vertical
  • 5.4.1 Transportation and Logistics
  • 5.4.2 IT and Telecom
  • 5.4.3 Healthcare
  • 5.4.4 Government
  • 5.4.5 BFSI
  • 5.4.6 Hospitality
  • 5.4.7 Manufacturing
  • 5.4.8 Other End-users

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
  • 6.4.1 Google LLC
  • 6.4.2 Microsoft Corporation
  • 6.4.3 Apple Inc.
  • 6.4.4 HERE Technologies (HERE Global B.V.)
  • 6.4.5 Cisco Systems, Inc.
  • 6.4.6 Uber Technologies, Inc.
  • 6.4.7 GapMaps Pty Ltd
  • 6.4.8 Esri Australia Pty Ltd
  • 6.4.9 TomTom International B.V.
  • 6.4.10 Telstra Group Limited
  • 6.4.11 Spark New Zealand Limited
  • 6.4.12 Singtel Optus Pty Limited
  • 6.4.13 TPG Telecom Limited
  • 6.4.14 EROAD Limited
  • 6.4.15 Trimble Inc.
  • 6.4.16 Nearmap Ltd
  • 6.4.17 Mapbox Inc.
  • 6.4.18 Ubisense Ltd
  • 6.4.19 BlueCats Pty Ltd
  • 6.4.20 Hexagon AB (HxGN)

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment