북미의 스마트홈 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, North America smart homes market size in 2026 is estimated at USD 54.83 billion, growing from 2025 value of USD 49.99 billion with 2031 projections showing USD 86.98 billion, growing at 9.68% CAGR over 2026-2031.

This report is Segmented by Technology (Bluetooth, Wi-Fi, Zigbee, and More), Product Type (Security and Surveillance Systems, Lighting Systems, and More), End User (Single-Family Homes, Multi-Family Residential, and More), Distribution Channel (Offline Retail, Online Retail, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD), Based On Availability.

North America Smart Homes Market Trends and Insights

Rising Adoption of Energy-Efficient Smart HVAC Controls

Utilities now embed smart thermostats into demand-response portfolios, with Pacific Gas and Electric enrolling more than 400,000 devices since 2024. Algorithms that learn occupancy patterns cut household energy use by 10-15%, and cold-climate heat pumps rated to -30 °C open addressable markets in northern latitudes. ENERGY STAR certification, coupled with rebates up to USD 85 per thermostat, keeps momentum strong. Builders adopt connected HVAC systems to meet stretch-code requirements, while renters gain access through bulk purchases made by property managers. Together, these factors position HVAC controls as a prime growth engine for the North America smart homes market.

Mandatory Building Decarbonization Codes in Key States

California's 2025 Energy Code obligates smart thermostats in all new homes, and fifteen states have already adopted the stricter 2024 International Energy Conservation Code. Canada aims to retrofit 3% of its building stock annually until 2050 under its Green Buildings Strategy, with federal funding exceeding CAD 20 billion (USD 15.2 billion) since 2016. New York targets a 40% reduction in emissions by 2030, spurring municipal rebates for connected lighting and HVAC systems. These policies lock in long-term demand for smart devices as compliance tools rather than optional upgrades, sustaining the North America smart homes market well beyond initial adoption waves.

High Upfront Installation and Retrofit Costs

Whole-house automation typically costs USD 15,000-25,000, excluding the additional USD 2,000-5,000 for professional labor, while panel upgrades can add USD 3,000-8,000. Consumers often benchmark smart devices against cheaper non-connected alternatives, overlooking lifetime savings. Retrofit complexity fluctuates by protocol; Wi-Fi gear tends to be plug-and-play, whereas Zigbee and Z-Wave require hub configuration and interference management. Canadian buyers also contend with currency conversion costs and sparse installer networks outside major cities, although Greener Homes grants help mitigate some of the pain. The capital hurdle remains the single largest drag on the North America smart homes market.

Other drivers and restraints analyzed in the detailed report include:

1. Surge in Insurance Premium Discounts for Connected Devices
2. Post-Pandemic Hybrid Work Culture Boosting Spend
3. Data Privacy and Cybersecurity Concerns

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Wi-Fi retained a 43.15% market share in the 2025 North America smart homes market, thanks to ubiquitous household broadband and cloud-direct control pathways. Matter, however, posts a 13.05% CAGR to 2031, absorbing momentum from vendors seeking one-and-done certification. Thread's low-power mesh supports dense sensor deployments, while Zigbee remains favored by professional installers for its device catalog. Despite 2.4 GHz congestion, Z-Wave's sub-GHz spectrum carves out a niche for large homes requiring extended range. GSM and RFID target rural or battery-free applications, ensuring protocol pluralism persists even as interoperability improves.

Continued declines in Wi-Fi chip costs keep entry prices low, sustaining high lead volumes, but the open-standard allure of Matter accelerates ecosystem expansion. Vendors aligning firmware roadmaps to this standard reduce engineering overhead, quicken launch cycles, and unlock broader channel distribution. Consequently, the North America smart homes market size for emerging protocols is expected to increase through 2031, ultimately balancing the share between legacy and next-generation stacks.

Security and surveillance systems delivered 32.35% of 2025 revenue, bolstered by insurer discounts and professionally monitored packages. Yet energy-management solutions outpace all other categories with a 12.74% CAGR, anchored by smart-thermostat mandates and time-of-use utility tariffs. Lighting remains mainstream as LED prices continue to fall and video-call-friendly, tunable bulbs gain favor among remote workers. HVAC controls benefit from the proliferation of heat pumps in cold climates, while entertainment devices plateau amid saturation. Smart appliances are growing modestly due to long replacement cycles, although embedded connectivity is becoming the default on premium SKUs. Taken together, shifting category momentum signals an evolution from safety-centric demand to efficiency-centric demand inside the North America smart homes market.

Energy-management platforms increasingly integrate machine-learning analytics that deliver verifiable kilowatt-hour savings, unlocking double-dip incentives from utilities and state programs. As payback periods compress to sub-three-year horizons, adoption spreads beyond affluent homeowners into mainstream customer segments, raising the overall North America smart homes market size contributed by this product class.

Complete Report Scope:

• By Technology
  • Bluetooth
  • Wi-Fi
  • ZigBee
  • Z-Wave
  • GSM / GPRS
  • RFID
  • EnOcean
  • Thread
  • Matter
• By Product Type
  • Security and Surveillance Systems
  • Lighting Systems
  • HVAC Controls
  • Energy Management
  • Entertainment Controls
  • Smart Appliances
  • Smart Speakers
• By End User
  • Single-family Homes
  • Multi-family Residential
  • Condominiums
  • Luxury Villas
• By Distribution Channel
  • Offline Retail
  • Online Retail
  • Professional Installers
  • Utility Programs
  • Builder / Contractor Channels
• By Country
  • United States
  • Canada
  • Mexico

List of Companies Covered in this Report:

1. Amazon.com Inc.
2. Google LLC
3. Apple Inc.
4. Samsung Electronics Co. Ltd.
5. Honeywell International Inc.
6. Schneider Electric SE
7. ABB Ltd.
8. Siemens AG
9. LG Electronics Inc.
10. Johnson Controls International plc
11. Resideo Technologies Inc.
12. Vivint Smart Home Inc.
13. ADT Inc.
14. Ecobee Inc.
15. TP-Link Technologies Co. Ltd.
16. Netgear Inc.
17. Comcast Corporation (Xfinity Home)
18. Alarm.com Holdings Inc.
19. Legrand SA
20. Lutron Electronics Co. Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Technology Snapshot
  • 4.2.1 Technology Overview
  • 4.2.2 Protocols Used in Smart Home Systems
• 4.3 Impact of Macroeconomic Factors
• 4.4 Market Drivers
  • 4.4.1 Rising adoption of energy-efficient smart HVAC controls
  • 4.4.2 Mandatory building decarbonization codes in key North American states
  • 4.4.3 Surge in insurance premium discounts for connected home devices
  • 4.4.4 Post-pandemic hybrid work culture boosting home automation spend
  • 4.4.5 Utility-led demand response programs leveraging smart thermostats
  • 4.4.6 Rapid acceptance of Matter interoperability standard easing device integration
• 4.5 Market Restraints
  • 4.5.1 High upfront installation and retrofit costs
  • 4.5.2 Data privacy and cybersecurity concerns
  • 4.5.3 Fragmented connectivity for legacy devices
  • 4.5.4 Saturation of early-adopter segment reducing price elasticity
• 4.6 Industry Value Chain Analysis
• 4.7 Regulatory Landscape
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Technology
  • 5.1.1 Bluetooth
  • 5.1.2 Wi-Fi
  • 5.1.3 ZigBee
  • 5.1.4 Z-Wave
  • 5.1.5 GSM / GPRS
  • 5.1.6 RFID
  • 5.1.7 EnOcean
  • 5.1.8 Thread
  • 5.1.9 Matter
• 5.2 By Product Type
  • 5.2.1 Security and Surveillance Systems
  • 5.2.2 Lighting Systems
  • 5.2.3 HVAC Controls
  • 5.2.4 Energy Management
  • 5.2.5 Entertainment Controls
  • 5.2.6 Smart Appliances
  • 5.2.7 Smart Speakers
• 5.3 By End User
  • 5.3.1 Single-family Homes
  • 5.3.2 Multi-family Residential
  • 5.3.3 Condominiums
  • 5.3.4 Luxury Villas
• 5.4 By Distribution Channel
  • 5.4.1 Offline Retail
  • 5.4.2 Online Retail
  • 5.4.3 Professional Installers
  • 5.4.4 Utility Programs
  • 5.4.5 Builder / Contractor Channels
• 5.5 By Country
  • 5.5.1 United States
  • 5.5.2 Canada
  • 5.5.3 Mexico

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank / Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Amazon.com Inc.
  • 6.4.2 Google LLC
  • 6.4.3 Apple Inc.
  • 6.4.4 Samsung Electronics Co. Ltd.
  • 6.4.5 Honeywell International Inc.
  • 6.4.6 Schneider Electric SE
  • 6.4.7 ABB Ltd.
  • 6.4.8 Siemens AG
  • 6.4.9 LG Electronics Inc.
  • 6.4.10 Johnson Controls International plc
  • 6.4.11 Resideo Technologies Inc.
  • 6.4.12 Vivint Smart Home Inc.
  • 6.4.13 ADT Inc.
  • 6.4.14 Ecobee Inc.
  • 6.4.15 TP-Link Technologies Co. Ltd.
  • 6.4.16 Netgear Inc.
  • 6.4.17 Comcast Corporation (Xfinity Home)
  • 6.4.18 Alarm.com Holdings Inc.
  • 6.4.19 Legrand SA
  • 6.4.20 Lutron Electronics Co. Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need assessment