크라우드펀딩 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the crowdfunding market size is projected to be USD 24.06 billion in 2025, USD 27.93 billion in 2026, and reach USD 58.88 billion by 2031, growing at a CAGR of 16.08% from 2026 to 2031.

This report is Segmented by Funding Model (Reward-Based, Equity-Based, and More), Investment Size (Micro (Less Than USD 10, 000), Small (USD 10, 000 - 25, 000), and More), Platform Deployment (Cloud-Based, and On-Premises), Investor Type (Individual Retail, and More), Application Sector (Technology and Innovation, Food and Beverage, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Crowdfunding Market Trends and Insights

EU-Wide ECSP Regulation Unlocking Cross-Border Equity Crowdfunding

The European Crowdfunding Service Providers Regulation 2020/1503 offers a single passport that lets platforms reach investors across all member states without opening local entities. This lowers legal overhead, aggregates liquidity, and expands issuer reach, all while capping offering size at EUR 5 million (USD 4.24 million) and mandating standardized disclosures. Seedrs and Crowdcube now penetrate Southern and Eastern Europe, while regulators in the Gulf and Africa benchmark the framework to accelerate convergence. Persistent divergence in AML interpretations still raises compliance duplication, favoring platforms with large legal teams.

AI-Powered Campaign Analytics Increasing Success Rates Globally

Machine-learning engines parse historical pledge data and real-time engagement metrics to optimize pricing, reward tiers, and launch timing. Peer-reviewed studies show a 15-20-percentage-point lift in success rates for AI-enhanced campaigns. Natural-language models refine pitch quality, while anomaly detection blocks fake backers and duplicate wallets. These dual functions enhance investor trust and drive adoption in markets previously hamstrung by fraud.

High Platform Fraud Losses Undermining Investor Trust in Asia Pacific

Fraudulent campaigns and misappropriation of funds persist where supervision lags transaction volumes. Some operators bypass requirements for segregated accounts and audits, eroding confidence among repeat backers. Japan's Securities and Exchange Surveillance Commission has tightened oversight, yet enforcement remains uneven, allowing rogue platforms to arbitrage weak jurisdictions.

Other drivers and restraints analyzed in the detailed report include:

1. Emergence of Blockchain Tokenization Enabling Fractional Real Estate in Asia Pacific
2. Corporate ESG Commitments Channeling Funds Into Social-Impact Campaigns
3. Fragmented KYC/AML Rules Elevating Compliance Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Reward campaigns accounted for a 34.44% crowdfunding market share in 2025, yet hybrid tokens are advancing at a 16.22% CAGR as smart contracts blend perks with equity rights. Equity rounds benefit from the SEC's 2021 rule change allowing raises up to USD 5 million, broadening the crowdfunding market. Debt-based models meet underserved borrowers in emerging economies, while donation drives surge during health crises.

Hybrid offerings satisfy investor hunger for upside and liquidity. Republic now converts perks into equity through rolling funds, and Japan's new small-offering regime expressly accommodates token offerings. Tax clarity and secondary-market rules remain works in progress, adding operational complexity even as adoption accelerates.

Micro pledges below USD 10,000 still account for 50.24% share in 2025, but large-ticket rounds over USD 1 million show a 17.06% CAGR as pension funds and family offices embrace the crowdfunding market. SEC reforms that drop caps for accredited investors encourage seven-figure checks. Small investments between USD 10,000 and USD 250,000 serve accredited angels and syndicates that pool capital to access deal flow curated by platforms, while medium-sized investments between USD 250,000 and USD 1 million bridge the gap between angel rounds and institutional Series A financings.

Platforms respond with tiered KYC, side letters, and cap-table integrations acceptable to sophisticated allocators. AngelList reports that one-third of its seed deals involve AI startups, illustrating how institutional flows favor high-growth themes. The risk is crowding out retail backers who value community over financial returns.

Complete Report Scope:

• By Funding Model
  • Reward-Based
  • Equity-Based
  • Debt / P2P Lending
  • Donation-Based
  • Hybrid / Blockchain-Based
  • Real-Estate-Specific Crowdfunding
• By Investment Size
  • Micro (Less Than USD 10 k)
  • Small (USD 10 k - 250 k)
  • Medium (USD 250 k - 1 m)
  • Large (Greater Than USD 1 m)
• By Platform Deployment
  • Cloud-Based
  • On-Premise
• By Investor Type
  • Individual Retail
  • Accredited / High-Net-Worth
  • Institutional
  • Corporate Strategic
• By Application Sector
  • Technology and Innovation
  • Food and Beverage
  • Media and Entertainment
  • Real Estate and Construction
  • Healthcare and Life Sciences
  • Social Impact and Non-Profit
  • Consumer Products and Fashion
  • Other Application Sectors
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia and New Zealand
    • Southeast Asia
    • Rest of Asia Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Kenya
    • Rest of Africa

Geography Analysis

Asia Pacific commands half of global volume, driven by mobile wallets, supportive sandbox regulations, and the 2024 Japanese reforms that quadrupled small-offering limits. The region's blockchain hubs Singapore, Hong Kong, and Tokyo host security-token exchanges that deepen liquidity and anchor the crowdfunding market. Fraud concerns remain pronounced in China and parts of Southeast Asia, yet AI-powered monitoring is narrowing the trust gap.

Africa's 17.54% CAGR stems from mobile-money ubiquity and corporate ESG inflows. Platforms integrate M-Pesa rails to accept pledges without bank accounts, broadening reach. However, high network fees and restricted card gateways in West Africa raise operating costs, delaying expansion into francophone countries.

North America benefits from a deep base of accredited investors and the SEC's relaxed caps, fueling mega rounds that blur lines with venture capital. Europe leverages the ECSP passport to knit fragmented markets, but divergent AML rules keep compliance costs high, consolidating share among larger operators.

South America faces currency volatility, so Brazilian and Argentine platforms now offer stablecoin-denominated campaigns to hedge inflation. The Middle East's Shariah-compliant structures are gaining traction, especially in the Gulf, where asset-backed profit-sharing aligns with Islamic finance principles.

1. Kickstarter PBC
2. Indiegogo Inc.
3. GoFundMe Inc.
4. Crowdcube Limited
5. Fundable LLC
6. Wefunder Inc.
7. CircleUp Network Inc.
8. SeedInvest Technology Inc.
9. Patreon Inc.
10. Fundrise LLC
11. Crowdfunder Inc.
12. StartEngine Crowdfunding Inc.
13. AngelList Holdings LLC
14. GoGetFunding
15. RealCrowd Inc.
16. MicroVentures
17. LendingClub Corporation
18. Seedrs Limited
19. Ulule SAS
20. Campfire Inc.
21. Milaap Social Ventures India Private Limited
22. Makestar Co., Ltd.
23. Mightycause Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Social-Media-Driven Virality Boosting Reward Campaigns in North America and Europe
  • 4.2.2 EU-Wide ECSP Regulation Unlocking Cross-Border Equity Crowdfunding
  • 4.2.3 AI-Powered Campaign Analytics Increasing Success Rates Globally
  • 4.2.4 Emergence of Blockchain-Based Tokenization Enabling Fractional Real-Estate Deals in Asia Pacific
  • 4.2.5 Corporate ESG Commitments Channelling Funds into Social-Impact Campaigns in Africa and South America
  • 4.2.6 Rising Adoption of Shariah-Compliant Crowdfunding Platforms in Middle East
• 4.3 Market Restraints
  • 4.3.1 High Platform Fraud Losses Undermining Investor Trust in Asia Pacific
  • 4.3.2 Fragmented KYC/AML Rules Elevating Compliance Costs in Europe and United States
  • 4.3.3 Crowdfunding Fatigue Amid Campaign Proliferation Lowering Donation Conversion Rates
  • 4.3.4 Restricted Payment Gateway Access Limiting Crowdfunding Platform Launches in Emerging African Markets
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Outlook
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers/Consumers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitute Products
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Funding Model
  • 5.1.1 Reward-Based
  • 5.1.2 Equity-Based
  • 5.1.3 Debt / P2P Lending
  • 5.1.4 Donation-Based
  • 5.1.5 Hybrid / Blockchain-Based
  • 5.1.6 Real-Estate-Specific Crowdfunding
• 5.2 By Investment Size
  • 5.2.1 Micro (Less Than USD 10 k)
  • 5.2.2 Small (USD 10 k - 250 k)
  • 5.2.3 Medium (USD 250 k - 1 m)
  • 5.2.4 Large (Greater Than USD 1 m)
• 5.3 By Platform Deployment
  • 5.3.1 Cloud-Based
  • 5.3.2 On-Premise
• 5.4 By Investor Type
  • 5.4.1 Individual Retail
  • 5.4.2 Accredited / High-Net-Worth
  • 5.4.3 Institutional
  • 5.4.4 Corporate Strategic
• 5.5 By Application Sector
  • 5.5.1 Technology and Innovation
  • 5.5.2 Food and Beverage
  • 5.5.3 Media and Entertainment
  • 5.5.4 Real Estate and Construction
  • 5.5.5 Healthcare and Life Sciences
  • 5.5.6 Social Impact and Non-Profit
  • 5.5.7 Consumer Products and Fashion
  • 5.5.8 Other Application Sectors
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Southeast Asia
    • 5.6.4.7 Rest of Asia Pacific
  • 5.6.5 Middle East
    • 5.6.5.1 Saudi Arabia
    • 5.6.5.2 United Arab Emirates
    • 5.6.5.3 Turkey
    • 5.6.5.4 Rest of Middle East
  • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Nigeria
    • 5.6.6.3 Kenya
    • 5.6.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Kickstarter PBC
  • 6.4.2 Indiegogo Inc.
  • 6.4.3 GoFundMe Inc.
  • 6.4.4 Crowdcube Limited
  • 6.4.5 Fundable LLC
  • 6.4.6 Wefunder Inc.
  • 6.4.7 CircleUp Network Inc.
  • 6.4.8 SeedInvest Technology Inc.
  • 6.4.9 Patreon Inc.
  • 6.4.10 Fundrise LLC
  • 6.4.11 Crowdfunder Inc.
  • 6.4.12 StartEngine Crowdfunding Inc.
  • 6.4.13 AngelList Holdings LLC
  • 6.4.14 GoGetFunding
  • 6.4.15 RealCrowd Inc.
  • 6.4.16 MicroVentures
  • 6.4.17 LendingClub Corporation
  • 6.4.18 Seedrs Limited
  • 6.4.19 Ulule SAS
  • 6.4.20 Campfire Inc.
  • 6.4.21 Milaap Social Ventures India Private Limited
  • 6.4.22 Makestar Co., Ltd.
  • 6.4.23 Mightycause Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment