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세계의 주문형 비디오(VOD) 시장 : 성장, 동향, 예측(2019-2024년)

Video on Demand Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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발행일 2021년 01월 상품 코드 546986
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세계의 주문형 비디오(VOD) 시장 : 성장, 동향, 예측(2019-2024년) Video on Demand Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
발행일 : 2021년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

주문형 비디오(VOD)는 엔터테인먼트, 영화, 스포츠, 교육 프로그램 등 다양한 종류의 비디오를 제공하는 것입니다. 당초 주문형 비디오(VOD)는 영화 시청을 위해 이용되고 있었지만, 고객의 선호 변화에 의해 TV 프로그램 및 기타 컨텐츠의 수요가 높아지면서 컨텐츠가 확충되었습니다. 고객의 시청 경험 개선과 모바일 기반 인터넷 이용자의 급증 등이 주문형 비디오(VOD) 시장 성장을 촉진하고 있습니다.

세계의 주문형 비디오(VOD : Video on Demand) 시장을 조사했으며, 시장 개요, 비지니스 모델·컨텐츠·용도·지역별 시장 규모 추정과 예측, 시장 성장 촉진요인 및 저해요인 분석, 시장 기회, 향후 동향, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

  • 조사 성과
  • 조사 가정
  • 조사 범위

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인과 저해요인 개요
  • 시장 성장 촉진요인
    • 고객의 시청 경험 개선
    • 디지털 비디오 랜드스케이프의 개발
    • 모바일 기반 인터넷 사용자의 급증
  • 시장 성장 저해요인
    • 컨텐츠 라이선스의 어려운 취득
  • 산업 밸류체인 분석
  • Porter's Five Forces 분석
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 신규 참여업체의 위협
    • 대체품의 위협
    • 경쟁 기업간 경쟁 관계

제5장 주문형 비디오 시장 : 부문별

  • 비지니스 모델별
    • TVOD(건당 주문형 비디오)
    • SVOD(가입형 주문형 비디오)
    • AVOD(광고형 주문형 비디오)
  • 컨텐츠별
    • 유료 TV VOD
    • OTT
    • IPTV
  • 용도별
    • 미디어 및 엔터테인먼트
    • 교육 및 트레이닝
    • 헬스 및 피트니스
    • 라이브 이벤트 및 스포츠
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 중남미
    • 중동 및 아프리카

제6장 경쟁 상황

  • 기업 개요
    • AT&T INC.
    • ZTE Corporation
    • Cisco Systems Inc.
    • Amazon Inc.
    • Verizon Communications Inc.
    • Muvi LLC
    • Netflix, Inc.
    • VUDU, Inc.
    • SKY PLC(COMCAST)

제7장 투자 분석

제8장 시장 기회 및 향후 동향

KSM 19.08.26

The Video on Demand Market is expected to grow at a CAGR of 12.2% over the forecast period (2021 - 2026). Video on Demand (VoD) offers a wide array of video programs that include entertainment, films, sports, and educational programs. Although VoD was initially in demand for movie access, with the changing customer preferences boosting the demand for TV programs and other content, VoD service providers had to expand their offerings to other content programmers.

  • Content-wise, Internet Protocol Television (IPTV) possesses high growth in the market, owing to the latest technological innovations in the domain. The rising availability of broadband internet services helps in increasing the demand for IPTV when compared to conventional television services. IPTV uses various servers for delivering streaming content to viewers, which minimizes the latency issues and optimizes the delivery speed by maximizing the available bandwidth.
  • Several service providers are providing advanced content delivery networks, considering the increasing demand for progressive media content to gain a competitive advantage. The IPTV market is expected to grow rapidly during the forecast period with the growing technological advancements, along with the emergence of infrastructure.
  • The growing demand for the OTT(Over the Top) platform is also influencing the growth of this market. According to comSe, around 50 million households have OTT video globally, which they consume following the same time-of-day pattern as traditional TV viewers. The main reason behind the surge in the popularity of OTT streaming platforms is the growing demand for unlimited access to original and high-quality content.
  • Additionally, the growing film and media industry, mainly in countries like the United States, China, and India, is also likely to offer massive growth opportunity to the vendors for this market. After Netflix and Amazon, both Disney and Apple launched streaming services in 2019 to cater to the enormous opportunity for this market.
  • The ongoing COVID 19 pandemic has led to the lockdown in all over the world. This lockdown has created a positive impact on the video-on-demand market as the restrictions on the movement of people during the pandemic have resulted in a lot of consumers across world streaming entertainment more and more. According to the estimates by Rapid TV News, the global SVoD users would grow by 5% and amount to 949 million owing to the COVID-19 pandemic situation.

Key Market Trends

Enhanced Customer Viewing Experience Drives the Growth for Video on Demand Services

  • The primary reason behind watching video content is that it allows multiple users at the same place to watch distinct programs on various devices at the same time. The popularity of binge-watching enhanced customer viewing experience.
  • The other factor that has improved the viewing experience is convenience. The continuous integration of various contents across different devices is critical due to increasing customer preferences to watch the content anywhere and anytime on every device.
  • The widespread usage of mobile devices and increasing access to the internet has helped the customers to stay up-to-date with the digital world that reduces the need for waiting. The need for instant satisfaction is evolving as a powerful force in the consumer world, where the users are adopting online platforms for their entertainment purpose using devices like smartphones, tablets, and PCs.
  • Additionally, the growing penetration of 5G broadband is also influencing the growth of this market. For instance in 2019, Nokia confirmed its position with 42 commercial 5G deals in place with operators, globally, 22 with named customers, such as T-Mobile, Telia Company, and SoftBank.
  • Countries, such as India and China, have one of the highest mobile internet monthly usage. Hence major vendors in this market are implementing innovative strategies to cater the market potential of this untapped market. For instance, In 2019 Netflix launched mobile-only plan, exclusively in India, to bring a personalized experience to smartphone users of the country.

North America is Expected to Hold the Largest Market Share

  • The consumption of media content in North America, especially in the United States, is increasing tremendously with a switch from traditional media to digital media. The increasing internet speeds, coupled with the rising number of devices that support digital media, have provided the consumers with the freedom to access media content anywhere and anytime.
  • The rise of players, such as Apple TV, Amazon, Netflix, and Hulu in the digital media field, are challenging the traditional televisions that are seen as entertainment hubs. According to nScreenMedia, the video streaming market in the country has grown into a USD 16 billion industry over the last nine years owing to the changing consumer preferences and demand for high-quality content.
  • Mobile devices have played a key role in contributing to the overall growth of digital media consumption. Moreover, the growing number of mobile wireless connections, internet usage are influencing the development of this market. According to Consumer Technology Association (CTA), 'U.S. Consumer Technology Sales and Forecast' study, 5G-enabled smartphone devices will reach 2.1 million units and cross USD 1.9 billion in revenue, with triple-digit increases through 2021.
  • Subscription Video-on-demand (SVoD)​ is expected to steer the growth of the market in the country. In November 2019, Disney+ had launched its digital streaming service in Canada and has been highly successful in signing up nearly two million subscribers by the end of 2019, which is implying the massive growth opportunity within the North American region.

Competitive Landscape

The market for global video on demand is anticipated to be highly concentrated with the presence of major players, including Netflix, Inc., Amazon Inc., ZTE Corporation, Muvi LLC, and some others. However, the global market is being influenced by many regional players from countries, including China, India, South Korea, Malaysia, the UK, and others. Additionally, the industry has experienced several market development related activities such as new product launch, partnerships, and acquisitions in recent years.

  • August 2020 -- Netflix announced to launch its user interface in Hindi to cater to the massive opportunities in the Indian market. Moreover, now Netflix members can switch to the Hindi user interface from the Language option in the 'Manage Profiles' section on their desktop, TV, or mobile browsers.
  • March 2020 -- The Walt Disney Company announced to launch Disney+ in UK, Ireland, Germany, Italy, Spain, Austria, and Switzerland. It gives its subscribers to access directly more than 500 films, 26 original movies and series, and thousands of television episodes from Disney, Pixar, Marvel, Star Wars, National Geographic and more.​

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porters 5 Force Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Industry
  • 4.4 Emergence of Independent Platforms ​

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Developments in Digital Video Landscape
    • 5.1.2 Surge in Mobile Based Internet Users
  • 5.2 Market Restraints
    • 5.2.1 Growing Threat of Video Content Piracy

6 VIDEO ON DEMAND SNAPSHOT

  • 6.1 Pay-TV VOD
  • 6.2 Over-the-top (OTT)
  • 6.3 Internet Protocol Television (IPTV)

7 MARKET SEGMENTATION

  • 7.1 Business Model
    • 7.1.1 Transactional Video-on-demand (TVoD)
    • 7.1.2 Subscription Video-on-demand (SVoD)
    • 7.1.3 Other Business Models
  • 7.2 Application
    • 7.2.1 Media and Entertainment
    • 7.2.2 Education and Training
    • 7.2.3 Health and Fitness
    • 7.2.4 Other Applications
  • 7.3 Geography
    • 7.3.1 North America
      • 7.3.1.1 United States​
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 France
      • 7.3.2.3 United Kingdom
      • 7.3.2.4 Italy
      • 7.3.2.5 Rest of the Europe
    • 7.3.3 Asia Pacific
      • 7.3.3.1 China
      • 7.3.3.2 India
      • 7.3.3.3 Japan
      • 7.3.3.4 Australia
      • 7.3.3.5 Rest of Asia Pacific
    • 7.3.4 Latin America
    • 7.3.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Amazon.com Inc. (Amazon Prime Video)
    • 8.1.2 Apple Inc.
    • 8.1.3 Netflix Inc.
    • 8.1.4 Hulu LLC
    • 8.1.5 Warner Media LLC (AT&T Inc.)
    • 8.1.6 Zee Entertainment Enterprises Limited (ZEE5)
    • 8.1.7 The Walt Disney Company (Disney+)
    • 8.1.8 Popcornflix LLC
    • 8.1.9 Novi Digital Entertainment Private Limited (Hotstar)
    • 8.1.10 Comcast Xfinity
    • 8.1.11 DirecTV
    • 8.1.12 DISH Network
    • 8.1.13 In Demand
    • 8.1.14 Midwest Tape LLC (Hoopla Digital)
    • 8.1.15 Vubiquity, Inc.
    • 8.1.16 Fandango Media, LLC (Vudu)
    • 8.1.17 Limelight Networks
    • 8.1.18 Dacast Inc.
    • 8.1.19 Kaltura
    • 8.1.20 Wistia Inc.

9 INVESTMENT ANALYSIS

10 FUTURE OUTLOOK OF THE MAREKET

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