VOD 서비스 시장 : 제공 제품별, 컨텐츠 유형별, 업계별, 지역별

Global Video On Demand Service Market is estimated to be valued at USD 111.51 Bn in 2025 and is expected to reach USD 221.63 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.

Figure. Video On Demand Service Market Share (%), By Region 2025

The global video on demand service market is experiencing significant growth due to rapid technological advancements in the media and entertainment industry. Video on demand allows users to stream and view videos of their preference at their own convenience without any time restrictions. Factors such as increasing adoption of smart TVs, growing internet penetration, and rising availability of high-speed broadband access are fueling the demand for innovative VOD platforms. Content providers and distributors are focusing on developing specialized apps and user-friendly interfaces to offer enhanced viewing experiences to subscribers. Meanwhile, major players are investing heavily in original content production to augment their content libraries and attract new customers. The video on demand service market is expected to grow steadily with the widespread rollout of 5G networks and expansion of high-quality content offerings.

Market Dynamics:

The global video on demand service market is driven by rising internet penetration and increasing adoption of smart television sets across major regions. The proliferation of affordable high-speed internet plans and availability of low-cost smart TV devices have made on-demand streaming services accessible to a wider population base. Additionally, continuous advancements in digital media technologies are allowing providers to enrich video quality and deliver an immersive viewing experience. However, stringent data regulations and threat of cybercrimes pose challenges for seamless service delivery. Meanwhile, the development of virtual reality platforms provides opportunities to experiment with new genres of interactive video content. Major players are investing significantly in original content production to strengthen their content libraries and counter competition from streaming giants.

Key features of the study:

This report provides in-depth analysis of the global video on demand service market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global video on demand service market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc. (Amazon Prime Video), Apple Inc. (Apple TV+), AT&T Inc. (HBO Max), Cisco Systems, Inc., Comcast Corporation (Xfinity), Disney+ (The Walt Disney Company), Fujitsu Limited, Google LLC (YouTube TV), Hulu LLC (The Walt Disney Company), Microsoft Corporation, Netflix, Inc., Peacock (NBCUniversal), Sling TV (DISH Network), Tencent Holdings Ltd. (WeTV), and Verizon Communications Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global video on demand service market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global video on demand service market.

Detailed Segmentation:

• By Offering
  • Solutions
  • Services
• By Content Type
  • Movies
  • Music
  • TV Shows/Web Series
  • Educational/Fitness Programs
  • Others
• By Vertical
  • BFSI
  • Education
  • Government & Public Sector
  • Healthcare & Life Sciences
  • Media & Entertainment
  • Others
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Amazon.com, Inc. (Amazon Prime Video)
  • Apple Inc. (Apple TV+)
  • AT&T Inc. (HBO Max)
  • Cisco Systems, Inc.
  • Comcast Corporation (Xfinity)
  • Disney+ (The Walt Disney Company)
  • Fujitsu Limited
  • Google LLC (YouTube TV)
  • Hulu LLC (The Walt Disney Company)
  • Microsoft Corporation
  • Netflix, Inc.
  • Peacock (NBCUniversal)
  • Sling TV (DISH Network)
  • Tencent Holdings Ltd. (WeTV)
  • Verizon Communications Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Offering
  • Market Snippet, By Content Type
  • Market Snippet, By Vertical
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Video on Demand Service Market, By Offering, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Solutions
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Services
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Video on Demand Service Market, By Content Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Music
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• TV Shows/Web Series
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Educational/Fitness Programs
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Video on Demand Service Market, By Vertical, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• BFSI
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Education
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Government & Public Sector
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Healthcare & Life Sciences
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

7. Global Video on Demand Service Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• North America
  • Regional Trends
  • Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • South Africa
    • Israel
    • GCC Countries
    • Rest of the Middle East & Africa

8. Competitive Landscape

• Company Profiles
  • Amazon.com, Inc. (Amazon Prime Video)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Apple Inc. (Apple TV+)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • AT&T Inc. (HBO Max)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Cisco Systems, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Comcast Corporation (Xfinity)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Disney+ (The Walt Disney Company)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Fujitsu Limited
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Google LLC (YouTube TV)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Hulu LLC (The Walt Disney Company)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Microsoft Corporation
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Netflix, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Peacock (NBCUniversal)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Sling TV (DISH Network)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Tencent Holdings Ltd. (WeTV)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Verizon Communications Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Research Methodology

• References
• Research Methodology
• About us and Sales Contact