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라이선스 관리 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년)

License Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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라이선스 관리 시장 : 성장, 동향, COVID-19의 영향, 예측(2021-2026년) License Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
발행일 : 2022년 01월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

IT 인프라 개발에 대한 투자 증가, 많은 기업에 의한 디지털화의 급속한 채용, 클라우드의 기술적 진보 및 소프트웨어 투자를 최적화하고, 비용을 절감하고, 전사적인 소프트웨어 사용량을 늘리고, 개발자 소프트웨어 라이선스로의 컴플라이언스를 확보하는 단일 라이선스 관리 툴의 수요 증가는 시장 성장을 추진하는 주요 요인이 되고 있습니다.

IoT, 클라우드, 인공지능(AI) 등 새로운 디지털 시대의 테크놀러지를 활용하고 다양한 소프트웨어에 의존해 기업이 디지털 전환으로 이동하고, 새로운 비지니스 성과를 창출하는 것을 가능하게 하는 디지털 시대의 네트워킹에 대한 수요 증가가 시장을 견인할 것으로 기대되고 있습니다.

예를 들어 보고서에 의하면 기업의 70%가 디지털 전환 전략을 실시하고 있거나 대처하고 있으며, 21%의 기업이 이미 디지털 전환을 완료했다고 느끼고 있습니다. 2019년 전체 테크놀러지 지출의 약 40%는 디지털 전환으로 향할 것으로 예상됩니다.

또한 소프트웨어 벤더에 의한 최종사용자 소프트웨어 라이선스 감사를 늘리고, 조직이 구입한 소프트웨어 라이선스 수와 현재 컴퓨터에 설치된 수를 비교하여 라이선스 컴플라이언스를 보증할 수 있는 점도 시장을 견인할 것으로 예상됩니다. 그것은 2가지 이유로 계속 상승합니다. 1개는 소프트웨어 저작권 침해와 싸우려는 시도이며, 2번째는 소프트웨어 벤더의 수입원으로서 기능하는 비준거 조직에 대해 부과되는 벌금입니다.

라이선스 관리(License Management) 시장에 대해 조사했으며, 시장 개요와 함께 컴포넌트별, 전개별, 용도별, 최종사용자별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 시장 개요
  • 시장 성장 촉진요인
    • 소프트웨어 투자를 최적화하기 위한 수요 증가
    • 조직간 감사 준비에 대한 요건 상승
  • 시장 성장 억제요인
    • 불확실한 규제 기준과 체계
  • 시장 기회
  • Porter's Five Forces 분석
  • COVID-19의 영향

제5장 시장 세분화

  • 컴포넌트별
    • 소프트웨어
    • 서비스
  • 전개별
    • 온프레미스
    • 클라우드
  • 용도별(정성적 동향 분석)
    • 감사 서비스
    • 자문 서비스
    • 컴플라이언스 관리
    • 라이선스 자격과 최적화
    • 운용과 분석
    • 기타
  • 최종사용자별
    • BFSI
    • 헬스케어·생명과학
    • IT·통신
    • 미디어·엔터테인먼트
    • 기타
  • 지역별
    • 북미
    • 유럽
    • 아시아태평양
    • 라틴아메리카
    • 중동 및 아프리카

제6장 경쟁 상황

  • 기업 개요
    • Aspera Technologies Inc.
    • Cherwell Software LLC
    • DXC Technology Co
    • Flexera Software LLC
    • Reprise Software Inc.
    • Snow Software AB
    • Oracle Corporation
    • IBM Corporation
    • Gemalto Inc.
    • ServiceNow Inc.

제7장 시장의 향후 전망

제8장 시장 기회와 향후 동향

KSM 20.11.06

The license management market was valued at USD 737 million in 2020 and is expected to reach USD 1206.39 million by 2026, at a CAGR of 8.56% over the forecast period 2021-2026.

Key Highlights

  • The increasing investment in IT infrastructure development, rapid adoption of digitalization by many businesses, technological advancement in cloud, growing demand for single license managing tool that will optimize software investments, reduce the cost, increase company-wide software usage and ensure compliance with the developer's software license are some of the major factors driving the growth of the license management market.
  • Growing demand for Digital Age Networking that enables enterprises to move toward digital transformation and generate new business outcomes by leveraging new digital age technologies such as the Internet of Things (IoT), cloud, and Artificial Intelligence (AI) and thus rely on various software is expected to drive the market.
  • For instance, according to the report, 70% of companies either have a digital transformation strategy in place or are working on it, and 21% of companies perceive that they have already completed the digital transformation. Around 40% of all technology spending in 2019 is expected to go towards digital transformation.
  • Further, increasing end-user software license auditing by software vendors to compare the number of software licenses the organization has purchased with the number currently installed on the computers and ensures license compliance is also expected to drive the market. It will continue to rise for two reasons, the first being an attempt to combat software piracy and second fines levied against non-compliant organizations that act as a source of revenue for software vendors.

Key Market Trends

BFSI Sector Will Experience Significant Growth and Drive the Market

  • The banking, financial services, and insurance companies (BFSI) demand an IT infrastructure that is available 24X7x365 days and meets rigorous internal and external service level requirements. As the segment majorly deals with end customers, who contribute to companies' revenue, an enterprise needs to ensure that the end-user applications and business services are in compliance with the guidelines provided by the financial institutions and thus offer better security to their customers.
  • A bank's IT estate often accounts for around 50% of the total enterprise asset base and sometimes as much as 80% of capital expenditure. The license management tools provide real cost savings, by identifying unused software and hardware assets, more-effective lifecycle management, and better IT operations processing through better documentation.
  • Additionally, the BFSI sector faces major cyberattacks, and according to the report, financial firms are 300 times more likely than other institutions to experience cyberattacks and thus require a hypervigilant security software that is continuously being updated to counterfeit any security breach. For instance, in 2019, Mastercard reported over 460,000 intrusion attempts each day, which has increased by 70% compared to the year prior.
  • Further, during the COVID-19 coronavirus pandemic, most of the users are relying on digital banking, and there is a sudden increase in cyberattacks targeting the financial services sector. According to the VMware Carbon Black Threat Analysis Unit, cyberattacks spiked by 38% between February and March 2020. Attackers are using Covid-19 to launch phishing attacks, trojans, backdoors, crypto miners, botnets and ransomware, and so increased vigilance and visibility into enterprise-wide endpoint activity are paramount than ever and so financial institutions are investing heavily to update their networking solutions by using various secure tools which are expected to drive the market.

North America is Expected to Experience Significant Growth

  • Technological changes such as the rapid increase in cloud computing and the virtualization of software are at the root cause of an increase in software licensing disputes. For instance, SAP has settled the software licensing dispute with Anheuser-Busch, the U.S. subsidiary of beverage conglomerate AB InBev as it has breached its software license agreement by directly and indirectly accessing SAP systems and data without appropriate licenses, and of underpaying license fees due. This has fueled the quick adoption of the software licensing solutions which protects organizations from litigation costs associated with software misuse.
  • License agreements that were user-based, seat-based, or enterprise based do not fit well with the cloud or virtualization model. Due to which now the software vendors are changing their licensing terms to make license terms more onerous for users. For instance, in 2018, Oracle has changed its license so that Oracle JDK is free to individuals for use, development, testing, prototyping, and demonstrations, but requires a commercial license to avoid the GPLv2+CE license.
  • Moreover, an increasing number of licensing audits conducted by software vendors and is expected that the frequency will grow in the studied period. For instance, Oracle will conduct licensing audits in the cloud more often than the currentnumber.

Competitive Landscape

The license management market is competitive and is dominated by a few major players like Aspera Technologies Inc., Cherwell Software LLC, DXC Technology Co., Flexera Software LLC, and Reprise Software Inc. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

  • February 2020 - Aspera, a global provider of solutions and services for Software Asset Management (SAM), has signed an agreement with the global SaaS technology provider (The "Customer") to use Aspera SmartTrack. The Customer will use Aspera solutions to facilitate an automated license management strategy that ensures compliance for significant software vendors Microsoft, Autodesk, and VMware.
  • February 2020 - Flexera, one of the leaders in software installation, open-source software scanning, and software monetization, has acquired Revulytics, a recognized leader in software usage analytics. Through the acquisition, the company will be expanding its offering to provide software and technology companies with even more insights and enables their product teams to make better, data-driven decisions and gives compliance teams the actionable data they need to generate revenue from unlicensed use.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers​
    • 4.2.1 Increasing Demand to Optimize Software Investments
    • 4.2.2 Growing Requirment for Audit-Readiness Among Organisation
  • 4.3 Market Restraints
    • 4.3.1 Uncertain Regulatory Standards and Frameworks
  • 4.4 Market Opportunities
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Consumers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of COVID-19

5 MARKET SEGMENTATION

  • 5.1 By Component
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 On-Premise
    • 5.2.2 Cloud
  • 5.3 By Application (Qualitative Trend Analysis)
    • 5.3.1 Audit Services
    • 5.3.2 Advisory Services
    • 5.3.3 Compliance Management
    • 5.3.4 License Entitlement and Optimization
    • 5.3.5 Operations and Analytics
    • 5.3.6 Others
  • 5.4 By End-User
    • 5.4.1 BFSI
    • 5.4.2 Healthcare and Life Sciences
    • 5.4.3 IT & Telecommunication
    • 5.4.4 Media and Entertainment
    • 5.4.5 Other End-user Vertical
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 Aspera Technologies Inc.
    • 6.1.2 Cherwell Software LLC
    • 6.1.3 DXC Technology Co
    • 6.1.4 Flexera Software LLC
    • 6.1.5 Reprise Software Inc.
    • 6.1.6 Snow Software AB
    • 6.1.7 Oracle Corporation
    • 6.1.8 IBM Corporation
    • 6.1.9 Gemalto Inc.
    • 6.1.10 ServiceNow Inc.

7 FUTURE OUTLOOK OF THE MARKET

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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