세계 크래프트 맥주 시장 평가 : 유형별, 카테고리별, 포장 유형별, 팩 크기별, 최종사용자별, 유통 채널별, 지역별 기회 및 예측(2017-2031년)

Global craft beer market was valued at USD 111.11 billion in 2023, expected to reach USD 239.91 billion in 2031, with a CAGR of 10.1% for the forecast period between 2024 and 2031. Several factors are responsible for driving the growth of the craft beer market and fueling their global expansion. The major focus of craft breweries is on flavors and the quality of beer. To ensure flavor and quality, manufacturers frequently make use of premium ingredients and unconventional brewing techniques. The diverse flavor profiles are created by mixing with quality ingredients, which draws the attention of customers to shift their preference from mass-produced standardized beer to craft beer. The feeling of authenticity and linkage of the beer with the culture of the respective area or region fascinates the consumers towards the market. In March 2024, Germany-based Krombacher Brewery launched its brand, Starnberger to reach the global audience. The brand showcases Bavarian beers and the culture of Bavaria with the main product Starnberger Hell, which is a genuine Bavarian style lager beer.

Craft breweries generally employ unique and creative brewing methods, pushing the limits of the components used. Various brewing methods develop unique flavor profiles which stimulate the interest of beer enthusiasts. These breweries, also known as microbreweries, have small-scale production facilities, which makes it comparatively easier for the customers to respond to the evolving tastes. Also, seasonal brews and limited-edition beers are easily brewed by these companies, generating consumer interest and demand.

Many craft breweries use brewpubs, taprooms, and digital channels to reach directly to their consumers. The direct interaction between the company and the consumers helps in building loyal customers for their brands, promoting a feeling of community.

The intricacies of craft beer varieties and the production methods encourage people to switch to craft beer to satisfy their desire for unique beverages. Additionally, companies are employing digital marketing channels and social media to advertise their offerings and interact with consumers. A strong internet presence is helping companies reach their targeted audience.

Eco-friendly Beer Production for a Cleaner Future

As the trends of beer change constantly, sustainability becomes an important factor. The need for ecologically friendly brewing methods is rapidly expanding and the beer business can benefit most from a commitment to a greener future for craft beer, starting from locally sourced ingredients to energy-efficient procedures. Also, breweries are continually working on reducing greenhouse gas (GHG) emissions in the brewery by generating electricity using wastewater, setting up solar panels, repurposing heat in the brewing process, and tracking greenhouse gas emissions while creating plans to cut them. For instance, AK-based brewery, Juneau, makes use of glacial water along with components like spruce needles, to incorporate Alaska's flavors in its production.

Many are taking initiatives to collaborate with their industry partners to lower the emissions from the suppliers. For instance, Alabama-based brewery Ferus works in collaboration with Eagle Solar & Light, LLC to power its brewing-related operations. The company claims to have saved around USD 20,000 in the first year.

Growing Online Presence of Craft Beer Market Drive the Demand

The craft beer sector, like many other industries, is growing and going through a digital revolution. Numerous e-commerce companies are selling subscription boxes, artisan brews, and equipment for home brewing beer. Manufacturers are using a drop shipping approach for spirits and beer. They are on a continuous lookout to locate a trustworthy distributor of beer and alcohol. Almost all sorts of beer firms use e-commerce as their primary channel due to the ease with which consumers can purchase beer online and get it delivered at their doorstep. Aligning with the trend, in March 2023, BrewBilt Brewing Company launched its online beer sales in addition to the offline ones through Albertsons and other supermarkets. The company framed a social media marketing strategy to encourage D2C sales.

Moreover, companies are collaborating with social media influencers for mass reach and creating brand loyalty. Attractive offers and discounts offered or announced by these influencers draw the attention of beer enthusiasts, driving the sales in the market.

Asia-Pacific to Hold Dominant Share

Significant growth in Asia-Pacific is witnessed in the craft beer industry, making it a dominant force globally. The growth is driven by changing consumer preferences towards premium beverages, rising number of microbreweries as well as independent brewers, and growing urbanization in the region. Millennials and young professionals, especially in Asian countries, are enthusiastic for unique tastes and flavours enhancing their drinking experiences. Increasing tourism and favorable government policies supporting microbreweries contribute to the region holding the dominant position.

In August 2023, India-based craft beer company, Lone Wolf, expanded its portfolio by adding two new variants to it, Mavrick and Alpha, which are made using low-additive, low-enzyme, and premium quality ingredients, with less than 5% ABV. The launch was aimed at offering a broader range of choices to consumers.

Future Market Scenario (2024 - 2031F)

Growing consumer awareness for good quality and variety of craft beer are the two factors which are expected to fuel the demand of craft beer. Alongside, unique and innovative craft beer offerings will spur the market in future.

As beer tourism is on the rise, the growing western influence will help in the expansion of the market. People like to flock to taprooms and beer festivals to taste the varieties of craft beer offered by the breweries.

The sustainability trend is expected to see a rise with technological advancements shaping the market landscape. Energy-efficient brewing processes as well as solutions for packaging will be adopted by the majority of brewers to appeal to eco-friendly consumers.

Key Players Landscape and Outlook

Global craft beer market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products to maintain their market share. Big brewers aim to create flavors that customers enjoy. The market outlook seems to be promising with factors such as rising consumer demand for premium beverages, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are transforming the market, providing unique varieties to consumers. In October 2023, Tilray Brands, Inc. acquired eight beverage brands, including beer brands, from Anheuser-Busch. The breweries and brewpubs associated with the brands were part of the acquisition. The acquisition aimed to benefit from the established portfolio with a loyal consumer base, thereby increasing the sales volume.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Flavour
  • 4.4.3.Variety
  • 4.4.4.Brewery Reputation
  • 4.4.5.Ingredients
  • 4.4.6.Brewing Methods
  • 4.4.7.Pack Size
  • 4.4.8.Price
  • 4.4.9.Packaging Type
  • 4.4.10.Inclination Towards Sustainability
  • 4.4.11.Promotional Offers & Discounts
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations from friends/family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Craft Beer Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Type
  • 5.2.1.Lager
    • 5.2.1.1.Pale
    • 5.2.1.2.Bock
    • 5.2.1.3.Dark
  • 5.2.2.Ale
    • 5.2.2.1.Porter
    • 5.2.2.2.Stout
    • 5.2.2.3.Others
  • 5.2.3.Hybrid
    • 5.2.3.1.Amber
    • 5.2.3.2.Specialty
  • 5.2.4.Others
• 5.3.By Category
  • 5.3.1.Alcoholic
  • 5.3.2.Non-alcoholic
• 5.4.By Packaging Type
  • 5.4.1.Cans
  • 5.4.2.Bottles
• 5.5.By Pack Size
  • 5.5.1.Less than 500ml
  • 5.5.2.500ml - 750ml
  • 5.5.3.More than 750ml
• 5.6.By End-user
  • 5.6.1.Individuals
  • 5.6.2.Commercial
    • 5.6.2.1.Hotels
    • 5.6.2.2.Bars and Pubs
    • 5.6.2.3.Cafes and Clubs
    • 5.6.2.4.Others
• 5.7.By Distribution Channel
  • 5.7.1.Convenience Stores
  • 5.7.2.On-Premises
  • 5.7.3.Liquor Stores
  • 5.7.4.Internet Retailing
  • 5.7.5.Supermarkets/Hypermarkets
  • 5.7.6.Others
• 5.8.By Region
  • 5.8.1.North America
  • 5.8.2.Europe
  • 5.8.3.South America
  • 5.8.4.Asia-Pacific
  • 5.8.5.Middle East and Africa
• 5.9.By Company Market Share (%), 2023

6.Global Craft Beer Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
    • 6.1.1.2.By Volume
  • 6.1.2.By Type
    • 6.1.2.1.Lager
      • 6.1.2.1.1.Pale
      • 6.1.2.1.2.Bock
      • 6.1.2.1.3.Dark
    • 6.1.2.2.Ale
      • 6.1.2.2.1.Porter
      • 6.1.2.2.2.Stout
      • 6.1.2.2.3.Others
    • 6.1.2.3.Hybrid
      • 6.1.2.3.1.Amber
      • 6.1.2.3.2.Specialty
    • 6.1.2.4.Others
  • 6.1.3.By Category
    • 6.1.3.1.Alcoholic
    • 6.1.3.2.Non-alcoholic
  • 6.1.4.By Packaging Type
    • 6.1.4.1.Cans
    • 6.1.4.2.Bottles
  • 6.1.5.By Pack Size
    • 6.1.5.1.Less than 500ml
    • 6.1.5.2.500ml - 750ml
    • 6.1.5.3.More than 750ml
  • 6.1.6.By End-user
    • 6.1.6.1.Individuals
    • 6.1.6.2.Commercial
      • 6.1.6.2.1.Hotels
      • 6.1.6.2.2.Bars and Pubs
      • 6.1.6.2.3.Cafes and Clubs
      • 6.1.6.2.4.Others
  • 6.1.7.By Distribution Channel
    • 6.1.7.1.Convenience Stores
    • 6.1.7.2.On-Premises
    • 6.1.7.3.Liquor Stores
    • 6.1.7.4.Internet Retailing
    • 6.1.7.5.Supermarkets/Hypermarkets
    • 6.1.7.6.Others
  • 6.1.8.United States*
    • 6.1.8.1.Market Size & Forecast
      • 6.1.8.1.1.By Value
      • 6.1.8.1.2.By Volume
    • 6.1.8.2.By Type
      • 6.1.8.2.1.Lager
        • 6.1.8.2.1.1.Pale
        • 6.1.8.2.1.2.Bock
        • 6.1.8.2.1.3.Dark
      • 6.1.8.2.2.Ale
        • 6.1.8.2.2.1.Porter
        • 6.1.8.2.2.2.Stout
        • 6.1.8.2.2.3.Others
      • 6.1.8.2.3.Hybrid
        • 6.1.8.2.3.1.Amber
        • 6.1.8.2.3.2.Specialty
      • 6.1.8.2.4.Others
    • 6.1.8.3.By Category
      • 6.1.8.3.1.Alcoholic
      • 6.1.8.3.2.Non-alcoholic
    • 6.1.8.4.By Packaging Type
      • 6.1.8.4.1.Cans
      • 6.1.8.4.2.Bottles
    • 6.1.8.5.By Pack Size
      • 6.1.8.5.1.Less than 500ml
      • 6.1.8.5.2.500ml - 750ml
      • 6.1.8.5.3.More than 750ml
    • 6.1.8.6.By End-user
      • 6.1.8.6.1.Individuals
      • 6.1.8.6.2.Commercial
        • 6.1.8.6.2.1.Hotels
        • 6.1.8.6.2.2.Bars and Pubs
        • 6.1.8.6.2.3.Cafes and Clubs
        • 6.1.8.6.2.4.Others
    • 6.1.8.7.By Distribution Channel
      • 6.1.8.7.1.Convenience Stores
      • 6.1.8.7.2.On-Premises
      • 6.1.8.7.3.Liquor Stores
      • 6.1.8.7.4.Internet Retailing
      • 6.1.8.7.5.Supermarkets/Hypermarkets
      • 6.1.8.7.6.Others
  • 6.1.9.Canada
  • 6.1.10.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.South America
  • 6.3.1.Brazil
  • 6.3.2.Argentina
• 6.4.Asia-Pacific
  • 6.4.1.India
  • 6.4.2.China
  • 6.4.3.Japan
  • 6.4.4.Australia
  • 6.4.5.Vietnam
  • 6.4.6.South Korea
  • 6.4.7.Indonesia
  • 6.4.8.Philippines
• 6.5.Middle East & Africa
  • 6.5.1.UAE
  • 6.5.2.Saudi Arabia
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Type
• 7.2.By Category
• 7.3.By Packaging Type
• 7.4.By Pack Size
• 7.5.By End-user
• 7.6.By Price Range
• 7.7.By Distribution Channel
• 7.8.By Region

8.Macro Environment and Industry Structure

• 8.1.Supply Demand Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat from New Entrant
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.Anheuser-Busch InBev SA/NV
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products & Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus & Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.Molson Coors Beverage Company
• 13.3.MAHOU, SA (Founders Brewing Co.)
• 13.4.D.G. Yuengling and Son Inc.
• 13.5.Carlow Brewing Company
• 13.6.Stone & Wood Brewing Co.
• 13.7.The Boston Beer Company Inc.
• 13.8.Bell's Brewery, Inc.
• 13.9.Sierra Nevada Brewing Co.
• 13.10.New Belgium Brewing Company Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer