미국의 전기 이륜차 시장 평가 : 차종별, 배터리 유형별, 유통 채널별, 배터리 전압별, 용도별, 지역별, 기회, 예측(2017-2031년)

United States electric two-wheeler market is projected to witness a CAGR of 11.36% during the forecast period 2024-2031, rising from USD 3.91 billion in 2023 to USD 9.25 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to substantial investment by companies in product development, increasing fuel costs, government policies boasting the adoption of electric vehicles, and rising awareness concerning environmental awareness. The United States electric two-wheeler market demand is rising owing to different reasons including increasing awareness concerning the harmful effects of gases, rapid advancement in battery technology, and growing preferences for electric two-wheelers. The market is driven by a rise in the share mobility market, growing urbanization, and increasing restrictions on carbon-emission vehicles. In addition, the United States government is framing policies for accomplishing zero carbon emissions and offering different incentives and subsidies to encourage the adoption of electric two-wheelers. For instance, in March 2023, the United States announced an expansion of subsidies on electric vehicles to foreign producers and opened the door to a deal with the European Union.

The growth of electric two-wheeler (E2W) demand in the United States is also accredited to rapid urbanization as it results in traffic congestion in cities, which further drives the demand for electric two-wheelers. Electric two-wheelers are efficient in offering convenience for commuting at a shorter distance and are easily affordable. Moreover, companies in the United States electric two-wheeler market are significantly planning to advance the performance of electric vehicles and launch electric two-wheelers with advanced features at a cost-effective price.

For instance, in March 2024, Harley-Davidson, Inc. announced the launch of a new electric motorcycle featuring voice control, navigation, smartphone connectivity, and others in the United States at USD 15,999.

Technological Advancements in Electric Two-Wheelers Drive Market Demand

Advancements in electric vehicle technology, including innovations in battery technology, integration of regenerative braking systems, and improvements in features, will propel the United States electric two-wheeler market demand in the coming years. Electric two-wheeler manufacturers are efficiently discovering different features, designs, and technological advancements to enhance the performance and overall driving experience, fostering the electric two-wheeler market growth in the forecast period. In addition, companies are integrating different components in E2W to communicate vehicles with each other and introducing controller area networks to allow real-time monitoring and fast charging, resulting in longevity and improved battery performance. Also, domestic players are launching different electric motorcycle models with fast charging technologies, extended range and unique design to capture market share.

For instance, in August 2024, Bombardier Recreational Products Inc. (BRP) and its motorcycle brand, Can-Am, launched their first two electric motorcycles, the Can-Am Pulse and Can-Am Origin. Both models come with 8.9 kWh battery packs, offering an estimated city range of 100 miles (160 km) for the Pulse and 90 miles (145 km) for the Origin. They can charge faster, with the company claiming a 20-80% charge time of just 50 minutes using a Level 2 charger.

Growth in Charging Infrastructure Fuels Market Expansion

The United States government plans to invest significantly in expanding charging infrastructure and encourage private sectors to increase the sale of electric vehicles. The advancement in technologies, including smart charging with load management, portable charging stations, bi-directional charging, and automated payment technology, is projected to introduce new demand for E2W and new growth opportunities for market players in the forecast period. In addition, companies in the market are efficiently enhancing the performance of charging infrastructure by advancing fast-charging and planning to build a new EV battery cell plant, fostering the demand for electric two-wheelers market growth in the United States.

For instance, in June 2024, the United States government announced an allocation of USD 1.3 billion to expand EV charging infrastructure to transform rural and urban communities and ensure that commuters can charge their EVs easily and conveniently.

Market Growth Driven by US Government Regulations and Policies for Electric Vehicles

The United States government is benefiting the EV consumer by lowering operating costs, improving the performance of EVs, and reducing maintenance requirements. This initiative eases by framing a strategy for eliminating climate-related emissions from transportation coupled with rising investment in advancing the quality of transit. In addition, the federal government announced a few goals as well to make half of all new vehicles sold across the United States during 2030 zero-carbon emission vehicles and to construct an equitable and convenient network of 500,000 chargers to make electric vehicles reachable to all residents. Furthermore, the government plans to announce new actions to decrease the cost of electric vehicles for residents and build publicly available charging ports.

For instance, in January 2024, the Biden-Harris Administration announced new actions to cut EV costs for Americans and continue building out a reliable, convenient, and made-in-America EV charging network.

Electric Motorcycles Segment Lead the United States Electric Two-Wheeler Market

Electric motorcycles register the largest market share in the United States market as E-motorcycles are environmentally friendly and efficiently contribute to cleaner air coupled with significant technological advancements. The considerable innovation in lithium-ion batteries offers higher energy densities, enhancing the range and performance of electric motorcycles, driving the US electric two-wheeler market growth. With the constant innovations in electric motorcycle technology, the demand for electric motorcycles is rising, and they are projected to become more cost-effective as compared to traditional fuel-powered counterparts in terms of performance. In addition, the United States government is also encouraging the adoption of electric vehicles by offering different subsidies and incentives coupled with framing policies concerning zero-carbon emissions, further surging the United States electric two-wheeler market demand. Furthermore, companies are planning to launch new and advanced E2W to address the rising demand for electric vehicles and contribute to cleaner air.

For instance, in May 2024, Ryvid, Inc. announced the launch of the Ryvid Anthem electric motorcycle at USD 5,995 to provide the most accessible light electric vehicle to a broad audience.

Commercial Application is Expected to Capture the Largest Market Share

Commercial application is anticipated to dominate the largest market share due increased demand for E2W in the transportation and logistics sector. Manufacturers of electric two-wheelers for commercial applications are functioning to enhance the range given on a single charge by EV batteries. The adoption of electric two-wheelers for commercial use can be effective as it reduces costs, enhances effectiveness, and contributes to more sustainable and environmentally friendly logistics functions. The government in the United States is framing different policies to decrease the rate of carbon emissions and keeping in line with the commitment to decarbonize the transport sector, e-commerce giants, and quick commerce.

For instance, in December 2022, Auburn University (US) announced a partnership with Spin Mobility Inc. to provide 100 e-bikes and 100 e-scooter transportation for faculty, visitors, students, and employees on campus. This partnership brings the campus community an equitable, safe, and sustainable transportation solution.

Future Market Scenario (2024-2031F)

Advancement in the technology of electric vehicles and integration of advanced safety features are projected to propel the United States electric two-wheeler market demand.

Easy accessibility of electric two-wheelers and an increase in per capita income coupled with the production of a wide range of E2W are estimated to foster market growth in the United States.

Companies are collaborating and introducing new products to address the rising demand and expanding product portfolio, propelling the United States market growth for E2W.

Favorable government policies and regulations are driving the demand for E2W in the United States.

Key Players Landscape and Outlook

Companies in the United States electric two-wheeler market are efficiently investing in different research and development activities to advance their functioning and reduce the cost of E2W. Companies are taking great steps and integrating high-performance technologies and lightweight raw materials. In addition, companies are establishing manufacturing facilities to address the rising demand for E2Ws. Furthermore, companies are adopting strategies including joint ventures, amalgamation, mergers and acquisitions, partnerships, collaborations, and others to expand their product portfolio and market presence.

For instance, in October 2023, Kawasaki Motors Corp., U.S.A. made an announcement to start selling electric motorcycles in the U.S. in two variants, including the Ninja e-1 sport bike and Z e-1 naked bike at USD 7,599 and USD 7,299, respectively.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. Design
  • 4.3.3. Range
  • 4.3.4. Pricing
  • 4.3.5. After-Sales Support

5. United States Electric Two-Wheeler Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Vehicle Type
    • 5.2.1.1. Motorcycle
    • 5.2.1.2. Scooter/Mopeds
  • 5.2.2. By Battery Type
    • 5.2.2.1. Lead Acid
    • 5.2.2.2. Lithium-ion
    • 5.2.2.3. NiMH
  • 5.2.3. By Distribution Channel
    • 5.2.3.1. Online
    • 5.2.3.2. Offline
  • 5.2.4. By Battery Voltage
    • 5.2.4.1. Up-to 24V
    • 5.2.4.2. 25V-60V
    • 5.2.4.3. 60V and Above
  • 5.2.5. By Application
    • 5.2.5.1. Commercial
    • 5.2.5.2. Personal
  • 5.2.6. By Region
    • 5.2.6.1. Northeast
    • 5.2.6.2. Midwest
    • 5.2.6.3. West
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Vehicle Type
  • 5.3.2. By Battery Type
  • 5.3.3. By Distribution Channel
  • 5.3.4. By Battery Voltage
  • 5.3.5. By Application
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Harley-Davidson, Inc
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. Zero Motorcycles Inc.
  • 15.3.3. Lightning Motorcycle Corp.
  • 15.3.4. Energica Motor Company
  • 15.3.5. Arc V Ltd.
  • 15.3.6. Damon Motors Inc.
  • 15.3.7. Verge Motorcycles Oy
  • 15.3.8. Evoke Electric Motorcycles Ltd.
  • 15.3.9. KTM North America Inc.
  • 15.3.10. Ryvid Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer