세계의 잔디깎기기계 시장 : 유형별, 추진력별, 잔디 사이즈별, 최종 용도별, 지역별 기회 예측(2017-2031년)

Global lawn mower market is projected to witness a CAGR of 7.38% during the forecast period 2024-2031, growing from USD 23.95 billion in 2023 to USD 42.33 billion in 2031. Lawn mowers have been a part of the gardening equipment. The new commercial spaces, beautification, and maintenance of old structures, along with rapid urban development, are expected to propel the demand for lawn mowers. The advent of new technologies, remote control, robotics, and efficient mowers are going to shape the market's future. Lawn mowing technologies are using robotic mowers that operate autonomously, using GPS and other sensors to navigate through lawns. These robotic lawn mowers adjust their cutting patterns based on the shape and size of any yard.

For instance, in July 2024, Makita Corporation launched its robotic mower RM350D. It covers lawns up to 3,500 square meters with up to 26 degrees of slope. With its 240 mm cutting breadth, quick charging times, and extended runtime, this solution offers the utmost convenience for individuals seeking hassle-free lawn care.

Furthermore, the technology dwells in the detailing, design, and structure of lawn mowers. It makes it easy for the end-user to work with it in residential and commercial setups. Governments build new community gardens and parks, and real estate giants opening up new society kids' parks require constant maintenance. Hence, the adoption of advanced lawn mowers is likely to surge. The market is propelled by the rising trend of home gardening and landscaping. People are investing more time and resources in outdoor spaces, including nature. Higher sustainability through setting up small gardens in commercial spaces for aesthetics and building environmentally friendly spaces adds value to the market.

Shift to Electric and Battery-Powered Mowers to Propel Market Growth

Environmental concerns and stricter regulations are pushing consumers towards electric and battery-powered mowers. These options offer quieter operation, reduced emissions, and lower maintenance costs, making them increasingly popular among eco-conscious buyers. The production of electric mowers has improved considerably owing to recent developments in battery technology, especially lithium-ion batteries. These batteries provide longer run times, shorter charging times, and better operational efficiency. The manufacturers are always thinking about how to make mowers that can cut even bigger lawns with the least recharging, thus making them more useful to a wider population.

Although electric and battery-powered mowers cost more than their ICE-powered counterparts, they tend to be cheap in the long run. As there are fewer moving parts and no fuel or oil changes are needed, electric mowers are less prone to wear and tear and do not need regular servicing as gas-powered ones. Furthermore, the operating expenses are minimized as electricity is usually the cheaper source of power and is advisable instead of fossil fuel. Hence, there is a reduction in expenses after a certain period.

For instance, in March 2023, John Deere (Deere & Company) launched an all-electric mower Z370R ZTrak Electric Zero Turn Mower. It can be charged without removing batteries with a standard outdoor extension cord and 110-volt grounded outlet. It has large frame rails on the front and side for added durability and a 42-inch Accel Deep mower deck for better-cut quality at quicker ground speeds.

Smart Remote and Robotics Technology to Shape the Global Lawn Mower Market

The fast-moving technological advancement in devices such as lawnmowers has improved the level of control and comfort experienced by users. For instance, Bluetooth-enabled electric mowers incorporate smartphone applications to enable users to set mowing schedules and check battery status and possibilities for scheduled maintenance. Robotic mowers have commandeered the market as they do not require any supervision. They move across grassy surfaces by avoiding impediments and covering the entire area due to the GPS installed. Additionally, the progress within cutting systems has improved the efficiency of the operators for this kind of machinery. Modifications such as the addition of two blades, the ability to mulch, and the ability to adjust the height of dirt being cut make mowing more productive. Companies focus on introducing robotic lawn mowers that can define lawn size through sensors and satellite navigation systems.

For instance, in March 2024, Husqvarna AB introduced two new models, Automower 310E NERA and Automower 410XE NERA, specially designed for medium-sized gardens. These two include the revolutionary EdgeCut technology, which ensures perfectly cut lawn edges and links smoothly with Husqvarna's EPOS1 satellite navigation system. It uses the dependable EPOS satellite navigation system, which offers 2-3 cm accuracy. The Automower Connect software makes it simple for users to create virtual borders in their gardens. It lets users customize work areas, avoidance zones, and electronic height changes.

Higher Investment and Proliferating Commercial Lawns to Fuel Commercial Segment

The commercial sector is expected to hold a major share of the global lawn mower market. It is anticipated to be the fastest-growing segment due to the rising number of commercial spaces with lawns. Corporations are setting up rooftop lawns with grass and other plants for enhanced aesthetics and a natural environment as they are spent on the maintenance and beautification of office spaces. Fully equipped with cutting-edge technology, commercial mowers, including zero-turn and riding mowers, are fast, precise, and capable of high-cutting performance, making them suitable for professional use.

Furthermore, the increasing demand for services, such as commercial landscaping, which is a result of urbanization and the need for property management growth, contributes to this demand. Improvements such as GPS, new cutting systems, and more powerful yet low fuel-consuming engines have improved efficiency, thus encouraging more enterprises to get quality mowers.

For instance, in May 2024, EGO Power (CHERVON Group) launched its commercial lawn mower LMX5300SP. With a 56V ARC LithiumTM battery technology, the EGO Commercial 22 inches Aluminum Deck Lawn Mower with Peak PowerTM is the most powerful walk-behind mower in its class, whether it is gas or cordless. Its powerful 1,600 Watt high-performance brushless motor can produce up to 14.8 foot-pounds of torque.

Asia-Pacific to be the Fastest Growing Lawn Mower Market

Based on region, Asia-Pacific is likely to become the fastest-growing region in the global market. Rapid urbanization, new commercial spaces, international investments, and restructuring and renovation of natural spaces are some of the factors fueling the market demand. Furthermore, the growing awareness of the benefits of maintaining lawns and gardens is fueled by cultural shifts towards aesthetics and sustainability. Consumers are increasingly prioritizing outdoor spaces, leading to higher mower sales.

The rising middle-class population with higher disposable incomes is willing to invest in home improvement and gardening. As lifestyles shift towards outdoor living spaces, the demand for quality lawn care equipment rises. Asian companies tend to deliver the latest technology-based lawn mowers. For instance, in October 2023, Honda Motor Co., Ltd. introduced an electric autonomous lawnmower. The company's first battery-powered electric zero-turn mower, the Autonomous Work Mower (AWM) prototype, was introduced after the company discontinued selling gasoline-powered mowers due to environmental concerns.

Future Market Scenario (2024 - 2031F)

Robotic mowers are anticipated to become more sophisticated, incorporating advanced AI and machine learning to optimize mowing patterns and adapt to various lawn conditions.

Integration with smart home systems is expected to expand, enabling users to control their mowers via smartphone apps or voice assistants. Features may include remote scheduling, real-time monitoring, and data analytics on lawn health, providing users with valuable insights and convenience.

Ongoing developments in battery technology are projected to deliver longer run times and shorter charging periods for electric mowers.

Key Players Landscape and Outlook

The key market strategy for the global lawn mower market focuses on innovation, sustainability, and customer-centric solutions. Companies are increasingly investing in research and development to enhance product features, such as battery power and robotic power, which cater to the rising demand for environmentally friendly options. Additionally, strategic partnerships with retailers and e-commerce platforms aim to broaden market reach and improve distribution channels. Understanding consumer preferences is crucial. Thus, personalized marketing and targeted advertising are employed to engage specific demographic segments. Furthermore, competitive pricing and after-sales service play vital roles in building brand loyalty and gaining a competitive edge in the evolving market landscape. Companies launched cordless technology in lawn mowers.

For instance, in May 2022, The Toro Company launched a robotic mower, offering innovative, easy-to-deploy technology and advanced features. This new mower will be added to Toro's extensive portfolio of strong and energy-efficient yard care instruments, which includes its new Revolution Series of battery-powered commercial lawn care equipment and its 60V Flex-Force Power System, a comprehensive product line of cordless items with one replaceable battery.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Power Source
  • 4.3.2. Cutting Width
  • 4.3.3. Height Adjustment
  • 4.3.4. Weight and Maneuverability
  • 4.3.5. Durability
  • 4.3.6. Maintenance Requirements
• 4.4. Consideration of Privacy and Regulations

5. Global Lawn Mower Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Walk-behind
    • 5.2.1.2. Riding and Robotic
  • 5.2.2. By Propulsion
    • 5.2.2.1. Electric
    • 5.2.2.2. ICE
  • 5.2.3. By Lawn Size
    • 5.2.3.1. Small
    • 5.2.3.2. Medium
    • 5.2.3.3. Large
  • 5.2.4. By End-use
    • 5.2.4.1. Residential
    • 5.2.4.2. Commercial
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Type
  • 5.3.2. By Propulsion
  • 5.3.3. By Lawn Size
  • 5.3.4. By End-use
  • 5.3.5. By Region

6. North America Lawn Mower Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Walk-behind
    • 6.2.1.2. Riding and Robotic
  • 6.2.2. By Propulsion
    • 6.2.2.1. Electric
    • 6.2.2.2. ICE
  • 6.2.3. By Lawn Size
    • 6.2.3.1. Small
    • 6.2.3.2. Medium
    • 6.2.3.3. Large
  • 6.2.4. By End-use
    • 6.2.4.1. Residential
    • 6.2.4.2. Commercial
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Lawn Mower Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
      • 6.3.1.1.2. By Volume
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Type
        • 6.3.1.2.1.1. Walk-behind
        • 6.3.1.2.1.2. Riding and Robotic
      • 6.3.1.2.2. By Propulsion
        • 6.3.1.2.2.1. Electric
        • 6.3.1.2.2.2. ICE
      • 6.3.1.2.3. By Lawn Size
        • 6.3.1.2.3.1. Small
        • 6.3.1.2.3.2. Medium
        • 6.3.1.2.3.3. Large
      • 6.3.1.2.4. By End-use
        • 6.3.1.2.4.1. Residential
        • 6.3.1.2.4.2. Commercial
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Lawn Mower Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Lawn Mower Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Lawn Mower Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Lawn Mower Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. The Toro Company
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Products and Services
    • 19.3.1.4. Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 19.3.2. John Deere (Deere & Company)
  • 19.3.3. EGO Power (CHERVON Group)
  • 19.3.4. Husqvarna AB
  • 19.3.5. Honda Motor Co Ltd
  • 19.3.6. MTD Products Inc.
  • 19.3.7. Kubota Corporation
  • 19.3.8. Robert Bosch GmbH
  • 19.3.9. Falcon Garden Tools Pvt. Ltd.
  • 19.3.10. Briggs & Stratton, LLC.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer