미국의 PaaS(Platform as a Service) 시장 평가 : 유형별, 전개 방식별, 조직 규모별, 산업별, 지역별, 기회 및 예측(2018-2032년)

United States platform as a service (PaaS) market is projected to witness a CAGR of 15.59% during the forecast period 2025-2032F, growing from USD 64.67 billion in 2024 to USD 206.15 billion in 2032.

Digital transformation has been a significant driver of the platform as a service (PaaS) market in the United States. Businesses across different industries are embracing cloud-based solutions to modernize operations, enhance agility, and improve customer experience. Also, to accelerate application development, reduce infrastructure costs, and streamline workflows, organizations are increasingly adopting the platform as a service (PaaS) solution. Furthermore, by leveraging the platform as a service (PaaS), companies are focusing on innovation rather than managing complex IT environments, enabling faster time-to-market for new products and services.

Moreover, the United States platform as a service market has been driven more by the requirement for scalable and collaborative tools because of the transition to remote work. Platform as a service (PaaS) platforms provide a cloud-based environment for development that supports remote teams, enabling integration and easy collaboration between teams. As per the United States Bureau of Labor Statistics, 22.8% of United States employees worked remotely at least partially, which accounts for 35.13 million people, as of August 2024. Therefore, it is anticipated that the number of employees working remotely will increase significantly driving the demand for advanced platform as a service (PaaS) service within the country.

Government's Efforts Drive Growth of the U.S. Platform as a Service (PaaS) Market

The United States government is playing a vital role in the development of the platform as a service (PaaS) market within the country through various initiatives and policies that are aimed at promoting innovation, digital transformation, and cloud adoption. The government has recognized the importance of modern IT infrastructure and making it a priority to encourage public and private sectors to adopt more efficient and scalable PaaS solutions. Cloud services, such as platform as a service (PaaS), have been pushed through various policies, such as the Federal Cloud Computing Strategy (Cloud First) and the Modernizing Government Technology (MGT) Act.

Additionally, with various funding for research and development in emerging technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT), the government has indirectly contributed to the development of the United States platform as a service (PaaS) market. For instance, in October 2024, the U.S. Department of Commerce announced a USD 100 million investment to accelerate research & development in artificial intelligence (AI) for the development of sustainable semiconductor materials. Such investments in emerging technologies are expected to drive the demand for advanced cloud-based development platforms as AI-driven research requires robust computational power, data analytics, and machine learning tools, which platform as a service (PaaS) platforms provide.

Expansion of the Mobile Ecosystem Proliferates the U.S. Platform as a Service (PaaS) Market

The platform as a service (PaaS) market is experiencing lucrative opportunities due to the rapid expansion of the mobile ecosystem in the United States, coupled with the critical role of app development. As of 2024, Priori Data reported that there are approximately 276.14 million smartphone users in the United States, with an 81.6% penetration rate, indicating that a significant majority of the population relies on smartphones for their daily communication, entertainment, and productivity needs. At present, mobile devices have become an integral part of daily life, therefore businesses across various industries are prioritizing mobile app development to enhance customer engagement, streamline operations, and drive revenue growth.

Hence, to support the development and deployment of mobile applications, PaaS platforms provide an ideal environment for developers offering scalable, cloud-based tools and pre-built templates that accelerate the development process. Furthermore, the emergence of new technologies such as 5G is expected to drive the demand for the platform as a service (PaaS), as these innovations require robust platforms to build advanced, feature-rich mobile applications. The United States market, with its tech-savvy population and thriving startup ecosystem, is a key driver of this trend. As more businesses seek to capitalize on the mobile-first economy, platform as a service (PaaS) is becoming an indispensable tool to offer the agility, scalability, and innovation necessary to compete in the dynamic mobile app landscape.

The BFSI Segment Holds a Considerable Share of the U.S. Platform as a Service (PaaS) Market

The banking, financial services and insurance (BFSI) sector is one of the major adopters of the platform as a service, rapidly embracing cloud computing and PaaS solutions to enhance operational efficiency, improve customer experiences, and ensure regulatory compliance. With a highly competitive need for agility, scalability, and innovation, platform as a service (PaaS) has become an indispensable tool in the sector for developing and deploying applications related to digital banking, fraud detection, risk management, and personalized financial services. As a result, this trend is driving market growth and demand for PaaS solutions.

Further, PaaS solutions enable BFSI organizations to develop applications more speedily, with reduced infrastructure costs and simplified workflows. By leveraging PaaS, banks can adapt to market changes by harnessing the power of AI, ML, and other technologies, allowing them to create seamless omnichannel experiences for their customers. Recently, the rise of open banking and collaboration with fintech companies has further accelerated the adoption of platform as a service (PaaS), as these models require robust, interoperable platforms to support API-based ecosystems.

Future Market Scenario (2025 - 2032F)

With businesses continuously adopting cloud-based solutions to modernize operations, enhance agility, improve customer experience, support remote work, foster innovation, and enable faster time-to-market for new products and services, the digital transformation is anticipated to drive the U.S. platform as a service (PaaS) market significantly.

Through policies such as the Federal Cloud Computing Strategy and artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) funding from the U.S. government, the platform as a service (PaaS) market is expected to grow further in the forecast period.

The rapid development of mobile technology in the U.S. is anticipated to increase millions of smartphone users by 2025 creating profitable opportunities for the platform as a service market (PaaS) because of essential app development and emerging 5G technology.

The United States platform as a service (PaaS) market contains substantial business from the BFSI sector, as financial institutions require advanced operational efficiency, improved customer experiences, regulatory compliance, innovations in digital banking technologies, fraud prevention, risk assessments, and tailored financial solutions.

Key Players Landscape and Outlook

The competitive landscape of the United States platform as a service (PaaS) market is highly intense and rapidly growing driven by the presence of prominent global players. As a hub for tech giants, the U.S. is experiencing robust growth in the platform as a service market as key players within the market landscape are continuously innovating and expanding their offerings to capture the majority of market share. Additionally, strategic collaborations between key players in the region are further proliferating the United States platform as a service (PaaS) market growth. For instance, in September 2024, Oracle CloudWorld, unveiled its collaboration with AWS, Google Cloud, and Microsoft Azure to help customers accelerate their application migrations and modernizations by providing direct access to Oracle Database services running on Oracle Cloud Infrastructure (OCI) and deployed in these cloud providers' data centers. The partnership enhanced the capabilities of the platform as a service (PaaS) solution by offering seamless integration and multi-cloud deployment options. Also, the firms reported that to satisfy the increasing demand for Oracle Database services running on OCI, the company will work with AWS, Google Cloud, and Microsoft Azure to continue to expand availability globally including in the United States.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Customer Voice

• 4.1. Mode of Brand Awareness
• 4.2. Factors Considered in Service Adoption
• 4.3. Consideration of Privacy and Regulations
• 4.4. Customer Support and Service Reliability

5. United States Platform as a Service (PaaS) Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Application PaaS (aPaaS)
    • 5.2.1.2. Integration PaaS (iPaaS)
    • 5.2.1.3. Database PaaS (dbPaaS)
  • 5.2.2. By Deployment Type
    • 5.2.2.1. Public
    • 5.2.2.2. Private
    • 5.2.2.3. Hybrid
  • 5.2.3. By Organization Size
    • 5.2.3.1. Large Enterprises
    • 5.2.3.2. Small and Medium Enterprises (SMEs)
  • 5.2.4. By Vertical
    • 5.2.4.1. Banking, Financial Services, and Insurance (BFSI)
    • 5.2.4.2. Consumer Goods and Retail
    • 5.2.4.3. Telecommunications
    • 5.2.4.4. Information Technology and IT-enabled Services (ITeS)
    • 5.2.4.5. Manufacturing
    • 5.2.4.6. Healthcare and Life Sciences
    • 5.2.4.7. Energy and Utilities
    • 5.2.4.8. Others
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Midwest
    • 5.2.5.3. West
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. Type
  • 5.3.2. Deployment Type
  • 5.3.3. Organization Size
  • 5.3.4. Vertical
  • 5.3.5. By Region

6. Porter's Five Forces Analysis

7. PESTLE Analysis

8. Market Dynamics

• 8.1. Market Drivers
• 8.2. Market Challenges

9. Market Trends and Developments

10. Case Studies

11. Competitive Landscape

• 11.1. Competition Matrix of Top 5 Market Leaders
• 11.2. SWOT Analysis for Top 5 Players
• 11.3. Key Players Landscape for Top 10 Market Players
  • 11.3.1. Amazon Web Services, Inc.
    • 11.3.1.1. Company Details
    • 11.3.1.2. Key Management Personnel
    • 11.3.1.3. Products and Services
    • 11.3.1.4. Financials (As Reported)
    • 11.3.1.5. Key Market Focus and Geographical Presence
    • 11.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 11.3.2. Google LLC
  • 11.3.3. Salesforce, Inc. (Heroku)
  • 11.3.4. International Business Machines Corporation
  • 11.3.5. Microsoft Corporation
  • 11.3.6. Oracle Systems Corporation
  • 11.3.7. Red Hat, Inc.
  • 11.3.8. SAP America, Inc.
  • 11.3.9. Boomi, LP
  • 11.3.10. Informatica Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

12. Strategic Recommendations

13. About Us and Disclaimer