인도의 전기이륜차 시장 평가 : 차종별, 배터리 유형별, 배터리 기술별, 유통 채널별, 지역별, 기회 및 예측(2018-2032년)

India Electric Two-Wheeler Market is forecast to grow at a CAGR of 28.34% during the forecast period between FY2025-FY2032 and was valued at USD 1.6 billion in FY2024. Being one of the largest two-wheeler marketplaces in the world, India's electric two-wheeler market is driven by rising environmental concerns among consumers, government schemes offering rebates and subsidies on usage of electric vehicles to promote reduced carbon emissions.

A shift towards electric mobility has become essential in India to control the adverse environmental impacts which is being caused by the increasing vehicles on the road. Electric two-wheelers are small, self-propelled vehicles that run on either a rechargeable battery or an integrated electric motor. They are an environmentally friendly replacement to other forms of transportation since they are lightweight, adaptable, durable, affordable, fuel-efficient, and fuel-efficient. The compact electric two-wheelers are becoming more popular since they make it possible to travel short distances faster and avoid traffic bottlenecks.

Environmental Consciousness coupled with Social Influence driving market growth

Fossil fuels like, diesel, petrol and natural gas are used for transportation, carbon dioxide (CO2) is released into the atmosphere, compromising both human health and the environment. Electric vehicle (EV) production and promotion are significant steps in this approach. They lead to less noise pollution, zero carbon emission, better air quality, and overall fuel savings. Indian population is becoming highly conscious of the environmental concerns and switching to eco-friendly modes of transport, including electric two-wheelers. Moreover, India being a highly social nation, influence from peer, family members, celebrities and social media adds to the adoption preferences of buyers in the country.

Technological Advancements Drive Market Growth

Technological advancements are considerably driving the growth of the electric two-wheeler market in India. Innovations in battery technology, charging infrastructure, and smart features make electric two-wheelers more efficient and appealing to consumers. Government-supportive policies, such as subsidies and incentives, further accelerate the adoption of electric two-wheelers. Manufacturers are expanding their offerings. The increasing focus on sustainability and reducing carbon emissions encourages consumers to shift towards electric two-wheelers. These technological and policy-driven developments are creating an ecosystem for electric mobility in India, promising a greener and more efficient future for transportation. Many companies are launching new electric two-wheelers and several acquisitions for charging stations.

For instance, in April 2024, Ather Energy Limited launched the Rizta, a family scooter (two-wheeler) with advanced features. The Rizta prioritizes comfort, convenience, and safety, offering features like SkidControl and WhatsApp integration on the dashboard. It comes in two models, Rizta S and Rizta Z, with battery capacities of 2.9 kWh and 3.7 kWh.

In January 2025, Vietnamese EV manufacturer VinFast Auto Ltd. has launched five electric scooter models-Clara S, Thion S, Feliz S, Vento S, and Evo 200-in India. Each scooter is equipped with a 3.5kWh LFP battery, offering a range between 190 to 210 km on a single charge, depending on the model.

Government scheme Accelerating Market Growth

By providing subsidies for the purchase of electric vehicles, the government of India is helping the industry grow at a faster pace. In line with this, these incentives have increased the consumer acceptability of battery-powered scooters and motorbikes. Tax deductions, purchase reimbursements, and financial incentives are some supportive initiatives for EV buyers. As a result, the government is offering subsidies through the FAME II (Faster Adoption and Manufacture of EV's) scheme and separate state EV policies to encourage the adoption of electric vehicles more quickly.

For instance, Pune-based electric two-wheeler startup BGauss Auto Private Limited has raised INR 161 crore (USD 18.6 million) from Bharat Value Fund. The investment will be utilized to expand its presence in India and overseas, enhance manufacturing capacity, and boost in-house R&D for upcoming product launches.

Impact of COVID-19 on India Electric Two-Wheeler Market

The pandemic had an impact on the public's health and initiated an economic crisis globally. The pandemic had a significant impact on production and the supply chain. Due to restrictions the Indian government imposed on imports coming from China, the supply of lithium-ion batteries was affected, which led to stagnating sales of electric two-wheelers. All automobiles' sectors, including factories, showrooms, and workshops, were closed, resulting in a massive drop in overall production and sales of automobiles. In addition to taking opportunity of the demand, two-wheeler EV manufacturers are now expecting an increase in sales following the lockdown, claiming that their vehicles are now more cost-effective and acceptable for commuting within cities.

Key Player Landscape and Outlook

Factors such as intensified competition, rising demand for two-wheeler, environmental sustainability, and globalization result in major challenges for vehicle production to sustain in the industry. Wide range of companies are involved in the development and manufacturing of Electric Vehicles to stay ahead of the competition and are making significant investments in R&D projects to introduce new products and increase production capabilities.

In January 2025, Suzuki Motorcycle has introduced the e-Access electric scooter and a flex-fuel variant of the Gixxer SF 250. The e-Access aims to cater to the growing demand for electric mobility, while the flex-fuel Gixxer SF 250 supports ethanol-blended fuel, promoting sustainable transportation options.

Table of Contents

Product Overview

2. Research Methodology

3. Impact of Covid-19 on India Electric Two-Wheeler Market

4. Executive Summary

5. Voice of Customer

• 5.1. Brand Awareness and Loyalty
• 5.2. Brand Satisfaction
• 5.3. Factors Considered in Purchase Decision
• 5.4. Medium of Purchase
• 5.5. Frequency of Purchase
• 5.6. Understanding of Channel Retail
• 5.7. Recommendations and Suggestions

6. India Electric Vehicle Market Outlook, FY2018-FY2032

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share and Forecast
  • 6.2.1. By Vehicle type
    • 6.2.1.1. Electric Motorcycle
    • 6.2.1.2. Electric Scooter
  • 6.2.2. By Battery type
    • 6.2.2.1. Lithium ion
    • 6.2.2.2. Lead acid
  • 6.2.3. By Battery Technology type
    • 6.2.3.1. Removable
    • 6.2.3.2. Non-Removable
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Original Equipment Manufacturers (OEMs)
    • 6.2.4.2. Dealers and Distributors
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. West and Central
    • 6.2.5.4. East

7. India Electric Two-Wheeler Market Mapping, FY2024

• 7.1. By Vehicle type
• 7.2. By Battery type
• 7.3. By Battery Technology type
• 7.4. By Distribution Channel
• 7.5. By Region

8. Price Point Analysis for Key Five Market Leaders

9. Case Studies (Best Practices Adopted by India Electric Two-Wheeler Market Players, Up to Three)

10. Macro-Business Environmental Scope

• 10.1. Value Chain analysis
• 10.2. Demand Supply Analysis
• 10.3. PESTEL Analysis
  • 10.3.1. Political Factors
  • 10.3.2. Economic Factors
  • 10.3.3. Social Factors
  • 10.3.4. Environmental Factors
  • 10.3.5. Legal Factors & Regulatory Policies
• 10.4. Business Environment Analysis
  • 10.4.1. Supplier Power
  • 10.4.2. Buyer Power
  • 10.4.3. Substitution Threat
  • 10.4.4. Threat from New Entrant
  • 10.4.5. Competitive Rivalry

11. Market Dynamics

• 11.1. Trends and Developments
• 11.2. Growth Drivers
• 11.3. Pertaining Challenges

12. Key Players Landscape

• 12.1. Competition Matrix of Market Leaders
• 12.2. Market Revenue Analysis of Market Leaders (in %, FY2024)
• 12.3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• 12.4. SWOT Analysis (For Five Market Players)

13. Key Players Outlook

• 13.1. Hero Electric Vehicles Pvt. Ltd.
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Ola Electric Technologies Pvt. Ltd.
• 13.3. Okinawa Autotech Pvt. Ltd.
• 13.4. Ather Energy Pvt. Ltd.
• 13.5. Ampere Vehicles Pvt. Ltd.
• 13.6. PurEnergy Pvt. Ltd.
• 13.7. TVS Motor Company Ltd.
• 13.8. Revolt Intellicorp Pvt. Ltd.
• 13.9. Benling India Energy and Technology Pvt Ltd
• 13.10. Bajaj Auto Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer