세계의 자동차 뒷좌석 인포테인먼트 시장 평가 : OS별, 기술 유형별, 판매 채널별, 지역별, 기회 및 예측(2018-2032년)

Global automotive rear seat infotainment market is projected to witness a CAGR of 8.04% during the forecast period 2025-2032, growing from USD 10.51 billion in 2024 to USD 19.51 billion in 2032F, owing to rising consumer expectations for in-car entertainment, enhanced connectivity, and higher sales of premium passenger cars. Automakers are integrating advanced multimedia systems in rear seats to meet the growing demand for personalized entertainment, especially in luxury and high-end vehicles. Technological advancements such as wireless streaming, touchscreen displays, and smartphone integration are shaping the market. Increased focus on passenger comfort, especially during long travels, continues to make rear seat infotainment a key automotive differentiator. Companies focus on launching new vehicles, adopting rear seat infotainment systems.

For instance, in January 2023, BMW AG launched the BMW 7 Series and i7 in India. In addition to its luxurious features, the new BMW 7 Series has a 31.1-inch, 8K "cinema" screen installed on the roof for the backseat passengers. The screen is a component of a series of technological advancements that improve the ease and comfort of rear passengers. Voice commands, the BMW iDrive OS, or the 5.5-inch touchscreens in the back doors can all be used to control the screen.

Premium Car Sales to Fuel the Automotive Rear Seat Infotainment Market Growth

Modern consumers increasingly expect seamless digital experiences, even while commuting. Rear seat infotainment systems offer connectivity through Wi-Fi, Bluetooth, and smartphone integration, enabling streaming, gaming, and video conferencing. This growing desire for digital convenience in vehicles, especially among younger passengers, is fueling market demand. Automakers now emphasize infotainment as part of the vehicle's tech appeal. With the rise of smart mobility, rear seat systems are becoming vital in offering a connected car experience that aligns with the digital lifestyles of users. Companies are even upgrading their automobile series with advanced features such as rear seat screens and entertainment systems.

For instance, in November 2024, Stellantis NV (Citroen) launched a new rear-entertainment display, calling the upgraded edition Aircross "Xplorer Edition". It comes in two different packages, which are Standard and Optional. The Optional package comes with advanced features like a rear seat entertainment system that comes with a dual-port adaptor to enhance passenger comfort.

Luxury and premium passenger vehicles increasingly feature rear seat infotainment as a standard or optional offering. As disposable income rises globally, consumers show a stronger preference for high-end automotive features. Rear seat entertainment enhances comfort, offering touchscreen displays, integrated headphones, and media control, appealing to end-users and business-class travelers alike. Automakers use these systems to differentiate models and elevate the premium feel of the vehicle. The upward trend in luxury vehicle sales is thus a significant driver of rear seat infotainment adoption.

Ride-Hailing and Display Innovation to Shape the Automotive Rear Seat Market Dynamics

The growth of ride-hailing platforms and chauffeur-driven services is pushing the adoption of rear seat infotainment. Operators seek to enhance passenger comfort and satisfaction to remain competitive. These systems allow users to access multimedia content during travel, particularly in high-end fleets like business taxis or premium shared rides. With passengers spending more time in transit, service providers are investing in in-vehicle entertainment solutions. This shift is not just a luxury add-on but a value proposition to retain and attract riders.

Technological innovation in automotive displays, audio systems, and user interfaces is boosting rear seat infotainment adoption. High-definition touchscreens, OLED panels, and immersive surround sound systems now offer an experience akin to home entertainment. Voice recognition, gesture control, and real-time media streaming are becoming mainstream.

QNX Segment Leads in the Global Automotive Rear Seat Infotainment Market

Based on the operating system, QNX dominates the automotive rear seat infotainment market due to its robust, real-time operating system (RTOS) that delivers exceptional reliability, stability, and deterministic performance, qualities highly valued in automotive environments. Its platform is specifically designed to support complex, media-rich experiences, enabling seamless content sharing, multi-zone media management, and integration of advanced features like gaming, internet access, and app deployment across multiple displays. Automakers favor QNX for its safety, security, and proven track record, with the system powering rear-seat entertainment in hundreds of vehicle models from leading global brands.

For instance, in January 2025, QNX (BlackBerry Limited) launched an automotive software solution named QNX Cabin to accelerate digital cockpit development. It streamlines the creation of high-performance, software-driven digital cockpits for advanced in-vehicle experiences. Utilizing cloud-based development enables architects and developers to "shift left," allowing them to design, test, and fine-tune every line of code in the cloud before seamlessly transferring it to production System on Chip (SoC) hardware.

Asia-Pacific Leads in the Global Automotive Rear Seat Infotainment Market

Asia-Pacific leads the automotive rear seat infotainment market due to rapid urbanization, a growing middle class, and increased sales of premium vehicles in countries like China, India, Japan, and South Korea. China, the world's largest automotive market, has seen significant adoption of in-car technology, driven by tech-savvy consumers and domestic automakers offering advanced features even in mid-range vehicles. India's expanding automotive sector and consumer shift toward connected features further bolster regional demand. South Korean and Japanese OEMs, known for innovation, continuously integrate cutting-edge infotainment into their models.

Regional governments support smart mobility initiatives, accelerating the adoption of connected car technologies. Strong supply chains and localized production help reduce costs and promote market penetration. With its mix of scale, innovation, and rising demand, Asia-Pacific remains at the forefront of infotainment development and deployment across various vehicle categories.

Impact of the U.S. Tariffs on the Automotive Rear Seat Infotainment Market

U.S. tariffs on imported automotive electronics and components have increased the cost of manufacturing rear seat infotainment systems, especially those relying on Asian supply chains. OEMs are forced to re-evaluate sourcing strategies or absorb higher costs, which could reduce profit margins or increase vehicle prices. Some manufacturers are shifting production or assembly to North America to bypass tariffs, but this transition involves time and investment. The added cost pressure may delay infotainment upgrades in entry- and mid-level models, impacting volume growth in the short term, especially in the North American market.

Key Players Landscape and Outlook

Key players in the automotive rear seat infotainment market are focusing on partnerships with software developers and cloud service providers to integrate advanced digital ecosystems into vehicles. Emphasis is placed on creating modular platforms that can be updated over-the-air (OTA), enabling continuous feature enhancements post-purchase. Hardware innovations include slimmer displays, voice control, and AI-driven personalization. Strategic investments are also directed toward regional R&D centers to tailor infotainment solutions for local preferences and compliance. Furthermore, many are adopting open-source platforms to ensure seamless compatibility with smartphones and other connected devices. These strategies aim to future-proof infotainment systems, improve user satisfaction, and strengthen OEM relationships through differentiated value propositions. Companies also partner with technological giants to deliver high-end digital cockpit technology that includes rear infotainment and entertainment systems.

For instance, in January 2022, Qualcomm Technologies, Inc. and Alps Alpine Co., Ltd. revealed their collaborative effort to create the Digital Cabin. The Digital Cabin employs High-Performance Reference Architecture (HPRA), which is Alps Alpine's proprietary integrated electronic control unit (ECU) driven by the 3rd Generation Snapdragon Cockpit Platforms.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Unmet Needs

6. Global Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Operating System
    • 6.2.1.1. QNX
    • 6.2.1.2. Linux
    • 6.2.1.3. Microsoft
    • 6.2.1.4. Others
  • 6.2.2. By Technology Type
    • 6.2.2.1. Multimedia Player
    • 6.2.2.2. Navigation System
  • 6.2.3. By Sales Channel
    • 6.2.3.1. Original Equipment Manufacturer
    • 6.2.3.2. Aftermarket
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Operating System
  • 6.3.2. By Technology Type
  • 6.3.3. By Sales Channel
  • 6.3.4. By Region

7. North America Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Operating System
    • 7.2.1.1. QNX
    • 7.2.1.2. Linux
    • 7.2.1.3. Microsoft
    • 7.2.1.4. Others
  • 7.2.2. By Technology Type
    • 7.2.2.1. Multimedia Player
    • 7.2.2.2. Navigation System
  • 7.2.3. By Sales Channel
    • 7.2.3.1. Original Equipment Manufacturer
    • 7.2.3.2. Aftermarket
  • 7.2.4. By Country Share
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Automotive Rear Seat Infotainment Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Operating System
        • 7.3.1.2.1.1. QNX
        • 7.3.1.2.1.2. Linux
        • 7.3.1.2.1.3. Microsoft
        • 7.3.1.2.1.4. Others
      • 7.3.1.2.2. By Technology Type
        • 7.3.1.2.2.1. Multimedia Player
        • 7.3.1.2.2.2. Navigation System
      • 7.3.1.2.3. By Sales Channel
        • 7.3.1.2.3.1. Original Equipment Manufacturer
        • 7.3.1.2.3.2. Aftermarket
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Poland

9. Asia-Pacific Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Alps Alpine Co., Ltd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Continental AG
  • 17.3.3. HARMAN International Industries, Inc
  • 17.3.4. Panasonic Corporation
  • 17.3.5. Pioneer Electronics (USA) Inc.
  • 17.3.6. DENSO Corporation
  • 17.3.7. Garmin Ltd
  • 17.3.8. Kenwood Limited
  • 17.3.9. Aptiv Global Operations Limited
  • 17.3.10. Ameri VOXX International Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer