위치 기반 VR 엔터테인먼트(LBE) 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2033년)

Persistence Market Research has recently released a comprehensive report on the Location-based VR Entertainment (LBE) Market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Location-based VR Entertainment Market Size (2024E): USD 5.2 Billion
• Projected Market Value (2033F): USD 49.2 Billion
• Global Market Growth Rate (CAGR 2024 to 2033): 28.3%

Location-based VR Entertainment Market - Report Scope:

Location-based VR Entertainment venues offer immersive virtual reality experiences through dedicated physical spaces, catering to diverse consumer demographics. These venues deploy advanced VR hardware and software to provide interactive gaming, educational, and cinematic experiences, enhancing user engagement and entertainment value. The market serves entertainment centers, theme parks, arcades, and standalone VR facilities, featuring a variety of VR technologies, including tethered VR headsets, untethered VR devices, and mixed reality platforms.

Market Growth Drivers:

The global Location-based VR Entertainment market is propelled by several key factors, including increasing consumer demand for immersive entertainment experiences, technological advancements in VR hardware and software, and strategic partnerships between VR content developers and entertainment venue operators. Growing investments in VR content creation and infrastructure development, coupled with rising disposable incomes and leisure spending, drive market expansion. Moreover, the integration of augmented reality (AR) elements and multiplayer VR experiences enhances user interaction and expands market appeal among diverse age groups and demographics.

Market Restraints:

Despite promising growth prospects, the Location-based VR Entertainment market faces challenges related to high initial setup costs, operational complexities, and regulatory considerations governing VR content and safety standards. Variability in consumer adoption rates and concerns regarding motion sickness and VR-induced discomforts also influence market dynamics. Additionally, the COVID-19 pandemic has temporarily impacted market growth, disrupting venue operations and consumer footfall, albeit with recovery anticipated as restrictions ease and consumer confidence returns.

Market Opportunities:

The Location-based VR Entertainment market presents significant growth opportunities driven by ongoing innovations in VR technology, increasing digitalization trends, and evolving consumer preferences for interactive and experiential entertainment formats. Expansion into new geographic markets, strategic alliances with tourism and leisure industry stakeholders, and the development of location-specific VR content are critical to unlocking new revenue streams and sustaining competitive advantage. Furthermore, advancements in 5G infrastructure and cloud gaming platforms facilitate seamless VR content delivery and enhance user accessibility across global markets.

Key Questions Answered in the Report:

• What factors are driving the adoption of Location-based VR Entertainment globally?
• Which VR hardware and software technologies dominate the market, and how are they evolving?
• How are regulatory frameworks impacting the expansion of Location-based VR Entertainment venues?
• Who are the key players shaping the Location-based VR Entertainment market landscape, and what strategies are they employing to gain market share?
• What are the emerging trends and future prospects in the global Location-based VR Entertainment market?

Competitive Intelligence and Business Strategy:

Leading players in the global Location-based VR Entertainment market, including The VOID LLC, Dreamscape Immersive, Sandbox VR, and Zero Latency VR, focus on innovation, content diversification, and geographic expansion to enhance market presence. These companies leverage proprietary VR platforms, exclusive content partnerships, and customer engagement initiatives to attract and retain a loyal user base. Collaborations with IP owners, film studios, and technology providers strengthen content portfolios and drive visitor engagement at VR entertainment venues. Moreover, investments in customer analytics, operational efficiency, and VR experience customization optimize revenue generation and sustain long-term growth in the dynamic Location-based VR Entertainment sector.

Key Companies Profiled:

• HTC Vive (HTC Corporation)
• Oculus VR (Meta)
• Hologate
• Survios Inc.
• The Void LLC
• VRstudios Inc.
• Zero Latency VR
• Exit Reality VR
• Positron

Key Segments of LBE Industry Research

By Component:

• Hardware
• Software
• Services

By Technology:

• 2D
• 3D
• Cloud-Merged Reality

By End User:

• Amusement Parks
• Theme Parks
• Arcade Studios
• 4D Films

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia Pacific
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting the Market
• 3.2. Product Innovation / Development Trends

4. Pricing Analysis

• 4.1. Pricing Analysis, By Product
  • 4.1.1. Hardware Pricing Analysis
  • 4.1.2. Software Pricing Analysis
• 4.2. Average Pricing Analysis Benchmark

5. Global Location-based VR Entertainment (LBE) Market Demand (Value in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

• 5.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
• 5.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
  • 5.2.1. Y-o-Y Growth Trend Analysis
  • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

• 6.1. Macro-Economic Factors
• 6.2. Forecast Factors - Relevance & Impact
• 6.3. Value Chain
• 6.4. COVID-19 Crisis - Impact Assessment
  • 6.4.1. Current Statistics
  • 6.4.2. Short-Mid-Long Term Outlook
  • 6.4.3. Likely Rebound
• 6.5. Market Dynamics
  • 6.5.1. Drivers
  • 6.5.2. Restraints
  • 6.5.3. Opportunities

7. Global Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033, by Component

• 7.1. Introduction / Key Findings
• 7.2. Historical Market Size (US$ Bn) Analysis By Component, 2019-2023
• 7.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Component, 2024-2033
  • 7.3.1. Hardware
    • 7.3.1.1. Head Mount Display
    • 7.3.1.2. Sensors
    • 7.3.1.3. Head up Display
    • 7.3.1.4. Camera
    • 7.3.1.5. Others
  • 7.3.2. VR Software
  • 7.3.3. VR Services
• 7.4. Market Attractiveness Analysis By Component

8. Global Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033, by Technology

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Bn) Analysis By Technology, 2019-2023
• 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Technology, 2024-2033
  • 8.3.1. 2D
  • 8.3.2. 3D
  • 8.3.3. Cloud Merged Reality
• 8.4. Market Attractiveness Analysis By Technology

9. Global Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033, by End User

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Bn) Analysis By End User, 2019-2023
• 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By End User, 2024-2033
  • 9.3.1. Amusement Park
  • 9.3.2. Theme Park
  • 9.3.3. Arcade Studios
  • 9.3.4. 4D Films
  • 9.3.5. Others
• 9.4. Market Attractiveness Analysis By End User

10. Global Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033, by Region

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Bn) Analysis By Region, 2019-2023
• 10.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Region, 2024-2033
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. East Asia
  • 10.3.5. South Asia Pacific
  • 10.3.6. Middle East and Africa
• 10.4. Market Attractiveness Analysis By Region

11. North America Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033

• 11.1. Introduction
• 11.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 11.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 11.3.1. By Component
  • 11.3.2. By Technology
  • 11.3.3. By End User
  • 11.3.4. By Country
    • 11.3.4.1. U.S.
    • 11.3.4.2. Canada
• 11.4. Market Attractiveness Analysis
  • 11.4.1. By Component
  • 11.4.2. By Technology
  • 11.4.3. By End User
  • 11.4.4. By Country
• 11.5. Market Trends
• 11.6. Key Market Participants - Intensity Mapping

12. Latin America Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 12.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 12.3.1. By Component
  • 12.3.2. By Technology
  • 12.3.3. By End User
  • 12.3.4. By Country
    • 12.3.4.1. Brazil
    • 12.3.4.2. Mexico
    • 12.3.4.3. Rest of Latin America
• 12.4. Market Attractiveness Analysis
  • 12.4.1. By Component
  • 12.4.2. By Technology
  • 12.4.3. By End User
  • 12.4.4. By Country

13. Europe Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 13.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 13.3.1. By Component
  • 13.3.2. By Technology
  • 13.3.3. By End User
  • 13.3.4. By Country
    • 13.3.4.1. Germany
    • 13.3.4.2. Italy
    • 13.3.4.3. France
    • 13.3.4.4. U.K.
    • 13.3.4.5. Spain
    • 13.3.4.6. BENELUX
    • 13.3.4.7. Russia
    • 13.3.4.8. Rest of Europe
• 13.4. Market Attractiveness Analysis
  • 13.4.1. By Component
  • 13.4.2. By Technology
  • 13.4.3. By End User
  • 13.4.4. By Country

14. South Asia & Pacific Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033

• 14.1. Introduction
• 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 14.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 14.3.1. By Component
  • 14.3.2. By Technology
  • 14.3.3. By End User
  • 14.3.4. By Country
    • 14.3.4.1. India
    • 14.3.4.2. Indonesia
    • 14.3.4.3. Malaysia
    • 14.3.4.4. Singapore
    • 14.3.4.5. Australia & New Zealand
    • 14.3.4.6. Rest of South Asia and Pacific
• 14.4. Market Attractiveness Analysis
  • 14.4.1. By Component
  • 14.4.2. By Technology
  • 14.4.3. By End User
  • 14.4.4. By Country

15. East Asia Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033

• 15.1. Introduction
• 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 15.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 15.3.1. By Component
  • 15.3.2. By Technology
  • 15.3.3. By End User
  • 15.3.4. By Country
    • 15.3.4.1. China
    • 15.3.4.2. Japan
    • 15.3.4.3. South Korea
• 15.4. Market Attractiveness Analysis
  • 15.4.1. By Component
  • 15.4.2. By Technology
  • 15.4.3. By End User
  • 15.4.4. By Country

16. Middle East and Africa Location-based VR Entertainment (LBE) Market Analysis 2019-2023 and Forecast 2024-2033

• 16.1. Introduction
• 16.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
• 16.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 16.3.1. By Component
  • 16.3.2. By Technology
  • 16.3.3. By End User
  • 16.3.4. By Country
    • 16.3.4.1. GCC Countries
    • 16.3.4.2. Turkey
    • 16.3.4.3. South Africa
    • 16.3.4.4. Rest of Middle East and Africa
• 16.4. Market Attractiveness Analysis
  • 16.4.1. By Component
  • 16.4.2. By Technology
  • 16.4.3. By End User
  • 16.4.4. By Country

17. Key Countries Analysis- Location-based VR Entertainment (LBE) Market

• 17.1. U.S. Location-based VR Entertainment (LBE) Market Analysis
  • 17.1.1. By Component
  • 17.1.2. By Technology
  • 17.1.3. By End User
• 17.2. Canada Location-based VR Entertainment (LBE) Market Analysis
  • 17.2.1. By Component
  • 17.2.2. By Technology
  • 17.2.3. By End User
• 17.3. Mexico Location-based VR Entertainment (LBE) Market Analysis
  • 17.3.1. By Component
  • 17.3.2. By Technology
  • 17.3.3. By End User
• 17.4. Brazil Location-based VR Entertainment (LBE) Market Analysis
  • 17.4.1. By Component
  • 17.4.2. By Technology
  • 17.4.3. By End User
• 17.5. Germany Location-based VR Entertainment (LBE) Market Analysis
  • 17.5.1. By Component
  • 17.5.2. By Technology
  • 17.5.3. By End User
• 17.6. Italy Location-based VR Entertainment (LBE) Market Analysis
  • 17.6.1. By Component
  • 17.6.2. By Technology
  • 17.6.3. By End User
• 17.7. France Location-based VR Entertainment (LBE) Market Analysis
  • 17.7.1. By Component
  • 17.7.2. By Technology
  • 17.7.3. By End User
• 17.8. U.K. Location-based VR Entertainment (LBE) Market Analysis
  • 17.8.1. By Component
  • 17.8.2. By Technology
  • 17.8.3. By End User
• 17.9. Spain Location-based VR Entertainment (LBE) Market Analysis
  • 17.9.1. By Component
  • 17.9.2. By Technology
  • 17.9.3. By End User
• 17.10. BENELUX Location-based VR Entertainment (LBE) Market Analysis
  • 17.10.1. By Component
  • 17.10.2. By Technology
  • 17.10.3. By End User
• 17.11. Russia Location-based VR Entertainment (LBE) Market Analysis
  • 17.11.1. By Component
  • 17.11.2. By Technology
  • 17.11.3. By End User
• 17.12. Rest of Europe Location-based VR Entertainment (LBE) Market Analysis
  • 17.12.1. By Component
  • 17.12.2. By Technology
  • 17.12.3. By End User
• 17.13. China Location-based VR Entertainment (LBE) Market Analysis
  • 17.13.1. By Component
  • 17.13.2. By Technology
  • 17.13.3. By End User
• 17.14. Japan Location-based VR Entertainment (LBE) Market Analysis
  • 17.14.1. By Component
  • 17.14.2. By Technology
  • 17.14.3. By End User
• 17.15. South Korea Location-based VR Entertainment (LBE) Market Analysis
  • 17.15.1. By Component
  • 17.15.2. By Technology
  • 17.15.3. By End User
• 17.16. India Location-based VR Entertainment (LBE) Market Analysis
  • 17.16.1. By Component
  • 17.16.2. By Technology
  • 17.16.3. By End User
• 17.17. Malaysia Location-based VR Entertainment (LBE) Market Analysis
  • 17.17.1. By Component
  • 17.17.2. By Technology
  • 17.17.3. By End User
• 17.18. Indonesia Location-based VR Entertainment (LBE) Market Analysis
  • 17.18.1. By Component
  • 17.18.2. By Technology
  • 17.18.3. By End User
• 17.19. Singapore Location-based VR Entertainment (LBE) Market Analysis
  • 17.19.1. By Component
  • 17.19.2. By Technology
  • 17.19.3. By End User
• 17.20. Australia and New Zealand Location-based VR Entertainment (LBE) Market Analysis
  • 17.20.1. By Component
  • 17.20.2. By Technology
  • 17.20.3. By End User
• 17.21. GCC Countries Location-based VR Entertainment (LBE) Market Analysis
  • 17.21.1. By Component
  • 17.21.2. By Technology
  • 17.21.3. By End User
• 17.22. Turkey Location-based VR Entertainment (LBE) Market Analysis
  • 17.22.1. By Component
  • 17.22.2. By Technology
  • 17.22.3. By End User
• 17.23. South Africa Location-based VR Entertainment (LBE) Market Analysis
  • 17.23.1. By Component
  • 17.23.2. By Technology
  • 17.23.3. By End User
• 17.24. Rest of Middle East and Africa Location-based VR Entertainment (LBE) Market Analysis
  • 17.24.1. By Component
  • 17.24.2. By Technology
  • 17.24.3. By End User

18. Market Structure Analysis

• 18.1. Market Analysis by Tier of Companies
• 18.2. Market Share Analysis of Top Players
• 18.3. Market Presence Analysis

19. Competition Analysis

• 19.1. Competition Dashboard
• 19.2. Competition Benchmarking
• 19.3. Competition Deep Dive
  • 19.3.1. HTC Vive (HTC Corporation)
    • 19.3.1.1. Business Overview
    • 19.3.1.2. Solution Portfolio
    • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.1.4. Key Strategy & Developments
  • 19.3.2. Oculus VR (Meta)
    • 19.3.2.1. Business Overview
    • 19.3.2.2. Solution Portfolio
    • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.2.4. Key Strategy & Developments
  • 19.3.3. Hologate
    • 19.3.3.1. Business Overview
    • 19.3.3.2. Solution Portfolio
    • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.3.4. Key Strategy & Developments
  • 19.3.4. Survios Inc.
    • 19.3.4.1. Business Overview
    • 19.3.4.2. Solution Portfolio
    • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.4.4. Key Strategy & Developments
  • 19.3.5. The Void LLC
    • 19.3.5.1. Business Overview
    • 19.3.5.2. Solution Portfolio
    • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.5.4. Key Strategy & Developments
  • 19.3.6. VRstudios Inc.
    • 19.3.6.1. Business Overview
    • 19.3.6.2. Solution Portfolio
    • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.6.4. Key Strategy & Developments
  • 19.3.7. Zero Latency VR
    • 19.3.7.1. Business Overview
    • 19.3.7.2. Solution Portfolio
    • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.7.4. Key Strategy & Developments
  • 19.3.8. Exit Reality VR
    • 19.3.8.1. Business Overview
    • 19.3.8.2. Solution Portfolio
    • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.8.4. Key Strategy & Developments
  • 19.3.9. Positron
    • 19.3.9.1. Business Overview
    • 19.3.9.2. Solution Portfolio
    • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.9.4. Key Strategy & Developments
  • 19.3.10. Others
    • 19.3.9.5. Business Overview
    • 19.3.9.6. Solution Portfolio
    • 19.3.9.7. Profitability by Market Segments (Business Segments/Region)
    • 19.3.9.8. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology