마케팅 테크놀러지(MarTech) 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently released a comprehensive report on the worldwide market for Marketing Technology (MarTech). The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Marketing Technology Market Size (2024E): US$384.5 Bn
• Projected Market Value (2031F): US$2,015.3 Bn
• Global Market Growth Rate (CAGR 2024 to 2031): 26.7%

Marketing Technology Market - Report Scope:

Marketing Technology encompasses a range of tools and solutions designed to streamline and enhance marketing efforts, including customer relationship management (CRM), data analytics, digital advertising platforms, and marketing automation software. MarTech solutions are critical for optimizing marketing strategies, personalizing customer experiences, and improving ROI. The market caters to various sectors, including retail, financial services, healthcare, and technology, offering solutions such as email marketing tools, social media management platforms, and content management systems.

Market Growth Drivers:

The global Marketing Technology market is propelled by several key factors, including the increasing adoption of digital marketing strategies, the growing emphasis on data-driven decision-making, and advancements in AI and machine learning technologies. The surge in online and mobile commerce is driving demand for sophisticated marketing tools that can analyze consumer behavior, segment audiences, and deliver targeted advertising. Additionally, the growing need for personalized customer experiences and the integration of cross-channel marketing solutions contribute to market expansion. The rise in investments in digital transformation and the need for efficient marketing operations further fuel market growth.

Market Restraints:

Despite promising growth prospects, the Marketing Technology market faces challenges related to data privacy concerns, regulatory compliance, and the high cost of advanced MarTech solutions. Stringent regulations such as GDPR and CCPA impose compliance burdens on organizations, affecting their ability to leverage marketing data effectively. Moreover, the rapid pace of technological advancements necessitates continuous updates and investments in MarTech tools, which may pose financial challenges for smaller enterprises. Addressing these barriers requires robust data protection strategies and cost-effective solutions that align with evolving regulatory standards.

Market Opportunities:

The Marketing Technology market presents significant growth opportunities driven by technological innovations, evolving consumer preferences, and emerging digital marketing trends. The integration of AI and machine learning offers advanced analytics capabilities and predictive insights, enabling more effective customer targeting and campaign optimization. The rise of omnichannel marketing and the increasing use of chatbots and virtual assistants enhance customer engagement and streamline marketing processes. Strategic partnerships, investment in R&D, and the development of scalable, user-friendly MarTech solutions are essential to capitalize on these opportunities and sustain market leadership.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Marketing Technology market globally?
• Which MarTech solutions and technologies are experiencing the highest adoption rates across different industries?
• How are advancements in AI and machine learning reshaping the competitive landscape of the MarTech market?
• Who are the key players contributing to the Marketing Technology market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the global Marketing Technology market?

Competitive Intelligence and Business Strategy:

Leading players in the global Marketing Technology market, including Salesforce.com, Inc., Adobe Inc., Oracle Corporation, and HubSpot, Inc., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced MarTech solutions, such as AI-powered analytics platforms, customer engagement tools, and integrated marketing suites. Collaborations with digital agencies, technology providers, and data management platforms facilitate market access and promote technology adoption. Moreover, emphasis on customer-centric solutions, integration capabilities, and actionable insights fosters market growth and enhances client satisfaction in the rapidly evolving MarTech landscape.

Key Companies Profiled:

• AWS
• Apple
• Adobe Inc.
• Amdocs
• Buzzoole
• Connect Insights
• ContentGrow
• Fullcircl
• Google LLC
• Microsoft
• Oracle
• SAP

Marketing Technology (MarTech) Industry Segmentation

By Product

• Social Media Tools
• Content Marketing Tools
• Rich Media Tools
• Automation Tools

By Type

• Digital Marketing
• Offline Marketing

By Application

• Healthcare
• IT
• Media & Entertainment
• Real Estate

By Region

• North America
• Latin America
• Europe
• South Asia & Oceania
• East Asia
• The Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Marketing Technology (MarTech) Market Snapshot, 2024-2031
• 1.2. Market Opportunity Assessment, 2024-2031, US$ Bn
• 1.3. Key Market Trends
• 1.4. Future Market Projections
• 1.5. Premium Market Insights
• 1.6. Industry Developments and Key Market Events
• 1.7. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definition
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Opportunity
  • 2.2.4. Challenges
  • 2.2.5. Key Trends
• 2.3. Macro-Economic Factors
  • 2.3.1. Global Sectorial Outlook
  • 2.3.2. Global GDP Growth Outlook
• 2.4. COVID-19 Impact Analysis
• 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

• 3.1. Product Adoption Analysis
• 3.2. Technology Assessment
• 3.3. Key Deals and Mergers
• 3.4. PESTLE Analysis
• 3.5. Porter's Five Force Analysis

4. Global Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 4.1. Key Highlights
  • 4.1.1. Market Volume Projections
  • 4.1.2. Market Size (US$ Bn) and Y-o-Y Growth
  • 4.1.3. Absolute $ Opportunity
• 4.2. Market Size (US$ Bn) Analysis and Forecast
  • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
  • 4.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
• 4.3. Global Marketing Technology (MarTech) Market Outlook: Product
  • 4.3.1. Introduction / Key Findings
  • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Product, 2019-2023
  • 4.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 4.3.3.1. Social Media Tools
    • 4.3.3.2. Content Marketing Tools
    • 4.3.3.3. Rich Media Tools
    • 4.3.3.4. Automation Tools
• 4.4. Market Attractiveness Analysis: Product
• 4.5. Global Marketing Technology (MarTech) Market Outlook: Type
  • 4.5.1. Introduction / Key Findings
  • 4.5.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
  • 4.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 4.5.3.1. Digital Marketing
    • 4.5.3.2. Offline Marketing
• 4.6. Market Attractiveness Analysis: Type
• 4.7. Global Marketing Technology (MarTech) Market Outlook: Application
  • 4.7.1. Introduction / Key Findings
  • 4.7.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
  • 4.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 4.7.3.1. Healthcare
    • 4.7.3.2. IT
    • 4.7.3.3. Media & Entertainment
    • 4.7.3.4. Real Estate
• 4.8. Market Attractiveness Analysis: Application

5. Global Marketing Technology (MarTech) Market Outlook: Region

• 5.1. Key Highlights
• 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
• 5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
  • 5.3.1. North America
  • 5.3.2. Europe
  • 5.3.3. East Asia
  • 5.3.4. South Asia and Oceania
  • 5.3.5. Latin America
  • 5.3.6. Middle East & Africa
• 5.4. Market Attractiveness Analysis: Region

6. North America Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 6.1. Key Highlights
• 6.2. Pricing Analysis
• 6.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 6.3.1. By Country
  • 6.3.2. By Product
  • 6.3.3. By Type
  • 6.3.4. By Application
• 6.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 6.4.1. U.S.
  • 6.4.2. Canada
• 6.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
  • 6.5.1. Social Media Tools
  • 6.5.2. Content Marketing Tools
  • 6.5.3. Rich Media Tools
  • 6.5.4. Automation Tools
• 6.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 6.6.1. Digital Marketing
  • 6.6.2. Offline Marketing
• 6.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 6.7.1. Healthcare
  • 6.7.2. IT
  • 6.7.3. Media & Entertainment
  • 6.7.4. Real Estate
• 6.8. Market Attractiveness Analysis

7. Europe Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 7.3.1. By Country
  • 7.3.2. By Product
  • 7.3.3. By Type
  • 7.3.4. By Application
• 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 7.4.1. Germany
  • 7.4.2. France
  • 7.4.3. U.K.
  • 7.4.4. Italy
  • 7.4.5. Spain
  • 7.4.6. Russia
  • 7.4.7. Turkey
  • 7.4.8. Rest of Europe
• 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
  • 7.5.1. Social Media Tools
  • 7.5.2. Content Marketing Tools
  • 7.5.3. Rich Media Tools
  • 7.5.4. Automation Tools
• 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 7.6.1. Digital Marketing
  • 7.6.2. Offline Marketing
• 7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 7.7.1. Healthcare
  • 7.7.2. IT
  • 7.7.3. Media & Entertainment
  • 7.7.4. Real Estate
• 7.8. Market Attractiveness Analysis

8. East Asia Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 8.3.1. By Country
  • 8.3.2. By Product
  • 8.3.3. By Type
  • 8.3.4. By Application
• 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 8.4.1. China
  • 8.4.2. Japan
  • 8.4.3. South Korea
• 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
  • 8.5.1. Social Media Tools
  • 8.5.2. Content Marketing Tools
  • 8.5.3. Rich Media Tools
  • 8.5.4. Automation Tools
• 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 8.6.1. Digital Marketing
  • 8.6.2. Offline Marketing
• 8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 8.7.1. Healthcare
  • 8.7.2. IT
  • 8.7.3. Media & Entertainment
  • 8.7.4. Real Estate
• 8.8. Market Attractiveness Analysis

9. South Asia & Oceania Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 9.3.1. By Country
  • 9.3.2. By Product
  • 9.3.3. By Type
  • 9.3.4. By Application
• 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 9.4.1. India
  • 9.4.2. Southeast Asia
  • 9.4.3. ANZ
  • 9.4.4. Rest of South Asia & Oceania
• 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
  • 9.5.1. Social Media Tools
  • 9.5.2. Content Marketing Tools
  • 9.5.3. Rich Media Tools
  • 9.5.4. Automation Tools
• 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 9.6.1. Digital Marketing
  • 9.6.2. Offline Marketing
• 9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 9.7.1. Healthcare
  • 9.7.2. IT
  • 9.7.3. Media & Entertainment
  • 9.7.4. Real Estate
• 9.8. Market Attractiveness Analysis

10. Latin America Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 10.3.1. By Country
  • 10.3.2. By Product
  • 10.3.3. By Type
  • 10.3.4. By Application
• 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
  • 10.4.1. Social Media Tools
  • 10.4.2. Content Marketing Tools
  • 10.4.3. Rich Media Tools
  • 10.4.4. Automation Tools
• 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 10.5.1. Digital Marketing
  • 10.5.2. Offline Marketing
• 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 10.6.1. Healthcare
  • 10.6.2. IT
  • 10.6.3. Media & Entertainment
  • 10.6.4. Real Estate
• 10.7. Market Attractiveness Analysis

11. Middle East & Africa Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

• 11.1. Key Highlights
• 11.2. Pricing Analysis
• 11.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
  • 11.3.1. By Country
  • 11.3.2. By Product
  • 11.3.3. By Type
  • 11.3.4. By Application
• 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
  • 11.4.1. GCC Countries
  • 11.4.2. Egypt
  • 11.4.3. South Africa
  • 11.4.4. Northern Africa
  • 11.4.5. Rest of Middle East & Africa
• 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
  • 11.5.1. Social Media Tools
  • 11.5.2. Content Marketing Tools
  • 11.5.3. Rich Media Tools
  • 11.5.4. Automation Tools
• 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  • 11.6.1. Digital Marketing
  • 11.6.2. Offline Marketing
• 11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
  • 11.7.1. Healthcare
  • 11.7.2. IT
  • 11.7.3. Media & Entertainment
• 11.8. Real Estate

12. Competition Landscape

• 12.1. Market Share Analysis, 2024
• 12.2. Market Structure
  • 12.2.1. Competition Intensity Mapping By Market
  • 12.2.2. Competition Dashboard
• 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 12.3.1. Apple
    • 12.3.1.1. Overview
    • 12.3.1.2. Segments and Products
    • 12.3.1.3. Key Financials
    • 12.3.1.4. Market Developments
    • 12.3.1.5. Market Strategy
  • 12.3.2. AWS
  • 12.3.3. Adobe Inc.
  • 12.3.4. Amdocs
  • 12.3.5. Buzzoole
  • 12.3.6. Connect Insights
  • 12.3.7. ContentGrow
  • 12.3.8. Fullcircl
  • 12.3.9. Google LLC
  • 12.3.10. Microsoft
  • 12.3.11. Oracle
  • 12.3.12. SAP

13. Appendix

• 13.1. Research Methodology
• 13.2. Research Assumptions
• 13.3. Acronyms and Abbreviations