세계의 지능형 스피커 시장 : 산업 분석, 규모, 점유율, 성장, 동향 예측(2024-2033년)

Persistence Market Research has recently released a comprehensive report on the worldwide market for intelligent speakers. The report provides detailed insights into the key market dynamics, including drivers, trends, opportunities, and challenges, offering a thorough assessment of the market structure and future growth potential.

Key Insights:

• Intelligent Speakers Market Size (2024E): USD 10423.73 Mn
• Projected Market Value (2033F): USD 41525.07 Mn
• Global Market Growth Rate (CAGR 2024 to 2033): 16.6%

Intelligent Speakers Market - Report Scope:

Intelligent speakers, also known as smart speakers, are voice-controlled devices integrated with virtual assistants such as Amazon Alexa, Google Assistant, and Apple Siri. These devices provide hands-free control over various smart home applications, from playing music and controlling lights to managing home security systems. The market is segmented by voice assistant technology, distribution channel, and region.

Market Growth Drivers:

The global intelligent speakers market is experiencing significant growth due to increasing consumer demand for smart home devices and enhanced user convenience. The proliferation of IoT (Internet of Things) devices and the growing trend of home automation have made intelligent speakers a central hub for smart home ecosystems. Integration with virtual assistants and compatibility with a wide range of connected devices has fueled their widespread adoption. Another key driver is the rising popularity of voice-activated technology. Consumers are embracing the ease of voice commands to perform various tasks, from making calls to shopping online. The growing availability of affordable intelligent speaker models has further contributed to the market's expansion, particularly in emerging markets.

Market Restraints:

Despite its robust growth, the intelligent speakers market faces challenges such as privacy concerns related to data collection and security vulnerabilities. The potential for unauthorized access to personal data stored on these devices has raised concerns among consumers. Additionally, the reliance on internet connectivity can be a limitation, particularly in regions with poor infrastructure, affecting the performance of intelligent speakers. The competitive landscape is also crowded with major tech companies, leading to price competition and narrowing profit margins. Smaller players may find it difficult to compete against well-established brands with deep resources for research and development.

Market Opportunities:

The intelligent speakers market presents significant growth opportunities through the integration of AI-driven features such as natural language processing (NLP) and machine learning (ML). These advancements enable intelligent speakers to provide more personalized and context-aware responses, improving user experience. Another opportunity lies in expanding the use of intelligent speakers in non-residential settings, such as offices, hotels, and retail environments. Businesses are increasingly adopting smart speakers to streamline operations, enhance customer service, and improve productivity. Additionally, the rising adoption of smart speakers in multilingual regions presents an opportunity for developing multi-language support capabilities.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the intelligent speakers market globally?
• Which voice assistant technologies and applications are leading the demand for intelligent speakers?
• How are advancements in AI and voice recognition influencing the competitive landscape of the intelligent speakers market?
• Who are the key players in the intelligent speakers market, and what strategies are they using to maintain market relevance?
• What emerging trends and opportunities will shape the future of the intelligent speakers market?

Competitive Intelligence and Business Strategy:

Leading players in the global intelligent speakers market, including Amazon.com, Inc., Google LLC, and Apple Inc., are focusing on expanding the functionality of their voice assistants and enhancing integration with smart home devices. These companies are also investing heavily in AI technology to improve the accuracy and intelligence of their voice-enabled devices. Partnerships and collaborations with other technology providers are helping companies expand their product ecosystems, offering more seamless experiences for consumers. Moreover, intelligent speaker manufacturers are launching region-specific models with localized languages and features to cater to diverse global markets.

Companies Covered in This Report

• Amazon
• Apple
• Sonos
• Riva Concert
• JBL
• Alphabet (Google)
• Bluesound
• Bose
• Sony Corporation
• Panasonic Corporation
• Samsung Electronics Co.
• Polk Audio.

Key Segments of Intelligent Speakers Market Research

By Devices:

• Alexa-enabled Speakers
• Google Assistant-enabled Speakers
• Siri-enabled Speakers
• Others

By Distribution Channel:

• Organized Retail
• Unorganized Retail
• Online/E-commerce

By Application:

• Residential
• Commercial

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting the Market
• 3.2. Product Innovation / Development Trends

4. Pricing Analysis

• 4.1. Pricing Analysis, by Intelligent Speakers
• 4.2. Average Pricing Analysis Benchmark

5. Global Intelligent Speakers MarketDemand (Value in US$ Mn) Analysis 2019-2023 and forecast, 2024-2033

• 5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
• 5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
  • 5.2.1. Y-o-Y Growth Trend Analysis
  • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

• 6.1. Macro-Economic Factors
• 6.2. Forecast Factors - Relevance & Impact
• 6.3. Value Chain
• 6.4. COVID-19 Crisis - Impact Assessment
  • 6.4.1. Current Statistics
  • 6.4.2. Short-Mid-Long-Term Outlook
  • 6.4.3. Likely Rebound
• 6.5. Market Dynamics
  • 6.5.1. Drivers
  • 6.5.2. Restraints
  • 6.5.3. Opportunities

7. Global Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033, By Devices

• 7.1. Introduction / Key Findings
• 7.2. Historical Market Size (US$ Mn) Analysis By Devices, 2019-2023
• 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Devices, 2024-2033
  • 7.3.1. Alexa-enabled Speakers
  • 7.3.2. Google Assistant-enabled Speakers
  • 7.3.3. Siri-enabled Speakers
  • 7.3.4. Others
• 7.4. Market Attractiveness Analysis By Devices

8. Global Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033, By Distribution Channel

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Mn) Analysis By Distribution Channel, 2019-2023
• 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Distribution Channel, 2024-2033
  • 8.3.1. Unorganized Retail
  • 8.3.2. Online/E-commerce
• 8.4. Market Attractiveness Analysis By Distribution Channel

9. Global Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033, By Application

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Mn) Analysis By Application, 2019-2023
• 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2024-2033
  • 9.3.1. Residential
  • 9.3.2. Commercial
• 9.4. Market Attractiveness Analysis By Application

10. Global Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033, By Region

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2023
• 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Region, 2024-2033
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. East Asia
  • 10.3.5. South Asia Pacific
  • 10.3.6. Middle East and Africa
• 10.4. Market Attractiveness Analysis by Region

11. North America Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033

• 11.1. Introduction
• 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 11.3.1. By Devices
  • 11.3.2. By Distribution Channel
  • 11.3.3. By Application
  • 11.3.4. By Country
    • 11.3.4.1. U.S.
    • 11.3.4.2. Canada
• 11.4. Market Attractiveness Analysis
  • 11.4.1. By Devices
  • 11.4.2. By Distribution Channel
  • 11.4.3. By Application
  • 11.4.4. By Country
• 11.5. Market Trends
• 11.6. Key Market Participants - Intensity Mapping

12. Latin America Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 12.3.1. By Devices
  • 12.3.2. By Distribution Channel
  • 12.3.3. By Application
  • 12.3.4. By Country
    • 12.3.4.1. Brazil
    • 12.3.4.2. Mexico
    • 12.3.4.3. Rest of Latin America
• 12.4. Market Attractiveness Analysis
  • 12.4.1. By Devices
  • 12.4.2. By Distribution Channel
  • 12.4.3. By Application
  • 12.4.4. By Country

13. Europe Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 13.3.1. By Devices
  • 13.3.2. By Distribution Channel
  • 13.3.3. By Application
  • 13.3.4. By Country
    • 13.3.4.1. Germany
    • 13.3.4.2. Italy
    • 13.3.4.3. France
    • 13.3.4.4. U.K.
    • 13.3.4.5. Spain
    • 13.3.4.6. BENELUX
    • 13.3.4.7. Russia
    • 13.3.4.8. Rest of Europe
• 13.4. Market Attractiveness Analysis
  • 13.4.1. By Devices
  • 13.4.2. By Distribution Channel
  • 13.4.3. By Application
  • 13.4.4. By Country

14. South Asia & Pacific Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033

• 14.1. Introduction
• 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 14.3.1. By Devices
  • 14.3.2. By Distribution Channel
  • 14.3.3. By Application
  • 14.3.4. By Country
    • 14.3.4.1. India
    • 14.3.4.2. Indonesia
    • 14.3.4.3. Malaysia
    • 14.3.4.4. Singapore
    • 14.3.4.5. Australia & New Zealand
    • 14.3.4.6. Rest of South Asia and Pacific
• 14.4. Market Attractiveness Analysis
  • 14.4.1. By Devices
  • 14.4.2. By Distribution Channel
  • 14.4.3. By Application
  • 14.4.4. By Country

15. East Asia Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033

• 15.1. Introduction
• 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 15.3.1. By Devices
  • 15.3.2. By Distribution Channel
  • 15.3.3. By Application
  • 15.3.4. By Country
    • 15.3.4.1. China
    • 15.3.4.2. Japan
    • 15.3.4.3. South Korea
• 15.4. Market Attractiveness Analysis
  • 15.4.1. By Devices
  • 15.4.2. By Distribution Channel
  • 15.4.3. By Application
  • 15.4.4. By Country

16. Middle East and Africa Intelligent Speakers Market Analysis 2019-2023 and Forecast 2024-2033

• 16.1. Introduction
• 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 16.3.1. By Devices
  • 16.3.2. By Distribution Channel
  • 16.3.3. By Application
  • 16.3.4. By Country
    • 16.3.4.1. GCC Countries
    • 16.3.4.2. Turkey
    • 16.3.4.3. South Africa
    • 16.3.4.4. Rest of Middle East and Africa
• 16.4. Market Attractiveness Analysis
  • 16.4.1. By Devices
  • 16.4.2. By Distribution Channel
  • 16.4.3. By Application
  • 16.4.4. By Country

17. Key Countries Analysis- Intelligent Speakers Market

• 17.1. U.S. Intelligent Speakers Market Analysis
  • 17.1.1. By Devices
  • 17.1.2. By Distribution Channel
  • 17.1.3. By Application
• 17.2. Canada Intelligent Speakers Market Analysis
  • 17.2.1. By Devices
  • 17.2.2. By Distribution Channel
  • 17.2.3. By Application
• 17.3. Mexico Intelligent Speakers Market Analysis
  • 17.3.1. By Devices
  • 17.3.2. By Distribution Channel
  • 17.3.3. By Application
• 17.4. Brazil Intelligent Speakers Market Analysis
  • 17.4.1. By Devices
  • 17.4.2. By Distribution Channel
  • 17.4.3. By Application
• 17.5. Germany Intelligent Speakers Market Analysis
  • 17.5.1. By Devices
  • 17.5.2. By Distribution Channel
  • 17.5.3. By Application
• 17.6. Italy Intelligent Speakers Market Analysis
  • 17.6.1. By Devices
  • 17.6.2. By Distribution Channel
  • 17.6.3. By Application
• 17.7. France Intelligent Speakers Market Analysis
  • 17.7.1. By Devices
  • 17.7.2. By Distribution Channel
  • 17.7.3. By Application
• 17.8. U.K. Intelligent Speakers Market Analysis
  • 17.8.1. By Devices
  • 17.8.2. By Distribution Channel
  • 17.8.3. By Application
• 17.9. Spain Intelligent Speakers Market Analysis
  • 17.9.1. By Devices
  • 17.9.2. By Distribution Channel
  • 17.9.3. By Application
• 17.10. BENELUX Intelligent Speakers Market Analysis
  • 17.10.1. By Devices
  • 17.10.2. By Distribution Channel
  • 17.10.3. By Application
• 17.11. Russia Intelligent Speakers Market Analysis
  • 17.11.1. By Devices
  • 17.11.2. By Distribution Channel
  • 17.11.3. By Application
• 17.12. Rest of Europe Intelligent Speakers Market Analysis
  • 17.12.1. By Devices
  • 17.12.2. By Distribution Channel
  • 17.12.3. By Application
• 17.13. China Intelligent Speakers Market Analysis
  • 17.13.1. By Devices
  • 17.13.2. By Distribution Channel
  • 17.13.3. By Application
• 17.14. Japan Intelligent Speakers Market Analysis
  • 17.14.1. By Devices
  • 17.14.2. By Distribution Channel
  • 17.14.3. By Application
• 17.15. South Korea Intelligent Speakers Market Analysis
  • 17.15.1. By Devices
  • 17.15.2. By Distribution Channel
  • 17.15.3. By Application
• 17.16. India Intelligent Speakers Market Analysis
  • 17.16.1. By Devices
  • 17.16.2. By Distribution Channel
  • 17.16.3. By Application
• 17.17. Malaysia Intelligent Speakers Market Analysis
  • 17.17.1. By Devices
  • 17.17.2. By Distribution Channel
  • 17.17.3. By Application
• 17.18. Indonesia Intelligent Speakers Market Analysis
  • 17.18.1. By Devices
  • 17.18.2. By Distribution Channel
  • 17.18.3. By Application
• 17.19. Singapore Intelligent Speakers Market Analysis
  • 17.19.1. By Devices
  • 17.19.2. By Distribution Channel
  • 17.19.3. By Application
• 17.20. Australia and New Zealand Intelligent Speakers Market Analysis
  • 17.20.1. By Devices
  • 17.20.2. By Distribution Channel
  • 17.20.3. By Application
• 17.21. GCC Countries Intelligent Speakers Market Analysis
  • 17.21.1. By Devices
  • 17.21.2. By Distribution Channel
  • 17.21.3. By Application
• 17.22. Turkey Intelligent Speakers Market Analysis
  • 17.22.1. By Devices
  • 17.22.2. By Distribution Channel
  • 17.22.3. By Application
• 17.23. South Africa Intelligent Speakers Market Analysis
  • 17.23.1. By Devices
  • 17.23.2. By Distribution Channel
  • 17.23.3. By Application
• 17.24. Rest of Middle East and Africa Intelligent Speakers Market Analysis
  • 17.24.1. By Devices
  • 17.24.2. By Distribution Channel
  • 17.24.3. By Application

18. Market Structure Analysis

• 18.1. Market Analysis by Tier of Companies
• 18.2. Market Share Analysis of Top Players
• 18.3. Market Presence Analysis

19. Competition Analysis

• 19.1. Competition Dashboard
• 19.2. Competition Benchmarking
• 19.3. Competition Deep Dive
  • 19.3.1. Amazon
    • 19.3.1.1. Business Overview
    • 19.3.1.2. Product Portfolio
    • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.1.4. Key Strategy & Developments
  • 19.3.2. Apple
    • 19.3.2.1. Business Overview
    • 19.3.2.2. Product Portfolio
    • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.2.4. Key Strategy & Developments
  • 19.3.3. Sonos
    • 19.3.3.1. Business Overview
    • 19.3.3.2. Product Portfolio
    • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.3.4. Key Strategy & Developments
  • 19.3.4. Riva Concert
    • 19.3.4.1. Business Overview
    • 19.3.4.2. Product Portfolio
    • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.4.4. Key Strategy & Developments
  • 19.3.5. JBL
    • 19.3.5.1. Business Overview
    • 19.3.5.2. Product Portfolio
    • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.5.4. Key Strategy & Developments
  • 19.3.6. Alphabet (Google)
    • 19.3.6.1. Business Overview
    • 19.3.6.2. Product Portfolio
    • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.6.4. Key Strategy & Developments
  • 19.3.7. Bluesound
    • 19.3.7.1. Business Overview
    • 19.3.7.2. Product Portfolio
    • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.7.4. Key Strategy & Developments
  • 19.3.8. Bose
    • 19.3.8.1. Business Overview
    • 19.3.8.2. Product Portfolio
    • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.8.4. Key Strategy & Developments
  • 19.3.9. Sony Corporation
    • 19.3.9.1. Business Overview
    • 19.3.9.2. Product Portfolio
    • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.9.4. Key Strategy & Developments
  • 19.3.10. Panasonic Corporation
    • 19.3.10.1. Business Overview
    • 19.3.10.2. Product Portfolio
    • 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.10.4. Key Strategy & Developments
  • 19.3.11. Samsung Electronics Co.
    • 19.3.11.1. Business Overview
    • 19.3.11.2. Product Portfolio
    • 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.11.4. Key Strategy & Developments
  • 19.3.12. Polk Audio.
    • 19.3.12.1. Business Overview
    • 19.3.12.2. Product Portfolio
    • 19.3.12.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.12.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology