세계의 자동차용 외장 액세서리 시장 : 산업 분석, 규모, 점유율, 성장, 동향 예측(2024-2031년)

Persistence Market Research has recently unveiled a detailed report on the global market for automotive exterior accessories. This report provides an in-depth evaluation of critical market dynamics, such as growth drivers, trends, opportunities, and challenges, while delivering extensive insights into the market's structure. The research publication includes exclusive data and projections, shedding light on the anticipated expansion trajectory of the global automotive exterior accessories market from 2024 to 2034.

Key Highlights:

• Global Automotive Exterior Accessories Market Size (2024E): US$ 347.245Mn
• Forecasted Market Value (2031F): US$ 595.116Mn
• Global Market Growth Rate (CAGR 2024 to 2034): 8%

Automotive Exterior Accessories Market - Scope of the Report:

The automotive exterior accessories market covers a broad range of products including roof racks, spoilers, mud flaps, body kits, side mirrors, and other components designed to enhance both the aesthetics and functionality of vehicles. These products serve a wide variety of applications for both personal and commercial vehicles, encompassing automotive enthusiasts as well as fleet owners. Market growth is driven by the increasing demand for vehicle customization, rising disposable income, and the growing trend of upgrading older vehicles to align with modern designs and technology.

Growth Drivers:

The growth of the global automotive exterior accessories market is fueled by several key factors. An increasing consumer preference for vehicle personalization and customization plays a significant role. Additionally, the expansion of the automotive sector, particularly in emerging markets, is driving demand for exterior accessories. The surge in e-commerce platforms that provide easy access to automotive accessories, along with a growing trend of DIY installations, further boosts the market. Moreover, advancements in materials, such as lightweight yet durable plastics and metals, are increasing the functionality and appeal of these accessories.

Challenges:

Despite its promising growth, the market faces several challenges. Fluctuating raw material prices, particularly for metals and plastics, pose a challenge to manufacturers. Additionally, the rising focus on vehicle efficiency and emission standards may curb the market for certain accessories that increase vehicle weight or drag. The proliferation of counterfeit products, especially through online channels, also impacts market growth by undermining the reputation and sales of genuine products.

Opportunities:

The automotive exterior accessories market offers numerous growth opportunities, particularly in the electric vehicle (EV) sector. As more consumers transition to EVs, demand for lightweight and aerodynamic accessories is expected to rise. Furthermore, technological advancements in materials and manufacturing processes, such as 3D printing, are enabling the production of highly customized and sustainable accessories. Manufacturers focusing on partnerships with automotive OEMs and expanding their online retail presence are poised to tap into emerging opportunities in this market.

Key Questions Addressed in the Report:

• What are the main factors driving the growth of the global automotive exterior accessories market?
• Which types of accessories are witnessing the highest adoption rates across different vehicle types?
• How are technological advancements impacting the competitive landscape of the automotive exterior accessories market?
• Who are the key players contributing to the automotive exterior accessories market, and what strategies are they using to maintain their market presence?
• What are the emerging trends and future prospects in the automotive exterior accessories market?

Competitive Landscape and Business Strategy:

Leading players in the global automotive exterior accessories market, such as Thule Group, Magna International Inc., and LUND International, Inc., are focusing on product innovation, sustainability, and strategic partnerships. These companies are investing heavily in research and development to create advanced, aesthetically appealing, and durable accessories. Collaborations with automakers for OEM integration and tapping into the electric vehicle market are common strategies. A growing focus on eco-friendly materials, such as recycled plastics and lightweight composites, also helps these companies gain a competitive edge while catering to environmentally conscious consumers.

Companies Covered in This Report

• Curt Manufacturing LLC
• Covercraft Industries, LLC
• CAR MATE MFG. CO., LTD.
• Dee Zee, Inc
• Eastman Chemical Company
• Go Rhino
• Hol-Mac Corporation
• Lund International
• Mont Blac Industri AB
• N-Fab Inc.
• Owens Products
• Onki Corporation
• Steelcraft
• Thule Group AB
• Westin Automotive
• O'Reilly Auto Parts
• U.S. Auto Parts Network, Inc.

Key Segments of Automotive Exterior Accessories Market

PMR's study on the automotive exterior accessories market is divided into four significant segments- product type, sales channel, vehicle type, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.

Product Type

• Covers

Car Body Covers

Tire Covers

Tonneau Covers

• Front Guards

Bull Bars

Grille Guards

HD Bumpers

• Racks

Bike Racks

Roof Racks

Cargo Box/Racks

Sports Bars/Headache Racks

• Body Kits

Rocker Panels

Spoilers

Fender Flares

Nerf Bars

Powered Running Board

Mechanical Running Board

Soft Tops & Hard Tops

Tail Light Guards

Window Deflectors

• Window Films

Sales Channel

• Online
• Offline

Authorized Retailers

Independent Retailers

Vehicle Type

• Passenger Cars

Compact Cars

Mid-Sized Cars

Luxury Cars

SUVs

• LCVs
• HCVs

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

4. Key Success Factors

5. Global Car Exterior Accessories Demand Analysis 2019-2023 and Forecast, 2024-2031

• 5.1. Historical Market Volume (Units) Analysis, 2019-2023
• 5.2. Current and Future Market Volume (Units) Projections, 2024-2031
• 5.3. Y-o-Y Growth Trend Analysis

6. Global Car Exterior Accessories - Pricing Analysis

7. Global Car Exterior Accessories Demand (in Value or Size in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2031

• 7.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
• 7.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
  • 7.2.1. Y-o-Y Growth Trend Analysis
  • 7.2.2. Absolute $ Opportunity Analysis

8. Market Background

• 8.1. Parent Market Overview
• 8.2. GDP Per Capita
• 8.3. Global Automotive Production Scenario
• 8.4. Vehicle Sales & Vehicle PARC Overview By Region
• 8.5. Forecast Factors - Relevance & Impact
• 8.6. Market Dynamics
  • 8.6.1. Drivers
  • 8.6.2. Restraints
  • 8.6.3. Opportunity Analysis
• 8.7. Value Chain

9. Global Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031, By Product Type

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Mn) and Volume Analysis By Product Type, 2019-2023
• 9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Product Type, 2024-2031
  • 9.3.1. Covers
    • 9.3.1.1. Car Body Covers
    • 9.3.1.2. Tire Covers
    • 9.3.1.3. Tonneau Covers
  • 9.3.2. Front Guards
    • 9.3.2.1. Bull Bars
    • 9.3.2.2. Grille Guards
    • 9.3.2.3. HD Bumpers
  • 9.3.3. Racks
    • 9.3.3.1. Bike Racks
    • 9.3.3.2. Roof Racks
    • 9.3.3.3. Cargo Racks
    • 9.3.3.4. Sport bars/headache racks
  • 9.3.4. Body Kits
    • 9.3.4.1. Rocker Panels
    • 9.3.4.2. Spoilers
    • 9.3.4.3. Fender Flares
    • 9.3.4.4. Nerf Bars
    • 9.3.4.5. Powered Running Boards
    • 9.3.4.6. Mechanical Running Boards
    • 9.3.4.7. Soft Tops & Hard Tops
    • 9.3.4.8. Tail Light Guards
    • 9.3.4.9. Window Deflectors
  • 9.3.5. Window Films
• 9.4. Market Attractiveness Analysis By Product Type

10. Global Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031, By Vehicle Type

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Mn) and Volume Analysis By Vehicle Type, 2019-2023
• 10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Vehicle Type, 2024-2031
  • 10.3.1. Passenger Vehicles
    • 10.3.1.1. Compact Cars
    • 10.3.1.2. Mid-sized Cars
    • 10.3.1.3. Luxury Vehicles
    • 10.3.1.4. SUVs
  • 10.3.2. Light Commercial Vehicles
  • 10.3.3. Heavy Commercial Vehicles
• 10.4. Market Attractiveness Analysis By Vehicle Type

11. Global Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031, By Sales Channel

• 11.1. Introduction / Key Findings
• 11.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2019-2023
• 11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2024-2031
  • 11.3.1. Online
  • 11.3.2. Offline
    • 11.3.2.1. Authorized Retailers
    • 11.3.2.2. Independent Retailers
• 11.4. Market Attractiveness Analysis By Sales Channel

12. Global Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031, by Region

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2019-2023
• 12.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2024-2031
  • 12.3.1. North America
  • 12.3.2. Latin America
  • 12.3.3. Europe
  • 12.3.4. Middle East and Africa (MEA)
  • 12.3.5. East Asia
  • 12.3.6. South Asia
  • 12.3.7. Oceania
• 12.4. Market Attractiveness Analysis By Region

13. North America Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 13.1. Introduction
• 13.2. Pricing Analysis
• 13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 13.4.1. By Country
    • 13.4.1.1. U.S.
    • 13.4.1.2. Canada
  • 13.4.2. By Product Type
  • 13.4.3. By Vehicle Type
  • 13.4.4. By Sales Channel
• 13.5. Market Attractiveness Analysis
  • 13.5.1. By Country
  • 13.5.2. By Product Type
  • 13.5.3. By Vehicle Type
  • 13.5.4. By Sales Channel

14. Latin America Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 14.1. Introduction
• 14.2. Pricing Analysis
• 14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 14.4.1. By Country
    • 14.4.1.1. Brazil
    • 14.4.1.2. Mexico
    • 14.4.1.3. Rest of Latin America
  • 14.4.2. By Product Type
  • 14.4.3. By Vehicle Type
  • 14.4.4. By Sales Channel
• 14.5. Market Attractiveness Analysis
  • 14.5.1. By Country
  • 14.5.2. By Product Type
  • 14.5.3. By Vehicle Type
  • 14.5.4. By Sales Channel

15. Europe Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 15.1. Introduction
• 15.2. Pricing Analysis
• 15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 15.4.1. By Country
    • 15.4.1.1. Germany
    • 15.4.1.2. Italy
    • 15.4.1.3. France
    • 15.4.1.4. U.K.
    • 15.4.1.5. Spain
    • 15.4.1.6. BENELUX
    • 15.4.1.7. Russia
    • 15.4.1.8. Rest of Europe
  • 15.4.2. By Product Type
  • 15.4.3. By Vehicle Type
  • 15.4.4. By Sales Channel
• 15.5. Market Attractiveness Analysis
  • 15.5.1. By Country
  • 15.5.2. By Product Type
  • 15.5.3. By Vehicle Type
  • 15.5.4. By Sales Channel

16. South Asia Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 16.1. Introduction
• 16.2. Pricing Analysis
• 16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 16.4.1. By Country
    • 16.4.1.1. India
    • 16.4.1.2. Thailand
    • 16.4.1.3. Indonesia
    • 16.4.1.4. Malaysia
    • 16.4.1.5. Rest of South Asia
  • 16.4.2. By Product Type
  • 16.4.3. By Vehicle Type
  • 16.4.4. By Sales Channel
• 16.5. Market Attractiveness Analysis
  • 16.5.1. By Country
  • 16.5.2. By Product Type
  • 16.5.3. By Vehicle Type
  • 16.5.4. Bu Sales Channel

17. East Asia Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 17.1. Introduction
• 17.2. Pricing Analysis
• 17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 17.4.1. By Country
    • 17.4.1.1. China
    • 17.4.1.2. Japan
    • 17.4.1.3. South Korea
  • 17.4.2. By Product Type
  • 17.4.3. By Vehicle Type
  • 17.4.4. By Sales Channel
• 17.5. Market Attractiveness Analysis
  • 17.5.1. By Country
  • 17.5.2. By Product Type
  • 17.5.3. By Vehicle Type
  • 17.5.4. By Sales Channel

18. Oceania Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 18.1. Introduction
• 18.2. Pricing Analysis
• 18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 18.4.1. By Country
    • 18.4.1.1. Australia
    • 18.4.1.2. New Zealand
  • 18.4.2. By Product Type
  • 18.4.3. By Vehicle Type
  • 18.4.4. By Sales Channel
• 18.5. Market Attractiveness Analysis
  • 18.5.1. By Country
  • 18.5.2. By Product Type
  • 18.5.3. By Vehicle Type
  • 18.5.4. By Sales Channel

19. Middle East and Africa Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 19.1. Introduction
• 19.2. Pricing Analysis
• 19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
• 19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
  • 19.4.1. By Country
    • 19.4.1.1. GCC Countries
    • 19.4.1.2. Turkey
    • 19.4.1.3. Northern Africa
    • 19.4.1.4. South Africa
    • 19.4.1.5. Rest of Middle East and Africa
  • 19.4.2. By Product Type
  • 19.4.3. By Vehicle Type
  • 19.4.4. By Sales Channel
• 19.5. Market Attractiveness Analysis
  • 19.5.1. By Country
  • 19.5.2. By Product Type
  • 19.5.3. By Vehicle Type
  • 19.5.4. By Sales Channel

20. Emerging Countries Car Exterior Accessories Analysis 2019-2023 and Forecast 2024-2031

• 20.1. Introduction
  • 20.1.1. Market Value Proportion Analysis, By Key Countries
  • 20.1.2. Global Vs. Country Growth Comparison
• 20.2. India Car Exterior Accessories Analysis
• 20.3. Russia Car Exterior Accessories Analysis

21. Market Structure Analysis

• 21.1. Market Analysis by Tier of Companies (Car Exterior Accessories)
• 21.2. Market Concentration
• 21.3. Market Fragmentation Analysis
• 21.4. Market Presence Analysis
  • 21.4.1. By Regional footprint of Players
  • 21.4.2. Product foot print by Players

22. Competition Analysis

• 22.1. Competition Dashboard
• 22.2. Pricing Analysis by Competition
• 22.3. Competition Benchmarking
• 22.4. Competition Deep Dive
  • 22.4.1. Curt Manufacturing LLC
    • 22.4.1.1. Overview
    • 22.4.1.2. Product Portfolio
    • 22.4.1.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.1.4. Sales Footprint
    • 22.4.1.5. Strategy Overview
      • 22.4.1.5.1. Marketing Strategy
      • 22.4.1.5.2. Product Strategy
      • 22.4.1.5.3. Channel Strategy
  • 22.4.2. Covercraft Industries, LLC
    • 22.4.2.1. Overview
    • 22.4.2.2. Product Portfolio
    • 22.4.2.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.2.4. Sales Footprint
    • 22.4.2.5. Strategy Overview
      • 22.4.2.5.1. Marketing Strategy
      • 22.4.2.5.2. Product Strategy
      • 22.4.2.5.3. Channel Strategy
  • 22.4.3. CAR MATE MFG. CO., LTD.
    • 22.4.3.1. Overview
    • 22.4.3.2. Product Portfolio
    • 22.4.3.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.3.4. Sales Footprint
    • 22.4.3.5. Strategy Overview
      • 22.4.3.5.1. Marketing Strategy
      • 22.4.3.5.2. Product Strategy
      • 22.4.3.5.3. Channel Strategy
  • 22.4.4. Dee Zee, Inc
    • 22.4.4.1. Overview
    • 22.4.4.2. Product Portfolio
    • 22.4.4.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.4.4. Sales Footprint
    • 22.4.4.5. Strategy Overview
      • 22.4.4.5.1. Marketing Strategy
      • 22.4.4.5.2. Product Strategy
      • 22.4.4.5.3. Channel Strategy
  • 22.4.5. Eastman Chemical Company
    • 22.4.5.1. Overview
    • 22.4.5.2. Product Portfolio
    • 22.4.5.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.5.4. Sales Footprint
    • 22.4.5.5. Strategy Overview
      • 22.4.5.5.1. Marketing Strategy
      • 22.4.5.5.2. Product Strategy
      • 22.4.5.5.3. Channel Strategy
  • 22.4.6. Go Rhino
    • 22.4.6.1. Overview
    • 22.4.6.2. Product Portfolio
    • 22.4.6.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.6.4. Sales Footprint
    • 22.4.6.5. Strategy Overview
      • 22.4.6.5.1. Marketing Strategy
      • 22.4.6.5.2. Product Strategy
      • 22.4.6.5.3. Channel Strategy
  • 22.4.7. Hol-Mac Corporation
    • 22.4.7.1. Overview
    • 22.4.7.2. Product Portfolio
    • 22.4.7.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.7.4. Sales Footprint
    • 22.4.7.5. Strategy Overview
      • 22.4.7.5.1. Marketing Strategy
      • 22.4.7.5.2. Product Strategy
      • 22.4.7.5.3. Channel Strategy
  • 22.4.8. Lund International
    • 22.4.8.1. Overview
    • 22.4.8.2. Product Portfolio
    • 22.4.8.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.8.4. Sales Footprint
    • 22.4.8.5. Strategy Overview
      • 22.4.8.5.1. Marketing Strategy
      • 22.4.8.5.2. Product Strategy
      • 22.4.8.5.3. Channel Strategy
  • 22.4.9. Mont Blac Industri AB
    • 22.4.9.1. Overview
    • 22.4.9.2. Product Portfolio
    • 22.4.9.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.9.4. Sales Footprint
    • 22.4.9.5. Strategy Overview
      • 22.4.9.5.1. Marketing Strategy
      • 22.4.9.5.2. Product Strategy
      • 22.4.9.5.3. Channel Strategy
  • 22.4.10. N-Fab Inc.
    • 22.4.10.1. Overview
    • 22.4.10.2. Product Portfolio
    • 22.4.10.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.10.4. Sales Footprint
    • 22.4.10.5. Strategy Overview
      • 22.4.10.5.1. Marketing Strategy
      • 22.4.10.5.2. Product Strategy
      • 22.4.10.5.3. Channel Strategy
  • 22.4.11. Owens Products
    • 22.4.11.1. Overview
    • 22.4.11.2. Product Portfolio
    • 22.4.11.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.11.4. Sales Footprint
    • 22.4.11.5. Strategy Overview
      • 22.4.11.5.1. Marketing Strategy
      • 22.4.11.5.2. Product Strategy
      • 22.4.11.5.3. Channel Strategy
  • 22.4.12. Onki Corporation
    • 22.4.12.1. Overview
    • 22.4.12.2. Product Portfolio
    • 22.4.12.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.12.4. Sales Footprint
    • 22.4.12.5. Strategy Overview
      • 22.4.12.5.1. Marketing Strategy
      • 22.4.12.5.2. Product Strategy
      • 22.4.12.5.3. Channel Strategy
  • 22.4.13. Steelcraft
    • 22.4.13.1. Overview
    • 22.4.13.2. Product Portfolio
    • 22.4.13.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.13.4. Sales Footprint
    • 22.4.13.5. Strategy Overview
      • 22.4.13.5.1. Marketing Strategy
      • 22.4.13.5.2. Product Strategy
      • 22.4.13.5.3. Channel Strategy
  • 22.4.14. Thule Group AB
    • 22.4.14.1. Overview
    • 22.4.14.2. Product Portfolio
    • 22.4.14.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.14.4. Sales Footprint
    • 22.4.14.5. Strategy Overview
      • 22.4.14.5.1. Marketing Strategy
      • 22.4.14.5.2. Product Strategy
      • 22.4.14.5.3. Channel Strategy
  • 22.4.15. Westin Automotive
    • 22.4.15.1. Overview
    • 22.4.15.2. Product Portfolio
    • 22.4.15.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.15.4. Sales Footprint
    • 22.4.15.5. Strategy Overview
      • 22.4.15.5.1. Marketing Strategy
      • 22.4.15.5.2. Product Strategy
      • 22.4.15.5.3. Channel Strategy
  • 22.4.16. O'Reilly Auto Parts
    • 22.4.16.1. Overview
    • 22.4.16.2. Product Portfolio
    • 22.4.16.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.16.4. Sales Footprint
    • 22.4.16.5. Strategy Overview
      • 22.4.16.5.1. Marketing Strategy
      • 22.4.16.5.2. Product Strategy
      • 22.4.16.5.3. Channel Strategy
  • 22.4.17. U.S. Auto Parts Network, Inc.
    • 22.4.17.1. Overview
    • 22.4.17.2. Product Portfolio
    • 22.4.17.3. Profitability by Market Segments (Product/Channel/Region)
    • 22.4.17.4. Sales Footprint
    • 22.4.17.5. Strategy Overview
      • 22.4.17.5.1. Marketing Strategy
      • 22.4.17.5.2. Product Strategy
      • 22.4.17.5.3. Channel Strategy

23. Assumptions and Acronyms Used

24. Research Methodology