세계의 모바일 광고 시장 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently published a comprehensive report on the global Mobile Advertising Market, providing an in-depth analysis of the market's dynamic factors, including key drivers, challenges, trends, and emerging opportunities. This detailed report delivers insights into the structure and future outlook of the Mobile Advertising Market, helping stakeholders navigate this evolving landscape effectively.

Key Insights:

• Mobile Advertising Market Size (2024E): USD 427.4 Mn
• Projected Market Value (2031F): USD 1862.8 Mn
• Global Market Growth Rate (CAGR 2024 to 2031): 23.4%

Mobile Advertising Market - Report Scope

The Mobile Advertising Market encompasses digital advertising delivered through mobile devices such as smartphones and tablets. These advertisements take the form of display ads, video ads, native ads, and in-app ads, among others, and are powered by technologies like programmatic advertising and artificial intelligence (AI). Mobile advertising is widely utilized across industries, including retail, e-commerce, entertainment, gaming, and healthcare. The growing penetration of smartphones, combined with the increasing use of mobile applications, underpins the rapid growth of this market.

Market Growth Drivers

The Mobile Advertising Market is driven by the escalating adoption of smartphones and the internet, which has significantly transformed consumer behavior and media consumption patterns. Businesses are increasingly leveraging mobile platforms to target audiences with personalized advertisements, enhancing user engagement and conversion rates. The advent of 5G technology is a critical enabler, allowing faster data speeds and higher-quality video advertising. Furthermore, advancements in AI and data analytics are enhancing ad targeting capabilities, ensuring that businesses can reach the right audience with relevant content.

Moreover, the rise of e-commerce and social media platforms has created new avenues for mobile advertising. Companies are integrating advertising solutions directly into mobile applications and websites, improving user experiences and driving ad spend. The proliferation of mobile payment systems and location-based services further supports market expansion, enabling businesses to deliver highly localized and actionable ads.

Market Restraints

Despite its promising growth, the Mobile Advertising Market faces several challenges, including privacy concerns and data regulations. With stricter laws like GDPR and CCPA, companies must navigate complex compliance requirements, which can limit the scope of personalized advertising. Additionally, ad-blocking technologies and consumer skepticism about intrusive ads pose significant hurdles.

The high competition in digital advertising has driven up costs, making it challenging for smaller businesses to invest in effective campaigns. Fragmentation in the mobile ecosystem, with various operating systems, devices, and platforms, also creates complexity for advertisers seeking consistency in their campaigns.

Market Opportunities

Opportunities in the Mobile Advertising Market stem from the rapid evolution of augmented reality (AR) and virtual reality (VR) technologies, which are creating immersive advertising experiences. AR-enabled ads, for example, allow users to interact with brands in innovative ways, driving engagement and recall.

Additionally, the increasing use of programmatic advertising is streamlining ad buying processes, making mobile advertising more accessible for businesses of all sizes. Growth in emerging markets, particularly in Asia-Pacific and Africa, offers immense potential, with a burgeoning population of mobile-first consumers. Furthermore, the expansion of voice search advertising and smart device integration represents untapped opportunities for advertisers.

Key Questions Answered in the Report

• What are the primary drivers influencing the growth of the global Mobile Advertising Market?
• Which industries are leading in the adoption of mobile advertising strategies?
• How are technological advancements shaping the competitive landscape of the Mobile Advertising Market?
• Who are the key players, and what strategies do they employ to maintain market dominance?
• What are the key trends and future prospects for the Mobile Advertising Market?

Competitive Intelligence and Business Strategy

Key players in the Mobile Advertising Market include Google, Facebook, Amazon, Twitter, InMobi, and Snapchat, among others. These companies are focused on expanding their advertising ecosystems, leveraging AI to improve ad targeting and optimizing user engagement. Partnerships with mobile app developers and strategic alliances with telecom operators are pivotal in driving market share. Sustainability is another growing focus, with companies prioritizing energy-efficient data centers and responsible ad placements to maintain consumer trust.

Key Companies Profiled

• Google Inc
• Facebook, Inc
• Chartboost Inc.
• Twitter Inc
• Pandora Media, Inc
• Millennial Media Inc
• InMobi Technologies Private Limited
• Smaato Inc
• Tune, Inc.
• Amobee, Inc
• Others

Mobile Advertising Market Segmentation

Format

• Messaging
• Search
• Display

Category

• Arts & Entertainment
• Hobbies & Interests
• Society
• Science
• Style & Fashion
• Technology & Computing
• Other Categories

Region

• North America
• Latin America
• Europe
• Japan
• APEJ
• MEA

Table of Contents

1. Executive Summary

2. Global Mobile Advertising Market Overview

• 2.1. Introduction
  • 2.1.1. Global Mobile Advertising Market Taxonomy
  • 2.1.2. Global Mobile Advertising Market Definition
• 2.2. Global Mobile Advertising Market Size (US$ Mn) and Forecast, 2024-2031
  • 2.2.1. Global Mobile Advertising Market Y-o-Y Growth
• 2.3. Global Mobile Advertising Market Dynamics
• 2.4. Vendor Share Analysis
• 2.5. Key Participants Market Presence (Intensity Map) By Region
• 2.6. Region wise Ad Spending Analysis
• 2.7. Mobile Ecosystem and Platforms
• 2.8. Value Chain Analysis
• 2.9. Top Vendor Offerings

3. Global Mobile Advertising Market Analysis and Forecast By Format

• 3.1. Global Mobile Advertising Market Size and Forecast By Format, 2024-2031
  • 3.1.1. Messaging Market Size and Forecast, 2024-2031
    • 3.1.1.1. Revenue (US$ Mn) Comparison, By Region
    • 3.1.1.2. Market Share Comparison, By Region
    • 3.1.1.3. Y-o-Y growth Comparison, By Region
  • 3.1.2. Search Market Size and Forecast, 2024-2031
    • 3.1.2.1. Revenue (US$ Mn) Comparison, By Region
    • 3.1.2.2. Market Share Comparison, By Region
    • 3.1.2.3. Y-o-Y growth Comparison, By Region
  • 3.1.3. Display Market Size and Forecast, 2024-2031
    • 3.1.3.1. Revenue (US$ Mn) Comparison, By Region
    • 3.1.3.2. Market Share Comparison, By Region
    • 3.1.3.3. Y-o-Y growth Comparison, By Region

4. Global Mobile Advertising Market Analysis and Forecast By Category

• 4.1. Global Mobile Advertising Market Size and Forecast By Category, 2024-2031
  • 4.1.1. Arts & Entertainment Market Size and Forecast, 2024-2031
    • 4.1.1.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.1.2. Market Share Comparison, By Region
    • 4.1.1.3. Y-o-Y growth Comparison, By Region
  • 4.1.2. Hobbies & Interests Market Size and Forecast, 2024-2031
    • 4.1.2.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.2.2. Market Share Comparison, By Region
    • 4.1.2.3. Y-o-Y growth Comparison, By Region
  • 4.1.3. Society Market Size and Forecast, 2024-2031
    • 4.1.3.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.3.2. Market Share Comparison, By Region
    • 4.1.3.3. Y-o-Y growth Comparison, By Region
  • 4.1.4. Science Market Size and Forecast, 2024-2031
    • 4.1.4.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.4.2. Market Share Comparison, By Region
    • 4.1.4.3. Y-o-Y growth Comparison, By Region
  • 4.1.5. Style & Fashion Market Size and Forecast, 2024-2031
    • 4.1.5.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.5.2. Market Share Comparison, By Region
    • 4.1.5.3. Y-o-Y growth Comparison, By Region
  • 4.1.6. & Computing Market Size and Forecast, 2024-2031
    • 4.1.6.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.6.2. Market Share Comparison, By Region
    • 4.1.6.3. Y-o-Y growth Comparison, By Region
  • 4.1.7. Other Categories Market Size and Forecast, 2024-2031
    • 4.1.7.1. Revenue (US$ Mn) Comparison, By Region
    • 4.1.7.2. Market Share Comparison, By Region
    • 4.1.7.3. Y-o-Y growth Comparison, By Region

5. Global Mobile Advertising Market Analysis and Forecast By Region

• 5.1. Global Mobile Advertising Market Size and Forecast, 2024-2031
  • 5.1.1. North America Mobile Advertising Market Size and Forecast, 2024-2031
    • 5.1.1.1. Revenue (US$ Mn) Comparison, By Format
    • 5.1.1.2. Revenue (US$ Mn) Comparison, By Category
  • 5.1.2. Latin America Mobile Advertising Market Size and Forecast, 2024-2031
    • 5.1.2.1. Revenue (US$ Mn) Comparison, By Format
    • 5.1.2.2. Revenue (US$ Mn) Comparison, By Category
  • 5.1.3. Europe Mobile Advertising Market Size and Forecast, 2024-2031
    • 5.1.3.1. Revenue (US$ Mn) Comparison, By Format
    • 5.1.3.2. Revenue (US$ Mn) Comparison, By Category
  • 5.1.4. Japan Mobile Advertising Market Size and Forecast, 2024-2031
    • 5.1.4.1. Revenue (US$ Mn) Comparison, By Format
    • 5.1.4.2. Revenue (US$ Mn) Comparison, By Category
  • 5.1.5. APEJ Mobile Advertising Market Size and Forecast, 2024-2031
    • 5.1.5.1. Revenue (US$ Mn) Comparison, By Format
    • 5.1.5.2. Revenue (US$ Mn) Comparison, By Category
  • 5.1.6. MEA Mobile Advertising Market Size and Forecast, 2024-2031
    • 5.1.6.1. Revenue (US$ Mn) Comparison, By Format
    • 5.1.6.2. Revenue (US$ Mn) Comparison, By Category

6. North America Mobile Advertising Market Analysis and Forecast, By Country, 2024-2031

• 6.1. US Mobile Advertising Market Size and Forecast, 2024-2031
  • 6.1.1. Revenue (US$ Mn) Comparison, By Format
  • 6.1.2. Revenue (US$ Mn) Comparison, By Category
• 6.2. Canada Mobile Advertising Market Size and Forecast, 2024-2031
  • 6.2.1. Revenue (US$ Mn) Comparison, By Format
  • 6.2.2. Revenue (US$ Mn) Comparison, By Category

7. Latin America Mobile Advertising Market Analysis and Forecast, By Country, 2024-2031

• 7.1. Brazil Mobile Advertising Market Size and Forecast, 2024-2031
  • 7.1.1. Revenue (US$ Mn) Comparison, By Format
  • 7.1.2. Revenue (US$ Mn) Comparison, By Category
• 7.2. Mexico Mobile Advertising Market Size and Forecast, 2024-2031
  • 7.2.1. Revenue (US$ Mn) Comparison, By Format
  • 7.2.2. Revenue (US$ Mn) Comparison, By Category
• 7.3. Argentina Mobile Advertising Market Size and Forecast, 2024-2031
  • 7.3.1. Revenue (US$ Mn) Comparison, By Format
  • 7.3.2. Revenue (US$ Mn) Comparison, By Category

8. Europe Mobile Advertising Market Analysis and Forecast, By Country, 2024-2031

• 8.1. Germany Mobile Advertising Market Size and Forecast, 2024-2031
  • 8.1.1. Revenue (US$ Mn) Comparison, By Format
  • 8.1.2. Revenue (US$ Mn) Comparison, By Category
• 8.2. UK Mobile Advertising Market Size and Forecast, 2024-2031
  • 8.2.1. Revenue (US$ Mn) Comparison, By Format
  • 8.2.2. Revenue (US$ Mn) Comparison, By Category
• 8.3. France Mobile Advertising Market Size and Forecast, 2024-2031
  • 8.3.1. Revenue (US$ Mn) Comparison, By Format
  • 8.3.2. Revenue (US$ Mn) Comparison, By Category
• 8.4. Spain Mobile Advertising Market Size and Forecast, 2024-2031
  • 8.4.1. Revenue (US$ Mn) Comparison, By Format
  • 8.4.2. Revenue (US$ Mn) Comparison, By Category
• 8.5. Italy Mobile Advertising Market Size and Forecast, 2024-2031
  • 8.5.1. Revenue (US$ Mn) Comparison, By Format
  • 8.5.2. Revenue (US$ Mn) Comparison, By Category
• 8.6. Nordic Mobile Advertising Market Size and Forecast, 2024-2031
  • 8.6.1. Revenue (US$ Mn) Comparison, By Format
  • 8.6.2. Revenue (US$ Mn) Comparison, By Category

9. Japan Mobile Advertising Market Analysis and Forecast, By Country, 2024-2031

• 9.1. Japan Mobile Advertising Market Size and Forecast, 2024-2031
  • 9.1.1. Revenue (US$ Mn) Comparison, By Format
  • 9.1.2. Revenue (US$ Mn) Comparison, By Category

10. APEJ Mobile Advertising Market Analysis and Forecast, By Country, 2024-2031

• 10.1. China Mobile Advertising Market Size and Forecast, 2024-2031
  • 10.1.1. Revenue (US$ Mn) Comparison, By Format
  • 10.1.2. Revenue (US$ Mn) Comparison, By Category
• 10.2. India Mobile Advertising Market Size and Forecast, 2024-2031
  • 10.2.1. Revenue (US$ Mn) Comparison, By Format
  • 10.2.2. Revenue (US$ Mn) Comparison, By Category
• 10.3. Malaysia Mobile Advertising Market Size and Forecast, 2024-2031
  • 10.3.1. Revenue (US$ Mn) Comparison, By Format
  • 10.3.2. Revenue (US$ Mn) Comparison, By Category
• 10.4. Thailand Mobile Advertising Market Size and Forecast, 2024-2031
  • 10.4.1. Revenue (US$ Mn) Comparison, By Format
  • 10.4.2. Revenue (US$ Mn) Comparison, By Category
• 10.5. Singapore Mobile Advertising Market Size and Forecast, 2024-2031
  • 10.5.1. Revenue (US$ Mn) Comparison, By Format
  • 10.5.2. Revenue (US$ Mn) Comparison, By Category
• 10.6. Australia Mobile Advertising Market Size and Forecast, 2024-2031
  • 10.6.1. Revenue (US$ Mn) Comparison, By Format
  • 10.6.2. Revenue (US$ Mn) Comparison, By Category

11. MEA Mobile Advertising Market Analysis and Forecast, By Country, 2024-2031

• 11.1. GCC Countries Mobile Advertising Market Size and Forecast, 2024-2031
  • 11.1.1. Revenue (US$ Mn) Comparison, By Format
  • 11.1.2. Revenue (US$ Mn) Comparison, By Category
• 11.2. South Africa Mobile Advertising Market Size and Forecast, 2024-2031
  • 11.2.1. Revenue (US$ Mn) Comparison, By Format
  • 11.2.2. Revenue (US$ Mn) Comparison, By Category
• 11.3. Nigeria Mobile Advertising Market Size and Forecast, 2024-2031
  • 11.3.1. Revenue (US$ Mn) Comparison, By Format
  • 11.3.2. Revenue (US$ Mn) Comparison, By Category
• 11.4. Israel Mobile Advertising Market Size and Forecast, 2024-2031
  • 11.4.1. Revenue (US$ Mn) Comparison, By Format
  • 11.4.2. Revenue (US$ Mn) Comparison, By Category

12. Global Mobile Advertising Market Company Share, Competition Landscape and Company Profiles

• 12.1. Company Share Analysis
• 12.2. Competition Landscape
• 12.3. Company Profiles
  • 12.3.1. Google Inc
  • 12.3.2. Facebook, Inc
  • 12.3.3. Chartboost Inc.
  • 12.3.4. Twitter Inc
  • 12.3.5. Pandora Media, Inc
  • 12.3.6. Millennial Media Inc
  • 12.3.7. InMobi Technologies Private Limited
  • 12.3.8. Smaato Inc
  • 12.3.9. Tune, Inc.
  • 12.3.10. Amobee, Inc

13. Research Methodology

14. Secondary and Primary Sources

15. Assumptions and Acronyms

16. Disclaimer