오토바이 시장 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2032년)

Persistence Market Research has recently released a comprehensive report on the worldwide motorcycle market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global motorcycle market from 2025 to 2032.

Key Insights:

• Motorcycle Market Size (2025E): USD 140.7 Billion
• Projected Market Value (2032F): USD 186.4 Billion
• Global Market Growth Rate (CAGR 2025 to 2032): 4.1%

Motorcycle Market - Report Scope:

Motorcycles serve as a crucial mode of transportation worldwide, catering to diverse consumer needs, including daily commuting, off-road adventures, and high-performance sports riding. The market comprises various motorcycle types, including standard bikes, sports motorcycles, cruisers, touring motorcycles, and electric motorcycles. With increasing urbanization, rising fuel prices, and growing demand for cost-effective mobility solutions, motorcycles have gained popularity across various demographics. The market is further influenced by advancements in electric motorcycles, connected technology integration, and government initiatives promoting eco-friendly transportation.

Market Growth Drivers:

The global motorcycle market is driven by several key factors, including increasing urbanization and traffic congestion, which have led to higher demand for two-wheelers as a convenient and cost-effective transportation mode. The rising disposable income of consumers in emerging economies, particularly in Asia-Pacific, has also contributed to market expansion. Moreover, the shift towards electric motorcycles, supported by government incentives and advancements in battery technology, is further propelling growth. Manufacturers are investing in lightweight materials, fuel-efficient engines, and smart features to enhance rider experience and meet evolving consumer expectations.

Market Restraints:

Despite promising growth prospects, the motorcycle market faces challenges related to stringent emission regulations, safety concerns, and fluctuating raw material prices. Governments worldwide are enforcing strict emission norms, compelling manufacturers to invest in cleaner technologies, which increases production costs. Additionally, rising concerns over road safety and accident rates have led to stricter regulations, affecting motorcycle sales. Economic uncertainties and inflation also impact consumer purchasing power, particularly in price-sensitive markets, creating challenges for market expansion.

Market Opportunities:

The motorcycle market presents significant growth opportunities, driven by the rising adoption of electric motorcycles, technological innovations, and increasing demand for premium and performance motorcycles. The development of smart motorcycles equipped with AI-based safety features, GPS tracking, and connectivity solutions is transforming the industry. Furthermore, the growing popularity of shared mobility solutions and motorcycle rental services in urban areas opens new revenue streams for market players. Expanding motorcycle markets in regions such as Latin America and Africa, where two-wheelers serve as primary transportation, also offer untapped potential for manufacturers.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the global motorcycle market?
• How is the electric motorcycle segment influencing market expansion?
• What role do technological advancements play in shaping the competitive landscape of the motorcycle industry?
• Who are the key players in the global motorcycle market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the motorcycle industry?

Competitive Intelligence and Business Strategy:

Leading players in the global motorcycle market, including Honda Motor Co., Ltd., Yamaha Motor Co., Ltd., Hero MotoCorp Ltd., Harley-Davidson, Inc., and Bajaj Auto Ltd., focus on innovation, product diversification, and strategic partnerships to gain a competitive edge. These companies are investing in electric mobility, lightweight materials, and connected technologies to cater to evolving consumer preferences. Collaborations with battery manufacturers, ride-sharing platforms, and technology firms are accelerating the development of next-generation motorcycles. Additionally, aggressive expansion strategies in emerging markets, combined with a strong focus on after-sales service, are helping manufacturers strengthen their global footprint.

Key Companies Profiled:

• Bajaj Auto Ltd.
• Bayerische Motoren Werke (BMW) AG
• Ducati Motor Holding S.p.A.
• Eicher Motors Limited
• Harley-Davidson, Inc.
• Hero MotoCorp Ltd.
• Honda Motor Co., Ltd.
• KTM AG
• Piaggio & C. SpA
• Suzuki Motor Corporation
• Triumph Motorcycles Ltd.
• TVS Motor Company Ltd.
• Vmoto Limited
• Yamaha Motors Co., Ltd.
• Zero Motorcycles, Inc.

Key Segments Covered in Motorcycle Industry

By Product

• Motorcycle
• Standard Motorcycles
• Cruiser
• Sports Motorcycles
• Mopeds
• Electric Motorcycles
• Others
• Scooters
• Standard Scooters
• Maxi Scooters
• Enclosed Scooters
• Three-wheeled Scooters
• Electric Scooters

By Technology

• IC Engine Motorcycles
• Up to 150cc Motorcycles
• 151-300cc Motorcycles
• 301-500cc Motorcycles
• Above 500cc Motorcycles
• All Electric Motorcycles

By Region

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting the Market
• 3.2. Innovation / Development Trends

4. Key Success Factors

• 4.1. Product Adoption / Usage Analysis
• 4.2. Product innovation & Diversification
• 4.3. Marketing and Brand management
• 4.4. Supply Chain Management

5. Global Market Demand Analysis 2019-2032

• 5.1. Historical Market Volume (Units) Analysis, 2019-2024
• 5.2. Current and Future Market Volume (Units) Projections, 2025-2032
• 5.3. Y-o-Y Growth Trend Analysis

6. Global Market - Pricing Analysis

• 6.1. Regional Pricing Analysis By Product Type
• 6.2. Pricing Analysis by Regions

7. Global Market Demand (in Value or Size in US$ Bn) Analysis 2019-2032

• 7.1. Historical Market Value (US$ Bn) Analysis, 2019-2024
• 7.2. Current and Future Market Value (US$ Bn) Projections, 2025-2032
  • 7.2.1. Y-o-Y Growth Trend Analysis
  • 7.2.2. Absolute $ Opportunity Analysis

8. Market Background

• 8.1. Macro-Economic Factors
  • 8.1.1. Global Economic Outlook
  • 8.1.2. Global Automotive Industry Overview
  • 8.1.3. Global Industry Value Added
  • 8.1.4. Other Macro-Economic Factors
• 8.2. Forecast Factors - Relevance & Impact
  • 8.2.1. GDP growth Outlook
  • 8.2.2. Adoption of Alternative Clean Technologies in the Automotive Sector
  • 8.2.3. Sports/Racing Motorcycles with Air Cooled Engines
  • 8.2.4. Increased Inclination towards Adoption of Electric & Hybrid Electric Vehicles
  • 8.2.5. Rising Prominence of Scooters over Motorcycles
  • 8.2.6. Automotive Industry Growth Forecast
  • 8.2.7. Other Forecast Factors
• 8.3. Value Chain Analysis
  • 8.3.1. List of Manufacturers
  • 8.3.2. List of Distributors
  • 8.3.3. List of Probable End Users
• 8.4. Market Dynamics
• 8.5. Impact of COVID - 19 Crisis

9. Global Market Analysis 2019 - 2032, By Product Type

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Bn) and Volume Analysis By Product Type, 2019-2024
• 9.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Product Type, 2025-2032
  • 9.3.1. Motorcycles
    • 9.3.1.1. Standard Motorcycles
    • 9.3.1.2. Cruiser
    • 9.3.1.3. Sports Motorcycles
    • 9.3.1.4. Mopeds
    • 9.3.1.5. Electric Motorcycles
    • 9.3.1.6. Others
  • 9.3.2. Scooters
    • 9.3.2.1. Standard Scooters
    • 9.3.2.2. Maxi Scooters
    • 9.3.2.3. Enclosed Scooters
    • 9.3.2.4. Three-wheeled Scooters
    • 9.3.2.5. Electric Scooters
• 9.4. Market Attractiveness Analyses, By Product Type

10. Global Market Analysis 2019 - 2032, By Technology

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Bn) and Volume Analysis By Technology, 2019-2024
• 10.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Technology, 2025-2032
  • 10.3.1. IC Engine Motorcycles
    • 10.3.1.1. Up to 150cc Motorcycles
    • 10.3.1.2. 151-300cc Motorcycles
    • 10.3.1.3. 301-500cc Motorcycles
    • 10.3.1.4. Above 500cc Motorcycles
  • 10.3.2. All Electric Motorcycles
• 10.4. Market Attractiveness Analysis By Technology

11. Global Market Analysis 2019-2032, by Region

• 11.1. Introduction
• 11.2. Historical Market Size (US$ Bn) and Volume Analysis By Region, 2019-2024
• 11.3. Current Market Size (US$ Bn) and Volume Analysis and Forecast By Region, 2025-2032
  • 11.3.1. North America
  • 11.3.2. Latin America
  • 11.3.3. Europe
  • 11.3.4. East Asia
  • 11.3.5. South Asia & Pacific
  • 11.3.6. Middle East & Africa
• 11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2019 - 2032

• 12.1. Introduction
• 12.2. Pricing Analysis
• 12.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2024
• 12.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2025-2032
  • 12.4.1. By Product Type
  • 12.4.2. By Technology
  • 12.4.3. By Country
    • 12.4.3.1. U.S.
    • 12.4.3.2. Canada
• 12.5. Market Attractiveness Analysis
  • 12.5.1. By Product Type
  • 12.5.2. By Technology
  • 12.5.3. By Country
• 12.6. Market Trends
• 12.7. Drivers and Restraints Impact Analysis

13. Latin America Market Analysis 2019-2032

• 13.1. Introduction
• 13.2. Pricing Analysis
• 13.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2024
• 13.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2025-2032
  • 13.4.1. By Product Type
  • 13.4.2. By Technology
  • 13.4.3. By Country
    • 13.4.3.1. Brazil
    • 13.4.3.2. Mexico
    • 13.4.3.3. Rest of Latin America
• 13.5. Market Attractiveness Analysis
  • 13.5.1. By Product Type
  • 13.5.2. By Technology
  • 13.5.3. By Country
• 13.6. Market Trends
• 13.7. Drivers and Restraints Impact Analysis

14. Europe Market Analysis 2019-2032

• 14.1. Introduction
• 14.2. Pricing Analysis
• 14.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2024
• 14.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2025-2032
  • 14.4.1. By Product Type
  • 14.4.2. By Technology
  • 14.4.3. By Country
    • 14.4.3.1. Germany
    • 14.4.3.2. Italy
    • 14.4.3.3. France
    • 14.4.3.4. U.K.
    • 14.4.3.5. Spain
    • 14.4.3.6. BENELUX
    • 14.4.3.7. Russia
    • 14.4.3.8. Rest of Europe
• 14.5. Market Attractiveness Analysis
  • 14.5.1. By Product Type
  • 14.5.2. By Technology
  • 14.5.3. By Country
• 14.6. Market Trends
• 14.7. Drivers and Restraints Impact Analysis

15. East Asia Market Analysis 2019-2032

• 15.1. Introduction
• 15.2. Pricing Analysis
• 15.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2024
• 15.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2025-2032
  • 15.4.1. By Product Type
  • 15.4.2. By Technology
  • 15.4.3. By Country
    • 15.4.3.1. China
    • 15.4.3.2. Japan
    • 15.4.3.3. South Korea
• 15.5. Market Attractiveness Analysis
  • 15.5.1. By Product Type
  • 15.5.2. By Technology
  • 15.5.3. By Country
• 15.6. Market Trends
• 15.7. Drivers and Restraints Impact Analysis

16. South Asia & Pacific Market Analysis 2019 - 2032

• 16.1. Introduction
• 16.2. Pricing Analysis
• 16.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2024
• 16.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2025-2032
  • 16.4.1. By Product Type
  • 16.4.2. By Technology
  • 16.4.3. By Country
    • 16.4.3.1. India
    • 16.4.3.2. ASEAN
    • 16.4.3.3. ANZ
    • 16.4.3.4. Rest of South Asia & Pacific
• 16.5. Market Attractiveness Analysis
  • 16.5.1. By Product Type
  • 16.5.2. By Technology
  • 16.5.3. By Country
• 16.6. Market Trends
• 16.7. Drivers and Restraints Impact Analysis

17. Middle East and Africa Market Analysis 2019-2032

• 17.1. Introduction
• 17.2. Pricing Analysis
• 17.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2024
• 17.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2025-2032
  • 17.4.1. By Product Type
  • 17.4.2. By Technology
  • 17.4.3. By Country
    • 17.4.3.1. GCC Countries
    • 17.4.3.2. Turkey
    • 17.4.3.3. Northern Africa
    • 17.4.3.4. South Africa
    • 17.4.3.5. Rest of Middle East and Africa
• 17.5. Market Attractiveness Analysis
  • 17.5.1. By Product Type
  • 17.5.2. By Technology
  • 17.5.3. By Country
• 17.6. Market Trends
• 17.7. Drivers and Restraints Impact Analysis

18. Country Wise Market Analysis

• 18.1. U.S. Market Analysis
  • 18.1.1. By Product Type
  • 18.1.2. By Technology
• 18.2. Canada Market Analysis
  • 18.2.1. By Product Type
  • 18.2.2. By Technology
• 18.3. Mexico Market Analysis
  • 18.3.1. By Product Type
  • 18.3.2. By Technology
• 18.4. Brazil Market Analysis
  • 18.4.1. By Product Type
  • 18.4.2. By Technology
• 18.5. Germany Market Analysis
  • 18.5.1. By Product Type
  • 18.5.2. By Technology
• 18.6. Italy Market Analysis
  • 18.6.1. By Product Type
  • 18.6.2. By Technology
• 18.7. France Market Analysis
  • 18.7.1. By Product Type
  • 18.7.2. By Technology
• 18.8. U.K. Market Analysis
  • 18.8.1. By Product Type
  • 18.8.2. By Technology
• 18.9. Spain Market Analysis
  • 18.9.1. By Product Type
  • 18.9.2. By Technology
• 18.10. Russia Market Analysis
  • 18.10.1. By Product Type
  • 18.10.2. By Technology
• 18.11. BENELUX Market Analysis
  • 18.11.1. By Product Type
  • 18.11.2. By Technology
• 18.12. China Market Analysis
  • 18.12.1. By Product Type
  • 18.12.2. By Technology
• 18.13. Japan Market Analysis
  • 18.13.1. By Product Type
  • 18.13.2. By Technology
• 18.14. S. Korea Market Analysis
  • 18.14.1. By Product Type
  • 18.14.2. By Technology
• 18.15. India Market Analysis
  • 18.15.1. By Product Type
  • 18.15.2. By Technology
• 18.16. ASEAN Market Analysis
  • 18.16.1. By Product Type
  • 18.16.2. By Technology
• 18.17. GCC Countries Market Analysis
  • 18.17.1. By Product Type
  • 18.17.2. By Technology
• 18.18. Turkey Market Analysis
  • 18.18.1. By Product Type
  • 18.18.2. By Technology
• 18.19. South Africa Market Analysis
  • 18.19.1. By Product Type
  • 18.19.2. By Technology

19. Market Structure Analysis

• 19.1. Market Analysis by Tier of Companies [Vapor Blasting Equipment]
• 19.2. Market Concentration
• 19.3. Market Share Analysis of Top Players
• 19.4. Apparent Production Capacity of Top Players
• 19.5. Market Presence Analysis
  • 19.5.1. By Regional Presence
  • 19.5.2. By Product Footprint

20. Competition Analysis

• 20.1. Competition Dashboard
• 20.2. Primary Survey Analysis
• 20.3. Competition Deep Dive
  • 20.3.1. Bajaj Auto Ltd.
    • 20.3.1.1. Overview
    • 20.3.1.2. Product Portfolio
    • 20.3.1.3. Key Financials
    • 20.3.1.4. Sales Footprint
    • 20.3.1.5. Strategy Overview
  • 20.3.2. Bayerische Motoren Werke (BMW) AG
    • 20.3.2.1. Overview
    • 20.3.2.2. Product Portfolio
    • 20.3.2.3. Key Financials
    • 20.3.2.4. Sales Footprint
    • 20.3.2.5. Strategy Overview
  • 20.3.3. Ducati Motor Holding S.p.A
    • 20.3.3.1. Overview
    • 20.3.3.2. Product Portfolio
    • 20.3.3.3. Key Financials
    • 20.3.3.4. Sales Footprint
    • 20.3.3.5. Strategy Overview
  • 20.3.4. Eicher Motors Limited
    • 20.3.4.1. Overview
    • 20.3.4.2. Product Portfolio
    • 20.3.4.3. Key Financials
    • 20.3.4.4. Sales Footprint
    • 20.3.4.5. Strategy Overview
  • 20.3.5. Harley-Davidson, Inc.
    • 20.3.5.1. Overview
    • 20.3.5.2. Product Portfolio
    • 20.3.5.3. Key Financials
    • 20.3.5.4. Sales Footprint
    • 20.3.5.5. Strategy Overview
  • 20.3.6. Hero MotoCorp Ltd.
    • 20.3.6.1. Overview
    • 20.3.6.2. Product Portfolio
    • 20.3.6.3. Key Financials
    • 20.3.6.4. Sales Footprint
    • 20.3.6.5. Strategy Overview
  • 20.3.7. Honda Motor Co., Ltd.
    • 20.3.7.1. Overview
    • 20.3.7.2. Product Portfolio
    • 20.3.7.3. Key Financials
    • 20.3.7.4. Sales Footprint
    • 20.3.7.5. Strategy Overview
  • 20.3.8. KTM AG
    • 20.3.8.1. Overview
    • 20.3.8.2. Product Portfolio
    • 20.3.8.3. Key Financials
    • 20.3.8.4. Sales Footprint
    • 20.3.8.5. Strategy Overview
  • 20.3.9. Piaggio & C. SpA
    • 20.3.9.1. Overview
    • 20.3.9.2. Product Portfolio
    • 20.3.9.3. Key Financials
    • 20.3.9.4. Sales Footprint
    • 20.3.9.5. Strategy Overview
  • 20.3.10. Suzuki Motor Corporation
    • 20.3.10.1. Overview
    • 20.3.10.2. Product Portfolio
    • 20.3.10.3. Key Financials
    • 20.3.10.4. Sales Footprint
    • 20.3.10.5. Strategy Overview
  • 20.3.11. Triumph Motorcycles Ltd.
    • 20.3.11.1. Overview
    • 20.3.11.2. Product Portfolio
    • 20.3.11.3. Key Financials
    • 20.3.11.4. Sales Footprint
    • 20.3.11.5. Strategy Overview
  • 20.3.12. TVS Motor Company Ltd.
    • 20.3.12.1. Overview
    • 20.3.12.2. Product Portfolio
    • 20.3.12.3. Key Financials
    • 20.3.12.4. Sales Footprint
    • 20.3.12.5. Strategy Overview
  • 20.3.13. Vmoto Limited
    • 20.3.13.1. Overview
    • 20.3.13.2. Product Portfolio
    • 20.3.13.3. Key Financials
    • 20.3.13.4. Sales Footprint
    • 20.3.13.5. Strategy Overview
  • 20.3.14. Yamaha Motors Co., Ltd.
    • 20.3.14.1. Overview
    • 20.3.14.2. Product Portfolio
    • 20.3.14.3. Key Financials
    • 20.3.14.4. Sales Footprint
    • 20.3.14.5. Strategy Overview
  • 20.3.15. Zero Motorcycles, Inc.
    • 20.3.15.1. Overview
    • 20.3.15.2. Product Portfolio
    • 20.3.15.3. Key Financials
    • 20.3.15.4. Sales Footprint
    • 20.3.15.5. Strategy Overview
  • 20.3.16. Others
    • 20.3.16.1. Overview
    • 20.3.16.2. Product Portfolio
    • 20.3.16.3. Key Financials
    • 20.3.16.4. Sales Footprint
    • 20.3.16.5. Strategy Overview

21. Assumptions and Acronyms Used

22. Research Methodology