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Energy Drinks Market Share, Size, Trends, & Industry Analysis Report By Product (Non-alcoholic, Alcoholic); By Type; By Distribution; By Region, Segment Forecasts, 2024 - 2032

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  • Amway
  • AriZona Beverages USA
  • Coca-Cola
  • GCMMF
  • Goldwin Healthcare
  • GSK
  • Heinz
  • Living Essentials LLC
  • Lucozade
  • Monster Energy
  • NourishCo.
  • PepsiCo. Inc.
  • Power Horse
  • Red Bull
  • Taisho Pharmaceutical Co. Ltd
  • The Coca-Cola Company
  • Xyience Energy
LSH 24.02.27

The global energy drinks market size is expected to reach USD 137.52 Billion by 2032, according to a new study by Polaris Market Research. The report "Energy Drinks Market Share, Size, Trends, Industry Analysis Report, By Product (Non-alcoholic, Alcoholic); By Type; By Distribution; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing market for energy drinks is a result of people's increasing inclination toward a fast-paced lifestyle that frequently leaves them feeling stressed out and exhausted. Energy drinks attract customers searching for a quick and effective way to fight fatigue and maintain mental alertness because of their stimulating ingredients. Also, the industry's leading player's use of celebrity and athlete endorsements in their marketing campaigns has helped energy drinks gain widespread acceptance and popularity.

A Rise in the market for alcohol mixes and changing consumer lifestyles are factors impacting energy drinks demand. The drink's functional aspects are also driving the demand for a range of applications. Volume sales of products are also rising, primarily due to the increased focus on user-friendly packaging and visually appealing designs to attract consumers. The United States and Japan currently lead the world market, but the fastest-growing economies are China, Brazil, and India. These goods, which account for 16% to 18% of all non-alcoholic beverages, are in direct competition with other non-alcoholic beverages like soda and brewed coffee.

Despite the market's growth, several restraints, such as growing scrutiny and criticism regarding the health implications of energy drinks, present obstacles to its continued expansion. Excessive amounts of sugar and caffeine have sparked worries about health, including connections to obesity, cardiovascular problems, and detrimental impacts on mental health.

The energy drink sector of the beverage industry is still in its emerging stage, and the leading companies in the field are still striving for success and expanding into new international markets. Key players hold the majority of the market share. These producers are employing a variety of tactics, including product launches, portfolio expansion, and mergers and acquisitions.

Energy Drinks Market Report Highlights

In 2023, non-alcoholic energy drinks demonstrated their market dominance and secured a sizeable revenue share, largely attributable to shifting consumer preferences and lifestyle trends.

The market for energy drinks is expected to be dominated by the off-trade segment due to the shifting preferences of consumers, who are more likely to value accessibility and convenience. Customers can shop conveniently and in one place at the off-trade segment, which consists of supermarkets, hypermarkets, convenience stores, and internet retailers.

The Asia-Pacific region emerged as the dominant region in the market because it witnessed a surge in urbanization and a rapidly growing young and dynamic population. With changing lifestyles, there was an increasing demand for energy-boosting beverages to meet the demands of busy schedules and hectic work routines.

The global key market players include Amway, AriZona Beverages USA, Coca-Cola, GCMMF, Goldwin Healthcare, GSK, Heinz, Living Essentials LLC, Lucozade, Monster Energy, NourishCo., PepsiCo Inc., Power Horse, Red Bull, Taisho Pharmaceutical Co. Ltd., The Coca-Cola Company, Xyience Energy, etc.

Polaris Market Research has segmented the Energy Drinks market report based on product, type, distribution channel, and region:

Energy Drinks, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Non-alcoholic
  • Alcoholic

Energy Drinks, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Conventional
  • Natural

Energy Drinks, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • On-trade
  • Off-trade

Energy Drinks, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Energy Drink Market Insights

  • 4.1. Energy Drink Market - Distribution Channel Snapshot
  • 4.2. Energy Drink Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Sports Industry driving the sales of energy drinks
      • 4.2.1.2. The growing emphasis on convenient packaging and eye-catching designs
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. The increasing scrutiny and criticism regarding the health implications of energy drinks impede market growth
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Energy Drink Market Distribution Channel Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Energy Drink Market, by Product

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Energy Drink Market, by Product, 2019-2032 (USD Billion)
  • 5.3. Non-alcoholic
    • 5.3.1. Global Energy Drink Market, by Non-alcoholic, by Region, 2019-2032 (USD Billion)
  • 5.4. Alcoholic
    • 5.4.1. Global Energy Drink Market, by Alcoholic, by Region, 2019-2032 (USD Billion)

6. Global Energy Drink Market, by Type

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Energy Drink Market, by Type, 2019-2032 (USD Billion)
  • 6.3. Conventional
    • 6.3.1. Global Energy Drink Market, by Conventional, by Region, 2019-2032 (USD Billion)
  • 6.4. Natural
    • 6.4.1. Global Energy Drink Market, by Natural, by Region, 2019-2032 (USD Billion)

7. Global Energy Drink Market, by Distribution Channel

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
  • 7.3. On-trade
    • 7.3.1. Global Energy Drink Market, by On-trade, By Region, 2019-2032 (USD Billion)
  • 7.4. Off-trade
    • 7.4.1. Global Energy Drink Market, by Off-trade, By Region, 2019-2032 (USD Billion)

8. Global Energy Drink Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Energy Drink Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. Energy Drink Market - North America
    • 8.3.1. North America: Energy Drink Market, by Product, 2019-2032 (USD Billion)
    • 8.3.2. North America: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
    • 8.3.3. North America: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.3.4. Energy Drink Market - U.S.
      • 8.3.4.1. U.S.: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.3.5. Energy Drink Market - Canada
      • 8.3.5.1. Canada: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: Energy Drink Market, by Type, 2019-2032 (USD Billion)
  • 8.4. Energy Drink Market - Europe
    • 8.4.1. Europe: Energy Drink Market, by Product, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
    • 8.4.3. Europe: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.4. Energy Drink Market - UK
      • 8.4.4.1. UK: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.5. Energy Drink Market - France
      • 8.4.5.1. France: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.5.3. France: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.6. Energy Drink Market - Germany
      • 8.4.6.1. Germany: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.7. Energy Drink Market - Italy
      • 8.4.7.1. Italy: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.8. Energy Drink Market - Spain
      • 8.4.8.1. Spain: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.9. Energy Drink Market - Netherlands
      • 8.4.9.1. Netherlands: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.4.10. Energy Drink Market - Russia
      • 8.4.10.1. Russia: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: Energy Drink Market, by Type, 2019-2032 (USD Billion)
  • 8.5. Energy Drink Market - Asia Pacific
    • 8.5.1. Asia Pacific: Energy Drink Market, by Product, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.5.4. Energy Drink Market - China
      • 8.5.4.1. China: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.5.4.3. China: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.5.5. Energy Drink Market - India
      • 8.5.5.1. India: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.5.5.3. India: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.5.6. Energy Drink Market - Malaysia
      • 8.5.6.1. Malaysia: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.5.7. Energy Drink Market - Japan
      • 8.5.7.1. Japan: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.5.8. Energy Drink Market - Indonesia
      • 8.5.8.1. Indonesia: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.5.9. Energy Drink Market - South Korea
      • 8.5.9.1. South Korea: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: Energy Drink Market, by Type, 2019-2032 (USD Billion)
  • 8.6. Energy Drink Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Energy Drink Market, by Product, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.6.4. Energy Drink Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.6.5. Energy Drink Market - UAE
      • 8.6.5.1. UAE: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.6.6. Energy Drink Market - Israel
      • 8.6.6.1. Israel: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.6.7. Energy Drink Market - South Africa
      • 8.6.7.1. South Africa: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: Energy Drink Market, by Type, 2019-2032 (USD Billion)
  • 8.7. Energy Drink Market - Latin America
    • 8.7.1. Latin America: Energy Drink Market, by Product, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.7.4. Energy Drink Market - Mexico
      • 8.7.4.1. Mexico: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.7.5. Energy Drink Market - Brazil
      • 8.7.5.1. Brazil: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: Energy Drink Market, by Type, 2019-2032 (USD Billion)
    • 8.7.6. Energy Drink Market - Argentina
      • 8.7.6.1. Argentina: Energy Drink Market, by Product, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: Energy Drink Market, by Distribution Channel, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: Energy Drink Market, by Type, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Amway
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. AriZona Beverages USA
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Coca-Cola
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. GCMMF
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Goldwin Healthcare
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. GSK
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. Heinz
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Living Essentials LLC
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Lucozade
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. Monster Energy
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. NourishCo.
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. PepsiCo. Inc.
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Power Horse
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Product Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Red Bull
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Product Benchmarking
    • 10.14.4. Recent Development
  • 10.15. Taisho Pharmaceutical Co. Ltd
    • 10.15.1. Company Overview
    • 10.15.2. Financial Performance
    • 10.15.3. Product Benchmarking
    • 10.15.4. Recent Development
  • 10.16. The Coca-Cola Company
    • 10.16.1. Company Overview
    • 10.16.2. Financial Performance
    • 10.16.3. Product Benchmarking
    • 10.16.4. Recent Development
  • 10.17. Xyience Energy
    • 10.17.1. Company Overview
    • 10.17.2. Financial Performance
    • 10.17.3. Product Benchmarking
    • 10.17.4. Recent Development
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