세계의 스포츠 드링크 및 에너지 드링크 시장 : 산업 동향, 점유율, 규모, 성장, 기회, 예측(2025-2033년)

The global sports and energy drinks market size reached USD 120.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 203.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction of innovative formulas with natural ingredients and functional enhancements are some of the major factors propelling the market.

Sports and energy drinks are beverages that supply a quick source of energy to individuals engaging in physical activity or needing an energy boost. They are designed to replenish fluids, electrolytes (such as sodium, potassium, and magnesium), and carbohydrates lost during physical activity, particularly during intense or prolonged workouts. They help maintain hydration levels, replace essential minerals, and provide a source of fuel for muscles. They also contain stimulating ingredients, such as caffeine, taurine, guarana, and B-vitamins, along with sugars or artificial sweeteners that improve focus and concentration, and combat fatigue.

The market is primarily driven by the rising consumer expenditure on lifestyle and fitness activities, which is escalating the demand for sports and energy drinks. As people adopt more sedentary lifestyles and spend long hours at work, they turn to sports and energy drinks to sustain energy levels and overcome fatigue. Besides, sports and energy drinks are widely available in various retail channels, including supermarkets, convenience stores, gyms, and online platforms. The easy accessibility and broad distribution networks is contributing to their market penetration and consumer reach. Moreover, non-athletic consumer segments are seeking an energy boost or a refreshing beverage option and are incorporating these drinks into their daily routines, further propelling the market growth. Furthermore, the rising disposable incomes of consumers, the increasing advertisement and promotional activities are also creating a favorable market outlook.

Sports and Energy Drinks Market Trends/Drivers:

The increasing health and fitness awareness among the masses

Health and fitness-conscious individuals often seek convenient options to support their active lifestyles. Sports and energy drinks provide a convenient way to hydrate, replenish electrolytes, and obtain quick energy without the need for extensive preparation. Moreover, the consumption-on-the-go nature of these beverages aligns well with the busy schedules of individuals focused on their health and fitness goals. Nowadays, as more people become conscious of their health and engage in physical activities, the need for proper hydration and electrolyte replenishment has become more apparent. Consequently, sports drinks, with their ability to provide hydration and essential electrolytes, have gained popularity among fitness enthusiasts.

The rising participation in sports activities

Presently, with more people engaging in sports activities, there is a surging need for proper hydration and electrolyte replenishment. Physical activities like sports can lead to increased sweating, which results in the loss of fluids and electrolytes from the body. Sports drinks, formulated to provide hydration and replenish essential minerals, are adopted by athletes and active individuals to maintain optimal performance and prevent dehydration. Moreover, Athletes and individuals involved in sports seek ways to improve their endurance, stamina, and overall performance. Energy drinks, with their stimulating ingredients like caffeine and taurine, are consumed by athletes to boost energy, improve focus, and enhance performance during training sessions or competitive events.

The introduction of innovative formulas with natural ingredients and functional enhancements

At present, as consumers become more health-conscious and seek products with natural ingredients, the introduction of sports and energy drinks with natural formulas has resonated with their preferences. Beverages formulated with natural sweeteners, flavors, and colors, as well as organic or plant-based ingredients, appeal to individuals looking for healthier and cleaner options. Besides, traditional sports and energy drinks often contain artificial additives, including sweeteners, flavors, and colors. Consequently, manufacturers are using natural alternatives to attract health-conscious consumers. Moreover, the introduction of products with added vitamins, minerals, antioxidants, or adaptogenic herbs to provide additional benefits beyond hydration and energy is also contributing to market growth.

Sports and Energy Drinks Industry Segmentation:

Sports Drinks Market:

Breakup by Product Type:

Isotonic

Hypertonic

Hypotonic

Isotonic drinks dominates the market

Isotonic drinks are specifically formulated to provide rapid hydration and replenishment of electrolytes. The balance of electrolytes, such as sodium, potassium, and magnesium, helps restore the body's fluid and mineral levels, making isotonic drinks a popular choice among athletes and individuals engaging in intense physical activities. These drinks also play a crucial role in enhancing physical performance and endurance during exercise. The presence of carbohydrates in isotonic drinks provides a quick source of energy, helping to sustain energy levels during prolonged physical activities. Moreover, isotonic drinks come in a wide range of flavors and variants, catering to diverse consumer preferences. This variety of options appeals to consumers seeking different taste profiles and provides a personalized experience, thus strengthening the dominance of isotonic drinks in the market.

Breakup by Packaging Type:

Bottle (Pet/Glass)

Can

Others

Bottles hold the largest share in the market

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online

Others

Sports drinks are widely distributed through supermarkets and hypermarkets

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.

Energy Drinks Market:

Breakup by Product:

Alcoholic

Non-Alcoholic

Non-alcoholic drinks currently hold the majority of the market share

Breakup by Type:

Non-Organic

Organic

Non-organic energy drinks currently represent the leading category

Breakup by Packaging Type:

Bottle (Pet/Glass)

Can

Others

Bottles (PET/glass) currently hold the largest market share

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online

Others

Supermarkets and hypermarkets currently represent the largest distribution channel

Breakup by Target Consumer:

Teenagers

Adults

Geriatric Population

Energy drinks are mostly consumed by adults

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America exhibits a clear dominance, accounting for the largest sports and energy drinks market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America was the largest market for energy drinks.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Abbott Nutrition Co.

AJE Group

Britvic PLC

Extreme Drinks Co.

Fraser & Neave Holdings BHD

GlaxoSmithKline Plc

Red Bull

Rockstar, Inc.

Coca-Cola

PepsiCo

Arizona Beverage Company

National Beverage Corp

Keurig Dr Pepper Inc.

Living Essentials

Cloud 9 Beverages Private Limited

Vitale Beverages Pvt Ltd.

Key Questions Answered in This Report

• 1. What was the size of the global sports and energy drinks market in 2024?
• 2. What is the expected growth rate of the global sports and energy drinks market during 2025-2033?
• 3. What has been the impact of COVID-19 on the global sports and energy drinks market?
• 4. What are the key factors driving the global sports and energy drinks market?
• 5. What is the breakup of the global sports drinks market based on the product type?
• 6. What is the breakup of the global energy drinks market based on the product?
• 7. What is the breakup of the global energy drinks market based on type?
• 8. What is the breakup of the global sports and energy drinks market based on the packaging type?
• 9. What is the breakup of the global sports and energy drinks market based on the distribution channel?
• 10. What is the breakup of the global energy drinks market based on the target consumer?
• 11. What are the key regions in the global sports and energy drinks market?
• 12. Who are the key players/companies in the global sports and energy drinks market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sports Drinks Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Region
  • 5.4.1 North America
  • 5.4.2 Europe
  • 5.4.3 Asia Pacific
  • 5.4.4 Middle East and Africa
  • 5.4.5 Latin America
• 5.5 Market Breakup by Product Type
  • 5.5.1 Isotonic
  • 5.5.2 Hypertonic
  • 5.5.3 Hypotonic
• 5.6 Market Breakup by Packaging Type
  • 5.6.1 Bottle (Pet/Glass)
  • 5.6.2 Can
  • 5.6.3 Others
• 5.7 Market Breakup by Distribution Channel
  • 5.7.1 Supermarkets and Hypermarkets
  • 5.7.2 Convenience Stores
  • 5.7.3 Online
  • 5.7.4 Others
• 5.8 Market Forecast

6 Global Energy Drinks Market

• 6.1 Market Overview
• 6.2 Market Performance
• 6.3 Impact of COVID-19
• 6.4 Market Breakup by Region
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Middle East and Africa
  • 6.4.5 Latin America
• 6.5 Market Breakup by Product
  • 6.5.1 Alcoholic
  • 6.5.2 Non-Alcoholic
• 6.6 Market Breakup by Type
  • 6.6.1 Non-Organic
  • 6.6.2 Organic
• 6.7 Market Breakup by Packaging Type
  • 6.7.1 Bottle (Pet/Glass)
  • 6.7.2 Can
  • 6.7.3 Others
• 6.8 Market Breakup by Distribution Channel
  • 6.8.1 Supermarkets and Hypermarkets
  • 6.8.2 Convenience Stores
  • 6.8.3 Online
  • 6.8.4 Others
• 6.9 Market Breakup by Target Consumer
  • 6.9.1 Teenagers
  • 6.9.2 Adults
  • 6.9.3 Geriatric Population
• 6.10 Market Forecast

7 Global Sports and Energy Drinks Industry: SWOT Analysis

• 7.1 Overview
• 7.2 Strengths
• 7.3 Weaknesses
• 7.4 Opportunities
• 7.5 Threats

8 Global Sports and Energy Drinks Industry: Value Chain Analysis

• 8.1 Overview
• 8.2 Research and Development
• 8.3 Raw Material Procurement
• 8.4 Manufacturing
• 8.5 Marketing
• 8.6 Distribution
• 8.7 End-Use

9 Global Sports and Energy Drinks Industry: Porters Five Forces Analysis

• 9.1 Overview
• 9.2 Bargaining Power of Buyers
• 9.3 Bargaining Power of Suppliers
• 9.4 Degree of Competition
• 9.5 Threat of New Entrants
• 9.6 Threat of Substitutes

10 Global Sports and Energy Drinks Industry: Price Analysis

11 Sports and Energy Drinks Manufacturing Process

• 11.1 Product Overview
• 11.2 Raw Material Requirements
• 11.3 Manufacturing Process
• 11.4 Key Success and Risk Factors

12 Competitive Landscape

• 12.1 Market Structure
• 12.2 Key Players
• 12.3 Profiles of Key Players
  • 12.3.1 Abbott Nutrition Co.
  • 12.3.2 AJE Group
  • 12.3.3 Britvic PLC
  • 12.3.4 Extreme Drinks Co.
  • 12.3.5 Fraser & Neave Holdings BHD
  • 12.3.6 GlaxoSmithKline Plc
  • 12.3.7 Red Bull
  • 12.3.8 Rockstar, Inc.
  • 12.3.9 Coca-cola
  • 12.3.10 PepsiCo
  • 12.3.11 Arizona Beverage Company
  • 12.3.12 National Beverage Corp
  • 12.3.13 Keurig Dr Pepper Inc.
  • 12.3.14 Living Essentials
  • 12.3.15 Cloud 9 Beverages Private Limited
  • 12.3.16 Vitale Beverages Pvt Ltd