그래스페드 단백질 시장, 점유율, 규모, 동향, 산업 분석 보고서 : 제품 유형별, 맛별, 유통 채널별, 지역별, 부문별 예측(2024-2032년)

The global grass-fed protein market size is expected to reach USD 304.13 million by 2032, according to a new study by Polaris Market Research. The report "Grass-fed Protein Market Share, Size, Trends, Industry Analysis Report, By Product Type (Powder, Shakes & drinks, Bars, Others); By Flavor; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

In the current generation, the change in consumer behavior is the most observational, specifically their food preference towards healthy and organic items over conventional items. This trend seems to be rising at a higher rate after the COVID-19 pandemic, which emphasized the need to adopt healthy food and promote immunity power to overcome several diseases and virus variants. These transitions show stupendous opportunities for healthy food items, facilitating significant demand potential for grass-fed proteins in the marketplace. The growing research studies focusing on reviewing the benefits of grass-fed proteins are unraveling more opportunities for the global market.

The notable uptick in the number of food production companies stepping forward to offer healthy and organic protein food to end consumers is positively influencing the demand for grass-fed protein. For instance, in January 2024, Country Archer Provisions introduced its latest meat sticks, which are made up of beef grass-fed beef, beef heart, and beef liver.

The rising awareness campaigns by the key market players to promote the benefits associated with grass-fed proteins are anticipated to widen the scope of the global market. For instance, in November 2023, Max Protein unveiled a range of products at its MadeForOneMore campaign, including whey protein, roti mix, and plant protein. These types of marketing strategies are likely to enhance the demand from health-conscious consumers, who are widely engaged in exercise and gym activities, to add steps to continue their fitness practices.

The growing product innovations in the global grass-fed protein market are likely to propel demand during the forecast timeframe. For instance, in September 2023, Z Natural Foods uncovered its latest organic product development, vanilla-flavored grass-fed whey protein concentrate. As more companies adopt grass-fed protein in the research and development activities of new product formulations, there will be enormous demand and growth opportunities for the market soon.

The collaborative initiatives to develop healthy and superior nutritional products in the marketplace are optimistically boosting the grass-fed protein market. For instance, in August 2023, Unico Nutrition launched new formulations of Apollo protein powder in collaboration with Perfect Day, Inc. by fermenting grass-fed and animal-based whey protein.

Grass-fed Protein Market Report Highlights

The powder segment is anticipated to witness the highest growth in the coming years due to its versatility and convenience.

The chocolate segment held the largest share, owing to the higher popularity of chocolate flavor within the population.

Asia Pacific is projected to register the fastest growth during the forecast period, attributable to the rising number of people opting for healthy food.

The global players include Arla Foods Ingredients, Fonterra, Gnarly Nutrition, Kerry Group, Naked Nutrition, Now Foods, & Nutrabio Labs, Inc.

Polaris Market Research has segmented the grass-fed protein market report based on product type, flavor, distribution channel, and region:

Grass-fed Protein, Product Type Outlook (Revenue - USD Million, 2019 - 2032)

• Powder
• Shakes & drinks
• Bars
• Others

Grass-fed Protein, Flavor Outlook (Revenue - USD Million, 2019 - 2032)

• Chocolate
• Vanilla
• Others

Grass-fed Protein, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

• Hypermarket/supermarket
• Online sales channel
• Specialty stores
• Others

Grass-fed Protein, Regional Outlook (Revenue - USD Million, 2019 - 2032)

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Latin America
• Argentina
• Brazil
• Mexico
• Middle East & Africa
• UAE
• Saudi Arabia
• Israel
• South Africa

Table of Contents

1. Introduction

• 1.1. Report Description
  • 1.1.1. Objectives of the Study
  • 1.1.2. Market Scope
  • 1.1.3. Assumptions
• 1.2. Stakeholders

2. Executive Summary

• 2.1. Market Highlights

3. Research Methodology

• 3.1. Overview
  • 3.1.1. Data Mining
• 3.2. Data Sources
  • 3.2.1. Primary Sources
  • 3.2.2. Secondary Sources

4. Global Grass-fed Protein Market Insights

• 4.1. Grass-fed Protein Market - Distribution Channel Snapshot
• 4.2. Grass-fed Protein Market Dynamics
  • 4.2.1. Drivers and Opportunities
    • 4.2.1.1. Rising collaborative initiatives to promote healthy food
    • 4.2.1.2. Increasing consumer willingness to purchase healthy drinks
  • 4.2.2. Restraints and Challenges
    • 4.2.2.1. The inability to meet the demand for grass-fed proteins
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers (Moderate)
  • 4.3.2. Threats of New Entrants: (Low)
  • 4.3.3. Bargaining Power of Buyers (Moderate)
  • 4.3.4. Threat of Substitute (Moderate)
  • 4.3.5. Rivalry among existing firms (High)
• 4.4. PESTEL Analysis
• 4.5. Grass-fed Protein Market Distribution Channel Trends
• 4.6. Value Chain Analysis
• 4.7. COVID-19 Impact Analysis

5. Global Grass-fed Protein Market, by Product Type

• 5.1. Key Findings
• 5.2. Introduction
  • 5.2.1. Global Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
• 5.3. Powder
  • 5.3.1. Global Grass-fed Protein Market, by Powder, by Region, 2019-2032 (USD Million)
• 5.4. Shakes & drinks
  • 5.4.1. Global Grass-fed Protein Market, by Shakes & drinks, by Region, 2019-2032 (USD Million)
• 5.5. Bars
  • 5.5.1. Global Grass-fed Protein Market, by Bars, by Region, 2019-2032 (USD Million)
• 5.6. Others
  • 5.6.1. Global Grass-fed Protein Market, by Others, by Region, 2019-2032 (USD Million)

6. Global Grass-fed Protein Market, by Flavor

• 6.1. Key Findings
• 6.2. Introduction
  • 6.2.1. Global Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
• 6.3. Chocolate
  • 6.3.1. Global Grass-fed Protein Market, by Chocolate, by Region, 2019-2032 (USD Million)
• 6.4. Vanilla
  • 6.4.1. Global Grass-fed Protein Market, by Vanilla, by Region, 2019-2032 (USD Million)
• 6.5. Others
  • 6.5.1. Global Grass-fed Protein Market, by Others, by Region, 2019-2032 (USD Million)

7. Global Grass-fed Protein Market, by Distribution Channel

• 7.1. Key Findings
• 7.2. Introduction
  • 7.2.1. Global Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
• 7.3. Hypermarket/supermarket
  • 7.3.1. Global Grass-fed Protein Market, by Hypermarket/supermarket, By Region, 2019-2032 (USD Million)
• 7.4. Online sales channel
  • 7.4.1. Global Grass-fed Protein Market, by Online sales channel, By Region, 2019-2032 (USD Million)
• 7.5. Specialty stores
  • 7.5.1. Global Grass-fed Protein Market, by Specialty stores, By Region, 2019-2032 (USD Million)
• 7.6. Others
  • 7.6.1. Global Grass-fed Protein Market, by Others, By Region, 2019-2032 (USD Million)

8. Global Grass-fed Protein Market, by Geography

• 8.1. Key findings
• 8.2. Introduction
  • 8.2.1. Grass-fed Protein Market Assessment, By Geography, 2019-2032 (USD Million)
• 8.3. Grass-fed Protein Market - North America
  • 8.3.1. North America: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
  • 8.3.2. North America: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
  • 8.3.3. North America: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.3.4. Grass-fed Protein Market - U.S.
    • 8.3.4.1. U.S.: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.3.4.2. U.S.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.3.4.3. U.S.: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.3.5. Grass-fed Protein Market - Canada
    • 8.3.5.1. Canada: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.3.5.2. Canada.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.3.5.3. Canada: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
• 8.4. Grass-fed Protein Market - Europe
  • 8.4.1. Europe: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
  • 8.4.2. Europe.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
  • 8.4.3. Europe: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.4. Grass-fed Protein Market - UK
    • 8.4.4.1. UK: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.4.2. UK.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.4.3. UK: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.5. Grass-fed Protein Market - France
    • 8.4.5.1. France: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.5.2. France.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.5.3. France: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.6. Grass-fed Protein Market - Germany
    • 8.4.6.1. Germany: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.6.2. Germany.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.6.3. Germany: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.7. Grass-fed Protein Market - Italy
    • 8.4.7.1. Italy: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.7.2. Italy.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.7.3. Italy: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.8. Grass-fed Protein Market - Spain
    • 8.4.8.1. Spain: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.8.2. Spain.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.8.3. Spain: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.9. Grass-fed Protein Market - Netherlands
    • 8.4.9.1. Netherlands: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.9.2. Netherlands.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.9.3. Netherlands: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.4.10. Grass-fed Protein Market - Russia
    • 8.4.10.1. Russia: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.4.10.2. Russia.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.4.10.3. Russia: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
• 8.5. Grass-fed Protein Market - Asia Pacific
  • 8.5.1. Asia Pacific: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
  • 8.5.2. Asia Pacific.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
  • 8.5.3. Asia Pacific: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.5.4. Grass-fed Protein Market - China
    • 8.5.4.1. China: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.5.4.2. China.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.5.4.3. China: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.5.5. Grass-fed Protein Market - India
    • 8.5.5.1. India: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.5.5.2. India.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.5.5.3. India: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.5.6. Grass-fed Protein Market - Malaysia
    • 8.5.6.1. Malaysia: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.5.6.2. Malaysia.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.5.6.3. Malaysia: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.5.7. Grass-fed Protein Market - Japan
    • 8.5.7.1. Japan: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.5.7.2. Japan.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.5.7.3. Japan: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.5.8. Grass-fed Protein Market - Indonesia
    • 8.5.8.1. Indonesia: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.5.8.2. Indonesia.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.5.8.3. Indonesia: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.5.9. Grass-fed Protein Market - South Korea
    • 8.5.9.1. South Korea: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.5.9.2. South Korea.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.5.9.3. South Korea: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
• 8.6. Grass-fed Protein Market - Middle East & Africa
  • 8.6.1. Middle East & Africa: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
  • 8.6.2. Middle East & Africa.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
  • 8.6.3. Middle East & Africa: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.6.4. Grass-fed Protein Market - Saudi Arabia
    • 8.6.4.1. Saudi Arabia: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.6.4.2. Saudi Arabia.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.6.4.3. Saudi Arabia: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.6.5. Grass-fed Protein Market - UAE
    • 8.6.5.1. UAE: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.6.5.2. UAE.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.6.5.3. UAE: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.6.6. Grass-fed Protein Market - Israel
    • 8.6.6.1. Israel: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.6.6.2. Israel.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.6.6.3. Israel: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.6.7. Grass-fed Protein Market - South Africa
    • 8.6.7.1. South Africa: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.6.7.2. South Africa.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.6.7.3. South Africa: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
• 8.7. Grass-fed Protein Market - Latin America
  • 8.7.1. Latin America: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
  • 8.7.2. Latin America.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
  • 8.7.3. Latin America: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.7.4. Grass-fed Protein Market - Mexico
    • 8.7.4.1. Mexico: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.7.4.2. Mexico.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.7.4.3. Mexico: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.7.5. Grass-fed Protein Market - Brazil
    • 8.7.5.1. Brazil: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.7.5.2. Brazil.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.7.5.3. Brazil: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)
  • 8.7.6. Grass-fed Protein Market - Argentina
    • 8.7.6.1. Argentina: Grass-fed Protein Market, by Product Type, 2019-2032 (USD Million)
    • 8.7.6.2. Argentina.: Grass-fed Protein Market, by Distribution Channel, 2019-2032 (USD Million)
    • 8.7.6.3. Argentina: Grass-fed Protein Market, by Flavor, 2019-2032 (USD Million)

9. Competitive Landscape

• 9.1. Expansion and Acquisition Analysis
  • 9.1.1. Expansion
  • 9.1.2. Acquisitions
• 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

• 10.1. Arla Foods Ingredients (Denmark)
  • 10.1.1. Company Overview
  • 10.1.2. Financial Performance
  • 10.1.3. Product Benchmarking
  • 10.1.4. Recent Development
• 10.2. .Fonterra (New Zealand)
  • 10.2.1. Company Overview
  • 10.2.2. Financial Performance
  • 10.2.3. Product Benchmarking
  • 10.2.4. Recent Development
• 10.3. Gnarly Nutrition (US)
  • 10.3.1. Company Overview
  • 10.3.2. Financial Performance
  • 10.3.3. Product Benchmarking
  • 10.3.4. Recent Development
• 10.4. Kerry Group (Ireland)
  • 10.4.1. Company Overview
  • 10.4.2. Financial Performance
  • 10.4.3. Product Benchmarking
  • 10.4.4. Recent Development
• 10.5. Naked Nutrition (US)
  • 10.5.1. Company Overview
  • 10.5.2. Financial Performance
  • 10.5.3. Product Benchmarking
  • 10.5.4. Recent Development
• 10.6. Now Foods (US)
  • 10.6.1. Company Overview
  • 10.6.2. Financial Performance
  • 10.6.3. Product Benchmarking
  • 10.6.4. Recent Development
• 10.7. Nutrabio Labs, Inc. (US)
  • 10.7.1. Company Overview
  • 10.7.2. Financial Performance
  • 10.7.3. Product Benchmarking
  • 10.7.4. Recent Development
• 10.8. Organic MusclePharm (US)
  • 10.8.1. Company Overview
  • 10.8.2. Financial Performance
  • 10.8.3. Product Benchmarking
  • 10.8.4. Recent Development
• 10.9. Promix Nutrition (US)
  • 10.9.1. Company Overview
  • 10.9.2. Financial Performance
  • 10.9.3. Product Benchmarking
  • 10.9.4. Recent Development
• 10.10. Valley (US)
  • 10.10.1. Company Overview
  • 10.10.2. Financial Performance
  • 10.10.3. Product Benchmarking
  • 10.10.4. Recent Development