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애드테크(AdTech) 시장, 점유율, 규모, 동향, 산업 분석 보고서, 제공 제품별, 광고 유형별, 광고 채널별, 기업 규모별, 배포별, 플랫폼별, 산업별, 지역별, 부문별 동향(2024-2032년)

AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering, By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032
발행일: | 리서치사: Polaris Market Research | 페이지 정보: 영문 119 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

Polaris Market Research의 최신 조사에 따르면 세계 애드테크 시장 규모는 2032년까지 32억 6,930만 달러에 달할 것으로 예상됩니다. 이 보고서는 현재 시장 역학에 대한 자세한 통찰력과 미래 시장 성장에 대한 분석을 제공합니다.

산업의 확대는 디지털 광고의 광범위한 채택, 모바일 및 온라인 비디오 사용의 급증, 프로그래매틱 광고의 출현에 의해 주도되고 있습니다. 디지털 광고의 부상은 스마트폰과 인터넷 사용의 확대, 온라인 미디어에 대한 소비자의 선호도 증가에 기인합니다. 마찬가지로 모바일 및 온라인 동영상 소비 증가는 스마트폰 및 기타 모바일 기기에서 동영상 컨텐츠의 인기가 높아짐에 따라 모바일 및 온라인 동영상 소비가 증가하고 있습니다.

음성 기술의 성장과 발전으로 기업들은 점점 더 음성 기반 광고에 관심을 보이고 있습니다. 음성 스트리밍 플랫폼에 대한 의존도가 높아짐에 따라 소비자 행동이 변화하고 있으며, 브랜드가 관찰하는 트렌드에 영향을 미치고 있습니다. 이는 기업이 타겟 오디언스의 공감을 얻기 위해 이러한 트렌드에 적응하는 것이 중요하다는 것을 강조합니다. 어도비 조사에 따르면, 음성 기반 광고는 텍스트 광고나 시각적 광고에 비해 참여도가 높은 것으로 나타났습니다. 이러한 광고 형식, 특히 팟캐스트나 음악에 통합될 때 생성되는 언어적 상호 작용은 브랜드가 시각적 요소에 의존하지 않고도 더 많은 잠재 고객에게 도달할 수 있게 해줍니다. 기존 광고보다 덜 파괴적이라고 인식되는 동시에 더 큰 참여를 유도할 수 있습니다.

음성 어시스턴트는 사용자가 주변 환경에 신경을 쓰면서 웹에 원활하게 참여할 수 있게 해줍니다. 음성 어시스턴트는 핸즈프리이며, 고도로 문맥에 맞는 기능을 제공합니다. 마케팅 담당자는 음성 기술을 활용하여 광고 전략에서 이러한 문맥에 따른 상호작용에 대응할 수 있습니다. 예를 들어, 스마트 스피커 사용자의 71%가 기기를 통해 쇼핑 목록을 작성하고 있습니다. 마케팅 담당자는 이러한 목록을 활용하여 광고 배치를 조정하고 관련 상품 추천을 제공할 수 있습니다.

광고 기술 부문은 업계 판도를 재편하는 몇 가지 주요 트렌드에 힘입어 급격한 변화의 시기를 맞이하고 있습니다. 이러한 트렌드에는 하이퍼 개인화, 커넥티드 TV(CTV), 지오타겟팅, 통합 소비자 여정, 증강현실(AR) 및 가상현실(VR), 가상현실(VR), 가상화 등이 포함됩니다. 또한, 프로그래매틱 광고는 알고리즘과 데이터를 사용하여 정확한 광고 타겟팅과 전달을 통해 보다 효율적이고 효과적인 광고 캠페인을 가능하게 합니다.

AdTech(애드테크) 시장 보고서 하이라이트

수요측 플랫폼 부문이 2023년 가장 큰 점유율을 차지할 것으로 예상됩니다.

옥외 광고 분야는 프로그래매틱 광고와 디지털 사이니지의 혁신으로 인해 예측 기간 동안 급성장할 것으로 예상됩니다.

APAC은 온라인 채널을 통해 제품과 서비스를 찾는 젊은 층이 많기 때문에 예측 기간 동안 큰 폭의 성장이 예상됩니다.

목차

제1장 서론

제2장 주요 요약

제3장 조사 방법

제4장 세계 애드테크(AdTech) 시장 인사이트

  • 애드테크(AdTech) - 업계 현황
  • 애드테크(AdTech) 시장 역학
    • 성장 촉진요인과 기회
    • 성장 억제요인과 과제
  • PESTLE 분석
  • 애드테크(AdTech) 업계 동향
  • COVID-19의 영향 분석

제5장 세계의 애드테크(AdTech) 시장 : 제공 제품별

  • 주요 조사 결과
  • 서론
  • 솔루션
  • 서비스
  • 매니지드 서비스

제6장 세계의 애드테크(AdTech) 시장 : 광고 유형별

  • 주요 조사 결과
  • 서론
  • 프로그래매틱 광고
  • 검색 광고
  • 디스플레이 광고
  • 모바일 광고
  • 메일 마케팅
  • 네이티브 광고
  • 기타

제7장 세계의 애드테크(AdTech) 시장 : 광고 채널별

  • 주요 조사 결과
  • 서론
  • TV 광고
  • 라디오 광고
  • 인쇄 광고
  • 옥외 광고
  • 디지털 광고

제8장 세계의 애드테크(AdTech) 시장 : 기업 규모별

  • 주요 조사 결과
  • 서론
  • 중소기업
  • 대기업

제9장 세계의 애드테크(AdTech) 시장 : 전개 형태별

  • 주요 조사 결과
  • 서론
  • 온프레미스
  • 클라우드

제10장 세계의 애드테크(AdTech) 시장 : 업계별

  • 주요 조사 결과
  • 서론
  • 미디어 및 엔터테인먼트
  • 영국
  • 교육
  • 소매 및 소비재
  • IT 및 통신
  • 헬스케어
  • 호스피탈리티
  • 스포츠 및 물류
  • 기타

제11장 세계의 애드테크(AdTech) 시장 : 지역

  • 주요 조사 결과
  • 서론
    • 애드테크(AdTech) 시장 평가 : 지역별, 2019-2032년
  • 북미
    • 북미 : 제공 제품별, 2019년-2032년
    • 북미 : 기업 규모별, 2019년-2032년
    • 북미 : 광고 유형별, 2019년-2032년
    • 북미 : 전개 형태별, 2019년-2032년
    • 북미 : 광고 채널별, 2019년-2032년
    • 북미 : 업계별, 2019년-2032년
    • 미국
    • 캐나다
  • 유럽
    • 유럽 : 제공 제품별, 2019년-2032년
    • 유럽 : 기업 규모별, 2019년-2032년
    • 유럽 : 광고 유형별, 2019년-2032년
    • 유럽 : 전개 형태별, 2019-2032년
    • 유럽 : 광고 채널별, 2019년-2032년
    • 유럽 : 업계별, 2019-2032년
    • 영국
    • 프랑스
    • 독일
    • 이탈리아
    • 스페인
    • 네덜란드
    • 러시아
  • 아시아태평양
    • 아시아태평양 : 제공 제품별, 2019년-2032년
    • 아시아태평양 : 기업 규모별, 2019년-2032년
    • 아시아태평양 : 광고 유형별, 2019-2032년
    • 아시아태평양 : 전개 형태별, 2019-2032년
    • 아시아태평양 : 광고 채널별, 2019-2032년
    • 아시아태평양 : 업계별, 2019-2032년
    • 중국
    • 인도
    • 일본
    • 말레이시아
    • 인도네시아
    • 한국
  • 중동 및 아프리카
    • 중동 및 아프리카 : 제공 제품별, 2019-2032년
    • 중동 및 아프리카 : 기업 규모별, 2019년-2032년
    • 중동 및 아프리카 : 광고 유형별, 2019-2032년
    • 중동 및 아프리카 : 전개 형태별, 2019년-2032년
    • 중동 및 아프리카 : 광고 채널별, 2019-2032년
    • 중동 및 아프리카 : 업계별, 2019년-2032년
    • 사우디아라비아
    • 아랍에미리트(UAE)
    • 이스라엘
    • 남아프리카공화국
  • 라틴아메리카
    • 라틴아메리카 : 제공 제품별, 2019-2032년
    • 라틴아메리카 : 기업 규모별, 2019년-2032년
    • 라틴아메리카 : 광고 유형별, 2019년-2032년
    • 라틴아메리카 : 전개 형태별, 2019-2032년
    • 라틴아메리카 : 광고 채널별, 2019년-2032년
    • 라틴아메리카 : 업계별, 2019-2032년
    • 멕시코
    • 브라질
    • 아르헨티나

제12장 경쟁 구도

  • 확장 및 인수 분석
    • 확장
    • 인수
  • 제휴/협업/합의/공개

제13장 기업 개요

  • Adform(Denmark)
  • Adobe(US)
  • Amazon(US)
  • Basis Technologies(US)
  • Celtra(US)
  • Criteo(France)
  • Demandbase(US)
  • DoubleVerify(US)
  • Google(US)
  • Innovid(US)
  • Luna(US)
  • Mediaocean(US)
  • Meta(US)
  • Microsoft(US)
  • NextRoll(US)
  • Quantcast(US)
  • The millionade Desk(US)
  • Yahoo(US)
  • Zeta(US)
LSH 24.05.29

The global AdTech market size is expected to reach USD 3,269.3 Million by 2032, according to a new study by Polaris Market Research. The report "AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering (DSPs, SSPs, Ad Networks), By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The AdTech industry's expansion is driven by the widespread adoption of digital advertising, the surge in mobile and online video usage, and the emergence of programmatic advertising. The rise of digital ads can be attributed to the growing utilization of smartphones and the internet, as well as consumer preference for online media. Similarly, the increase in mobile and online video consumption is fueled by the growing popularity of video content on smartphones and other mobile devices.

Businesses are increasingly drawn to voice-enabled advertisements due to the growth and advancement of voice technology. The rising reliance on audio streaming platforms has transformed consumer behaviors, impacting the trends observed by brands. This underscores the importance for companies to adapt to this trend to resonate with their target audiences. According to a survey by Adobe, voice-based advertisements exhibit higher engagement levels compared to text or visual ads. Verbal interactions generated by these ad formats, especially when incorporated into podcasts or music, enable brands to reach a broader audience spectrum without relying on visuals. They are perceived as less disruptive than traditional advertisements while fostering greater engagement.

Voice assistants enable users to engage with the web seamlessly, allowing them to remain attentive to their surroundings. They are hands-free and highly contextual. Marketers can leverage speech technology to respond to these contextual interactions in their advertising strategies. For instance, 71% of smart speaker users create shopping lists via their devices. Marketers could utilize these lists to tailor ad placements and offer recommendations for relevant products.

The advertising technology sector is undergoing a rapid transformation, driven by several key trends that are reshaping the industry's landscape. These trends include hyper-personalization, connected TV (CTV), geotargeting, integrated consumer journeys, augmented reality (AR) and virtual reality (VR), and vernacularization. Additionally, programmatic advertising uses algorithms and data to target and distribute ads with precision, allowing for more efficient and effective advertising campaigns.

AdTech Market Report Highlights

Demand side platform segment held the largest share in 2023, owing to its higher efficiency in reaching target customers

Outdoor advertising segment expected to grow rapidly during the forecast period, owing to innovations in programmatic advertising, and digital signages.

APAC is expected to grow at substantial pace over the forecasted period, owing to the presence of huge young population seeking product and services via online channels

The global players include Adform, Adobe, Amazon, Basis Technologies, Celtra, Criteo, Demandbase, and DoubleVerify.

Polaris Market Research has segmented the AdTech market report based on offering, advertising type, advertising channel, enterprise size, deployment, platform, vertical and region:

AdTech, Offering Outlook (Revenue - USD Million, 2019 - 2032)

  • Solution
  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Ad Exchange Platforms
  • Agency Trading Desks (ATDs)
  • Others
  • Services
  • Professional Services
  • Training & Consulting
  • Advertising Type & Integration
  • Support & Maintenance
  • Managed Services

AdTech, Advertising Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others

AdTech, Advertising Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Outdoor Advertising
  • Digital Advertising

AdTech, Enterprise Size Outlook (Revenue - USD Million, 2019 - 2032)

  • Small and Medium Enterprise (SME)
  • Large Enterprise

AdTech, Deployment Outlook (Revenue - USD Million, 2019 - 2032)

  • On-Premise
  • Cloud

AdTech, Vertical Outlook (Revenue - USD Million, 2019 - 2032)

  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • IT & Telecom
  • Healthcare
  • Hospitality
  • Transport & Logistics
  • Others

AdTech, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global AdTech Market Insights

  • 4.1. AdTech - Industry Snapshot
  • 4.2. AdTech Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Data driven AdTech innovation
      • 4.2.1.2. Emergence of personalization and programmatic advertising
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Presence of Ad-Blocking Bypass Solutions
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. AdTech Industry Trends
  • 4.6. COVID-19 Impact Analysis

5. Global AdTech Market, by Offering

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global AdTech Market, by Offering, 2019-2032 (USD Million)
  • 5.3. Solution
    • 5.3.1. Global AdTech Market, by Solution, by Region, 2019-2032 (USD Million)
    • 5.3.2. Demand-Side Platforms (DSPs)
      • 5.3.2.1. Global AdTech Market, by Demand-Side Platforms (DSPs), by Region, 2019-2032 (USD Million)
    • 5.3.3. Supply-Side Platforms (SSPs)
      • 5.3.3.1. Global AdTech Market, by Supply-Side Platforms (SSPs), by Region, 2019-2032 (USD Million)
    • 5.3.4. Ad Networks
      • 5.3.4.1. Global AdTech Market, by Ad Networks, by Region, 2019-2032 (USD Million)
    • 5.3.5. Data Management Platforms (DMPs)
      • 5.3.5.1. Global AdTech Market, by Data Management Platforms (DMPs), by Region, 2019-2032 (USD Million)
    • 5.3.6. Ad Exchange Platforms
      • 5.3.6.1. Global AdTech Market, by Ad Exchange Platforms, by Region, 2019-2032 (USD Million)
    • 5.3.7. Agency millionading Desks (ATDs)
      • 5.3.7.1. Global AdTech Market, by Agency millionading Desks (ATDs), by Region, 2019-2032 (USD Million)
    • 5.3.8. Others
      • 5.3.8.1. Global AdTech Market, by Others, by Region, 2019-2032 (USD Million)
  • 5.4. Services
    • 5.4.1. Global AdTech Market, by Services, by Region, 2019-2032 (USD Million)
    • 5.4.2. Professional Services
      • 5.4.2.1. Global AdTech Market, by Professional Services, by Region, 2019-2032 (USD Million)
    • 5.4.3. millionaining & Consulting
      • 5.4.3.1. Global AdTech Market, by millionaining & Consulting, by Region, 2019-2032 (USD Million)
    • 5.4.4. Advertising Type & Integration
      • 5.4.4.1. Global AdTech Market, by Advertising Type & Integration, by Region, 2019-2032 (USD Million)
    • 5.4.5. Support & Maintenance
      • 5.4.5.1. Global AdTech Market, by Support & Maintenance, by Region, 2019-2032 (USD Million)
  • 5.5. Managed Services
    • 5.5.1. Global AdTech Market, by Managed Services, by Region, 2019-2032 (USD Million)

6. Global AdTech Market, by Advertising Type

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global AdTech Market, by Advertising Type, 2019-2032 (USD Million)
  • 6.3. Programmatic Advertising
    • 6.3.1. Global AdTech Market, by Programmatic Advertising, by Region, 2019-2032 (USD Million)
  • 6.4. Search Advertising
    • 6.4.1. Global AdTech Market, by Search Advertising, by Region, 2019-2032 (USD Million)
  • 6.5. Display Advertising
    • 6.5.1. Global AdTech Market, by Display Advertising, by Region, 2019-2032 (USD Million)
  • 6.6. Mobile Advertising
    • 6.6.1. Global AdTech Market, by Mobile Advertising, by Region, 2019-2032 (USD Million)
  • 6.7. Email Marketing
    • 6.7.1. Global AdTech Market, by Email Marketing, by Region, 2019-2032 (USD Million)
  • 6.8. Native Advertising
    • 6.8.1. Global AdTech Market, by Native Advertising, by Region, 2019-2032 (USD Million)
  • 6.9. Others
    • 6.9.1. Global AdTech Market, by Others, by Region, 2019-2032 (USD Million)

7. Global AdTech Market, by Advertising Channel

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global AdTech Market, by Deployment, 2019-2032 (USD Million)
  • 7.3. Television Advertising
    • 7.3.1. Global AdTech Market, by Television Advertising, by Region, 2019-2032 (USD Million)
  • 7.4. Radio Advertising
    • 7.4.1. Global AdTech Market, by Radio Advertising, by Region, 2019-2032 (USD Million)
  • 7.5. Print Advertising
    • 7.5.1. Global AdTech Market, by Print Advertising, by Region, 2019-2032 (USD Million)
  • 7.6. Outdoor Advertising
    • 7.6.1. Global AdTech Market, by Outdoor Advertising, by Region, 2019-2032 (USD Million)
  • 7.7. Digital Advertising
    • 7.7.1. Global Other AdTech Market, by Digital Advertising, by Region, 2019-2032 (USD Million)

8. Global AdTech Market, by Enterprise Size

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Global AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
  • 8.3. Small and Medium Enterprise (SME)
    • 8.3.1. Global AdTech Market, by Small and Medium Enterprise (SME), by Region, 2019-2032 (USD Million)
  • 8.4. Large Enterprise
    • 8.4.1. Global AdTech Market, by Large Enterprise, by Region, 2019-2032 (USD Million)

9. Global AdTech Market, by Deployment

  • 9.1. Key Findings
  • 9.2. Introduction
    • 9.2.1. Global AdTech Market, by Deployment, 2019-2032 (USD Million)
  • 9.3. On-Premise
    • 9.3.1. Global AdTech Market, On-Premise, by Region, 2019-2032 (USD Million)
  • 9.4. Cloud
    • 9.4.1. Global AdTech Market, by Cloud, by Region, 2019-2032 (USD Million)

10. Global AdTech Market, by Vertical

  • 10.1. Key Findings
  • 10.2. Introduction
    • 10.2.1. Global AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 10.3. Media & Entertainment
    • 10.3.1. Global AdTech Market, by Media & Entertainment, by Region, 2019-2032 (USD Million)
  • 10.4. BFSI
    • 10.4.1. Global AdTech Market, by BFSI, by Region, 2019-2032 (USD Million)
  • 10.5. Education
    • 10.5.1. Global AdTech Market, by Education, by Region, 2019-2032 (USD Million)
  • 10.6. Retail & Consumer Goods
    • 10.6.1. Global AdTech Market, by Retail & Consumer Goods, by Region, 2019-2032 (USD Million)
  • 10.7. IT & Telecom
    • 10.7.1. Global AdTech Market, by IT & Telecom, by Region, 2019-2032 (USD Million)
  • 10.8. Healthcare
    • 10.8.1. Global AdTech Market, by Healthcare, by Region, 2019-2032 (USD Million)
  • 10.9. Hospitality
    • 10.9.1. Global AdTech Market, by Hospitality, by Region, 2019-2032 (USD Million)
  • 10.10. millionansport & Logistics
    • 10.10.1. Global AdTech Market, by millionansport & Logistics, by Region, 2019-2032 (USD Million)
  • 10.11. Others
    • 10.11.1. Global AdTech Market, by Others, by Region, 2019-2032 (USD Million)

11. Global AdTech Market, by Geography

  • 11.1. Key findings
  • 11.2. Introduction
    • 11.2.1. AdTech Market Assessment, By Geography, 2019-2032 (USD Million)
  • 11.3. AdTech Market - North America
    • 11.3.1. North America: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.3.2. North America: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.3.3. North America: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.3.4. North America: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.3.5. North America: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.3.6. North America: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.3.7. AdTech Market - U.S.
      • 11.3.7.1. U.S.: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.3.7.2. U.S.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.3.7.3. U.S.: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.3.7.4. U.S.: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.3.7.5. U.S.: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.3.7.6. U.S.: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.3.8. AdTech Market - Canada
      • 11.3.8.1. Canada: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.3.8.2. Canada.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.3.8.3. Canada: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.3.8.4. Canada: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.3.8.5. Canada: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.3.8.6. Canada: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.4. AdTech Market - Europe
    • 11.4.1. Europe: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.4.2. Europe.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.4.3. Europe: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.4.4. Europe: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.4.5. Europe: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.4.6. Europe: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.7. AdTech Market - UK
      • 11.4.7.1. UK: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.7.2. UK.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.7.3. UK: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.7.4. UK: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.7.5. UK: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.7.6. UK: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.8. AdTech Market - France
      • 11.4.8.1. France: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.8.2. France.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.8.3. France: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.8.4. France: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.8.5. France: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.8.6. France: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.9. AdTech Market - Germany
      • 11.4.9.1. Germany: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.9.2. Germany.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.9.3. Germany: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.9.4. Germany: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.9.5. Germany: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.9.6. Germany: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.10. AdTech Market - Italy
      • 11.4.10.1. Italy: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.10.2. Italy.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.10.3. Italy: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.10.4. Italy: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.10.5. Italy: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.10.6. Italy: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.11. AdTech Market - Spain
      • 11.4.11.1. Spain: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.11.2. Spain.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.11.3. Spain: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.11.4. Spain: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.11.5. Spain: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.11.6. Spain: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.12. AdTech Market - Netherlands
      • 11.4.12.1. Netherlands: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.12.2. Netherlands.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.12.3. Netherlands: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.12.4. Netherlands: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.12.5. Netherlands: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.12.6. Netherlands: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.4.13. AdTech Market - Russia
      • 11.4.13.1. Russia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.4.13.2. Russia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.4.13.3. Russia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.4.13.4. Russia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.4.13.5. Russia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.4.13.6. Russia: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.5. AdTech Market - Asia Pacific
    • 11.5.1. Asia Pacific: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.5.2. Asia Pacific.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.5.3. Asia Pacific: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.5.4. Asia Pacific: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.5.5. Asia Pacific: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.5.6. Asia Pacific: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.7. AdTech Market - China
      • 11.5.7.1. China: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.7.2. China.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.7.3. China: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.7.4. China: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.7.5. China: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.7.6. China: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.8. AdTech Market - India
      • 11.5.8.1. India: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.8.2. India.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.8.3. India: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.8.4. India: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.8.5. India: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.8.6. India: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.9. AdTech Market - Japan
      • 11.5.9.1. Japan: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.9.2. Japan.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.9.3. Japan: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.9.4. Japan: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.9.5. Japan: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.9.6. Japan: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.10. AdTech Market - Malaysia
      • 11.5.10.1. Malaysia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.10.2. Malaysia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.10.3. Malaysia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.10.4. Malaysia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.10.5. Malaysia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.10.6. Malaysia: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.11. AdTech Market - Indonesia
      • 11.5.11.1. Indonesia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.11.2. Indonesia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.11.3. Indonesia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.11.4. Indonesia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.11.5. Indonesia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.11.6. Indonesia: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.5.12. AdTech Market - South Korea
      • 11.5.12.1. South Korea: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.5.12.2. South Korea.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.5.12.3. South Korea: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.5.12.4. South Korea: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.5.12.5. South Korea: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.5.12.6. South Korea: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.6. AdTech Market - Middle East & Africa
    • 11.6.1. Middle East & Africa: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.6.2. Middle East & Africa: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.6.3. Middle East & Africa: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.6.4. Middle East & Africa: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.6.5. Middle East & Africa: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.6.6. Middle East & Africa: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.7. AdTech Market - Saudi Arabia
      • 11.6.7.1. Saudi Arabia: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.7.2. Saudi Arabia.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.7.3. Saudi Arabia: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.7.4. Saudi Arabia: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.7.5. Saudi Arabia: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.7.6. Saudi Arabia: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.8. AdTech Market - UAE
      • 11.6.8.1. UAE: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.8.2. UAE.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.8.3. UAE: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.8.4. UAE: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.8.5. UAE: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.8.6. UAE: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.9. AdTech Market - Israel
      • 11.6.9.1. Israel: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.9.2. Israel.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.9.3. Israel: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.9.4. Israel: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.9.5. Israel: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.9.6. Israel: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.6.10. AdTech Market - South Africa
      • 11.6.10.1. South Africa: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.6.10.2. South Africa.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.6.10.3. South Africa: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.6.10.4. South Africa: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.6.10.5. South Africa: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.6.10.6. South Africa: AdTech Market, by Vertical, 2019-2032 (USD Million)
  • 11.7. AdTech Market - Latin America
    • 11.7.1. Latin America: AdTech Market, by Offering, 2019-2032 (USD Million)
    • 11.7.2. Latin America.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
    • 11.7.3. Latin America: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
    • 11.7.4. Latin America: AdTech Market, by Deployment, 2019-2032 (USD Million)
    • 11.7.5. Latin America: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
    • 11.7.6. Latin America: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.7.7. AdTech Market - Mexico
      • 11.7.7.1. Mexico: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.7.7.2. Mexico.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.7.7.3. Mexico: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.7.7.4. Mexico: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.7.7.5. Mexico: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.7.7.6. Mexico: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.7.8. AdTech Market - Brazil
      • 11.7.8.1. Brazil: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.7.8.2. Brazil.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.7.8.3. Brazil: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.7.8.4. Brazil: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.7.8.5. Brazil: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.7.8.6. Brazil: AdTech Market, by Vertical, 2019-2032 (USD Million)
    • 11.7.9. AdTech Market - Argentina
      • 11.7.9.1. Argentina: AdTech Market, by Offering, 2019-2032 (USD Million)
      • 11.7.9.2. Argentina.: AdTech Market, by Enterprise Size, 2019-2032 (USD Million)
      • 11.7.9.3. Argentina: AdTech Market, by Advertising Type, 2019-2032 (USD Million)
      • 11.7.9.4. Argentina: AdTech Market, by Deployment, 2019-2032 (USD Million)
      • 11.7.9.5. Argentina: AdTech Market, by Advertising Channel, 2019-2032 (USD Million)
      • 11.7.9.6. Argentina: AdTech Market, by Vertical, 2019-2032 (USD Million)

12. Competitive Landscape

  • 12.1. Expansion and Acquisition Analysis
    • 12.1.1. Expansion
    • 12.1.2. Acquisitions
  • 12.2. Partnerships/Collaborations/Agreements/Exhibitions

13. Company Profiles

  • 13.1. Adform (Denmark)
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Benchmarking
    • 13.1.4. Recent Development
  • 13.2. Adobe (US)
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Benchmarking
    • 13.2.4. Recent Development
  • 13.3. Amazon (US)
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Benchmarking
    • 13.3.4. Recent Development
  • 13.4. Basis Technologies (US)
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Benchmarking
    • 13.4.4. Recent Development
  • 13.5. Celtra (US)
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Benchmarking
    • 13.5.4. Recent Development
  • 13.6. Criteo (France)
    • 13.6.1. Company Overview
    • 13.6.2. Financial Performance
    • 13.6.3. Product Benchmarking
    • 13.6.4. Recent Development
  • 13.7. Demandbase (US)
    • 13.7.1. Company Overview
    • 13.7.2. Financial Performance
    • 13.7.3. Product Benchmarking
    • 13.7.4. Recent Development
  • 13.8. DoubleVerify (US)
    • 13.8.1. Company Overview
    • 13.8.2. Financial Performance
    • 13.8.3. Product Benchmarking
    • 13.8.4. Recent Development
  • 13.9. Google (US)
    • 13.9.1. Company Overview
    • 13.9.2. Financial Performance
    • 13.9.3. Product Benchmarking
    • 13.9.4. Recent Development
  • 13.10. Innovid (US)
    • 13.10.1. Company Overview
    • 13.10.2. Financial Performance
    • 13.10.3. Product Benchmarking
    • 13.10.4. Recent Development
  • 13.11. Luna (US)
    • 13.11.1. Company Overview
    • 13.11.2. Financial Performance
    • 13.11.3. Product Benchmarking
    • 13.11.4. Recent Development
  • 13.12. Mediaocean (US)
    • 13.12.1. Company Overview
    • 13.12.2. Financial Performance
    • 13.12.3. Product Benchmarking
    • 13.12.4. Recent Development
  • 13.13. Meta (US)
    • 13.13.1. Company Overview
    • 13.13.2. Financial Performance
    • 13.13.3. Product Benchmarking
    • 13.13.4. Recent Development
  • 13.14. Microsoft (US)
    • 13.14.1. Company Overview
    • 13.14.2. Financial Performance
    • 13.14.3. Product Benchmarking
    • 13.14.4. Recent Development
  • 13.15. NextRoll (US)
    • 13.15.1. Company Overview
    • 13.15.2. Financial Performance
    • 13.15.3. Product Benchmarking
    • 13.15.4. Recent Development
  • 13.16. Quantcast (US)
    • 13.16.1. Company Overview
    • 13.16.2. Financial Performance
    • 13.16.3. Product Benchmarking
    • 13.16.4. Recent Development
  • 13.17. The millionade Desk (US)
    • 13.17.1. Company Overview
    • 13.17.2. Financial Performance
    • 13.17.3. Product Benchmarking
    • 13.17.4. Recent Development
  • 13.18. Yahoo (US)
    • 13.18.1. Company Overview
    • 13.18.2. Financial Performance
    • 13.18.3. Product Benchmarking
    • 13.18.4. Recent Development
  • 13.19. Zeta (US)
    • 13.19.1. Company Overview
    • 13.19.2. Financial Performance
    • 13.19.3. Product Benchmarking
    • 13.19.4. Recent Development
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