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OTT(Over-The-Top) 비디오 시장, 규모, 점유율, 동향, 산업 분석 보고서 : 디바이스별, 수익 모델별, 배포 모델별, 지역별 - 예측(2025-2034년)

Over-The-Top Video Market Size, Share, Trends, Industry Analysis Report: Information By Devices, Revenue Model, Deployment Model, and Region - Market Forecast, 2025-2034

발행일: 2025년 02월 | 리서치사:

Polaris Market Research | 페이지 정보: 영문 120 Pages | 배송안내 : 1-2일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

Polaris Market Research의 최근 조사에 따르면 세계의 OTT(Over-The-Top)비디오 시장 규모는 2034년까지 3,196억 6,000만 달러에 달할 것으로 예상됩니다. 이 설문조사 보고서는 현재 시장 역학에 대해 자세히 알아보고 향후 시장 성장에 대한 분석을 제공합니다.

OTT(Over-The-Top) 비디오 플랫폼은 고품질의 개인화된 컨텐츠를 제공하고 고객 참여와 만족도를 높이는 데 주력하고 있습니다. 여러 장르, 형식, 언어에 걸친 다양한 컨텐츠 라이브러리는 플랫폼의 매력을 향상시킵니다. 시청자의 공감을 부르는 프리미엄 컨텐츠를 제공함으로써 OTT 플랫폼은 가입자의 로열티를 높여 언제 어디서나 시청할 수 있는 편의성과 다양한 시청 옵션을 요구하는 새로운 시청자를 끌어들인다.

OTT(Over-The-Top)비디오 시장의 성장은 디지털 플랫폼의 연결성과 사용자 경험을 향상시키는 광대역 서비스의 지속적인 발전으로 이어지고 있습니다. COVID-19의 유행기에는 중단 없는 엔터테인먼트에 대한 수요가 증가함에 따라 OTT 서비스의 도입이 현저하게 급증했습니다.

OTT(Over-The-Top)비디오 시장 수요는 기존의 케이블 TV와 위성 TV에 비해 저렴한 가격으로 확대되고 있습니다. OTT 플랫폼은 다양한 예산을 지원하는 유연한 요금제를 제공하여 고가의 기존 TV 패키지의 부담 없이 방대한 컨텐츠 라이브러리를 확보합니다. 이 경제적인 사용의 용이성은 스트리밍 서비스의 매력을 넓혀 보다 폭넓은 시청자를 끌어들이고 있습니다.

OTT(Over-The-Top)비디오 시장 보고서 하이라이트

2024년 시장은 모바일 기기 분야가 지배적이었습니다. 이는 사용자 친화적인 인터페이스, 고속 인터넷 연결, 동영상 스트리밍 기능 향상 등 스마트폰 기술의 발전으로 모바일 시청 경험이 크게 향상되었기 때문입니다.

광고 온디맨드(AVOD) 영역은 예측 기간 동안 OTT(Over-The-Top)비디오 시장에서 가장 큰 점유율을 차지할 것으로 예상됩니다. 인터넷 보급률 상승이 AVOD 시장 확대에 기여하고 있습니다.

북미는 특히 미국과 캐나다에서 인터넷 서비스 제공업체 시장 개척이 진행되고 있으며, 예측 기간 동안 시장을 독점할 것으로 예상됩니다.

유럽의 OTT(Over-The-Top)비디오 시장은 다양한 요인에 따라 2위 시장 점유율을 차지하고 있습니다. 가처분 소득 높이, 첨단 기술, 확립된 미디어 산업 등 강력한 기반이 있습니다.

이 시장의 주요 기업으로는 Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Meta, Inc., Limelight Networks, Inc., Tencent Holdings Ltd. 등이 있습니다.

OTT(Over-The-Top)비디오 시장의 세분화

기기별 전망

모바일 기기
노트북 PC
데스크톱
셋톱 박스
게임기

수익 모델별 전망

주문형 구독 비디오(SVOD)
주문형 트랜잭션 비디오(TVOD)
주문형 광고 비디오(AVOD)
기타

배포 모델별 전망

온프레미스
클라우드 기반

지역별 전망

북미
미국
캐나다
유럽
독일
프랑스
영국
이탈리아
스페인
네덜란드
러시아
기타 유럽
아시아태평양
중국
일본
인도
말레이시아
한국
인도네시아
호주
베트남
기타 아시아태평양
중동 및 아프리카
사우디아라비아
아랍에미리트(UAE)
이스라엘
남아프리카
기타 중동 및 아프리카
라틴아메리카
멕시코
브라질
아르헨티나
기타 라틴아메리카

수익 모델의 스냅샷
OTT(Over-The-Top)비디오 시장 역학
- 성장 촉진요인과 기회
  - 급증하는 OTT 플랫폼
  - 유연성과 사용의 용이성
- 억제요인과 과제
  - 높은 구독률
PESTEL 분석
OTT(Over-The-Top)비디오 시장의 수익 모델의 동향
밸류체인 분석
COVID-19의 영향 분석

제5장 세계의 OTT(Over-The-Top)비디오 시장 : 디바이스별

주요 조사 결과
소개
모바일 디바이스
노트북 PC
데스크톱
셋톱 박스
게임기

제6장 세계의 OTT(Over-The-Top)비디오 시장 : 수익 모델별

주요 조사 결과
소개
주문형 구독 비디오(SVOD)
주문형 트랜잭션 비디오(TVOD)
주문형 광고 비디오(AVOD)
기타

제7장 세계의 OTT(Over-The-Top)비디오 시장 : 배포 모델별

주요 조사 결과
소개
- 세계의 OTT(Over-The-Top)비디오 시장 : 배포 모델별, 2020년-2034년
온프레미스
- 세계의 OTT(Over-The-Top)비디오 시장 : 온프레미스별, 지역별, 2020년-2034년
클라우드 기반
- 세계의 OTT(Over-The-Top)비디오 시장 : 클라우드 베이스별, 지역별, 2020-2034년

제8장 세계의 OTT(Over-The-Top)비디오 시장 : 지역별

주요 조사 결과
소개
북미
유럽
아시아태평양
중동 및 아프리카
라틴아메리카

제9장 경쟁 구도

확대 및 인수 분석
- 확대
- 인수
제휴, 협업, 합의, 공개

제10장 기업 프로파일

Akamai Technologies
Amazon.com
Apple, Inc.
Google Inc.
Hulu
Limelight Networks, Inc.
Meta, Inc
Microsoft Corporation
Netflix Inc.
Roku, Inc.
Tencent Holdings Ltd.
Yahoo Inc.

SHW 25.03.18

The global over-the-top video market size is expected to reach USD 319.66 billion by 2034, according to a new study by Polaris Market Research. The report "Over-The-Top Video Market Size, Share, Trends, Industry Analysis Report: By Devices (Mobile Devices, Laptop, Desktops, Set-Top Box, and Gaming Consoles), Revenue Model, Deployment Model, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Forecast, 2025-2034 gives a detailed insight into current market dynamics and provides analysis on future market growth.

Over-the-top (OTT) video platforms focus on delivering high-quality and personalized content, enhancing customer engagement and satisfaction. A diverse content library spanning multiple genres, formats, and languages enhances platform appeal. By offering premium content that resonates with viewers, OTT platforms foster subscriber loyalty and attract new audiences seeking convenience and varied viewing options anytime, anywhere.

The over-the-top video market growth is driven by continuous advancements in broadband services, which enhance connectivity and user experience for digital platforms. During the COVID-19 pandemic, there was a notable surge in OTT service adoption, driven by increased demand for uninterrupted entertainment.

The over-the-top video market demand is expanding due to its affordability compared to traditional cable or satellite TV. OTT platforms offer flexible pricing plans that cater to various budgets, unlocking a vast content library without the burden of expensive conventional TV packages. This financial accessibility broadens the appeal of streaming services, attracting a wider audience.

Over-The-Top Video Market Report Highlights

The mobile devices segment dominated the market in 2024. This is attributed to the advancements in smartphone technology, such as user-friendly interfaces, high-speed internet connectivity, and improved video streaming capabilities, which have significantly improved the mobile viewing experience.

Advertising video on demand (AVOD) segment is expected to hold the largest over-the-top video market share during the forecast period. The increasing internet penetration has contributed to the expansion of the AVOD market.

North America is expected to dominate the market during the forecast period, offering a developing landscape for internet service providers, particularly in the US and Canada.

The over-the-top video market in Europe accounts for the second largest market share due to the various factors. These include strong foundations such as high disposable incomes, advanced technology, and a well-established media industry.

Major players in the market include Microsoft Corporation; Yahoo Inc.; Amazon.com; Google Inc.; Netflix Inc.; Roku, Inc.; Hulu; Apple, Inc.; Akamai Technologies; Meta, Inc; Limelight Networks, Inc.; and Tencent Holdings Ltd.

Over-The-Top Video Market Segmentation

By Devices Outlook

Mobile Devices
Laptops
Desktops
Set-Top Boxes
Gaming Consoles

By Revenue Model Outlook

Subscription Video on Demand (SVOD)
Transactional Video on Demand (TVOD)
Advertising Video on Demand (AVOD)
Others

By Deployment Model Outlook

On-Premise
Cloud-Based

By Regional Outlook

North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of the Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global Over-The-Top Video Market Insights

4.1. Over-The-Top Video Market - Revenue Model Snapshot
4.2. Over-the-top Video Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Rapidly Increasing OTT Platforms
  - 4.2.1.2. Flexibility and Ease-of-Use
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. High Subscription Rates
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Over-The-Top Video Market Revenue Model Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Over-The-Top Video Market, by Devices

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Over-The-Top Video Market, By Devices, 2020-2034 (USD Billion)
5.3. Mobile Devices
- 5.3.1. Global Over-The-Top Video Market, Mobile Devices, by Region, 2020-2034 (USD Billion)
5.4. Laptops
- 5.4.1. Global Over-The-Top Video Market, by Laptops, by Region, 2020-2034 (USD Billion)
5.5. Desktops
- 5.5.1. Global Over-The-Top Video Market, by Desktops, by Region, 2020-2034 (USD Billion)
5.6. Set-Top Boxes
- 5.6.1. Global Over-The-Top Video Market, by Set-Top Boxes, by Region, 2020-2034 (USD Billion)
5.7. Gaming Consoles
- 5.7.1. Global Over-The-Top Video Market, by Gaming Consoles, by Region, 2020-2034 (USD Billion)

6. Global Over-The-Top Video Market, by Revenue Model

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
6.3. Subscription Video on Demand (SVOD)
- 6.3.1. Global Over-The-Top Video Market, by, by Region, Subscription Video on Demand (SVOD) 2020-2034 (USD Billion)
6.4. Transactional Video on Demand (TVOD)
- 6.4.1. Global Over-The-Top Video Market, by Transactional Video on Demand (TVOD), by Region, 2020-2034 (USD Billion)
6.5. Advertising Video on Demand (AVOD)
- 6.5.1. Global Over-The-Top Video Market, by Advertising Video on Demand (AVOD), by Region, 2020-2034 (USD Billion)
6.6. Others
- 6.6.1. Global Over-The-Top Video Market, by Others, by Region, 2020-2034 (USD Billion)

7. Global Over-The-Top Video Market, Deployment Model

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
7.3. On-Premise
- 7.3.1. Global Over-The-Top Video Market, by On-Premise, by Region, 2020-2034 (USD Billion)
7.4. Cloud-Based
- 7.4.1. Global Over-The-Top Video Market, by Cloud-Based, by Region, 2020-2034 (USD Billion)

8. Global Over-The-Top Video Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Over-The-Top Video Market Assessment, by Geography, 2020-2034 (USD Billion)
8.3. Over-The-Top Video Market - North America
- 8.3.1. North America: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
- 8.3.2. North America: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
- 8.3.3. North America: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.3.4. North America: Over-The-Top Video Market, by Form, 2020-2034 (USD Billion)
- 8.3.5. Over-The-Top Video Market - US
  - 8.3.5.1. US: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.3.5.2. US: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.3.5.3. US: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
  - 8.3.5.4. US: Over-The-Top Video Market, by Form, 2020-2034 (USD Billion)
- 8.3.6. Over-The-Top Video Market - Canada
  - 8.3.6.1. Canada: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.3.6.2. Canada: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.3.6.3. Canada: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
  - 8.3.6.4. Canada: Over-The-Top Video Market, by Form, 2020-2034 (USD Billion)
8.4. Over-The-Top Video Market - Europe
- 8.4.1. Europe: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
- 8.4.2. Europe: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
- 8.4.3. Europe: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.4. Europe: Over-The-Top Video Market, by Form, 2020-2034 (USD Billion)
- 8.4.5. Over-The-Top Video Market - UK
  - 8.4.5.1. UK: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.5.2. UK: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.5.3. UK: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.6. Over-The-Top Video Market - France
  - 8.4.6.1. France: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.6.2. France: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.6.3. France: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.7. Over-The-Top Video Market - Germany
  - 8.4.7.1. Germany: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.7.2. Germany: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.7.3. Germany: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.8. Over-The-Top Video Market - Italy
  - 8.4.8.1. Italy: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.8.2. Italy: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.8.3. Italy: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.9. Over-The-Top Video Market - Spain
  - 8.4.9.1. Spain: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.9.2. Spain: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.9.3. Spain: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
  - 8.4.9.4. Over-The-Top Video Market - Netherlands
  - 8.4.9.5. Netherlands: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.9.6. Netherlands: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.9.7. Netherlands: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.10. Over-The-Top Video Market - Russia
  - 8.4.10.1. Russia: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.4.11. Over-The-Top Video Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
8.5. Over-The-Top Video Market - Asia Pacific
- 8.5.1. Asia Pacific: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.4. Over-The-Top Video Market - China
  - 8.5.4.1. China: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.5. Over-The-Top Video Market - India
  - 8.5.5.1. India: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.6. Over-The-Top Video Market - Malaysia
  - 8.5.6.1. Malaysia: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.7. Over-The-Top Video Market - Japan
  - 8.5.7.1. Japan: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
  - 8.5.7.4. Japan: Over-The-Top Video Market, by Form, 2020-2034 (USD Billion)
- 8.5.8. Over-The-Top Video Market - Indonesia
  - 8.5.8.1. Indonesia: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.9. Over-The-Top Video Market - South Korea
  - 8.5.9.1. South Korea: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.10. Over-The-Top Video Market - Australia
  - 8.5.10.1. Australia: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.5.11. Over-The-Top Video Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
8.6. Over-The-Top Video Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.6.4. Over-The-Top Video Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.6.5. Over-The-Top Video Market - UAE
  - 8.6.5.1. UAE: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.6.6. Over-The-Top Video Market - Israel
  - 8.6.6.1. Israel: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.6.7. Over-The-Top Video Market - South Africa
  - 8.6.7.1. South Africa: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.6.8. Over-The-Top Video Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
8.7. Over-The-Top Video Market - Latin America
- 8.7.1. Latin America: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.7.4. Over-The-Top Video Market - Mexico
  - 8.7.4.1. Mexico: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.7.5. Over-The-Top Video Market - Brazil
  - 8.7.5.1. Brazil: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.7.6. Over-The-Top Video Market - Argentina
  - 8.7.6.1. Argentina: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)
- 8.7.7. Over-The-Top Video Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Over-The-Top Video Market, by Devices, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Over-The-Top Video Market, by Revenue Model, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Over-The-Top Video Market, by Deployment Model, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Akamai Technologies
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Amazon.com
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Apple, Inc.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Google Inc.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. Hulu
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. Limelight Networks, Inc.
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. Meta, Inc
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Microsoft Corporation
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Netflix Inc.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. Roku, Inc.
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
10.11. Tencent Holdings Ltd.
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
10.12. Yahoo Inc.
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development

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