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시장보고서
상품코드
1762550
세계의 팟캐스팅 시장 : 시장 규모, 점유율, 동향, 업계 분석(장르별, 포맷별, 지역별), 예측(2025-2034년)Podcasting Market Size, Share, & Industry Analysis Report: By Genre (News & Politics, Society & Culture, Comedy, Sports, and Others), By Format, and By Region - Market Forecast, 2025-2034 |
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Polaris Market Research의 최신 조사에 따르면, 세계 팟캐스팅 시장 규모는 2034년까지 3,278억 3,000만 달러에 달할 것으로 예측됩니다. 이 보고서는 현재 시장 역학에 대한 자세한 통찰력과 미래 시장 성장에 대한 석을 제공합니다.
팟캐스팅 시장은 인터넷을 통해 디지털로 배포되는 에피소드 형식의 오디오 컨텐츠의 제작, 배포, 소비를 포함하는 시장입니다. 팟캐스트로 알려진 이러한 주문형 오디오 프로그램은 다양한 장르와 주제를 다루며 청취자의 다양한 취향을 충족시킵니다. 기존 라디오와 달리 팟캐스트는 언제 어디서나 다양한 기기에서 청취할 수 있는 유연성을 가지고 있어 개인화된 오디오 엔터테인먼트 및 정보 제공의 한 형태로서 그 매력이 더욱 커지고 있습니다. 이 시장은 제작자와 청취자가 쉽게 컨텐츠를 제작하고 접근할 수 있어 다양한 목소리의 역동적인 생태계가 조성되고 있습니다.
초고속 인터넷의 보급과 스마트폰의 보급으로 팟캐스트의 이용이 용이해지면서 시장 수요가 크게 증가하고 있습니다. 또한, 컨텐츠 제작에 대한 진입장벽이 상대적으로 낮기 때문에 이용 가능한 팟캐스트의 수와 유형이 급증하고 있으며, 틈새 시장을 겨냥한 다양한 시청자를 끌어들이고 있습니다. 팟캐스트가 효과적인 광고 매체로 인식되기 시작한 것도 이 시장의 성장에 중요한 역할을 하고 있으며, 더 많은 투자를 유치하고 업계의 발전과 혁신을 더욱 촉진하고 있습니다. 이러한 접근성, 다양한 컨텐츠, 진화하는 수익화 전략의 조합은 팟캐스팅 시장과 그 확장을 계속 형성하고 있습니다.
팟캐스팅 시장 : 분석 개요
장르별로는 뉴스/정치 장르가 2024년 가장 큰 시장 점유율을 차지했습니다. 이는 주로 시사 문제에 대한 심층적인 분석을 손쉽게 얻고자 하는 강한 수요에 기인한 것으로, 쉽게 접근할 수 있는 형식으로 정보와 다양한 관점을 원하는 많은 시청자를 끌어들이고 있습니다.
형식별로는 인터뷰 형식이 현재 가장 큰 시장 점유율을 차지하고 있습니다. 그 인기는 다양한 게스트와의 대화를 통해 제공되는 매력적인 이야기, 깊은 통찰력, 다양한 관점을 통해 지식과 개인적 에피소드를 원하는 많은 청취자를 끌어들이고 있습니다.
지역별로는 북미가 현재 팟캐스팅 시장에서 가장 큰 점유율을 차지하고 있습니다. 아시아태평양은 팟캐스팅 시장에서 가장 빠른 성장세를 보이고 있습니다.
현재 팟캐스팅 시장에서 활약하고 있는 주요 기업으로는 Spotify Technology S.A., Sirius XM Holdings Inc.), iHeartMedia, Inc., Google LLC, Entercom Communications Corp. Public Radio Exchange) 등이 있습니다.
목차
제1장 서론
제2장 주요 요약
제3장 분석 방법
제4장 세계의 팟캐스팅 시장 인사이트
- 시장 현황
- 팟캐스팅 시장 역학
- 성장 촉진요인과 기회
- 성장 억제요인과 과제
- PESTLE 분석
- 팟캐스팅 시장 동향
- 밸류체인 분석
- COVID-19의 영향 분석
제5장 세계의 팟캐스팅 시장 : 장르별
- 주요 분석 결과
- 서론
- 뉴스 및 정치
- 사회 및 문화
- 코미디
- 스포츠
- 기타
제6장 세계의 팟캐스팅 시장 : 포맷별
- 주요 분석 결과
- 서론
- 인터뷰
- 패널
- 솔로
- 재이용 컨텐츠
- 회화형
제7장 세계의 팟캐스팅 시장 : 지역별
- 주요 분석 결과
- 서론
- 팟캐스팅 시장 분석 : 지역별(2020-2034년)
- 북미
- 북미 : 장르별(2020-2034년)
- 북미 : 포맷별(2020-2034년)
- 미국
- 캐나다
- 유럽
- 유럽 : 장르별(2020-2034년)
- 유럽 : 포맷별(2020-2034년)
- 영국
- 프랑스
- 독일
- 이탈리아
- 스페인
- 네덜란드
- 러시아
- 기타 유럽
- 아시아태평양
- 아시아태평양 : 장르별(2020-2034년)
- 아시아태평양 : 포맷별(2020-2034년)
- 중국
- 인도
- 말레이시아
- 일본
- 인도네시아
- 한국
- 호주
- 기타 아시아태평양
- 중동 및 아프리카
- 중동 및 아프리카 : 장르별(2020-2034년)
- 중동 및 아프리카 : 포맷별(2020-2034년)
- 사우디아라비아
- 아랍에미리트(UAE)
- 이스라엘
- 남아프리카공화국
- 기타 중동 및 아프리카
- 라틴아메리카
- 라틴아메리카 : 장르별(2020-2034년)
- 라틴아메리카 : 포맷별(2020-2034년)
- 멕시코
- 브라질
- 아르헨티나
- 기타 라틴아메리카
제8장 경쟁 구도
- 사업 확대, 기업 인수 분석
- 사업 확대
- 기업 인수
- 제휴/협업/합의/공개
제9장 기업 개요
- Amazon.com, Inc.(including its Audible, Inc. subsidiary)
- Apple Inc.
- Entercom Communications Corp.(now Audacy, Inc.)
- Google LLC
- iHeartMedia, Inc.
- PRX(Public Radio Exchange)
- Sirius XM Holdings Inc.(including its subsidiary Stitcher Media, LLC)
- Spotify Technology S.A.
- The New York Times Company
- Vox Media, Inc.
The global podcasting market size is expected to reach USD 327.83 billion by 2034, according to a new study by Polaris Market Research. The report "Podcasting Market Size, Share, Trends, Industry Analysis Report: By Genre (News & Politics, Society & Culture, Comedy, Sports, and Others), Format, and Region- Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The podcasting market encompasses the creation, distribution, and consumption of episodic audio content delivered digitally over the internet. These on-demand audio programs, known as podcasts, span a wide spectrum of genres and topics, catering to a diverse array of listener preferences. Unlike traditional radio, podcasts offer the flexibility of listening at any time and on various devices, contributing to their increasing appeal as a personalized form of audio entertainment and information.The market thrives on easy content creation and accessibility for creators and listeners, fostering a dynamic ecosystem of diverse voices.
The increasing availability of high-speed internet and the widespread use of smartphones have made it easier to consume podcasts, greatly boosting market demand. Additionally, the relatively low barrier to entry for content creation has led to a surge in the number and variety of available podcasts, attracting a broader audience with niche interests. The growing recognition of podcasts as an effective advertising medium has also played a vital role in this market growth, drawing more investment and further driving development and innovation within the industry. This combination of accessibility, diverse content, and evolving monetization strategies continues to shape the podcasting market and its expansion.
Podcasting Market Report Highlights:
By genre, the news & politics genre held the largest market share in 2024. This is primarily due to the strong demand for readily available and in-depth analysis of current events, attracting a substantial audience seeking information and diverse perspectives in an easily accessible format.
By format, the interviews format currently commands the largest market share. Its popularity stems from the engaging narratives, in-depth insights, and diverse perspectives offered through conversations with various guests, attracting a significant listener base seeking knowledge and personal stories.
By region, North America currently accounts for the largest share of the podcasting market. The Asia Pacific region is exhibiting the most rapid growth in the podcasting market.
Some of the major players currently active in the podcasting market include Spotify Technology S.A., Sirius XM Holdings Inc. (including its subsidiary Stitcher Media, LLC), Apple Inc., Amazon.com, Inc. (including its Audible, Inc. subsidiary), iHeartMedia, Inc., Google LLC, Entercom Communications Corp. (now Audacy, Inc.), The New York Times Company, Vox Media, Inc., and PRX (Public Radio Exchange).
Polaris Market Research has segmented the Podcasting market report based on genre, format, and region:
By Genre Outlook (Revenue - USD Billion, 2020-2034)
News & Politics
Society & Culture
Comedy
Sports
Others
By Format Outlook (Revenue - USD Billion, 2020-2034)
Interviews
Panels
Solo
Repurposed Content
Conversational
By Regional Outlook (Revenue-USD Billion, 2020-2034)
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Podcasting Market Insights
- 4.1. Podcasting Market - Market Snapshot
- 4.2. Podcasting Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increased Smartphone Penetration and Accessibility
- 4.2.1.2. Democratization of Content Creation
- 4.2.1.3. Growing Advertising Revenue and Brand Engagement
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Limited monetization options
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Podcasting Market Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Podcasting Market, by Genre
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 5.3. News & Politics
- 5.3.1. Global Podcasting Market, by News & Politics, by Region, 2020-2034 (USD Billion)
- 5.4. Society & Culture
- 5.4.1. Global Podcasting Market, by Society & Culture, by Region, 2020-2034 (USD Billion)
- 5.5. Comedy
- 5.5.1. Global Podcasting Market, by Comedy, by Region, 2020-2034 (USD Billion)
- 5.6. Sports
- 5.6.1. Global Podcasting Market, by Sports, by Region, 2020-2034 (USD Billion)
- 5.7. Others
- 5.7.1. Global Podcasting Market, by Others, by Region, 2020-2034 (USD Billion)
6. Global Podcasting Market, by Format
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Podcasting Market, by Format, 2020-2034 (USD Billion)
- 6.3. Interviews
- 6.3.1. Global Podcasting Market, by Interviews, by Region, 2020-2034 (USD Billion)
- 6.4. Panels
- 6.4.1. Global Podcasting Market, by Panels, by Region, 2020-2034 (USD Billion)
- 6.5. Solo
- 6.5.1. Global Podcasting Market, by Solo, by Region, 2020-2034 (USD Billion)
- 6.6. Repurposed Content
- 6.6.1. Global Podcasting Market, by Repurposed Content, by Region, 2020-2034 (USD Billion)
- 6.7. Conversational
- 6.7.1. Global Podcasting Market, by Conversational, by Region, 2020-2034 (USD Billion)
7. Global Podcasting Market, by Geography
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Podcasting Market Assessment, By Geography, 2020-2034 (USD Billion)
- 7.3. Podcasting Market - North America
- 7.3.1. North America: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.3.2. North America: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.3.3. Podcasting Market - U.S.
- 7.3.3.1. U.S.: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.3.3.2. U.S.: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.3.4. Podcasting Market - Canada
- 7.3.4.1. Canada: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.3.4.2. Canada: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4. Podcasting Market - Europe
- 7.4.1. Europe: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.2. Europe: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.3. Podcasting Market - UK
- 7.4.3.1. UK: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.3.2. UK: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.4. Podcasting Market - France
- 7.4.4.1. France: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.4.2. France: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.5. Podcasting Market - Germany
- 7.4.5.1. Germany: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.5.2. Germany: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.6. Podcasting Market - Italy
- 7.4.6.1. Italy: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.6.2. Italy: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.7. Podcasting Market - Spain
- 7.4.7.1. Spain: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.7.2. Spain: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.8. Podcasting Market - Netherlands
- 7.4.8.1. Netherlands: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.8.2. Netherlands: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.9. Podcasting Market - Russia
- 7.4.9.1. Russia: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.9.2. Russia: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.4.10. Podcasting Market - Rest of Europe
- 7.4.10.1. Rest of Europe: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.4.10.2. Rest of Europe: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5. Podcasting Market - Asia Pacific
- 7.5.1. Asia Pacific: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.2. Asia Pacific: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.3. Podcasting Market - China
- 7.5.3.1. China: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.3.2. China: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.4. Podcasting Market - India
- 7.5.4.1. India: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.4.2. India: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.5. Podcasting Market - Malaysia
- 7.5.5.1. Malaysia: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.5.2. Malaysia: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.6. Podcasting Market - Japan
- 7.5.6.1. Japan: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.6.2. Japan: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.7. Podcasting Market - Indonesia
- 7.5.7.1. Indonesia: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.7.2. Indonesia: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.8. Podcasting Market - South Korea
- 7.5.8.1. South Korea: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.8.2. South Korea: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.9. Podcasting Market - Australia
- 7.5.9.1. Australia: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.9.2. Australia: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.5.10. Podcasting Market - Rest of Asia Pacific
- 7.5.10.1. Rest of Asia Pacific: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.5.10.2. Rest of Asia Pacific: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.6. Podcasting Market - Middle East & Africa
- 7.6.1. Middle East & Africa: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.6.2. Middle East & Africa: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.6.3. Podcasting Market - Saudi Arabia
- 7.6.3.1. Saudi Arabia: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.6.3.2. Saudi Arabia: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.6.4. Podcasting Market - UAE
- 7.6.4.1. UAE: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.6.4.2. UAE: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.6.5. Podcasting Market - Israel
- 7.6.5.1. Israel: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.6.5.2. Israel: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.6.6. Podcasting Market - South Africa
- 7.6.6.1. South Africa: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.6.6.2. South Africa: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.6.7. Podcasting Market - Rest of Middle East & Africa
- 7.6.7.1. Rest of Middle East & Africa: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.6.7.2. Rest of Middle East & Africa: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.7. Podcasting Market - Latin America
- 7.7.1. Latin America: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.7.2. Latin America: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.7.3. Podcasting Market - Mexico
- 7.7.3.1. Mexico: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.7.3.2. Mexico: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.7.4. Podcasting Market - Brazil
- 7.7.4.1. Brazil: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.7.4.2. Brazil: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.7.5. Podcasting Market - Argentina
- 7.7.5.1. Argentina: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.7.5.2. Argentina: Podcasting Market, by Format, 2020-2034 (USD Billion)
- 7.7.6. Podcasting Market - Rest of Latin America
- 7.7.6.1. Rest of Latin America: Podcasting Market, by Genre, 2020-2034 (USD Billion)
- 7.7.6.2. Rest of Latin America: Podcasting Market, by Format, 2020-2034 (USD Billion)
8. Competitive Landscape
- 8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
- 8.2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
- 9.1. Amazon.com, Inc. (including its Audible, Inc. subsidiary)
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Recent Development
- 9.2. Apple Inc.
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Recent Development
- 9.3. Entercom Communications Corp. (now Audacy, Inc.)
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Recent Development
- 9.4. Google LLC
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Recent Development
- 9.5. iHeartMedia, Inc.
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Recent Development
- 9.6. PRX (Public Radio Exchange)
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Recent Development
- 9.7. Sirius XM Holdings Inc. (including its subsidiary Stitcher Media, LLC)
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Recent Development
- 9.8. Spotify Technology S.A.
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Recent Development
- 9.9. The New York Times Company
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Recent Development
- 9.10. Vox Media, Inc.
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Recent Development
