세계의 투명 디지털 사이니지 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Transparent Digital Signage was estimated to be worth US$ 829 million in 2024 and is forecast to a readjusted size of US$ 2825 million by 2031 with a CAGR of 19.1% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Transparent Digital Signage cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Digital signage is a sub segment of signage. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. The Transparent Digital Signage has the characteristics of innovation, technology leadership and matching market demand, which is favored by some high-end customers. It is transparent, light, easy to install, energy-saving and environmentally friendly, and can be widely used in e retail & hospitality, automotive & transportation, media & entertainment and others. Although the Transparent Digital Signage is still facing problems such as luminous consistency, stability, clarity and transparency, it is still a long way from the real popularity.

In 2024, global Transparent Digital Signage sales volume reached approximately 375 k sqm, with an average global market price of around 2210 US$ per sqm.

One of the primary drivers of the transparent digital signage market is the increasing demand for engaging and visually impactful advertising. Retailers, malls, and commercial establishments are adopting transparent displays to attract customer attention, enhance brand visibility, and provide interactive marketing experiences. The ability to combine digital content with the physical environment offers a novel way to engage audiences, driving market adoption.

Transparent digital signage is an integral component of smart retail stores and smart city infrastructure. Retailers use these displays for dynamic promotions, product information, and interactive catalogs, while urban planners leverage them in transit stations, airports, and public spaces for real-time information dissemination. The trend toward connected, technology-driven urban environments is expanding the market for transparent digital signage.

Advances in OLED, LCD, and LED transparent display technologies have enhanced the brightness, contrast, and clarity of transparent digital signage. Improvements in touchscreen interactivity, sensor integration, and content management systems (CMS) allow for dynamic, real-time content updates, making these solutions more attractive for commercial deployment. Continuous innovation in display materials and screen transparency is accelerating market growth.

Businesses are investing heavily in digital transformation initiatives, aiming to create immersive and interactive customer experiences. Transparent digital signage enables enterprises to blend physical and digital environments seamlessly, providing valuable customer insights through analytics, engagement metrics, and interactive features. This increasing focus on digital integration is driving adoption across sectors.

Consumers are seeking enhanced visual and interactive experiences in public and commercial spaces. Transparent displays allow for 3D-like effects, augmented reality (AR) overlays, and real-time messaging, creating captivating experiences that traditional signage cannot achieve. This demand for high-impact, attention-grabbing displays is a strong market driver.

Transparent digital signage preserves the visibility of spaces and objects behind the display, offering a sleek, modern aesthetic that integrates seamlessly into windows, glass walls, and showcases. Retailers, museums, and corporate offices prefer these solutions because they optimize space utilization while enhancing the visual appeal, making them ideal for premium installations.

This report aims to provide a comprehensive presentation of the global market for Transparent Digital Signage, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Transparent Digital Signage by region & country, by Type, and by Application.

The Transparent Digital Signage market size, estimations, and forecasts are provided in terms of sales volume (K Sqm) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Transparent Digital Signage.

Market Segmentation

By Company

• LG Electronics
• BenQ
• Planar Systems (Leyard)
• ClearLED
• Shenzhen NEXNOVO Technology
• Shenzhen AuroLED Technology
• LED-Hero Electronic Technology
• YDEA Tech (shenzhen)
• Unilumin
• Skyview
• Teeho
• Pro Display

Segment by Type

• LED Type (See-through Type and Film Type)
• OLED Type
• Others

Segment by Application

• Retail & Hospitality
• Automotive & Transportation
• Media & Entertainment
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Transparent Digital Signage manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Transparent Digital Signage in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Transparent Digital Signage in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Transparent Digital Signage Product Introduction
• 1.2 Global Transparent Digital Signage Market Size Forecast
  • 1.2.1 Global Transparent Digital Signage Sales Value (2020-2031)
  • 1.2.2 Global Transparent Digital Signage Sales Volume (2020-2031)
  • 1.2.3 Global Transparent Digital Signage Sales Price (2020-2031)
• 1.3 Transparent Digital Signage Market Trends & Drivers
  • 1.3.1 Transparent Digital Signage Industry Trends
  • 1.3.2 Transparent Digital Signage Market Drivers & Opportunity
  • 1.3.3 Transparent Digital Signage Market Challenges
  • 1.3.4 Transparent Digital Signage Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Transparent Digital Signage Players Revenue Ranking (2024)
• 2.2 Global Transparent Digital Signage Revenue by Company (2020-2025)
• 2.3 Global Transparent Digital Signage Players Sales Volume Ranking (2024)
• 2.4 Global Transparent Digital Signage Sales Volume by Company Players (2020-2025)
• 2.5 Global Transparent Digital Signage Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Transparent Digital Signage Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Transparent Digital Signage Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Transparent Digital Signage
• 2.9 Transparent Digital Signage Market Competitive Analysis
  • 2.9.1 Transparent Digital Signage Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Transparent Digital Signage Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Transparent Digital Signage as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 LED Type (See-through Type and Film Type)
  • 3.1.2 OLED Type
  • 3.1.3 Others
• 3.2 Global Transparent Digital Signage Sales Value by Type
  • 3.2.1 Global Transparent Digital Signage Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Transparent Digital Signage Sales Value, by Type (2020-2031)
  • 3.2.3 Global Transparent Digital Signage Sales Value, by Type (%) (2020-2031)
• 3.3 Global Transparent Digital Signage Sales Volume by Type
  • 3.3.1 Global Transparent Digital Signage Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Transparent Digital Signage Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Transparent Digital Signage Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Transparent Digital Signage Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Retail & Hospitality
  • 4.1.2 Automotive & Transportation
  • 4.1.3 Media & Entertainment
  • 4.1.4 Others
• 4.2 Global Transparent Digital Signage Sales Value by Application
  • 4.2.1 Global Transparent Digital Signage Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Transparent Digital Signage Sales Value, by Application (2020-2031)
  • 4.2.3 Global Transparent Digital Signage Sales Value, by Application (%) (2020-2031)
• 4.3 Global Transparent Digital Signage Sales Volume by Application
  • 4.3.1 Global Transparent Digital Signage Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Transparent Digital Signage Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Transparent Digital Signage Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Transparent Digital Signage Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Transparent Digital Signage Sales Value by Region
  • 5.1.1 Global Transparent Digital Signage Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Transparent Digital Signage Sales Value by Region (2020-2025)
  • 5.1.3 Global Transparent Digital Signage Sales Value by Region (2026-2031)
  • 5.1.4 Global Transparent Digital Signage Sales Value by Region (%), (2020-2031)
• 5.2 Global Transparent Digital Signage Sales Volume by Region
  • 5.2.1 Global Transparent Digital Signage Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Transparent Digital Signage Sales Volume by Region (2020-2025)
  • 5.2.3 Global Transparent Digital Signage Sales Volume by Region (2026-2031)
  • 5.2.4 Global Transparent Digital Signage Sales Volume by Region (%), (2020-2031)
• 5.3 Global Transparent Digital Signage Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Transparent Digital Signage Sales Value, 2020-2031
  • 5.4.2 North America Transparent Digital Signage Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Transparent Digital Signage Sales Value, 2020-2031
  • 5.5.2 Europe Transparent Digital Signage Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Transparent Digital Signage Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Transparent Digital Signage Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Transparent Digital Signage Sales Value, 2020-2031
  • 5.7.2 South America Transparent Digital Signage Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Transparent Digital Signage Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Transparent Digital Signage Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Transparent Digital Signage Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Transparent Digital Signage Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Transparent Digital Signage Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Transparent Digital Signage Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Transparent Digital Signage Sales Value, 2020-2031
  • 6.3.2 United States Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Transparent Digital Signage Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Transparent Digital Signage Sales Value, 2020-2031
  • 6.4.2 Europe Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Transparent Digital Signage Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Transparent Digital Signage Sales Value, 2020-2031
  • 6.5.2 China Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Transparent Digital Signage Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Transparent Digital Signage Sales Value, 2020-2031
  • 6.6.2 Japan Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Transparent Digital Signage Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Transparent Digital Signage Sales Value, 2020-2031
  • 6.7.2 South Korea Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Transparent Digital Signage Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Transparent Digital Signage Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Transparent Digital Signage Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Transparent Digital Signage Sales Value, 2020-2031
  • 6.9.2 India Transparent Digital Signage Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Transparent Digital Signage Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 LG Electronics
  • 7.1.1 LG Electronics Company Information
  • 7.1.2 LG Electronics Introduction and Business Overview
  • 7.1.3 LG Electronics Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 LG Electronics Transparent Digital Signage Product Offerings
  • 7.1.5 LG Electronics Recent Development
• 7.2 BenQ
  • 7.2.1 BenQ Company Information
  • 7.2.2 BenQ Introduction and Business Overview
  • 7.2.3 BenQ Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 BenQ Transparent Digital Signage Product Offerings
  • 7.2.5 BenQ Recent Development
• 7.3 Planar Systems (Leyard)
  • 7.3.1 Planar Systems (Leyard) Company Information
  • 7.3.2 Planar Systems (Leyard) Introduction and Business Overview
  • 7.3.3 Planar Systems (Leyard) Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Planar Systems (Leyard) Transparent Digital Signage Product Offerings
  • 7.3.5 Planar Systems (Leyard) Recent Development
• 7.4 ClearLED
  • 7.4.1 ClearLED Company Information
  • 7.4.2 ClearLED Introduction and Business Overview
  • 7.4.3 ClearLED Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 ClearLED Transparent Digital Signage Product Offerings
  • 7.4.5 ClearLED Recent Development
• 7.5 Shenzhen NEXNOVO Technology
  • 7.5.1 Shenzhen NEXNOVO Technology Company Information
  • 7.5.2 Shenzhen NEXNOVO Technology Introduction and Business Overview
  • 7.5.3 Shenzhen NEXNOVO Technology Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Shenzhen NEXNOVO Technology Transparent Digital Signage Product Offerings
  • 7.5.5 Shenzhen NEXNOVO Technology Recent Development
• 7.6 Shenzhen AuroLED Technology
  • 7.6.1 Shenzhen AuroLED Technology Company Information
  • 7.6.2 Shenzhen AuroLED Technology Introduction and Business Overview
  • 7.6.3 Shenzhen AuroLED Technology Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Shenzhen AuroLED Technology Transparent Digital Signage Product Offerings
  • 7.6.5 Shenzhen AuroLED Technology Recent Development
• 7.7 LED-Hero Electronic Technology
  • 7.7.1 LED-Hero Electronic Technology Company Information
  • 7.7.2 LED-Hero Electronic Technology Introduction and Business Overview
  • 7.7.3 LED-Hero Electronic Technology Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 LED-Hero Electronic Technology Transparent Digital Signage Product Offerings
  • 7.7.5 LED-Hero Electronic Technology Recent Development
• 7.8 YDEA Tech (shenzhen)
  • 7.8.1 YDEA Tech (shenzhen) Company Information
  • 7.8.2 YDEA Tech (shenzhen) Introduction and Business Overview
  • 7.8.3 YDEA Tech (shenzhen) Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 YDEA Tech (shenzhen) Transparent Digital Signage Product Offerings
  • 7.8.5 YDEA Tech (shenzhen) Recent Development
• 7.9 Unilumin
  • 7.9.1 Unilumin Company Information
  • 7.9.2 Unilumin Introduction and Business Overview
  • 7.9.3 Unilumin Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Unilumin Transparent Digital Signage Product Offerings
  • 7.9.5 Unilumin Recent Development
• 7.10 Skyview
  • 7.10.1 Skyview Company Information
  • 7.10.2 Skyview Introduction and Business Overview
  • 7.10.3 Skyview Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Skyview Transparent Digital Signage Product Offerings
  • 7.10.5 Skyview Recent Development
• 7.11 Teeho
  • 7.11.1 Teeho Company Information
  • 7.11.2 Teeho Introduction and Business Overview
  • 7.11.3 Teeho Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Teeho Transparent Digital Signage Product Offerings
  • 7.11.5 Teeho Recent Development
• 7.12 Pro Display
  • 7.12.1 Pro Display Company Information
  • 7.12.2 Pro Display Introduction and Business Overview
  • 7.12.3 Pro Display Transparent Digital Signage Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Pro Display Transparent Digital Signage Product Offerings
  • 7.12.5 Pro Display Recent Development

8 Industry Chain Analysis

• 8.1 Transparent Digital Signage Industrial Chain
• 8.2 Transparent Digital Signage Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Transparent Digital Signage Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Transparent Digital Signage Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer