세계의 소프트 사이니지 : 시장 점유율과 순위, 전체 판매량 및 수요 예측(2025-2031년)

The global market for Soft Signage was estimated to be worth US$ 3606 million in 2024 and is forecast to a readjusted size of US$ 5124 million by 2031 with a CAGR of 5.7% during the forecast period 2025-2031.

"Soft signage" refers to a type of signage that is made from flexible, lightweight materials, such as fabric or soft vinyl, rather than rigid materials like plastic or metal. Soft signage is increasingly popular in various environments due to its versatility, visual appeal, and ease of transport and setup.

Soft Signage, which refers to digital signage solutions leveraging software - driven content management and display on various flexible or traditional screens, has substantial market potential across applications: in retail, it can dynamically showcase product promotions, personalized offers, and brand stories to enhance customer engagement and drive sales; in corporate settings, it serves as an effective internal communication tool for disseminating company news, training materials, and cultural initiatives, boosting employee awareness and collaboration; within the hospitality industry, it enables the delivery of tailored guest experiences through interactive wayfinding, local attraction promotions, and in - room entertainment options, elevating service quality and guest satisfaction; for education, it supports innovative teaching methods by displaying interactive lessons, campus announcements, and extracurricular activity info, facilitating knowledge dissemination and student participation; and in healthcare, it assists in patient education with health - related content, queue management through real - time updates, and staff communication for operational efficiency, all contributing to a more informed and efficient medical environment, with continuous technological advancements and growing demand for targeted, dynamic visual communication across these sectors expected to further unlock and expand this potential in the coming years.

This report aims to provide a comprehensive presentation of the global market for Soft Signage, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Soft Signage by region & country, by Type, and by Application.

The Soft Signage market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Soft Signage.

Market Segmentation

By Company

• SpeedPro
• RR Donnelley & Sons
• Probo Sign BV
• Showdown Displays
• Cimpress
• Image Options
• Sapti
• Studio Kolor Sp. z o.o.
• e-banner
• Northern Flags
• Ultraflex Systems
• KIlavuz Visual Solutions
• The Flag Company
• ExpandaBrand
• SignUp Systems
• SAKAWA Printing
• ZoN Retail Environments

Segment by Type

• Polyester-based Textile
• Natural Fiber
• Others

Segment by Application

• Backlit Display
• Advertising Tents
• Banners and Flags
• Tension Fabric Display
• Custom Clothing
• Table Covers
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Soft Signage company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Soft Signage in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Soft Signage in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Soft Signage Product Introduction
• 1.2 Global Soft Signage Market Size Forecast (2020-2031)
• 1.3 Soft Signage Market Trends & Drivers
  • 1.3.1 Soft Signage Industry Trends
  • 1.3.2 Soft Signage Market Drivers & Opportunity
  • 1.3.3 Soft Signage Market Challenges
  • 1.3.4 Soft Signage Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Soft Signage Players Revenue Ranking (2024)
• 2.2 Global Soft Signage Revenue by Company (2020-2025)
• 2.3 Key Companies Soft Signage Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Soft Signage Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Soft Signage
• 2.6 Soft Signage Market Competitive Analysis
  • 2.6.1 Soft Signage Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Soft Signage Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Soft Signage as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Polyester-based Textile
  • 3.1.2 Natural Fiber
  • 3.1.3 Others
• 3.2 Global Soft Signage Sales Value by Type
  • 3.2.1 Global Soft Signage Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Soft Signage Sales Value, by Type (2020-2031)
  • 3.2.3 Global Soft Signage Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Backlit Display
  • 4.1.2 Advertising Tents
  • 4.1.3 Banners and Flags
  • 4.1.4 Tension Fabric Display
  • 4.1.5 Custom Clothing
  • 4.1.6 Table Covers
  • 4.1.7 Others
• 4.2 Global Soft Signage Sales Value by Application
  • 4.2.1 Global Soft Signage Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Soft Signage Sales Value, by Application (2020-2031)
  • 4.2.3 Global Soft Signage Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Soft Signage Sales Value by Region
  • 5.1.1 Global Soft Signage Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Soft Signage Sales Value by Region (2020-2025)
  • 5.1.3 Global Soft Signage Sales Value by Region (2026-2031)
  • 5.1.4 Global Soft Signage Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Soft Signage Sales Value, 2020-2031
  • 5.2.2 North America Soft Signage Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Soft Signage Sales Value, 2020-2031
  • 5.3.2 Europe Soft Signage Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Soft Signage Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Soft Signage Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Soft Signage Sales Value, 2020-2031
  • 5.5.2 South America Soft Signage Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Soft Signage Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Soft Signage Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Soft Signage Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Soft Signage Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Soft Signage Sales Value, 2020-2031
  • 6.3.2 United States Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Soft Signage Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Soft Signage Sales Value, 2020-2031
  • 6.4.2 Europe Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Soft Signage Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Soft Signage Sales Value, 2020-2031
  • 6.5.2 China Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Soft Signage Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Soft Signage Sales Value, 2020-2031
  • 6.6.2 Japan Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Soft Signage Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Soft Signage Sales Value, 2020-2031
  • 6.7.2 South Korea Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Soft Signage Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Soft Signage Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Soft Signage Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Soft Signage Sales Value, 2020-2031
  • 6.9.2 India Soft Signage Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Soft Signage Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 SpeedPro
  • 7.1.1 SpeedPro Profile
  • 7.1.2 SpeedPro Main Business
  • 7.1.3 SpeedPro Soft Signage Products, Services and Solutions
  • 7.1.4 SpeedPro Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.1.5 SpeedPro Recent Developments
• 7.2 RR Donnelley & Sons
  • 7.2.1 RR Donnelley & Sons Profile
  • 7.2.2 RR Donnelley & Sons Main Business
  • 7.2.3 RR Donnelley & Sons Soft Signage Products, Services and Solutions
  • 7.2.4 RR Donnelley & Sons Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.2.5 RR Donnelley & Sons Recent Developments
• 7.3 Probo Sign BV
  • 7.3.1 Probo Sign BV Profile
  • 7.3.2 Probo Sign BV Main Business
  • 7.3.3 Probo Sign BV Soft Signage Products, Services and Solutions
  • 7.3.4 Probo Sign BV Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Probo Sign BV Recent Developments
• 7.4 Showdown Displays
  • 7.4.1 Showdown Displays Profile
  • 7.4.2 Showdown Displays Main Business
  • 7.4.3 Showdown Displays Soft Signage Products, Services and Solutions
  • 7.4.4 Showdown Displays Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Showdown Displays Recent Developments
• 7.5 Cimpress
  • 7.5.1 Cimpress Profile
  • 7.5.2 Cimpress Main Business
  • 7.5.3 Cimpress Soft Signage Products, Services and Solutions
  • 7.5.4 Cimpress Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Cimpress Recent Developments
• 7.6 Image Options
  • 7.6.1 Image Options Profile
  • 7.6.2 Image Options Main Business
  • 7.6.3 Image Options Soft Signage Products, Services and Solutions
  • 7.6.4 Image Options Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Image Options Recent Developments
• 7.7 Sapti
  • 7.7.1 Sapti Profile
  • 7.7.2 Sapti Main Business
  • 7.7.3 Sapti Soft Signage Products, Services and Solutions
  • 7.7.4 Sapti Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Sapti Recent Developments
• 7.8 Studio Kolor Sp. z o.o.
  • 7.8.1 Studio Kolor Sp. z o.o. Profile
  • 7.8.2 Studio Kolor Sp. z o.o. Main Business
  • 7.8.3 Studio Kolor Sp. z o.o. Soft Signage Products, Services and Solutions
  • 7.8.4 Studio Kolor Sp. z o.o. Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Studio Kolor Sp. z o.o. Recent Developments
• 7.9 e-banner
  • 7.9.1 e-banner Profile
  • 7.9.2 e-banner Main Business
  • 7.9.3 e-banner Soft Signage Products, Services and Solutions
  • 7.9.4 e-banner Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.9.5 e-banner Recent Developments
• 7.10 Northern Flags
  • 7.10.1 Northern Flags Profile
  • 7.10.2 Northern Flags Main Business
  • 7.10.3 Northern Flags Soft Signage Products, Services and Solutions
  • 7.10.4 Northern Flags Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Northern Flags Recent Developments
• 7.11 Ultraflex Systems
  • 7.11.1 Ultraflex Systems Profile
  • 7.11.2 Ultraflex Systems Main Business
  • 7.11.3 Ultraflex Systems Soft Signage Products, Services and Solutions
  • 7.11.4 Ultraflex Systems Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Ultraflex Systems Recent Developments
• 7.12 KIlavuz Visual Solutions
  • 7.12.1 KIlavuz Visual Solutions Profile
  • 7.12.2 KIlavuz Visual Solutions Main Business
  • 7.12.3 KIlavuz Visual Solutions Soft Signage Products, Services and Solutions
  • 7.12.4 KIlavuz Visual Solutions Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.12.5 KIlavuz Visual Solutions Recent Developments
• 7.13 The Flag Company
  • 7.13.1 The Flag Company Profile
  • 7.13.2 The Flag Company Main Business
  • 7.13.3 The Flag Company Soft Signage Products, Services and Solutions
  • 7.13.4 The Flag Company Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.13.5 The Flag Company Recent Developments
• 7.14 ExpandaBrand
  • 7.14.1 ExpandaBrand Profile
  • 7.14.2 ExpandaBrand Main Business
  • 7.14.3 ExpandaBrand Soft Signage Products, Services and Solutions
  • 7.14.4 ExpandaBrand Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.14.5 ExpandaBrand Recent Developments
• 7.15 SignUp Systems
  • 7.15.1 SignUp Systems Profile
  • 7.15.2 SignUp Systems Main Business
  • 7.15.3 SignUp Systems Soft Signage Products, Services and Solutions
  • 7.15.4 SignUp Systems Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.15.5 SignUp Systems Recent Developments
• 7.16 SAKAWA Printing
  • 7.16.1 SAKAWA Printing Profile
  • 7.16.2 SAKAWA Printing Main Business
  • 7.16.3 SAKAWA Printing Soft Signage Products, Services and Solutions
  • 7.16.4 SAKAWA Printing Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.16.5 SAKAWA Printing Recent Developments
• 7.17 ZoN Retail Environments
  • 7.17.1 ZoN Retail Environments Profile
  • 7.17.2 ZoN Retail Environments Main Business
  • 7.17.3 ZoN Retail Environments Soft Signage Products, Services and Solutions
  • 7.17.4 ZoN Retail Environments Soft Signage Revenue (US$ Million) & (2020-2025)
  • 7.17.5 ZoN Retail Environments Recent Developments

8 Industry Chain Analysis

• 8.1 Soft Signage Industrial Chain
• 8.2 Soft Signage Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Soft Signage Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Soft Signage Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer