세계의 8K Ultra HDTV : 시장 점유율과 순위, 총판매대수 및 수요 예측(2025년-2031년)

The global market for 8K Ultra HD TVs was estimated to be worth US$ 1134 million in 2024 and is forecast to a readjusted size of US$ 1844 million by 2031 with a CAGR of 6.6% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on 8K Ultra HD TVs cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

8K Ultra HD TVs are the next-generation consumer displays featuring approximately 7680X4320 pixel resolution-four times that of 4K. They incorporate cutting-edge panel technologies such as OLED, QLED, Mini-LED, and MicroLED, enhanced by AI-driven image upscaling and content optimization engines. With unparalleled detail, exceptional brightness, and wide color gamut delivering breathtaking visual fidelity, these TVs are tailored for home cinemas, luxury flagship living spaces, professional showcases, and high-end commercial environments. They represent the pinnacle of display technology, serving as a status symbol for affluent consumers, tech enthusiasts, and commercial venues seeking impactful visual experiences.In 2024, global 8K Ultra HD TVs production reached approximately 378 k units , with an average global market price of around US$ 3000 perunit

With consumers demanding ever-higher levels of visual excellence and "Ultra HD" becoming a hallmark for premium home cinema and professional displays, 8K Ultra HD TVs are strategically poised for breakthroughs in high-end consumer and commercial customization markets. In their annual reports, display manufacturers emphasize technological upgrades through OLED, Mini-LED, and MicroLED panels, along with AI-powered content optimization and smart image upscaling, enhancing both viewing experience and brand premium. In some countries and regions, governments are also promoting smart homes and digital media infrastructure upgrades-creating policy and funding pathways for 8K content delivery and high-frame-rate streaming, thus accelerating the path of consumption upgrading.

While 8K Ultra HD TVs are technologically superior, their widespread adoption is significantly hindered by high production and retail costs, underdeveloped content ecosystems, and insufficient bandwidth and encoding standards. Annual reports and industry commentaries consistently highlight that mainstream streaming and broadcast platforms still primarily rely on 4K content; native 8K content remains scarce, limiting consumer upgrade motivation. Moreover, in certain regions, network infrastructure is still inadequate for smooth 8K streaming, and interface standards like HDMI 2.1 are not yet fully adopted-posing structural challenges to supply chain expansion.

Downstream demand for 8K Ultra HD TVs is following a dual-track trajectory of "luxury-driven consumer adoption and bespoke commercial deployment." In high-end homes, these products are perceived as symbols of lifestyle elevation, fueling brand premium and ecosystem purchases. Commercially, upscale hotels, luxury public venues, and professional content studios favor 8K TVs for showcasing and immersive experiences. Moreover, as gaming consoles and streaming platforms progressively support higher resolutions, next-gen large-screen interactive experiences will further propel 8K TV adoption in esports, VR exhibitions, and commercial advertising.

This report aims to provide a comprehensive presentation of the global market for 8K Ultra HD TVs, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of 8K Ultra HD TVs by region & country, by Type, and by Application.

The 8K Ultra HD TVs market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding 8K Ultra HD TVs.

Market Segmentation

By Company

• Sharp
• Hisense
• LG
• Samsung
• Konka
• Changhong
• Skyworth
• Sony
• Xiaomi

Segment by Type

• 65 Inch
• 98 Inch
• Other

Segment by Application

• Household
• Commercial

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of 8K Ultra HD TVs manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of 8K Ultra HD TVs in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of 8K Ultra HD TVs in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 8K Ultra HD TVs Product Introduction
• 1.2 Global 8K Ultra HD TVs Market Size Forecast
  • 1.2.1 Global 8K Ultra HD TVs Sales Value (2020-2031)
  • 1.2.2 Global 8K Ultra HD TVs Sales Volume (2020-2031)
  • 1.2.3 Global 8K Ultra HD TVs Sales Price (2020-2031)
• 1.3 8K Ultra HD TVs Market Trends & Drivers
  • 1.3.1 8K Ultra HD TVs Industry Trends
  • 1.3.2 8K Ultra HD TVs Market Drivers & Opportunity
  • 1.3.3 8K Ultra HD TVs Market Challenges
  • 1.3.4 8K Ultra HD TVs Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global 8K Ultra HD TVs Players Revenue Ranking (2024)
• 2.2 Global 8K Ultra HD TVs Revenue by Company (2020-2025)
• 2.3 Global 8K Ultra HD TVs Players Sales Volume Ranking (2024)
• 2.4 Global 8K Ultra HD TVs Sales Volume by Company Players (2020-2025)
• 2.5 Global 8K Ultra HD TVs Average Price by Company (2020-2025)
• 2.6 Key Manufacturers 8K Ultra HD TVs Manufacturing Base and Headquarters
• 2.7 Key Manufacturers 8K Ultra HD TVs Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of 8K Ultra HD TVs
• 2.9 8K Ultra HD TVs Market Competitive Analysis
  • 2.9.1 8K Ultra HD TVs Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by 8K Ultra HD TVs Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in 8K Ultra HD TVs as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 65 Inch
  • 3.1.2 98 Inch
  • 3.1.3 Other
• 3.2 Global 8K Ultra HD TVs Sales Value by Type
  • 3.2.1 Global 8K Ultra HD TVs Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global 8K Ultra HD TVs Sales Value, by Type (2020-2031)
  • 3.2.3 Global 8K Ultra HD TVs Sales Value, by Type (%) (2020-2031)
• 3.3 Global 8K Ultra HD TVs Sales Volume by Type
  • 3.3.1 Global 8K Ultra HD TVs Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global 8K Ultra HD TVs Sales Volume, by Type (2020-2031)
  • 3.3.3 Global 8K Ultra HD TVs Sales Volume, by Type (%) (2020-2031)
• 3.4 Global 8K Ultra HD TVs Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Household
  • 4.1.2 Commercial
• 4.2 Global 8K Ultra HD TVs Sales Value by Application
  • 4.2.1 Global 8K Ultra HD TVs Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global 8K Ultra HD TVs Sales Value, by Application (2020-2031)
  • 4.2.3 Global 8K Ultra HD TVs Sales Value, by Application (%) (2020-2031)
• 4.3 Global 8K Ultra HD TVs Sales Volume by Application
  • 4.3.1 Global 8K Ultra HD TVs Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global 8K Ultra HD TVs Sales Volume, by Application (2020-2031)
  • 4.3.3 Global 8K Ultra HD TVs Sales Volume, by Application (%) (2020-2031)
• 4.4 Global 8K Ultra HD TVs Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global 8K Ultra HD TVs Sales Value by Region
  • 5.1.1 Global 8K Ultra HD TVs Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global 8K Ultra HD TVs Sales Value by Region (2020-2025)
  • 5.1.3 Global 8K Ultra HD TVs Sales Value by Region (2026-2031)
  • 5.1.4 Global 8K Ultra HD TVs Sales Value by Region (%), (2020-2031)
• 5.2 Global 8K Ultra HD TVs Sales Volume by Region
  • 5.2.1 Global 8K Ultra HD TVs Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global 8K Ultra HD TVs Sales Volume by Region (2020-2025)
  • 5.2.3 Global 8K Ultra HD TVs Sales Volume by Region (2026-2031)
  • 5.2.4 Global 8K Ultra HD TVs Sales Volume by Region (%), (2020-2031)
• 5.3 Global 8K Ultra HD TVs Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America 8K Ultra HD TVs Sales Value, 2020-2031
  • 5.4.2 North America 8K Ultra HD TVs Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe 8K Ultra HD TVs Sales Value, 2020-2031
  • 5.5.2 Europe 8K Ultra HD TVs Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific 8K Ultra HD TVs Sales Value, 2020-2031
  • 5.6.2 Asia Pacific 8K Ultra HD TVs Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America 8K Ultra HD TVs Sales Value, 2020-2031
  • 5.7.2 South America 8K Ultra HD TVs Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa 8K Ultra HD TVs Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa 8K Ultra HD TVs Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions 8K Ultra HD TVs Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions 8K Ultra HD TVs Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions 8K Ultra HD TVs Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.3.2 United States 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.4.2 Europe 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.5.2 China 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.6.2 Japan 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.7.2 South Korea 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.8.2 Southeast Asia 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India 8K Ultra HD TVs Sales Value, 2020-2031
  • 6.9.2 India 8K Ultra HD TVs Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India 8K Ultra HD TVs Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Sharp
  • 7.1.1 Sharp Company Information
  • 7.1.2 Sharp Introduction and Business Overview
  • 7.1.3 Sharp 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Sharp 8K Ultra HD TVs Product Offerings
  • 7.1.5 Sharp Recent Development
• 7.2 Hisense
  • 7.2.1 Hisense Company Information
  • 7.2.2 Hisense Introduction and Business Overview
  • 7.2.3 Hisense 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Hisense 8K Ultra HD TVs Product Offerings
  • 7.2.5 Hisense Recent Development
• 7.3 LG
  • 7.3.1 LG Company Information
  • 7.3.2 LG Introduction and Business Overview
  • 7.3.3 LG 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 LG 8K Ultra HD TVs Product Offerings
  • 7.3.5 LG Recent Development
• 7.4 Samsung
  • 7.4.1 Samsung Company Information
  • 7.4.2 Samsung Introduction and Business Overview
  • 7.4.3 Samsung 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Samsung 8K Ultra HD TVs Product Offerings
  • 7.4.5 Samsung Recent Development
• 7.5 Konka
  • 7.5.1 Konka Company Information
  • 7.5.2 Konka Introduction and Business Overview
  • 7.5.3 Konka 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Konka 8K Ultra HD TVs Product Offerings
  • 7.5.5 Konka Recent Development
• 7.6 Changhong
  • 7.6.1 Changhong Company Information
  • 7.6.2 Changhong Introduction and Business Overview
  • 7.6.3 Changhong 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Changhong 8K Ultra HD TVs Product Offerings
  • 7.6.5 Changhong Recent Development
• 7.7 Skyworth
  • 7.7.1 Skyworth Company Information
  • 7.7.2 Skyworth Introduction and Business Overview
  • 7.7.3 Skyworth 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Skyworth 8K Ultra HD TVs Product Offerings
  • 7.7.5 Skyworth Recent Development
• 7.8 Sony
  • 7.8.1 Sony Company Information
  • 7.8.2 Sony Introduction and Business Overview
  • 7.8.3 Sony 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Sony 8K Ultra HD TVs Product Offerings
  • 7.8.5 Sony Recent Development
• 7.9 Xiaomi
  • 7.9.1 Xiaomi Company Information
  • 7.9.2 Xiaomi Introduction and Business Overview
  • 7.9.3 Xiaomi 8K Ultra HD TVs Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Xiaomi 8K Ultra HD TVs Product Offerings
  • 7.9.5 Xiaomi Recent Development

8 Industry Chain Analysis

• 8.1 8K Ultra HD TVs Industrial Chain
• 8.2 8K Ultra HD TVs Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 8K Ultra HD TVs Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 8K Ultra HD TVs Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer