세계의 GPS 워치 트래커 시장 점유율과 순위, 전체적인 판매와 수요 예측2025-2031년

The global market for GPS Watch Tracker was estimated to be worth US$ 23052 million in 2024 and is forecast to a readjusted size of US$ 42985 million by 2031 with a CAGR of 9.7% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on GPS Watch Tracker cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

In 2024, the global production of GPS watch trackers will reach 83,220 K Units, with an average selling price of US$277 per unit. A watch GPS location tracker is a wearable device that integrates a global positioning system (GPS) module, usually in the form of a watch, with real-time positioning, track recording, geo-fencing, SOS emergency call and other functions. It determines the wearer's geographic location by receiving satellite signals, and can transmit data to a mobile device or cloud platform for monitoring and analysis. Modern GPS watches are not only used for location tracking, but also integrate health monitoring (such as heart rate, steps, sleep), communication (such as calls, text messages), navigation and sports recording functions. They are widely used in child safety, elderly care, outdoor sports, medical monitoring, judicial supervision and other fields. With the advancement of technology, the device is smaller, has longer battery life, and more accurate positioning, becoming an important part of the smart wearable market.

The global GPS watch tracker industry has experienced significant development in the past, led by developed countries such as Switzerland, the United States, and Japan, and companies have maintained their lead in technology, R&D, and equipment. At the same time, Chinese manufacturers have shown strong momentum in cost control and process improvement, and their international market share has continued to rise. With the rise of smart watches, the traditional GPS watch market is facing competitive pressure, and some brands have maintained their market advantages through style innovation and product quality. Overall, the field is shifting from functional competition to brand and technology integration, and the future competition landscape will be more complex and diversified.

The global GPS watch positioning tracker market is rapidly evolving from basic positioning devices to intelligent platforms that integrate "health, safety and communication" functions, especially in the fields of child care and elderly care. AI and data analysis technologies are empowering devices and promoting the implementation of new scenarios such as behavior recognition and health warnings. Regional development has diverged, with North America and Europe being relatively mature, Asia-Pacific growing rapidly, and Latin America and the Middle East holding potential; policy-driven has also accelerated the release of demand for specific applications such as judicial supervision and campus safety. Despite the broad market opportunities, challenges such as battery life, privacy compliance, and user education still exist, becoming the key points of innovation and competition in the next stage.

This report aims to provide a comprehensive presentation of the global market for GPS Watch Tracker, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of GPS Watch Tracker by region & country, by Type, and by Sales Channel.

The GPS Watch Tracker market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding GPS Watch Tracker.

Market Segmentation

By Company

• Fitbit (Google)
• Suunto
• Apple
• Garmin
• Samsung
• Polar
• MesidaTech
• Coros
• TAG Heuer
• iSmarch
• Wonlex
• Gurtam Flespi
• Timex
• ThinkRace
• Xiaomi
• Huawei
• Starmax
• Chileaf
• Zepp Health
• Queclink
• HuatenGlobal

Segment by Type

• Basic GPS Watch
• Smart GPS Watch

Segment by Sales Channel

• Child Safety
• Elderly Care
• Sports & Outdoors
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of GPS Watch Tracker manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of GPS Watch Tracker in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of GPS Watch Tracker in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 GPS Watch Tracker Product Introduction
• 1.2 Global GPS Watch Tracker Market Size Forecast
  • 1.2.1 Global GPS Watch Tracker Sales Value (2020-2031)
  • 1.2.2 Global GPS Watch Tracker Sales Volume (2020-2031)
  • 1.2.3 Global GPS Watch Tracker Sales Price (2020-2031)
• 1.3 GPS Watch Tracker Market Trends & Drivers
  • 1.3.1 GPS Watch Tracker Industry Trends
  • 1.3.2 GPS Watch Tracker Market Drivers & Opportunity
  • 1.3.3 GPS Watch Tracker Market Challenges
  • 1.3.4 GPS Watch Tracker Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global GPS Watch Tracker Players Revenue Ranking (2024)
• 2.2 Global GPS Watch Tracker Revenue by Company (2020-2025)
• 2.3 Global GPS Watch Tracker Players Sales Volume Ranking (2024)
• 2.4 Global GPS Watch Tracker Sales Volume by Company Players (2020-2025)
• 2.5 Global GPS Watch Tracker Average Price by Company (2020-2025)
• 2.6 Key Manufacturers GPS Watch Tracker Manufacturing Base and Headquarters
• 2.7 Key Manufacturers GPS Watch Tracker Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of GPS Watch Tracker
• 2.9 GPS Watch Tracker Market Competitive Analysis
  • 2.9.1 GPS Watch Tracker Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by GPS Watch Tracker Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in GPS Watch Tracker as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Basic GPS Watch
  • 3.1.2 Smart GPS Watch
• 3.2 Global GPS Watch Tracker Sales Value by Type
  • 3.2.1 Global GPS Watch Tracker Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global GPS Watch Tracker Sales Value, by Type (2020-2031)
  • 3.2.3 Global GPS Watch Tracker Sales Value, by Type (%) (2020-2031)
• 3.3 Global GPS Watch Tracker Sales Volume by Type
  • 3.3.1 Global GPS Watch Tracker Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global GPS Watch Tracker Sales Volume, by Type (2020-2031)
  • 3.3.3 Global GPS Watch Tracker Sales Volume, by Type (%) (2020-2031)
• 3.4 Global GPS Watch Tracker Average Price by Type (2020-2031)

4 Segmentation by Sales Channel

• 4.1 Introduction by Sales Channel
  • 4.1.1 Child Safety
  • 4.1.2 Elderly Care
  • 4.1.3 Sports & Outdoors
  • 4.1.4 Others
• 4.2 Global GPS Watch Tracker Sales Value by Sales Channel
  • 4.2.1 Global GPS Watch Tracker Sales Value by Sales Channel (2020 VS 2024 VS 2031)
  • 4.2.2 Global GPS Watch Tracker Sales Value, by Sales Channel (2020-2031)
  • 4.2.3 Global GPS Watch Tracker Sales Value, by Sales Channel (%) (2020-2031)
• 4.3 Global GPS Watch Tracker Sales Volume by Sales Channel
  • 4.3.1 Global GPS Watch Tracker Sales Volume by Sales Channel (2020 VS 2024 VS 2031)
  • 4.3.2 Global GPS Watch Tracker Sales Volume, by Sales Channel (2020-2031)
  • 4.3.3 Global GPS Watch Tracker Sales Volume, by Sales Channel (%) (2020-2031)
• 4.4 Global GPS Watch Tracker Average Price by Sales Channel (2020-2031)

5 Segmentation by Region

• 5.1 Global GPS Watch Tracker Sales Value by Region
  • 5.1.1 Global GPS Watch Tracker Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global GPS Watch Tracker Sales Value by Region (2020-2025)
  • 5.1.3 Global GPS Watch Tracker Sales Value by Region (2026-2031)
  • 5.1.4 Global GPS Watch Tracker Sales Value by Region (%), (2020-2031)
• 5.2 Global GPS Watch Tracker Sales Volume by Region
  • 5.2.1 Global GPS Watch Tracker Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global GPS Watch Tracker Sales Volume by Region (2020-2025)
  • 5.2.3 Global GPS Watch Tracker Sales Volume by Region (2026-2031)
  • 5.2.4 Global GPS Watch Tracker Sales Volume by Region (%), (2020-2031)
• 5.3 Global GPS Watch Tracker Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America GPS Watch Tracker Sales Value, 2020-2031
  • 5.4.2 North America GPS Watch Tracker Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe GPS Watch Tracker Sales Value, 2020-2031
  • 5.5.2 Europe GPS Watch Tracker Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific GPS Watch Tracker Sales Value, 2020-2031
  • 5.6.2 Asia Pacific GPS Watch Tracker Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America GPS Watch Tracker Sales Value, 2020-2031
  • 5.7.2 South America GPS Watch Tracker Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa GPS Watch Tracker Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa GPS Watch Tracker Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions GPS Watch Tracker Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions GPS Watch Tracker Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions GPS Watch Tracker Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions GPS Watch Tracker Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States GPS Watch Tracker Sales Value, 2020-2031
  • 6.3.2 United States GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe GPS Watch Tracker Sales Value, 2020-2031
  • 6.4.2 Europe GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031
• 6.5 China
  • 6.5.1 China GPS Watch Tracker Sales Value, 2020-2031
  • 6.5.2 China GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan GPS Watch Tracker Sales Value, 2020-2031
  • 6.6.2 Japan GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea GPS Watch Tracker Sales Value, 2020-2031
  • 6.7.2 South Korea GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia GPS Watch Tracker Sales Value, 2020-2031
  • 6.8.2 Southeast Asia GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031
• 6.9 India
  • 6.9.1 India GPS Watch Tracker Sales Value, 2020-2031
  • 6.9.2 India GPS Watch Tracker Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India GPS Watch Tracker Sales Value by Sales Channel, 2024 VS 2031

7 Company Profiles

• 7.1 Fitbit (Google)
  • 7.1.1 Fitbit (Google) Company Information
  • 7.1.2 Fitbit (Google) Introduction and Business Overview
  • 7.1.3 Fitbit (Google) GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Fitbit (Google) GPS Watch Tracker Product Offerings
  • 7.1.5 Fitbit (Google) Recent Development
• 7.2 Suunto
  • 7.2.1 Suunto Company Information
  • 7.2.2 Suunto Introduction and Business Overview
  • 7.2.3 Suunto GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Suunto GPS Watch Tracker Product Offerings
  • 7.2.5 Suunto Recent Development
• 7.3 Apple
  • 7.3.1 Apple Company Information
  • 7.3.2 Apple Introduction and Business Overview
  • 7.3.3 Apple GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Apple GPS Watch Tracker Product Offerings
  • 7.3.5 Apple Recent Development
• 7.4 Garmin
  • 7.4.1 Garmin Company Information
  • 7.4.2 Garmin Introduction and Business Overview
  • 7.4.3 Garmin GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Garmin GPS Watch Tracker Product Offerings
  • 7.4.5 Garmin Recent Development
• 7.5 Samsung
  • 7.5.1 Samsung Company Information
  • 7.5.2 Samsung Introduction and Business Overview
  • 7.5.3 Samsung GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Samsung GPS Watch Tracker Product Offerings
  • 7.5.5 Samsung Recent Development
• 7.6 Polar
  • 7.6.1 Polar Company Information
  • 7.6.2 Polar Introduction and Business Overview
  • 7.6.3 Polar GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Polar GPS Watch Tracker Product Offerings
  • 7.6.5 Polar Recent Development
• 7.7 MesidaTech
  • 7.7.1 MesidaTech Company Information
  • 7.7.2 MesidaTech Introduction and Business Overview
  • 7.7.3 MesidaTech GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 MesidaTech GPS Watch Tracker Product Offerings
  • 7.7.5 MesidaTech Recent Development
• 7.8 Coros
  • 7.8.1 Coros Company Information
  • 7.8.2 Coros Introduction and Business Overview
  • 7.8.3 Coros GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Coros GPS Watch Tracker Product Offerings
  • 7.8.5 Coros Recent Development
• 7.9 TAG Heuer
  • 7.9.1 TAG Heuer Company Information
  • 7.9.2 TAG Heuer Introduction and Business Overview
  • 7.9.3 TAG Heuer GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 TAG Heuer GPS Watch Tracker Product Offerings
  • 7.9.5 TAG Heuer Recent Development
• 7.10 iSmarch
  • 7.10.1 iSmarch Company Information
  • 7.10.2 iSmarch Introduction and Business Overview
  • 7.10.3 iSmarch GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 iSmarch GPS Watch Tracker Product Offerings
  • 7.10.5 iSmarch Recent Development
• 7.11 Wonlex
  • 7.11.1 Wonlex Company Information
  • 7.11.2 Wonlex Introduction and Business Overview
  • 7.11.3 Wonlex GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Wonlex GPS Watch Tracker Product Offerings
  • 7.11.5 Wonlex Recent Development
• 7.12 Gurtam Flespi
  • 7.12.1 Gurtam Flespi Company Information
  • 7.12.2 Gurtam Flespi Introduction and Business Overview
  • 7.12.3 Gurtam Flespi GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Gurtam Flespi GPS Watch Tracker Product Offerings
  • 7.12.5 Gurtam Flespi Recent Development
• 7.13 Timex
  • 7.13.1 Timex Company Information
  • 7.13.2 Timex Introduction and Business Overview
  • 7.13.3 Timex GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Timex GPS Watch Tracker Product Offerings
  • 7.13.5 Timex Recent Development
• 7.14 ThinkRace
  • 7.14.1 ThinkRace Company Information
  • 7.14.2 ThinkRace Introduction and Business Overview
  • 7.14.3 ThinkRace GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 ThinkRace GPS Watch Tracker Product Offerings
  • 7.14.5 ThinkRace Recent Development
• 7.15 Xiaomi
  • 7.15.1 Xiaomi Company Information
  • 7.15.2 Xiaomi Introduction and Business Overview
  • 7.15.3 Xiaomi GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Xiaomi GPS Watch Tracker Product Offerings
  • 7.15.5 Xiaomi Recent Development
• 7.16 Huawei
  • 7.16.1 Huawei Company Information
  • 7.16.2 Huawei Introduction and Business Overview
  • 7.16.3 Huawei GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Huawei GPS Watch Tracker Product Offerings
  • 7.16.5 Huawei Recent Development
• 7.17 Starmax
  • 7.17.1 Starmax Company Information
  • 7.17.2 Starmax Introduction and Business Overview
  • 7.17.3 Starmax GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 Starmax GPS Watch Tracker Product Offerings
  • 7.17.5 Starmax Recent Development
• 7.18 Chileaf
  • 7.18.1 Chileaf Company Information
  • 7.18.2 Chileaf Introduction and Business Overview
  • 7.18.3 Chileaf GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.18.4 Chileaf GPS Watch Tracker Product Offerings
  • 7.18.5 Chileaf Recent Development
• 7.19 Zepp Health
  • 7.19.1 Zepp Health Company Information
  • 7.19.2 Zepp Health Introduction and Business Overview
  • 7.19.3 Zepp Health GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.19.4 Zepp Health GPS Watch Tracker Product Offerings
  • 7.19.5 Zepp Health Recent Development
• 7.20 Queclink
  • 7.20.1 Queclink Company Information
  • 7.20.2 Queclink Introduction and Business Overview
  • 7.20.3 Queclink GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.20.4 Queclink GPS Watch Tracker Product Offerings
  • 7.20.5 Queclink Recent Development
• 7.21 HuatenGlobal
  • 7.21.1 HuatenGlobal Company Information
  • 7.21.2 HuatenGlobal Introduction and Business Overview
  • 7.21.3 HuatenGlobal GPS Watch Tracker Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.21.4 HuatenGlobal GPS Watch Tracker Product Offerings
  • 7.21.5 HuatenGlobal Recent Development

8 Industry Chain Analysis

• 8.1 GPS Watch Tracker Industrial Chain
• 8.2 GPS Watch Tracker Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 GPS Watch Tracker Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 GPS Watch Tracker Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer