무역 촉진 관리 및 최적화 솔루션 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Trade Promotion Management and Optimization Solution was estimated to be worth US$ 678 million in 2024 and is forecast to a readjusted size of US$ 1102 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money-25 percent of revenue, according to research-on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:

• Aggregate volume planning and predictive modeling (V, S, P)
• Fund allocation predictive modeling and optimization
• Account team event and calendar predictive modeling and optimization
• Post-event causal decomposition and performance reporting
• Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Telus (Blacksmith, AFS), Retail Insight and Accenture, etc. Top five players occupy for a share about 40%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.

This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization Solution, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Trade Promotion Management and Optimization Solution by region & country, by Type, and by Application.

The Trade Promotion Management and Optimization Solution market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization Solution.

Market Segmentation

By Company

• Blueshift
• Oracle
• McKinsey
• Telus (Blacksmith, AFS)
• Circana
• Retail Insight
• UpClear
• Infor (Acumen)
• Anaplan
• CPGToolBox
• SAP
• Wipro
• Accenture

Segment by Type

• Cloud-Based
• On-Premises

Segment by Application

• CPG, Retail and E-Commerce
• Food Service
• Media and Publishing
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Trade Promotion Management and Optimization Solution company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Trade Promotion Management and Optimization Solution in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Trade Promotion Management and Optimization Solution in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Trade Promotion Management and Optimization Solution Product Introduction
• 1.2 Global Trade Promotion Management and Optimization Solution Market Size Forecast (2020-2031)
• 1.3 Trade Promotion Management and Optimization Solution Market Trends & Drivers
  • 1.3.1 Trade Promotion Management and Optimization Solution Industry Trends
  • 1.3.2 Trade Promotion Management and Optimization Solution Market Drivers & Opportunity
  • 1.3.3 Trade Promotion Management and Optimization Solution Market Challenges
  • 1.3.4 Trade Promotion Management and Optimization Solution Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Trade Promotion Management and Optimization Solution Players Revenue Ranking (2024)
• 2.2 Global Trade Promotion Management and Optimization Solution Revenue by Company (2020-2025)
• 2.3 Key Companies Trade Promotion Management and Optimization Solution Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Trade Promotion Management and Optimization Solution Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Trade Promotion Management and Optimization Solution
• 2.6 Trade Promotion Management and Optimization Solution Market Competitive Analysis
  • 2.6.1 Trade Promotion Management and Optimization Solution Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Trade Promotion Management and Optimization Solution Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trade Promotion Management and Optimization Solution as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Cloud-Based
  • 3.1.2 On-Premises
• 3.2 Global Trade Promotion Management and Optimization Solution Sales Value by Type
  • 3.2.1 Global Trade Promotion Management and Optimization Solution Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Trade Promotion Management and Optimization Solution Sales Value, by Type (2020-2031)
  • 3.2.3 Global Trade Promotion Management and Optimization Solution Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 CPG, Retail and E-Commerce
  • 4.1.2 Food Service
  • 4.1.3 Media and Publishing
  • 4.1.4 Others
• 4.2 Global Trade Promotion Management and Optimization Solution Sales Value by Application
  • 4.2.1 Global Trade Promotion Management and Optimization Solution Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Trade Promotion Management and Optimization Solution Sales Value, by Application (2020-2031)
  • 4.2.3 Global Trade Promotion Management and Optimization Solution Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Trade Promotion Management and Optimization Solution Sales Value by Region
  • 5.1.1 Global Trade Promotion Management and Optimization Solution Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Trade Promotion Management and Optimization Solution Sales Value by Region (2020-2025)
  • 5.1.3 Global Trade Promotion Management and Optimization Solution Sales Value by Region (2026-2031)
  • 5.1.4 Global Trade Promotion Management and Optimization Solution Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.2.2 North America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.3.2 Europe Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Trade Promotion Management and Optimization Solution Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.5.2 South America Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Trade Promotion Management and Optimization Solution Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.3.2 United States Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.4.2 Europe Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.5.2 China Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.6.2 Japan Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.7.2 South Korea Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Trade Promotion Management and Optimization Solution Sales Value, 2020-2031
  • 6.9.2 India Trade Promotion Management and Optimization Solution Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Trade Promotion Management and Optimization Solution Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Blueshift
  • 7.1.1 Blueshift Profile
  • 7.1.2 Blueshift Main Business
  • 7.1.3 Blueshift Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.1.4 Blueshift Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Blueshift Recent Developments
• 7.2 Oracle
  • 7.2.1 Oracle Profile
  • 7.2.2 Oracle Main Business
  • 7.2.3 Oracle Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.2.4 Oracle Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Oracle Recent Developments
• 7.3 McKinsey
  • 7.3.1 McKinsey Profile
  • 7.3.2 McKinsey Main Business
  • 7.3.3 McKinsey Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.3.4 McKinsey Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.3.5 McKinsey Recent Developments
• 7.4 Telus (Blacksmith, AFS)
  • 7.4.1 Telus (Blacksmith, AFS) Profile
  • 7.4.2 Telus (Blacksmith, AFS) Main Business
  • 7.4.3 Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.4.4 Telus (Blacksmith, AFS) Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Telus (Blacksmith, AFS) Recent Developments
• 7.5 Circana
  • 7.5.1 Circana Profile
  • 7.5.2 Circana Main Business
  • 7.5.3 Circana Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.5.4 Circana Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Circana Recent Developments
• 7.6 Retail Insight
  • 7.6.1 Retail Insight Profile
  • 7.6.2 Retail Insight Main Business
  • 7.6.3 Retail Insight Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.6.4 Retail Insight Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Retail Insight Recent Developments
• 7.7 UpClear
  • 7.7.1 UpClear Profile
  • 7.7.2 UpClear Main Business
  • 7.7.3 UpClear Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.7.4 UpClear Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.7.5 UpClear Recent Developments
• 7.8 Infor (Acumen)
  • 7.8.1 Infor (Acumen) Profile
  • 7.8.2 Infor (Acumen) Main Business
  • 7.8.3 Infor (Acumen) Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.8.4 Infor (Acumen) Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Infor (Acumen) Recent Developments
• 7.9 Anaplan
  • 7.9.1 Anaplan Profile
  • 7.9.2 Anaplan Main Business
  • 7.9.3 Anaplan Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.9.4 Anaplan Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Anaplan Recent Developments
• 7.10 CPGToolBox
  • 7.10.1 CPGToolBox Profile
  • 7.10.2 CPGToolBox Main Business
  • 7.10.3 CPGToolBox Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.10.4 CPGToolBox Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.10.5 CPGToolBox Recent Developments
• 7.11 SAP
  • 7.11.1 SAP Profile
  • 7.11.2 SAP Main Business
  • 7.11.3 SAP Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.11.4 SAP Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.11.5 SAP Recent Developments
• 7.12 Wipro
  • 7.12.1 Wipro Profile
  • 7.12.2 Wipro Main Business
  • 7.12.3 Wipro Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.12.4 Wipro Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Wipro Recent Developments
• 7.13 Accenture
  • 7.13.1 Accenture Profile
  • 7.13.2 Accenture Main Business
  • 7.13.3 Accenture Trade Promotion Management and Optimization Solution Products, Services and Solutions
  • 7.13.4 Accenture Trade Promotion Management and Optimization Solution Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Accenture Recent Developments

8 Industry Chain Analysis

• 8.1 Trade Promotion Management and Optimization Solution Industrial Chain
• 8.2 Trade Promotion Management and Optimization Solution Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Trade Promotion Management and Optimization Solution Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Trade Promotion Management and Optimization Solution Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer